Search Engine Land

NOVEMBER 9, 2023

Social platforms TikTok and Pinterest are some of the biggest search engines after Google. Collaborate with social media and PR teams to create a more holistic marketing strategy. SEOs are not just “optimizers” but digital marketers with a broader skillset.

UX 114

UX User Experience Engineering CTR 114

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. CTV is the fastest growing digital ad channel because of its inventory and adtech precision.

Retail 98

Retail Gaming Networking Campaign 98

Search Engine Land

JULY 12, 2023

Reports started surfacing on Monday that Twitter was selectively blocking links to Mark Zuckerberg’s latest social networking app. Since Threads launched on July 5, the app has become the fastest-growing social media platform in history and trending regularly on Twitter. Why we care. ” Why now?

CTR 98

CTR Technique Launch Follow-up 98

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. Digital media experts at Kroger and The Home Depot have spent years developing media networks keeping this key point in mind. At The Home Depot, a supplier approached the retailer about retargeting customers on social media.

Retail 102

Retail Networking Launch Customers 102

ClickFunnels

JANUARY 28, 2022

Convertri is a funnel builder that is growing in popularity. The company claims that its software is the world’s fastest funnel builder. Talking about integrations, Convertri integrates with various email marketing and webinar apps, as well as two payment processors. This app might indeed be the world’s fastest funnel builder.

A/B testing 148

A/B testing Launch Price Up-sell 148

ClickFunnels

AUGUST 11, 2021

Ready to grow your business faster than you ever thought possible? This allows you to pick the most relevant lead magnet to promote in each social media post, YouTube video, blog article, etc. Social proof. And the fastest way to do that is through paid advertising. Want more leads? Continue reading….

Lead generation 246

Lead generation Niche Price Promote 246

Salesforce

APRIL 10, 2024

It sets the foundation for a platform that can handle large volumes of data, workflows, and users without compromising performance. Align with your organization’s leaders about what you’re hoping to achieve with technologies, such as Data Cloud or the Einstein 1 Platform. Get the guide 1.

CRM 59

CRM Represent Trust Retail 59

Martech

JULY 12, 2023

Threads has become the fastest-growing social media platform in history since it launched on July 5. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US.

Launch 98

Launch Follow-up Retail Networking 98

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. A chance to tour (and maybe even race on?)

GTM 93

GTM Growth Cross-sell Referrals 93

Hubspot

MAY 28, 2020

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. By now, most of us have used LinkedIn to market our brands , post industry thought leadership , or look for our dream jobs. LinkedIn Stats to Know in 2020. LinkedIn ).

Networking 101

Networking Launch Growth B2B 101

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Aside from the older social media platforms allowing live streams, some emerging platforms, like Twitch.tv , now cater specifically to live stream viewers. Growth in Live Video.

Drivers/motivators 101

Drivers/motivators Entertainment Represent Growth 101

ClickFunnels

DECEMBER 4, 2022

The post Shopify Email Marketing Guide – 7 Keys To Success appeared first on ClickFunnels. Email marketing can be an incredibly effective way to grow your eCommerce business – it can help you increase customer lifetime value, revenue, and profits. . First things first: You will need email marketing software.

Niche 130

Niche Pitch Lead generation Promote 130

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

E-commerce 123

E-commerce Retail Drivers/motivators Education 123

Search Engine Land

SEPTEMBER 14, 2023

On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them. Most businesses don’t really think about their customers (let alone their superfans) as a marketing channel.

Niche 136

Niche Intrinsic Campaign B2B 136

Sales Pop!

DECEMBER 15, 2021

Regardless of whether you’re aiming to be an influencer for a big luxury brand or marketeer for a small field service business, social media is one of your key channels to success. In this article, we’ll look at the seven most basic KPIs, where most other social performance stats are derived from. Follower count.

Campaign 52

Campaign Repeat business Growth Promote 52

Search Engine Land

JANUARY 25, 2023

Search marketers and celebrities alike are embracing the gaming industry as a huge market to reach their target audience. In addition to brands being able to reach new audiences, grow their community, and sell more products or services, game publishers like ads because it allows them to monetize their content.

Gaming 89

Gaming Campaign Drivers/motivators Represent 89

Hubspot

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Education 101

Education Finance Campaign Drivers/motivators 101

Lead Fuze

JULY 23, 2023

Whether you’re a startup founder, small business owner, or marketing professional, understanding how to find your target market is crucial for your success. In this guide, we’ll explore proven strategies on how to find your target market. Why is Identifying Your Target Market Important?

Strategize 52

Strategize Niche Objectives and Key Results Strategic planning 52

Lead Fuze

AUGUST 1, 2021

What is Influencer Marketing? Social Influencer marketing is a trending topic in content marketing. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Source: Tomoson.

Niche 98

Niche Follow-up Contact Intrinsic 98

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Lead Fuze

JUNE 30, 2023

This process involves careful analysis of market trends, deep understanding of your target audience, and the ability to seize unexpected opportunities. Beyond that, we’ll explore the importance of keeping an open mind for unexpected opportunities and utilizing predictive marketing tools. Well, the internet is your crystal ball.

