Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.

Healthcare 124

Healthcare Entertainment Retail Education 124

Search Engine Land

JANUARY 8, 2024

Embracing semantic search Incorporating semantic search requires a mix of data analytics and empathetic writing. This essentially means AI doesn’t just improve search – it anticipates our needs, often before we articulate them. Marketers who embrace AIO in their strategy are leading the way – not keeping up.

Objectives and Key Results 125

Objectives and Key Results Click Through Rate User Experience Engineering 125

Search Engine Land

MARCH 13, 2024

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. Write blog posts that discuss and analyze these trends, providing your unique perspective and insights. You have been hired by a local real estate agent to improve the SEO of their website.

Real Estate 103

Real Estate Click Through Rate CTR Angle 103

Search Engine Land

DECEMBER 6, 2023

Improving information architecture An internal linking structure optimized for the customer’s buying journey and search behaviors captures top- and mid-funnel search traffic. It also improves user experience to drive engagement and conversions. Use this taxonomy as the backbone of the site structure to improve user experience.

Niche 127

Niche User Experience CTR Click Through Rate 127

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Campaign 119

Campaign Consult Prospecting Technology 119

Salesforce

DECEMBER 12, 2023

Results show customers and users do believe in the potential of AI to increase efficiency and consistency, bring inspiration and fulfillment, and improve how they organize their thoughts. When the user is still learning prompt writing, since poor prompts lead to more effort to finesse outputs For personal, bespoke, persuasive outputs (e.g.,

Trust 119

Trust Drivers/motivators Legal Cold Call 119

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. The miracle of Descript is that as you edit your video transcript, the video automatically adjusts itself.

B2B 86

B2B Teamwork Referrals Cross-sell 86

Search Engine Land

JULY 18, 2023

The social networking platform has: Introduced new editing tools. This is great news for marketers advertising their campaigns on Instagram as they now have access to the Facebook audience, even if they don’t have an active profile, and so their potential reach is greater than ever before. New video editing capabilities.

User Experience 95

User Experience Networking Start-ups Campaign 95

Search Engine Land

NOVEMBER 20, 2023

Maybe you are already an SEO pro looking to improve your content generation efficiency. million Model : AI writing plus human contribution Estimated AI-written articles : 141,855 (U.S. Some experts recommend writing 10-15 contributions to become eligible. Or you simply want to learn more about the state of AI for SEO.

A/B testing 126

A/B testing Click Through Rate Real Estate Niche 126

Search Engine Land

APRIL 9, 2024

As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when tapping into machine learning efficiencies. Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails. Brand tone of voice. See terms.

CTR 107

CTR Campaign Strategize Gaming 107

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. Previously, this status was not editable.

Contact 90

Contact Meeting CRM Conversion 90

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Dig deeper: 6 ways to use generative AI for your marketing My money is on Microsoft Another example of this trend is the launch of Microsoft Copilot and Copilot for Microsoft 365.

Campaign 91

Campaign Construction Launch Education 91

Search Engine Land

FEBRUARY 9, 2023

Reports suggest that the global SEO market size is expected to reach $122.11 AI tools save you the cognitive load of doing certain SEO tasks, leaving you time to look at the outputs that AI provides and allowing you to tweak, improve and refine what it sends out. Get the daily newsletter search marketers rely on.

X-functional 99

X-functional Clients Account management Niche 99

Martech

SEPTEMBER 20, 2023

AI is undoubtedly propelling the world of marketing forward. From content generation and editing to graphic design, there is immense value in the AI already out there. Muck Rack has a pitch tool that helps PR professionals write pitches, write pitch emails and track pitch progress. Compliance with AP style guidelines.

Agriculture 109

Agriculture Pitch Healthcare Technology 109

Search Engine Land

JULY 19, 2023

Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. You will also now have access to more editing capabilities than ever before as the platform has made it less time-consuming to customise templates. New editing capabilities. SUBSCRIBE See terms.

Networking 93

Networking Engineering Start-ups Conversion 93

Martech

MAY 9, 2024

Ivan Ostojic is Chief Business Officer at Infobip, the omnichannel marketing platform focused on communications, conversations, chat and messaging. Interview edited for length and clarity.) There is a lot of marketing hype that is creating that perception. That’s surely the wrong way around. A: A hundred percent.

Appointment 81

Appointment Technology Technology Follow-up 81

Search Engine Land

JANUARY 16, 2023

Ultimately, writing a blog post should accomplish that for your business (or your client’s business). Let’s talk about how to write a blog post that wins. Why write blog posts? First, let’s start with why you should write blog content. What to do before writing a blog post. Which blogs gave you useful information?

Start-ups 97

Start-ups Trust Strategize Follow-up 97

Search Engine Land

FEBRUARY 10, 2023

ChatGPT performs a few specific functions that can help you with content creation for SEO like: Writing whole SEO-focused blog posts, articles, and landing pages. ” If you have a very authoritative site like Bankrate or CNET, there might be a class of topics where AI content can rank very well, potentially even with minimal editing.

Angle 99

Angle Niche Start-ups Engineering 99

Search Engine Land

APRIL 30, 2024

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.”

