Hubspot

DECEMBER 21, 2018

We all know the frustrating feeling -- maybe you've finally finished the script for your next marketing video, or you've collected all the images you need for your next campaign. Use file compression software, like 7-Zip. Use file compression software, like 7-Zip. But when you go to press "Send" you're told, "Sorry.

Service 94

Service Networking Campaign Product 94

Search Engine Land

DECEMBER 9, 2022

Get the daily newsletter search marketers rely on. To be fair, excessive CSS, images that are far larger than needed, and autoplay video backgrounds can also slow download times and cause indexing issues. Other alternatives that can help but may not totally solve speed challenges are minification and compression.

Launch 81

Launch UX User Experience Clients 81

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. How relevant are they to those with similar products, audiences or markets?

Click Through Rate 134

Click Through Rate A/B testing Retail Strategize 134

Sales Pop!

JANUARY 25, 2023

It’s a marketing tactic that can boost sales, promote authenticity, and improve your brand’s overall online presence. Remember, these companies have massive budgets for marketing. It’s literally free marketing! Our decision to buy or not is ultimately up to us. Here are some great examples. How Can Social Proof Boost Sales?

Promote 52

Promote Sales High impact Trust 52

Hubspot

AUGUST 3, 2015

It has to download your HTML, your stylesheets, your scripts and your images. 1) Optimize Images. Images are one of the most common bandwidth hogs on the web. The first way to optimize your images is to scale them appropriately. Many webmasters use huge images and then scale them down with CSS. 3) Compression.

Contact 78

Contact Service Start-ups Trust 78

Heinz Marketing

JULY 12, 2019

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Ways to optimize your load time includes adjusting image sizes and compressing them or caching content for when someone revisits the page. The post SEO is Not Just Keywords and Links appeared first on Heinz Marketing.

Consult 87

Consult User Experience Campaign Start-ups 87

Hubspot

MAY 25, 2020

As a marketer, it's important to remove any type of barrier to conversion. To avoid this, include images and videos of your product or service on your landing pages. To improve your conversion rate, try adding images of graphs and charts, or video testimonials to your site. Be creative with your mobile marketing.

Conversion 101

Conversion A/B testing Campaign Trust 101

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. source: Moz ).

Click Through Rate 100

Click Through Rate Territory Networking Engineering 100

Hubspot

JUNE 28, 2018

Digging a layer deeper, we break down the data between CTAs that in simple button form, versus those that are using clickable image CTAs. As the below data shows, personalized CTAs that appear as buttons perform far better than images. If you're using an image-based CTA, or a button, you'll need to write action-oriented copy.

Real Estate 101

Real Estate Start-ups Conversion Lead generation 101

Search Engine Land

JUNE 29, 2023

Get the daily newsletter search marketers rely on. This event is triggered when a user clicks a link to a file with common file extensions such as documents, text files, executables, presentations, compressed files, videos, or audios. You can also create them in a recommended or customized way using Google Tag Manager.

Conversion 100

Conversion B2B GTM Follow-up 100

Hubspot

APRIL 30, 2019

As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos. The MP4 can also store video files, audio files, text, and still images. 264/MPEG-4 video compression technology, the video format also lets you store hours of high-quality video using only a tiny amount of data. Powered by H.264/MPEG-4

Technology 78

Technology Technology Process 78

Capterra Sales & Marketing Software

SEPTEMBER 30, 2021

The post 4 Essential Digital Marketing Channels To Grow Your Business appeared first on Capterra. Digital marketing is no longer just nice to have. If you’re a business transitioning from traditional marketing to digital marketing, you likely manage digital marketing as a one-time project rather than an ongoing project.

Campaign 82

Campaign Promote Engineering Customer Relationship Management 82

Capterra Sales & Marketing Software

FEBRUARY 10, 2021

The post Reach Customers With These 5 Hyperlocal Marketing Strategies appeared first on Capterra. The answer is hyperlocal marketing. What is hyperlocal marketing? Hyperlocal marketing is a targeted marketing strategy that identifies and focuses on an audience based on their specific location. Post office near me.

