Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit
Search Engine Land
MARCH 29, 2024
Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. The advertisers suing Meta allege that the Potential Reach metric used by the company to determine advertising costs relies on the total number of social media accounts rather than individual users. Potential Reach metric.
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