Search Engine Land

JANUARY 27, 2023

Beyond Google: The reality of today’s search landscape As the competition online increases, the best way to do right by our clients is to ensure we’re working to improve their visibility, not just on search engines like Google, but also on social media platforms where their target audiences are searching. Gen Z users in the U.S.

Engineering 126

Engineering Networking Entertainment Follow-up 126

Search Engine Land

FEBRUARY 1, 2023

That concept is shifting as gaming is becoming more fluid through social and metaverse. Playing video games is no longer considered anti-social behavior. About 70% of Gen-Z age people who play games do so with the intention of just virtually “hanging out,” and not actually playing.

Gaming 90

Gaming User Experience Sports Follow-up 90

Sales Hacker

AUGUST 3, 2022

In the wake of Covid-19’s digital shift, social media adoption has continued to prosper. billion users, the social sphere has become the mainstream destination to connect, create, and consume. Social e-commerce: a tale of TikTok and Gen Z. Image Source: Marketing Charts ). Unlocking the social funnel.

E-commerce 80

E-commerce Sell Cross-sell Campaign 80

Search Engine Land

SEPTEMBER 25, 2023

The social app posted a screenshot demonstrating how the “highly relevant” ads will be displayed when users interact with its chatbot for relevant queries under the tech giants’ partnership: Why we care. Snapchat’s My AI is going to start serving sponsored links using Microsoft’s Chat Ads API. Getting started.

Campaign 81

Campaign Networking Engineering Clients 81

Hubspot

JANUARY 16, 2020

Despite its huge initial growth , the six-second looping video app was discontinued by Twitter in 2016 -- only four years after its launch. Since then, we've seen apps like Snapchat and TikTok fill Vine's void. Unlike most other apps, Snapchat content expires either immediately or after 24 hours.

Non-Profits 94

Non-Profits Entertainment Launch Growth 94

Martech

JULY 14, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. We spoke with Jean Castanon, AmEx’s VP of Product Referral Marketing, to find out what’s behind the program’s success. Our mobile app is now driving the majority of the referrals.

Referrals 109

Referrals Represent Campaign Growth 109

Martech

AUGUST 5, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what comes first, strategy or operations? What is highlighted, however, is just how indispensable the operations side of marketing is. Coupons, the Gen Z way .

Legal 108

Legal Price Retail Growth 108

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Where do we need to customize our reports?

B2C 113

B2C Sports Referrals Non-Profits 113

Search Engine Land

JULY 13, 2023

The short visuals paired with instant verification via comments have positioned TikTok as a challenger in the search industry in a way no other social platform has been able to achieve. Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. Millennials are TikToking.

Niche 91

Niche Real Estate Engineering Follow-up 91

Search Engine Land

APRIL 23, 2024

With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Users are looking for the things they’d search for on Google, but staying in the app much longer than they’d stay on Google because of that entertainment factor.

Entertainment 106

Entertainment Objectives and Key Results Follow-up Engineering 106

Hubspot

DECEMBER 5, 2019

Since it launched in 2005, Reddit has remained a mystery to many marketers. While Reddit's user-oriented platform might be too difficult for small to medium-sized business marketers right now, it's still evolving. However, it's still smart to keep an eye on platforms that could offer solid marketing opportunities in the future.

Launch 100

Launch Niche Engineering Networking 100

Martech

OCTOBER 18, 2022

The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. brands, 62% plan to boost DOOH with social media. For digital video ads, 46% of U.S. brands plan to integrate this channel with DOOH.

Retail 106

Retail Drivers/motivators Legal Contract 106

Martech

FEBRUARY 2, 2022

Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum in their robust sports marketing play. Denny’s social leverage featuring Stanford hoops star Fran Belibi. Image: Denny’s.

Sports 97

Sports Customers Gaming Launch 97

Hubspot

MARCH 5, 2021

YouTube Shorts -- a YouTube app feature that rivals TikTok and Instagram Reels -- began its first round of testing in India last September. Below, I'll walk through the basics ofYouTube Shorts, and what opportunities it could provide for marketers upon its official launch. Creating YouTube Shorts. Well, we still don't know yet.

Launch 101

Launch Niche Entertainment Government 101

Hubspot

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Do Consumers Actually Buy Products on Social Media? The question above is worth asking.

Launch 101

Launch Up-sell Follow-up Retail 101

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B 109

B2B Launch Campaign Entertainment 109

Salesforce

AUGUST 10, 2022

That’s especially important for millennial and Gen Z shoppers who value exclusive access to limited-edition products and experiences nearly two times more than Gen Xers and baby boomers. Holiday shoppers are inundated with emails, texts, app notifications, and social media advertising.