Customers 66

Customers Objectives and Key Results Transportation Engineering 66

Hubspot

MARCH 13, 2020

As marketers, we know that search engine optimization (SEO) is necessary. But have you ever considered using SEO practices for, say, informing marketing decisions? To get an idea of the different ways to use SEO, we're going to explain the types of SEO data, and a short list of how SEO data can lead to better marketing decisions.

Represent 100

Represent Territory Engineering Launch 100

Hubspot

MAY 24, 2019

Image Source. Additionally, from 2013 to 2017 there was a 900% increase in "near me" searches: Image Source. Near me" searches are critical for marketers, since it allows you to reach your intended customers during micro-moments when they most desire your service or product. Image Source.

Entertainment 78

Entertainment Growth Follow-up Niche 78

Partners in Excellence

NOVEMBER 14, 2018

Overlaid on this is the endless administrivia, CRM updates, dealing with all the latest sales enablement or marketing programs that are supposed to be helpful. Referencing the image at the bottom of the post, at a high-level, starting from the left: Account plans and territory plans are, at the simplest level, structured prospecting plans.

Territory 69

Territory Pipeline Sales Meeting 69

Hubspot

NOVEMBER 17, 2015

One of the big concerns for marketers and respective IT folks around this time is a surge in traffic. 2) Compress and resize images. If you have any images -- especially on your homepage and popular product pages -- make sure they are sized appropriately. Want more helpful tips to improve your ecommerce inbound marketing?

Trust 75

Trust Service Networking Contact 75

ConversionXL

SEPTEMBER 9, 2020

Not unlike their in-person counterparts, virtual summits have similar goals: Bring people in your target market together. In this article, I share how I’ve executed marketing and technical support for a virtual summit with 3–5k registered attendees. After you’ve locked down a topic, you can define your target market.

Niche 98

Niche Campaign Up-sell Networking 98

Sales Pop!

JUNE 2, 2023

Website owners’ most common mistake is not using high-quality graphics or images on their sites. The fact is, images are one of the most important components of search engine optimization (SEO). Optimizing your image means making your photos appeal to the search engine crawlers and your target audience as well.

User Experience 94

User Experience Engineering UX Conversion 94

Hubspot

SEPTEMBER 8, 2016

With so many people (and apparently pets) blogging today, general consumers are far more familiar with most blog conversion practices and, unfortunately for marketers, how to avoid them. If the rise of photo filters has taught me anything as a marketer, it’s that we live in a superficial world. 3) A Fast Load Time.

Cross-sell 52

Cross-sell User Experience Conversion Up-sell 52

Hubspot

SEPTEMBER 4, 2015

As inbound marketers, we often jump to SEO, social media, or the quality of content published. It performs well on image compression, mobile responsiveness, and SEO. According to Internet Live Stats , there are over one billion websites in the entire world. And by the time you finish reading this post, there will be even more.

Retail 77

Retail Education Gaming Engineering 77

Hubspot

JANUARY 9, 2020

But, despite Google Discover's effectiveness in pulling in mobile traffic, a lot of marketers still don't know what it is or how it can be leveraged in the online marketing world. Regardless of what you do, embracing video can't hurt your Google Discover or overall brand marketing strategy. Need help with this step?

User Experience 76

User Experience Follow-up Entertainment Launch 76

Hubspot

JULY 21, 2017

We still use them, and still believe that many marketers should continue to do so, too. Compress any images using TinyPNG to save on page load time (this is an important step for SEO). Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms. Trust us -- they’re not evil.

A/B testing 100

A/B testing Lead generation Conversion User Experience 100

Salesmate

OCTOBER 15, 2020

It controlled 70% of the market share for the computer mainframe industry. However, everything changed in the 1990s with new evolving trends and competition surging in the market. IBM lost approximately $16 billion, and its market share plummeted to 26%. Add relevant images and make the sales presentation visually appealing.

Cold Call 59

Cold Call Appointment Negotiate Non-Profits 59

Search Engine Land

APRIL 17, 2024

It displays news stories, videos and images tailored to each user’s interests and online behavior. Images and infographics that provide valuable information. Incorporate visual elements and follow image guidelines Include visually appealing media to enhance the presentation of your content. What is Google Discover?

