Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Unlike most email mistakes, this one happened behind the scenes. In email, a mistake can seem like the end of the world because so many people can see where we messed up. The right button copy but the wrong link to the landing page. A typo in the subject line.

Objectives and Key Results 113

Objectives and Key Results Retail Campaign Appointment 113

ClickFunnels

SEPTEMBER 20, 2021

The post How To Build An Effective Sales Funnel For Affiliate Marketing appeared first on ClickFunnels. Affiliate marketing can be a great way to start making money online. Here’s what we are going to discuss today: The #1 mistake people make with affiliate marketing. What you need to do to be successful at affiliate marketing.

Profit margin 222

Profit margin Sales Niche Up-sell 222

Martech

NOVEMBER 5, 2021

Predictive Audiences were first offered as an add-on in 2020 including filters like Lookalike of Program Members, Likelihood to Register, Likelihood to Attend, and Likelihood to Unsubscribe. Navigate to the Predictive Audiences page in the Admin area of Marketo Classic. The latest release offers enhancements to this feature.

Contact 104

Contact Consult B2B Campaign 104

ClickFunnels

DECEMBER 5, 2022

The post Email Marketing For Affiliate Marketers – 5 Keys To Success appeared first on ClickFunnels. Then you need to understand that the real money is in building your email list – once you have it, you can monetize it by promoting affiliate products. An email course. 1 Build a Value Ladder Sales Funnel.

Niche 130

Niche Pitch Cross-sell A/B testing 130

Martech

JULY 24, 2023

One of the things I brought back from vacation, besides a great tan and lots of memories, is a treasure trove of email ideas. As part of that creative surge, I assembled a collection of email campaigns and practices that impressed me because they exemplify the best practices for emails you should send at key points in your program.

Cross-sell 85

Cross-sell Real Estate Retail Represent 85

Salesforce

DECEMBER 10, 2021

If an email is sent and no one receives it, do its contents even matter? Email deliverability remains a mystery to many marketers. Many emails never reach a subscriber’s inbox – but with good planning, you can avoid your message falling through the cracks. What is email deliverability? View it now.

Campaign 98

Campaign Government Finance Trust 98

Salesforce

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Martech

JANUARY 27, 2023

Many marketers told me they were busier than ever. 3 directional changes to grow your email program Naturally, every marketer’s goals will be unique. Stop sending so many emails Yeah, I know. That sounds strange coming from somebody who believes wholeheartedly in email and its power to build your business.

GTM 134

GTM Drivers/motivators Legal Retail 134

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy?

Electricity 104

Electricity Non-Profits Construction Real Estate 104

Heinz Marketing

OCTOBER 26, 2021

By Michelle Voznyuk , Senior Marketing Consultant at Heinz Marketing. Everyday we are bombarded by marketing emails. Yet as marketers, we still send them. Marketing emails have little to no overhead and can be sent in a “batch and blast” approach, reaching a broad audience in one click.

A/B testing 126

A/B testing Consult Promote Prospecting 126

Heinz Marketing

MAY 21, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing For this week’s app of the week post, I wanted to highlight a cool tool I recently learned about – mail-tester. Plainly put right on their main page—mail-tester allows you to test the spammyness of your emails.

Campaign 56

Campaign Engineering Service 56

Martech

MAY 6, 2022

Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track will help you assess and continually optimize your email program’s performance and help you find useful solutions to improve it.

E-commerce 92

E-commerce Campaign Presentation Clients 92

Heinz Marketing

FEBRUARY 17, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. In B2B marketing, it requires multiple touches (at least 7) for a prospect to convert. In B2B marketing, it requires multiple touches (at least 7) for a prospect to convert. They would run away at lightning speed and ghost you, block you, and unsubscribe.

E-commerce 133

E-commerce Campaign B2B Start-ups 133

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. Squeeze Page. Squeeze Page.

Campaign 101

Campaign Drivers/motivators Price Lead generation 101

Hubspot

DECEMBER 11, 2020

But, when I clicked on the page and tried to start reading the post, the entire screen went dark and a giant "Subscribe to our email" CTA popped up -- completely interrupting my experience. It was obvious that this site's designers wanted to trick visitors into signing up for an email list before reading their content.

UX 101

UX Technique Promote Represent 101

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Trust 110

Trust Drivers/motivators Strategize Legal 110

Hubspot

SEPTEMBER 9, 2020

Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. If you do know your Sender Score, do you know what it means for your reputation as an email marketer ?

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Networking Represent Contact Trust 99

Sales Hacker

MARCH 26, 2018

Despite all of the buzz and impressive stats around video marketing , are you still a non-believer? What if I told you my marketing team salvaged 1.9% of our email unsubscribers, and ultimately drove an extra $44K in revenue, by making a thirty-second video? I want to show you exactly how we reduced unsubscribes.

Campaign 60

Campaign Lead generation Prospecting Start-ups 60

Hubspot

JANUARY 20, 2020

At least, that's what you're hoping as a digital marketer — to show up in your audience's inbox. That's because capturing emails is an important tactic marketers use to gather leads. It's a tale as old as time for those in online marketing. By the end of 2020, the number of email users will grow to be 3 billion worldwide.

A/B testing 100

A/B testing CRM Contact Start-ups 100

Martech

SEPTEMBER 8, 2021

Good morning, Marketers, are you getting enough emails? My free Gmail service has a cap, so I’ve been unsubscribing more. I like getting emails about books, but I don’t need emails about other things, like furniture, shampoo and eyewear. Yet, every time I buy something online, I get a new string of emails.

