Martech

FEBRUARY 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. After that, how you can improve prompts to get even better answers from me. Prompt: Our product is loss-making for two years in spite of researched marketing plans.

Price 102

Price Strategic planning Referrals Sales 102

Martech

MARCH 15, 2024

The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow.

Legal 115

Legal Teamwork User Experience Represent 115

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness campaigns are meant to do exactly what they say: to make customers aware of your brand so that when they finally enter the market, you have a leg up due to brand recognition.

A/B testing 113

A/B testing Campaign Click Through Rate Promote 113

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift.

Technique 104

Technique B2C User Experience Strategize 104

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 113

Government Campaign Follow-up Conversion 113

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. AI Product Finder and Subject Line Generator. In a release, it says it is now a fully AI-first business. “We

Launch 108

Launch Product Retail Campaign 108

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 113

B2B Objectives and Key Results Strategize CRM 113

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. Things like gift guides are always popular, but if you are working on a website that isn’t product-based, there are still plenty of opportunities. Here are a few examples: For a local business, you could compile a guide of events in the area.

E-commerce 131

E-commerce Click Through Rate Strategic planning Pitch 131

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This percentage has been decreasing in the past few years, even though the purchase of new marketing technology platforms has increased in the same period.

Process 112

Process Technology Technology Government 112

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. In general, you should think about strategy, not simply tactics. How are you positioning your brand/product? Is your product differentiated?

Profit margin 127

Profit margin Promote Campaign Price 127

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 108

B2B Objectives and Key Results Strategize CRM 108

Sales Hacker

APRIL 30, 2024

Based in Chicago, Eric has a Masters of Business Administration from Southern Methodist University’s Cox School of Business. 17:53 – An enterprise strategy is a company strategy, not just a sales strategy. 34:33 – Aligning multiple go-to-market motions across market segments.

GTM 90

GTM Customers Contract Go To Market 90

Martech

MAY 9, 2024

Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. They’re not actively considering your product or seeking to make a purchase; instead, they’re feeling the pain of their current situation.

Presentation 85

Presentation Represent Prospecting Customers 85

Martech

FEBRUARY 21, 2024

This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure.

Growth 98

Growth Cross-sell Promote Price 98

Martech

MARCH 19, 2024

How do we as marketers meet those expectations and set our brands apart?” trillion in annual global productivity. Furthermore, Sales and Marketing, combined, was flagged as one of four functional groups likely to deliver 75% of that value. “Customer expectations will continue to grow year-over-year.

Customers 105

Customers Campaign Repeat business Referrals 105

Search Engine Land

APRIL 5, 2024

With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. It stands out as a refreshingly unconventional business book that applies to business owners and employees alike. It’s also valuable to look outside of the industry.

Drivers/motivators 123

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 123

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. After that, how you can improve prompts to get even better answers from me. Prompt What are some data analytic goals for an insurance marketing department?

Customers 96

Customers Cross-sell Campaign Lead generation 96

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. It’s time to move beyond these outdated tactics.

Drivers/motivators 118

Drivers/motivators Customers Technique Engineering 118

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

B2B 124

B2B Cross-sell Pharmaceutical Account management 124

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. After that, how to improve prompts to get even better answers from me. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising.

Campaign 91

Campaign Customers Technique Strategize 91

Search Engine Land

APRIL 15, 2024

Any savvy marketer knows you build trust with your prospects by being helpful and sharing. How does this fit into your overall SEO strategy and SEO planning ? Example Initial goal: Write a blog post about our eco-friendly kitchen products. To improve our website’s ranking on Google. Grab a copy of this first.

Process 120

Process Objectives and Key Results Angle Follow-up 120

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.

SQL 106

SQL Cross-sell Campaign Trust 106

Search Engine Land

APRIL 26, 2024

Your site could have lost or gained in areas that aren’t crucial to your strategy or been picked up for broad terms that don’t convert well. Evaluate the market and gain industry insight Once you’ve analyzed your site, assess the bigger picture. Here are some of the best places to start your investigation.

X-functional 124

X-functional User Experience UX Follow-up 124

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. In addition, their employee engagement scores improved from 73% to 84%. You may have heard “agile is dead.”

Manufacturing 115

Manufacturing Promote Pipeline Technique 115

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising.

Transportation 109

Transportation Finance Strategize Promote 109

Salesforce

MARCH 15, 2024

While many manufacturers have taken advantage of predictive AI when it comes to planning and supply chain, forecasting, wallet share, and market share, generative AI presents new opportunities and challenges. To take advantage of all the promise of AI, it’s critical for manufacturers to lay a solid data strategy foundation.

Manufacturing 97

Manufacturing Networking Start-ups Technology 97

Search Engine Land

DECEMBER 1, 2023

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. Content gap analysis is the process of identifying and addressing missing or underperforming content on a website, compared to competitors or market standards.

Follow-up 124

Follow-up Meeting Service Process 124

Heinz Marketing

FEBRUARY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing The beginning of the year is a time many of us ponder and plan how we can grow, personally as a professional and as a business in the coming year ahead. Reflection of the past is a key piece to how we look at and shape the future.

Growth 103

Growth Strategic planning Strategize Technique 103

Search Engine Land

MARCH 11, 2024

These technologies empower businesses to analyze vast amounts of data, extract valuable insights and automate repetitive tasks with remarkable accuracy and speed. Improving SEO and content performance SEO is essential for maximizing the visibility and reach of digital content.

Technology 121

Technology Technology Engineering Strategize 121

Martech

MARCH 4, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. After that, how you can improve prompts to get even better answers from me. Tracking CSAT scores helps identify areas of improvement and prioritize efforts to enhance the customer experience.

Customers 95

Customers Objectives and Key Results Manufacturing CRM 95

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. After that, how to improve prompts to get even better answers from me. Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers.

Cross-sell 110

Cross-sell Customers Referrals Lead generation 110

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. How can AI help you improve your email segmentation efforts? 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Highspot

MAY 3, 2024

But according to Salesforce, this is the reality for many businesses, and the pressure to hit revenue targets has companies looking to improve sales processes to boost performance. A quick Google search on “how to improve sales performance” will give you an exhausting list of things to try. Interested to learn more?

Cross-sell 52

Cross-sell GTM Technology Technology 52

Partners in Excellence

FEBRUARY 13, 2024

There are a lot of definitions to this, including: Proving our product is the best choice of all the alternatives. Developing a business justification for the implementation of the solution. What are they teaching us about their markets and the changes they and their peers face in the markets?

Customers 128

Customers Referrals Clients Strategize 128

Search Engine Land

NOVEMBER 8, 2023

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. Prompt: Write blog on The Importance of Local SEO for Small Businesses. Enhanced Online Reputation: Online reviews and ratings play a crucial role in shaping a business’s reputation.

Objectives and Key Results 109

Objectives and Key Results Engineering Technique Trust 109

Martech

MARCH 14, 2024

The CX announcements included new support for marketing, sales and service. Katrina Gosek, VP of Oracle CX product strategy and marketing gave us some background on the news. We’re assisting with the authoring of content and how marketers position that content to customers.”

Service 99

Service Campaign Up-sell Customers 99

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. With this knowledge, the brand can personalize its content, focusing on yoga-related products and tips, thereby striking a chord with its target audience. The brand saw a 31% reduction in cost per lead, in addition to improved relevancy scores.

Campaign 119

Campaign A/B testing Objectives and Key Results Appointment 119