Entertainment 118

Entertainment CTR Click Through Rate User Experience 118

Search Engine Land

SEPTEMBER 25, 2023

But you could outperform competitors by compressing some images, enabling text compression or minifying your style sheets and JavaScript modules. Most resources are compressed by default and many plugins handle image compression, cache deployment, etc. text or image) has loaded, the LCP is logged.

User Experience 124

User Experience Intrinsic UX Start-ups 124

Search Engine Land

FEBRUARY 23, 2024

I am the first generative AI chatbot for search marketers. – Images: Evaluates image loading speed and optimization. – Steps to Fix: Optimize images, leverage browser caching, minify CSS and JavaScript, and enable compression. I am trained with Search Engine Land content.

Construction 116

Construction Engineering Presentation User Experience 116

Hubspot

MARCH 16, 2021

Enter: The power of images. Once I clicked on "Images", I found what I needed quickly: I know I'm not alone. In 2021 and beyond, it's critical marketers begin paying attention to the importance of visual images as a powerful opportunity to reach new audiences on the SERPs. Image SEO Best Practices.

User Experience 101

User Experience Engineering Represent Follow-up 101

ClickFunnels

JANUARY 30, 2022

I’ll never forget when, as a budding marketer, I repeatedly discovered HubSpot’s blog content through various Google searches related to online marketing. Your target market is searching for stuff in Google. Because it’s the largest search engine in the world (by far) and virtually every target market is using it.

Lead generation 244

Lead generation Real Estate Process Closing 244

Hubspot

MARCH 27, 2019

Compress your images. To do this, we tell stories and relate to our audience’s problems in our introductions , write clear, concise, and compelling copy , highlight interesting findings, data, and quotes in our body text, and include vivid images and videos to provide a variety of stimuli. Compress your images.

CTR 101

CTR Engineering Trust User Experience 101

Salesforce

MARCH 12, 2024

Imagine you’re in the market for a new washing machine. The benefits of organic traffic for ecommerce Cost-effective growth: Almost half (49%) of marketers believe organic search is the most profitable channel they use. These terms tend to have higher conversion rates than more general keywords that are higher in the marketing funnel.

E-commerce 52

E-commerce Non-Profits Engineering User Experience 52

Hubspot

APRIL 22, 2019

Below you'll find a list of the 25 best WordPress plugins (not in any specific order) that every marketer should explore. These 25 plugins have been reviewed by some of the top marketers in the industry. Christine Kilbride of Majux Marketing says having a large number of "plugins can slow down your site." The SEO Framework.

CTR 78

CTR A/B testing Contact Click Through Rate 78

Search Engine Land

JULY 25, 2023

Image packs and video carousels Collections of images related to the query displayed prominently in the search results or horizontal lists of videos related to it, enabling users to preview and watch them directly from the search results page. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Engineering 98

Engineering Click Through Rate Territory Niche 98

Hubspot

DECEMBER 1, 2015

Developers and engineers are usually the ones living and operating in that world, while some marketers -- especially those who aren't super confident in their technical expertise -- tend to shy away from it. But marketers need to have, at minimum, a general understanding of what's going on behind the scenes of their website.

User Experience 78

User Experience Networking Engineering Presentation 78

Hubspot

JULY 10, 2019

Marketers spend a lot of time drafting poignant email copy , designing wonderfully branded email templates , and crafting succinct and enticing email subject lines that get open and click-through rates skyrocketing. Instead, use an image of your video player (with a play button) that links to the rich media on a website page.

Legal 69

Legal Clients Contact Follow-up 69

Salesforce

JULY 14, 2023

Use videos to show off cool product features A large majority ( 89% ) of marketers use embedded video as a way to keep customers engaged online. Optimize it for SEO: Videos that take too long to load may negatively affect your search rankings, so compress them beforehand and nix the autoplay. An extra incentive to click? Free shipping.

Product 69

Product Price UX Customer Relationship Management 69

Hubspot

OCTOBER 9, 2019

From in-feed videos to IGTV, Instagram Live, and Stories, there are several opportunities and styles available to marketers who want to expand their video reach on a budget. Videos on Instagram have the highest overall engagement rate across all functions of the app — 38% higher than image posts. How to Compress Videos for Instagram.

X-functional 78

X-functional Promote Launch Transportation 78