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Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit

Search Engine Land

Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. The advertisers suing Meta allege that the Potential Reach metric used by the company to determine advertising costs relies on the total number of social media accounts rather than individual users. Potential Reach metric.

Legal 104
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8 surprising social video trends

Search Engine Land

But eight surprising social video trends should astound even the most unflappable digital marketers. million accounts uploaded 696 million videos to YouTube from Oct. million accounts uploaded 774 million videos to YouTube from Oct. But this has an impact on digital marketers, too. Last year, 15.4 16, 2021, to Oct.

Follow-up 117
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Building loyalty and awareness are top priorities for any social media marketer. On the other, it’s been damaged by concerns over privacy (see The Cambridge Analytica and Facebook scandal ) and fake news. More people than ever are using social sites, which is good news for social media marketers. And for good reason.

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9 strategies for removing negative content from the web

Search Engine Land

Violations of community guidelines Most websites that host user-generated content (UGC), including Facebook, Reddit, and Yelp, have a defined set of community guidelines. Bank account numbers. Get the daily newsletter search marketers rely on. They clarify what type of content is allowed or prohibited on their website.

Legal 113
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This day in search marketing history: March 25

Search Engine Land

Bing Ads bad account takedowns doubled in 2018 2019: Third-party tech support scams, cryptocurrency and weapons ad content topped the areas of attention. Facebook Graph Search Now Passing Keyword Data To Webmasters 2013: The keyword data was passed from Facebook with a query string [q={keyword}] appended to the end of the referring URL.

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This day in search marketing history: January 3

Search Engine Land

2020: To enter, advertisers had to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. Get the daily newsletter search marketers rely on. Google Gaining Ground In Smartphone, Browser Markets. See terms.

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68% of Americans Still Get Their News on Social Media, Even If They Don't Trust It

Hubspot

Out of that population, just under half say that they get their news from Facebook. Facebook has been working through something of a fake news crisis over the past two years, since it was revealed that the network was weaponized by government-backed Russian in a coordinated misinformation campaign , with the hopes of influencing the 2016 U.S.

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