Search Engine Land

APRIL 26, 2024

The easiest one is to talk to your colleagues from the marketing department and see if they have this already. Discover where they go online for information and learning, what factors they consider when making decisions and their biggest daily challenges. Dig deeper: Do personas REALLY matter in content marketing?

Product 107

Product Launch CRM Start-ups 107

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Strategize 136

Strategize Education Price Service 136

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. Every year the bar gets raised.

Customers 145

Customers Retail GTM Trust 145

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 112

B2B Objectives and Key Results Strategize CRM 112

Hubspot

JANUARY 5, 2014

I hate to break it to you, my fellow merrymaking marketers, but. If you''re like me, most of your resolutions can be lumped into one of two broad categories: 1) health/fitness, and 2) marketing. If you''re like me, most of your resolutions can be lumped into one of two broad categories: 1) health/fitness, and 2) marketing.

Follow-up 67

Follow-up Start-ups Closing Sales 67

Martech

MARCH 13, 2024

I recognize there is a significant change management challenge. Today’s AI applications In our marketing organization, we’re using AI in various areas, including copywriting, image generation, ideation, mood boards, tagging metadata and storyboards. AI is just the next phase of technological advancement.

Drivers/motivators 119

Drivers/motivators Technology Technology Launch 119

Martech

MARCH 27, 2024

This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Each prompt comes with a detailed explanation and practical example, making it easy to apply AI to your everyday marketing tasks and challenges.

Strategize 109

Strategize Product 109

Search Engine Land

MAY 9, 2024

We get to leverage both sides of our brains: The right brain when it comes to on-page, content and even link building campaigns. Get the daily newsletter search marketers rely on. Gathering this information helps tailor efforts from keyword selection to content creation and off-page efforts. See terms. Yandex, Baidu, DuckDuckGo?

A/B testing 96

A/B testing Entertainment Engineering Campaign 96

Search Engine Land

MARCH 27, 2024

This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Each prompt comes with a detailed explanation and practical example, making it easy to apply AI to your everyday marketing tasks and challenges.

Strategize 104

Strategize Product 104

Search Engine Land

JANUARY 8, 2024

Including elements like location-based services and personalized recommendations turns searches into dynamic interactions between users and your content. AI’s transformative role in SEO AI is a pivotal force in digital marketing, making it important for content creators to understand the technology. Enter AIO writers.

Objectives and Key Results 128

Objectives and Key Results Click Through Rate User Experience Engineering 128

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Engaging and educating prospects with interactive content. Dig deeper: The search marketer’s new imperative: Capturing first-party data 2. Using AI-driven automation.

B2B 97

B2B Lead generation Education Campaign 97

Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. It had to be different.

Lead generation 109

Lead generation A/B testing Government Customer Relationship Management 109

Search Engine Land

APRIL 9, 2024

LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. A new study conducted by Socialinsider reviewed posts shared by active accounts between January 2022 and December 2023 to determine which content generates the most shares, impressions, and engagement. Key findings. Engagement.

Strategize 117

Strategize Follow-up Process 117

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Profit margin 130

Profit margin B2B Campaign Retail 130

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources.

Education 110

Education Entertainment Networking Legal 110

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift.

Technique 108

Technique B2C User Experience Strategize 108

Closing Bigger

MAY 9, 2024

Unlike our regular sessions, these podcasts are a collaborative exploration rather than a conventional interview, focusing on how AI impacts sales and marketing through emotional intelligence. Develop AI-Enhanced Personalization: Use AI to analyze data and personalize marketing and sales efforts without losing the unique voice of the brand.

Strategic planning 111

Strategic planning Strategize Relationship building B2B 111

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 131

Strategize B2B B2C Trust 131

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

B2B 123

B2B Customers Appointment Objectives and Key Results 123

Martech

OCTOBER 30, 2023

The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Campaign 105

Campaign Entertainment Niche Angle 105

Search Engine Land

DECEMBER 12, 2023

A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. Early adopters are able to meet content demands 1.5x as often as companies with no plans to use GenAI.

Strategize 108

Strategize Meeting 108

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 107

B2B Objectives and Key Results Strategize CRM 107

Martech

NOVEMBER 15, 2023

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. In this sea of increasingly repetitive and recycled content, you need to offer something unique to capture attention. Video content that simplifies complex industry practices, like a tutorial series.

Angle 134

Angle Consult Trust Education 134

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. It should never be skipped or overlooked.

B2B 130

B2B Networking Campaign Technology 130

SaaStr

MAY 16, 2024

They dive into the nuances of topics like: Evolving dynamics of remote work The most effective marketing channels of 2024 Owned assets vs. “walled gardens” The practical realities vs. the hype around AI As everyone here at SaaStr knows, Jason sold his first company, Echosign, for $400M. As a manager, you have to do things differently.

B2B 78

B2B Angle X-functional Trust 78

Search Engine Land

SEPTEMBER 19, 2023

And that represents a similar challenge for any business with a new or disruptive idea: how do you build engagement for something nobody knows exists? This article will break down my approach to what I call “Trojan Horse SEO” for category creation: Researching the existing market you’ll disrupt. SUBSCRIBE See terms.

Transportation 135

Transportation Represent Service Drivers/motivators 135

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Tone) Keep answers simple.

Lead generation 111

Lead generation Click Through Rate Contact Follow-up 111

Search Engine Land

APRIL 5, 2024

But, not all learning needs to be about link building, content or technical aspects of SEO. With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. When you work in an industry like SEO , staying updated on new technologies is crucial. See terms.

Drivers/motivators 121

Drivers/motivators Negotiate Objectives and Key Results Intrinsic 121

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. With a plethora of non-gated assets available, the challenge intensifies. In a sea of non-gated content, how can we know that our message resonates? How do we engage visitors when we know so little about them? Journey stage tagging.

A/B testing 108

A/B testing Strategize User Experience Technology 108

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Technology 95

Technology Technology Campaign Education 95

Salesforce

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Let’s break down exactly what digital engagement is, what makes it challenging, and how you can overcome those challenges with the help of AI and a strong strategy. We can show you how.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. This learning phase is made more complex by the huge number of marketing-focused, third-party AI tools being released.

Healthcare 128

Healthcare Entertainment Retail Education 128

Search Engine Land

APRIL 9, 2024

As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when tapping into machine learning efficiencies. Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails. Brand tone of voice. See terms.

CTR 112

CTR Campaign Strategize Gaming 112

Salesforce

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. There are plenty of obstacles between you and good demand generation marketing, but fortunately also plenty of ways to conquer them. Well, it’s now reality – and something marketers need to do.

Objectives and Key Results 111

Objectives and Key Results Customers Drivers/motivators Lead generation 111

Heinz Marketing

DECEMBER 14, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Most marketers are familiar with the best-selling, industry changing The Challenger Sale and The Challenger Customer. He dropped some not-yet and little-known details just for us. Let us know if you want to join us next time.

B2B 123

B2B Sales Presentation Clients 123

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

E-commerce 140

E-commerce Campaign Launch Advertising/ Marketing 140

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. Over the next several weeks, I’ll be publishing a series of articles aimed at helping marketers make the most of Generative AI. That has all changed, almost overnight.

Campaign 130

Campaign Launch Represent Strategize 130