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How to Write a Change of Commission Letter (with Example)

Salesforce

Sales commission plans change to reflect shifting business priorities, unstable market conditions, new product releases, and more. However, it should not come as a complete surprise to employees. Frequent changes can affect workflow, productivity, and employee morale. When should you use a change of commission letter?

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9 Important Elements to Include in Your Employee Handbook

Hubspot

An employee handbook is a critical document for setting clear expectations for new employees, providing policies for all employees to follow, and making it easier for you know how to deal with problems with your employees when they arise. This is an exciting employee benefit, and one you should clearly outline.

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How to build an SEO-forward culture in enterprise organizations

Search Engine Land

Additionally, I’ll cover how to assist other non-SEO marketing teams in achieving their website goals without compromising organic KPIs. SEO cannot be siloed within the marketing team for the best results. Highlighting the business impact Frame SEO in terms of achieving key business objectives like: Increasing market share.

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Employee Self-Service: The Complete Guide

Salesforce

Your employees are no different — they’d just as soon fire up an app than call the internal help desk. That’s why an employee self-service system is a great way to empower your people while keeping costs low. How does employee self-service work? Find out today What is employee self-service?

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The Critical Role Ethics Plays in Modern Marketing

Hubspot

As much as it might be difficult to define what "ethics" is in relation to marketing, it's easy to define what it isn't. These types of disreputable, dishonest, and corrupt marketing strategies are what we mean when we say a company behaved unethically. The Role of Ethics in Leadership.

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8 Critical Questions to Ask Yourself as You Build a Sales Incentives Program for 2019

Sales Hacker

As you can imagine, that’s a tough sell, especially when you’re at a startup or entering new markets. For an early-stage company, in particular, it’s important for the executive team to have demonstrated some semblance of product-market fit and sales success before bringing in outside help.

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The Best Books for Marketers (New and Old)

ConversionXL

We put together a (non-comprehensive) list of some of the best marketing books, both new and old, to help you become a better marketer—and a better person. One of the first books to explore the challenges of an increasingly fast-paced media and marketing landscape, you’ll learn how to position yourself to remain top of mind.