Real Estate 79

Real Estate Networking B2B Technique 79

ConversionXL

JANUARY 16, 2019

I don’t have to convince you that email is important: Email is a cost-effective way to get sales. Email includes your most-interested customers. Email maxes out revenue from big sale periods. And, according to Klaviyo, emails initiated 30% of those sales. But do you work on your email?

Campaign 123

Campaign Follow-up Promote Up-sell 123

Martech

OCTOBER 12, 2022

Breathes there the email marketer who never had to send an “Oops!” ” email? So you say your marketing team never had to send an “Oops!” Conventional email wisdom says every marketer will have a medium-to-epic fail sometimes. Why you need an apology email strategy.

E-commerce 111

E-commerce Objectives and Key Results Campaign Launch 111

Partners in Excellence

MARCH 18, 2020

And now, we are doing the same thing with texts… Or we could look at emails. Modern emailing and marketing automation systems enable us to mail thousands and millions of emails at the touch of a key. But then we start seeing unsubscribes, or we see systems blocking our emails.

Technique 107

Technique Technology Technology Prospecting 107

Heinz Marketing

OCTOBER 19, 2018

By Lisa Heay , Senior Marketing Consultant for Heinz Marketing. Marketing operations approaches sales and says, “Hey – I want to clean up our database, and I plan to delete a whole bunch of leads.” What if we need to comb through the notes on that lead? Rest assured that marketing isn’t just trying to mess with you.

Campaign 78

Campaign Quota Consult Follow-up 78

ConversionXL

AUGUST 1, 2019

How well did landing pages X, Y, and Z convert last Monday at 1:03 p.m.? So, for example, propensity modeling can help a marketing team predict the likelihood that a lead will convert to a customer. Or even that an email recipient will unsubscribe. Propensity to unsubscribe. How did we do last quarter?

Construction 118

Construction Commission Finance Conversion 118

SalesLoft

MARCH 14, 2022

The age-old struggle between marketing and sales. The sales team wants to know where the leads are, and the marketing team wants to know what was done with the leads generated. How would it feel to finally unite your sales and marketing departments by integrating two of the most critical tools in your tech stack? .

Campaign 59

Campaign Prospecting Sales Pipeline 59

ConversionXL

NOVEMBER 27, 2018

If you’ve ignored the design and content of your “thank you” page, you’re neglecting: Recent purchasers. Why choose a thank you page over a thank you message? Technically, a thank you page is optional. That’s a virtual guarantee that the user will close out the browser window—the page has nothing else for them.

Cross-sell 133

Cross-sell Hospitality Referrals Real Estate 133

Hubspot

JUNE 11, 2015

When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. In fact, the wealth of data available to the modern day marketer can be super overwhelming. Where's a marketer to start? Where's a marketer to start?

Campaign 77

Campaign Contact Clients Customers 77

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Legal 109

Legal Trust Strategize Drivers/motivators 109

Sales Pop!

NOVEMBER 19, 2021

The beauty of digital marketing is that you can automate many processes in order to focus on strategy and results. Email marketing automation is one of the most valued tools a marketer can have because it saves time while boosting engagement and increasing revenue. 3 Create re-engagement email campaigns.

A/B testing 52

A/B testing Click Through Rate Campaign Contact 52

Hubspot

JULY 22, 2014

Some may think it''s just a canned food product, but marketers know it''s the law we adhere to when sending emails. And the stakes are high -- you can be fined $16,000 per email if you are caught breaking it. 1) You Don''t Let Recipients Unsubscribe. 2) You Don''t Opt People Out After They Unsubscribe.

Legal 75

Legal Entertainment Consult Campaign 75

Hubspot

JANUARY 9, 2013

Sure, the email subscription preference center may seem like a boring, utilitarian part of your email marketing , but things aren't always what they seem, are they? In reality, the email subscription preference center (phew. say that five times fast) is actually a fantastic piece of marketing real estate!

Customers 75

Customers Real Estate Contact Follow-up 75

Hubspot

SEPTEMBER 21, 2015

Depending on your marketing role, certain metrics are going to matter to you more than others. Like social shares on blog posts, there are other marketing metrics that your boss doesn't necessarily need to hear about. So, which marketing metrics does your boss care less about? 1) Page Views. 2) Time Spent on Page.

Contact 77

Contact Follow-up Start-ups Networking 77

SalesHandy

JANUARY 7, 2021

Do you send out a lot of cold and warm sales emails, and get low open rates, and responses like “I found your message in the Spam/Promotions folder”? Turns out – hitting send on the emails isn’t good enough to have them get straight to your prospects. You need to improve your email deliverability too. Let’s explore.

Promote 52

Promote Campaign Sales Service 52

Sales Pop!

DECEMBER 15, 2021

Regardless of whether you’re aiming to be an influencer for a big luxury brand or marketeer for a small field service business, social media is one of your key channels to success. Mainly, you must ensure that your account, page, or channel is gaining new followers and not losing them. Audience growth rate. Impression and reach.

Campaign 52

Campaign Repeat business Growth Promote 52

ConversionXL

FEBRUARY 27, 2019

“Email marketing is dead.” That’s what a digital marketer told me while trying to sell me his messenger bot software. But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing has an ROI of 28.5%

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Lead Fuze

JULY 1, 2021

Even as the economy begins to open, the threat of a COVID-19 resurgence and another dip in the stock market will keep uncertainty high and spending low. However, an increase in engagement with marketing emails suggests that B2B decision-makers are still looking to engage with vendors. Are you worried about the pandemic?

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B2B Lead generation Education Campaign 52