CTR 103

CTR Real Estate Legal Clients 103

Search Engine Land

SEPTEMBER 14, 2023

” Content optimization, writing and/or brief preparation Use this eight-step prompt strategy for producing unique, high-quality editorial briefs using ChatGPT: Identify primary query/keywords and content topic. ” Title and description prompt This aims to improve the title and meta description for your blog. Missing topics.

Follow-up 135

Follow-up Start-ups Presentation Process 135

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Strategize 128

Strategize Education Price Service 128

Veloxy

DECEMBER 9, 2021

As a salesperson, there is nothing more discouraging than writing a cold email only to receive an average open and response rate. And you sent the email from a feature-rich email marketing software. Nine times out of ten, the person will respond with some level of suspicion that you didn’t write the email. Don’t write stiff.

Quota 204

Quota Follow-up Up-sell Cold Call 204

Search Engine Land

MAY 19, 2023

By the way, this is a good score to aim for with online writing.) Get the daily newsletter search marketers rely on. It’s time to improve your content to make it more readable. And if you tend to write long sentences naturally, comb through your draft, look for them, and break them into smaller chunks. Dog = subject.

Objectives and Key Results 110

Objectives and Key Results Niche Technique Engineering 110

Martech

APRIL 15, 2024

This interview has been edited for clarity and length. Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. Q: You did a bachelor’s in economics and then — fashion marketing? A: Yes, I am Brazilian, correct.

CRM 94

CRM Retail Technology Technology 94

Search Engine Land

APRIL 24, 2023

Understand the knowledge level of your target audience To write a great guide, you need to understand your audience and know their knowledge level about your topic. For example, say you’re writing a guide on planting tulips. A useful lesson for writing guides is the importance of referencing sources to beef up your points.

Education 94

Education Trust Start-ups Follow-up 94

Martech

APRIL 4, 2023

I think we’re entering a very disruptive phase for creativity for designers, illustrators, video producers and writers,” said Paul Roetzer, CEO of Marketing AI Institute, at the recent MarTech Conference. “I Advances in generative AI will likely affect content creation across the marketing profession, at brands and agencies alike.

Pitch 107

Pitch Clients Strategize Technology 107

Martech

AUGUST 25, 2022

We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The team is then collectively accountable for discussing ways to improve the Cycle Time.

Legal 101

Legal Launch Start-ups Process 101

Search Engine Land

MARCH 14, 2023

Let’s use Google’s template for search quality – experience, expertise, authoritativeness and trustworthiness or E-E-A-T – to assess and improve AI-generated content. Humans did not edit the content, so no fact-checking or proofreading was done. In this article: The meteoric rise of generative AI. Google on AI content.

Niche 98

Niche Trust Follow-up Engineering 98

Martech

APRIL 27, 2023

Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. Marketing automation is more than streamlining processes, automating posting on social media, or scheduling emails. Let’s focus on one important digital marketing element: a company’s website.

UX 112

UX Technology Technology B2B 112

Hubspot

FEBRUARY 14, 2024

That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Strong writing comes from strong verbs. Write as if they’re humans. A channel such as this has additional benefits for marketing.

Sales 67

Sales Follow-up Campaign Objectives and Key Results 67

Search Engine Land

FEBRUARY 22, 2023

With the release of groundbreaking AI tools like ChatGPT, many wonder if AI-generated content is the future of marketing and to what extent we can use it. Will it improve your SEO program? In theory, ChatGPT could revolutionize the way companies approach content marketing. Get the daily newsletter search marketers rely on.

Gaming 95

Gaming Engineering User Experience Start-ups 95

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers. You are a data analyst.

Technology 140

Technology Technology Campaign Technique 140

Martech

FEBRUARY 7, 2024

There will be a significant movement toward improving people’s problem-solving skills as they learn to use automation with their human brains. Broaden job skills on an agile marketing team Many marketing teams still operate with specialists who perform a very limited job function.

X-functional 106

X-functional Cross-sell Territory Retail 106

Search Engine Land

DECEMBER 12, 2023

Hope you can rely on Search Engine Land as you navigate the ever-changing search marketing landscape and understand where it’s heading next. And he has been writing on Search Engine Land since the beginning, covering search for an astounding 20 years. Then make sure to subscribe to Search Engine Land’s newsletter.

Engineering 100

Engineering Retail Growth Networking 100

Search Engine Land

JUNE 9, 2023

And, if you edit your content in light of these factors, you may notice your content getting longer. Get the daily newsletter search marketers rely on. Each content piece you produce for SEO will have different needs depending on the topic you’re writing about. All of these factors matter more than word count.

Entertainment 95

Entertainment Engineering Follow-up Presentation 95

Search Engine Land

OCTOBER 6, 2023

Unique, quality and intent-focused content remains a key element of any digital marketing strategy. Updating old content improves its value for readers and shows search engines that our content is always current, evolving and rank-worthy. Gone are the days when you’d publish a blog post and forget about it. SUBSCRIBE See terms.

Engineering 117

Engineering Start-ups Follow-up Meeting 117

Search Engine Land

NOVEMBER 28, 2023

Otherwise, you may be able to use the “Last modified” or “Last edited” history within your CMS if those fields are recorded. Your processes Maybe a process has been improved and unblocked a lot of work you couldn’t get done in the last year, or potentially the reverse. Get the daily newsletter search marketers rely on.

Strategize 107

Strategize Launch Start-ups Gaming 107