Gong.io

OCTOBER 6, 2021

He’s everywhere: on our website, in our advertising, gracing the covers of countless marketing materials, e-books, landing pages and social posts. Our bold, festive graphics and bright colors, hilarious social commentary, useful content and laid-back narrative were unique amongst the B2B crowd and connected with sales pros everywhere.

Angle 153

Angle Represent Drivers/motivators Territory 153

Hubspot

JUNE 2, 2021

That means the hero image (the first photo, graphic, or video people see) has to be eye-catching enough to keep people scrolling the site. This guide will explain how to level up your website with the perfect hero image, from choosing a graphic inspired by the latest design trends to ensuring your image is the optimal size.

Objectives and Key Results 99

Objectives and Key Results Retail Follow-up Start-ups 99

Hubspot

DECEMBER 1, 2020

The infographic is one of the most effective mediums content marketers have at their disposal. According to research by DemandGen , 85% of B2B marketers are already using or plan to use interactive infographics as part of their strategy. They add a more immersive element to the medium and, in turn, drive greater engagement.

Process 93

Process Price Territory Promote 93

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. Then, we'll look at social media card design and examples to inspire your strategy. Choose a graphic design tool. You can choose the design and get a little fancy with it.

Represent 101

Represent Promote Referrals Start-ups 101

Hubspot

APRIL 8, 2021

These reports also incorporate various design elements that support your metrics and create a unique, creative, and visually appealing story of your business activities. Designing an annual report is a careful process, as it is crucial to find a balance between powerful graphics and clarity and understanding.

Pharmaceutical 80

Pharmaceutical Objectives and Key Results Campaign Growth 80

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs.

Objectives and Key Results 109

Objectives and Key Results A/B testing Customer Relationship Management Relationship Management 109

ClickFunnels

DECEMBER 4, 2022

The post Shopify Email Marketing Guide – 7 Keys To Success appeared first on ClickFunnels. Email marketing can be an incredibly effective way to grow your eCommerce business – it can help you increase customer lifetime value, revenue, and profits. . First things first: You will need email marketing software.

Niche 130

Niche Pitch Lead generation Promote 130

Martech

JANUARY 24, 2024

“Design thinking, systems thinking, critical thinking — and visual thinking is using visuals to help articulate messages and to communicate. . “Design thinking, systems thinking, critical thinking — and visual thinking is using visuals to help articulate messages and to communicate.

Meeting 113

Meeting Start-ups Presentation Launch 113

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. Dig deeper: Your guide to seasonal content marketing 3. This includes faster load times, responsive design and easy navigation to improve user experience. The holiday season brings a surge of searches around gifts, events, recipes and more.

E-commerce 136

E-commerce Click Through Rate Strategic planning Pitch 136

Search Engine Land

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs.

Objectives and Key Results 104

Objectives and Key Results A/B testing Customer Relationship Management Relationship Management 104

Hubspot

APRIL 7, 2023

What do ebooks, graphic design software, and online courses have in common? Then, you can use market research (which we cover below) to give some early validation to your product choice. Conduct market research Validate your product ideas by conducting market research, which will help you determine what to sell.

Product 78

Product Sell Education Launch 78

Martech

JUNE 9, 2023

While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Since April, MarTechBot has engaged in over 600 conversations with marketers. We had no idea what to expect when we launched MarTechBot in April.

Technology 112

Technology Technology Niche Conversion 112

Martech

MAY 24, 2022

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. As of 2021, AR’s market size was $6.12

Sports 140

Sports Construction Gaming Transportation 140

Hubspot

DECEMBER 27, 2018

And while there are a lot of them, marketers who spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences are still finding success among their audience. Infographics aren't just alive and well -- they remain a staple in many business's content strategies.

Commission 101

Commission Follow-up Start-ups Represent 101

Hubspot

DECEMBER 7, 2020

From the size of our weddings and special events to the comfort level of our pajamas and stay-at-home clothes, we’ve reconsidered the size, shape, and necessity of many, many elements in our lives. Work is one of these elements, if not the main one. Canva + HubSpot Marketing Survey.

Technology 101

Technology Technology Drivers/motivators Meeting 101

Search Engine Land

SEPTEMBER 7, 2023

In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. Because entities, keywords and topics are intertwined elements in the vast landscape of SEO , it can often be difficult to truly tease apart each definition. .”

Objectives and Key Results 142

Objectives and Key Results Niche Angle Networking 142

Hubspot

AUGUST 21, 2023

There's no one-size-fits-all approach to writing a business proposal, but let's take a look at some elements proposals often include. (I I designed this example business proposal using Canva.) You've started a new business, and your customer base is starting to expand. We’ll also see some ideas and examples to help guide yours.

Objectives and Key Results 69

Objectives and Key Results Price Clients Legal 69

Hubspot

APRIL 14, 2021

In fact, 95% of marketers believe in-person events can have a major impact on achieving their company's primary business goals. Use these examples as inspiration as you're designing your own. Conference Website Design Best Practices. Leading Design Festival. Center the page around your visitor : What's in it for them?

Entertainment 95

Entertainment Real Estate Retail UX 95

ClickFunnels

AUGUST 11, 2021

Then you need to build a solid lead generation system. And that’s exactly what we are going to discuss today. Ready to grow your business faster than you ever thought possible? Continue reading…. Here’s how our co-founder Russell Brunson explains it: The Lead Generation Funnel. Here’s how it looks like: You create a super valuable lead magnet.