Retail 98

Retail Intrinsic Territory Gaming 98

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. This new set of mobile features, which can be accessed in the Stories section of the Instagram app, has been dubbed Instagram Reels. Both networks have solid benefits and entertainment factors.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

Hubspot

NOVEMBER 26, 2019

If you feel like the app TikTok came out of nowhere, you're not wrong. Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. Even if you still aren't quite sure what TikTok is, you've probably seen a video meme on social media that was created and published in the app first.

Entertainment 101

Entertainment Launch Pitch Follow-up 101

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. billion on the platform in 2021, according to SensorTower —more than on any other app. App Annie predicts spending will soon surpass $3 billio n. But is it just kids and Gen Z scrolling and buying on the app?

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 121

Retail X-functional Launch Non-Profits 121

Hubspot

APRIL 21, 2021

Traffic is a low-impact word for most people but a high-impact word for marketers. Traffic can ultimately dictate success, whether it’s the number of leads that come to your website, visit your social channels, or watch your videos. Bump gives a piece titled Marketing Trends to Watch in 2021, According to 21 Experts , as an example.

Referrals 101

Referrals High impact Networking Engineering 101

Hubspot

JULY 23, 2019

When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? In 2018, the lip-syncing app, Musical.ly The truth is, probably not.

Entertainment 101

Entertainment Launch Gaming Sports 101

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

Retail 114

Retail Appointment Campaign Technology 114

Hubspot

SEPTEMBER 18, 2019

By now, many of us have used or viewed a Story on a social media platform. Marketers have also become quite Story-savvy. Stories provide a number of solid marketing opportunities across platforms. And, right now, the question marketers are asking isn't, "Should I publish Stories?" But, don't write Facebook off just yet.

Entertainment 78

Entertainment Launch Networking Follow-up 78

Heinz Marketing

MAY 26, 2020

By Pei-Ming Tokuda , Marketing Intern at Heinz Marketing. In the age of social media , it’s no secret companies need to be active on these platforms so not to be left behind. One amazing aspect of social media platforms is hey are free and reach millions around the world.

B2C 122

B2C Entertainment Sports B2B 122

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. Yandex in Russia ( 48% market share ). However, nearly 40% of U.S.

Objectives and Key Results 111

Objectives and Key Results Retail Engineering Launch 111

Martech

AUGUST 31, 2021

That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. ” Inspired by meet-ups, she sought to create a friendship app as opposed to a dating app. Social media falls short. Some people just see it as a marketing tool.

Technology 113

Technology Technology Networking CRM 113

Hubspot

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms. See what HubSpot marketing experts are saying, below. On TikTok and Triller, it's 60 seconds.

Real Estate 101

Real Estate Education Launch Entertainment 101

Hubspot

AUGUST 18, 2020

With AR being costly to implement and product viewings only requiring a physical store location, many marketers think that this technology isn't worth the fuss. While AR might have been inaccessible to retail marketers in the past, could it be a revenue-generating opportunity at some point in the near future? Skeptics might say no.

Product 101

Product Retail Technology Technology 101

Hubspot

FEBRUARY 17, 2021

In 2020, you might have heard your favorite influencers talking about a mysterious new social media app called Clubhouse. But, unless you had a huge online following of your own, you might just be getting access to the app now.

Non-Profits 101

Non-Profits Launch Entertainment Real Estate 101

Heinz Marketing

OCTOBER 12, 2019

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Millennials and Gen Z Are Using Social Media Less: Here’s How to Earn Their Attention and Loyalty Now. Thanks for your thoughts, Julia McCoy.

B2B 51

B2B Conversion Sell Sales 51

Hubspot

DECEMBER 14, 2020

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. When the app launched, Instagram only allowed links in profile bios.

Launch 101

Launch Promote Sales Sell 101

Hubspot

MAY 18, 2020

In our 2020 State of Marketing report , video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. The growth in video marketing isn't all that shocking. Today, video is dominating the internet -- especially on social media. Demos or Tutorials.

Product 100

Product Service Up-sell Trust 100

Hubspot

DECEMBER 16, 2019

After reaching roughly 800 million active users within a year and a half of its 2018 launch, TikTok has become one of the fastest-growing social media apps of the last decade. Like any trendy social platform with a huge global audience, influencers and brands are flocking to TikTok. TikTok's main account, which has 35.5

Entertainment 101

Entertainment Follow-up Promote Gaming 101

Hubspot

SEPTEMBER 2, 2019

With more than 500 million monthly active users , TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram. While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's video marketing opportunities.

Follow-up 101

Follow-up Entertainment Niche Start-ups 101

Heinz Marketing

AUGUST 22, 2019

By Matt Heinz, President of Heinz Marketing. Every week on Thursday we feature a new B2B sales, marketing or business leader here answering our own version of “ How I Work ” questions. Julian is responsible for all lead acquisition, market development, and sales pipeline delivery efforts for the enterprise software provider.

Objectives and Key Results 84

Objectives and Key Results Finance Sales Pipeline 84