Sell 52

Sell Non-Profits Referrals Strategize 52

Hubspot

DECEMBER 16, 2019

After reaching roughly 800 million active users within a year and a half of its 2018 launch, TikTok has become one of the fastest-growing social media apps of the last decade. Like any trendy social platform with a huge global audience, influencers and brands are flocking to TikTok.

Entertainment 101

Entertainment Follow-up Promote Gaming 101

Cience

OCTOBER 6, 2020

As sales become increasingly sophisticated these days, B2B companies everywhere are investing greater resources into outbound marketing. If tailored well, targeted prospecting starts conversations with ideal accounts, generates qualified leads, provides strong ROI, and grows revenue.

B2B 105

B2B Lead generation Contact CRM 105

Hubspot

SEPTEMBER 4, 2019

How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? And these stacks are growing, even in the SMB space. We want to make it easy for you to orchestrate these apps, to better serve your customers, and to help you grow better. Account-based marketing tools.

Teamwork 74

Teamwork Appointment Networking CRM 74

Lead Fuze

OCTOBER 5, 2023

This digital transformation comes with countless benefits that help retailers stay competitive in a rapidly evolving market. An Industry Transformed: The Stats Speak Volumes The global “AI in retail” market size is projected to reach USD 45.74

Retail 52

Retail E-commerce Profit margin Price 52

Hubspot

JUNE 4, 2019

The importance of creating and growing an online community is becoming more and more apparent for businesses -- in fact, increasing engagement through communities can result in up to a 25% increase in revenue. Along with hosting your website on HubSpot's platform, you can also install forums to cultivate a stronger online community.

Price 78

Price Start-ups Service CRM 78

Salesforce

FEBRUARY 2, 2023

Think GPS systems that suggest the fastest route to a destination, voice-activated virtual assistants such as Apple’s Siri, personalized Netflix recommendations, and Facebook’s ability to recognize your face and tag you in a friend’s photo. While the Fourth Industrial Revolution (sometimes called the 4IR or Industry 4.0)

Manufacturing 98

Manufacturing Technology Technology Pharmaceutical 98

Hubspot

NOVEMBER 28, 2021

As you become more established, your customer base grows. As you grow and take on more prospects and customers, a CRM can be your lifeline. It’s an organization-wide belief that customers are the lifeblood of your business and building relationships with them and then nurturing those relationships, is the fastest path to success.

CRM 89

CRM Customer Relationship Management Teamwork Relationship Management 89

Hubspot

MARCH 14, 2019

With one billion monthly active users, Instagram is undoubtedly one of the most popular social media platforms today. It can feel difficult to validate your brand on Instagram, particularly when there's eight million other business accounts on the platform. Magic Social. Magic Social. SocialSteeze.

Price 70

Price Growth Follow-up Campaign 70

CloserIQ

OCTOBER 10, 2018

Drift provides a conversational sales and marketing platform that allows businesses to better connect with prospects and customers. AppNeta has repeatedly been named one of the fastest-growing companies by Inc. 3Play Media. 3Play Media is an innovator in accessible technology. Founded 2014. 51-100 employees.

Healthcare 76

Healthcare Represent Teamwork Sales 76

Outreach

JULY 15, 2021

As the fastest-growing sales engagement platform, our data science team has access to huge data sets and delivers AI innovations that help our customers to increase sales. Before the call, review customer data, social media, and other assets for recurring questions and stressors. So, we know what works.

Objectives and Key Results 98

Objectives and Key Results Pitch Cold Call Technique 98

Sales Hacker

MARCH 19, 2020

Here’s an important, and often overlooked, fact about B2B sales and marketing: Your customer data holds all the keys you need to grow your business. Many sales and marketing leaders try to get cute and overthink their targeting, messaging, content creation, etc. How Customer Success Drives Predictive Sales and Marketing.

Growth 75

Growth Customers Referrals B2B 75

Hubspot

JANUARY 10, 2017

Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. The powerhouse engagement stats for video content keep growing. Influencer Marketing.

Education 78

Education E-commerce Prospecting Gaming 78

Hubspot

SEPTEMBER 2, 2015

They'll help you take a deep dive into everything from buy buttons to omni-channel personalization, to help you learn how to grow your ecommerce business. Craig Miller, Chief Marketing Officer of Shopify. 4) Retention Marketing: The Next Ecommerce Battleground. 5) The Intersection of Inbound Marketing and Ecommerce.

Territory 72

Territory Networking Retail Engineering 72

Hubspot

MAY 31, 2018

Choose your platform. Choose Your Platform. For instance, consider whether you need a platform that allows you to code, or whether you’d like to avoid coding altogether. On whatever CMS platform you chose, take the time to browse through templates and themes, and choose one you think best represents your brand.

Service 101

Service Represent Follow-up CRM 101

Hubspot

AUGUST 23, 2018

INBOUND has become one of fastest-growing business events of the year. It’s a fantastic chance for marketing teams to learn, network, and create meaningful relationships. That’s a whole lot of sales, marketing, and customer success pros all in the same place! An Event like No Other.

Transportation 55

Transportation Networking Promote Follow-up 55

Sales Hacker

JULY 17, 2018

He walks us through the inside story of how he developed the idea for Gong — the market testing and market feedback he used to design and refine the product. Using market testing and market feedback as you develop product-market fit. Using unit economics to scale out marketing investments. What You’ll Learn.

Objection handling 51

Objection handling Growth Technology Technology 51