Lead generation 246

Lead generation Niche Price Promote 246

Hubspot

OCTOBER 1, 2021

With the housing market heating up across the country, it’s an amazing time to be a real estate agent. But one key element of the practice that trips up many aspiring agents is establishing a strong brand — and that often starts with a memorable real estate logo. Let's dive in. Why is a Real Estate Logo So Important? Ogden Valley.

Real Estate 62

Real Estate Construction Represent Trust 62

Hubspot

APRIL 12, 2021

You want to consider your company's values and essence, yet design a unique, event-only brand that stands out. Like a company brand, event branding is made up of many elements including a logo, website, app, marketing materials, stage design, speakers, sponsors, and event swag. website, imagery, and marketing).

Promote 96

Promote Follow-up Meeting Networking 96

Hubspot

OCTOBER 15, 2020

A rich media ad is an excellent, modern ad format for marketers to consider. It's important to discuss and plan these elements out before you create your ad. If you don't have a graphic designer on your team, you can use online tools to help you create a rich media ad. It included interesting videos and animation.

User Experience 101

User Experience Strategize Campaign Engineering 101

Hubspot

NOVEMBER 12, 2020

I’m sure my experience isn’t unique, as finding the correct balance between content, design, and timing can be difficult. Marketers know this more than anyone, as success in the role is often marked by being able to create engaging campaigns that tell a story and inspire audiences to take a specific action, like purchasing a product.

Presentation 68

Presentation Campaign Follow-up Start-ups 68

Sales Pop!

DECEMBER 16, 2021

Pre-designed templates provide convenient, time-saving blueprints for company newsletters, brand flyers, activity reports, business logo design , and every other piece of business documentation you can think of. Marketing this way contributes to almost half of all sales across digital platforms. Introduction. Company Newsletter.

Clients 52

Clients Price Growth Represent 52

Hubspot

APRIL 27, 2021

Their writing style guide (or "editorial style guide" as they call it) was made to keep both their in-house contributors and their freelancers on the same page when writing and editing marketing content for clients. The simplicity is effective, and they clearly had fun designing the document to be cohesive with their brand guidelines.

E-commerce 100

E-commerce Legal Follow-up Start-ups 100

Sales Hacker

MAY 1, 2020

Replace blocks of text with icons and graphics. Uplevel issues with pictures and graphics. Now you can make a splash with all the beautiful graphics and marketing slogans you’ve been waiting to unleash. So, how do you make your pitch stand out from the noise? Know Your Customer & Build Empathy.

Pitch 107

Pitch Presentation Sales Legal 107

Hubspot

OCTOBER 19, 2020

Today, it can be seen in architecture, graphic design, and online. In fact, many Australian brands exemplify the region's immersive or eye-popping artistic techniques in web design and user experience. It's no question that Australia is one of the most visually stunning places on Earth. Image Source.

Territory 101

Territory User Experience Transportation UX 101

Martech

MARCH 7, 2022

Marketers looking to plan their next ad, message or campaign traditionally have relied on hindsight, or legacy, research. Feedback Loop’s crackerjack marketers recently undertook a revamp of our digital presence. A seasoned marketing consultant, she was charged with overseeing Feedback Loop’s marketing changes.

Customers 98

Customers Launch A/B testing Campaign 98

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.

Campaign 128

Campaign Trust Hospitality Growth 128

Lead Fuze

OCTOBER 20, 2023

This guide will help unravel this complex process by revealing key insights on crafting effective problem statements, integrating social media marketing strategies within proposals and personalizing each one according to client needs. What are the five key elements of winning business proposal? What is a business proposal and examples?

Objectives and Key Results 52

Objectives and Key Results Clients Pitch Trust 52

Hubspot

NOVEMBER 13, 2023

That’s why your ecommerce packaging needs to be clever, carefully, designed, and inventive. Product packaging designers leverage emotions and subconscious stimuli to guide their efforts and influence our buying behavior. There’s nothing quite like coming home to a package you‘ve been eagerly awaiting. What do consumers want?

Transportation 75

Transportation Non-Profits Construction Manufacturing 75

Lead Fuze

NOVEMBER 30, 2021

Who currently have job openings for marketing help. Use pictures and graphics, too. Now you can finally show them all of those beautiful graphics, marketing slogans, etc. The benefits of diversity are clear, but the impact is not as well-defined. If you want to win over a customer, give them examples of your successes.

Pitch 52

Pitch Presentation Legal Clients 52

Search Engine Land

FEBRUARY 16, 2023

Today, SEO is about: Content UX Trust And other “new” elements. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. But oftentimes, the marketing, tech or PR team (or person) has to implement the SEO advice.

UX 101

UX Objectives and Key Results Consult Start-ups 101

Hubspot

MARCH 12, 2019

In web design, the same principle applies. But instead of crafting a compelling first line of copy, you need to design gripping website content that sits above the fold. In copywriting, there’s an old adage that states the purpose of your first line of copy is to compel people to read your second line of copy. Above The Fold.

Service 101

Service B2B Up-sell Start-ups 101

Salesforce

NOVEMBER 2, 2023

ESS systems are designed with careful attention to privacy and security, on both the server and client sides. Our research shows that 61% of customers would prefer to use self-service to resolve simple issues. Your employees are no different — they’d just as soon fire up an app than call the internal help desk.

Service 59

Service Networking Start-ups Technology 59

Sales Pop!

JULY 26, 2021

Communicating your company’s message effectively sits at the core of any marketing campaign. At the moment, video marketing has risen to the top of the tools that are most capable of achieving engagement. So, let’s take a moment to go through some of the primary points of focus for a video marketing campaign.

Promote 97

Promote Entertainment Campaign Sales 97