Search Engine Land

SEPTEMBER 29, 2023

YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Get the daily newsletter search marketers rely on.

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Search Engine Land

OCTOBER 2, 2023

YouTube has updated its analytics platform to provide enhanced audience insights. In addition, YouTube has carried out improvements to the design of its studio platform to enhance the user experience. This means creators can now compare how many views they get from different audience segments. What has YouTube said?

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Search Engine Land

NOVEMBER 22, 2023

YouTube has admitted to intentionally creating a suboptimal experience for users employing ad blockers. Despite initial speculation about browser specificity, YouTube has clarified that users across all platforms may encounter loading delays. What YouTube is saying. ” Get the daily newsletter search marketers rely on.

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Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. Each also enables targeting options using keywords, interests and more. This allows you to get your brand and products in front of massive new audiences beyond just Google and Bing.

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Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. The number of creators on YouTube is exploding YouTube.com is the second most visited website in the U.S. million accounts uploaded 696 million videos to YouTube from Oct. trillion views and 742 billion engagements.

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Search Engine Land

FEBRUARY 21, 2024

This article explores different methodologies and key performance indicators used to evaluate Super Bowl commercials, making the case for metrics like engaged-view conversions that tie advertising directly to customer actions and sales. This year’s big game was played in between 59 ads. Usher) ,” (6.10). Yes, there are. A total of 4,950 U.S.

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Search Engine Land

SEPTEMBER 21, 2023

YouTube has unveiled a bunch of new tools set to be rolled out in the coming months. Speaking at its Made on YouTube event, the platform revealed five upcoming features designed to help creators make content more easily. The feature is completely free but is currently still in beta for Android in select markets.

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Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

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Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Video duration : Follows the recommended video length based on your marketing objective.

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Search Engine Land

AUGUST 25, 2023

So, let me explain quietly, rationally, and unemotionally why marketers should think twice before continuing to use outdated demographic cliches and obsolete content descriptions. This should be required reading for every marketer and executive at all brands and agencies in America. They don’t have a clear content preference.

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Search Engine Land

MARCH 6, 2024

We just started getting comfortable with machine learning. Danny Gavin, founder and chief strategist at Optidge Internet Marketing Agency in Houston, TX, said: “AI should not be used without consideration in ad creation; while AI is beneficial, human input remains crucial.” Business email address Subscribe Processing. See terms.

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Search Engine Land

AUGUST 21, 2023

YouTube has confirmed that it is trialling a redesigned, smaller ‘Skip Ads’ button. A YouTube spokesperson exclusively told Search Engine Land: “We’re testing an update to the design of the ‘Skip Ads’ button across all platforms.” ” Why we care. .” ” Why we care. SUBSCRIBE See terms.

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Search Engine Land

MAY 23, 2023

Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation. Here’s what we know about the new campaigns announced at Google Marketing Live today. Video view Campaigns. This campaign type does precisely what it is named, maximize views. YouTube in-stream.

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Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. How should B2B marketers use GA4? How should B2C marketers use GA4? When gathering information, journalists ask six classic questions: Who?

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Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. Nothing more, nothing less. In short, for many businesses, YouTube is where their videos go to die.

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ConversionXL

SEPTEMBER 20, 2021

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance.

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Search Engine Land

JUNE 26, 2023

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

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Search Engine Land

JUNE 2, 2023

Creators earn the most from their brand partnerships on YouTube – more than Instagram and TikTok, according to a new survey. On YouTube, 6% of creators earned more than $10,001 per month – compared to 3% of Instagram creators and 2% of TikTok creators. More expensive, but. per 1,000 video views. Why we care.

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Search Engine Land

FEBRUARY 17, 2023

YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. Clearly, YouTube is doing something right with its algorithm, but what is it doing that’s so effective? We also asked active creators to share how they find the YouTube algorithm in the real world.

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ClickFunnels

SEPTEMBER 16, 2021

However, the awareness stage of sales funnels rarely gets the attention it deserves. Moreover, if you can’t get potential customer’s attention, the rest of your funnel doesn’t matter because they don’t know that you exist! Want to get it right? The Value Ladder Sales Funnel How To Get the Attention of Your Ideal Customers?

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Niche Sales Trust Follow-up 223

ClickFunnels

AUGUST 11, 2021

Want more leads? It’s important to view lead generation in its proper context. You offer the customer a more expensive and more valuable product. Build trust by providing progressively more paid value. The post A Complete Lead Generation System Geared For Success appeared first on ClickFunnels. Continue reading….

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Search Engine Land

AUGUST 11, 2023

YouTube creators will soon be able to link Shorts to other types of content, such as long-form videos. Creators can add a link to any Short they post using a new option now available in YouTube Studio. ” Get the daily newsletter search marketers rely on. Why we care. Are there ads on Shorts? How it works.

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Search Engine Land

AUGUST 2, 2023

YouTube Shorts has rolled out a range of new tools to encourage and inspire content creation. Brands will have the opportunity to get even more creative with their content output as they experiment with different features, which could help to improve engagement. Get the daily newsletter search marketers rely on.

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Launch User Experience Engineering Conversion 97

Search Engine Land

JUNE 28, 2023

Google has allegedly been mis-selling video ads to marketers for the last three years. Dozens of marketers expressed their regret over purchasing Google’s True View ad product as a result. Dozens of marketers expressed their regret over purchasing Google’s True View ad product as a result. Why we care.

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ClickFunnels

JULY 28, 2021

The post 5 Online Business Marketing Ideas To Explode Your Revenue appeared first on ClickFunnels. You also need to figure out how to get the attention of your dream customers. Today we are going to look at five powerful online business marketing ideas that can help you do that. Offering progressively more paid value.

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Search Engine Land

AUGUST 31, 2023

Several built-in features can help you work more efficiently, reducing time to access data and speeding up bulk edits so that you can focus on bigger-picture tasks. To create a view, apply the filters you’d like from the top bar in the UI and select Save in the upper right. Next, you’ll see a prompt to name and save your view.

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Search Engine Land

MAY 9, 2023

Assuming what works on one platform will work on another is a common digital marketing mistake. I see it in advertising all the time – someone who gets excellent results from search struggles with social, and vice versa. And then there’s YouTube. And the placement of your ad is more critical than ever.

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Search Engine Land

FEBRUARY 20, 2024

The social media giant claimed impressions, user posts and video views were up 31%, 41% and 75% year-on-year respectively. We protect a lot of our customers on Google Ads, YouTube, and even TikTok, which I’m not a fan of, and we’ve always said 50 percent [being fake] is a bit opportunistic.” Why we care.

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Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Google is helping more advertisers try their most automated campaign type, Performance Max. YouTube Shorts ads. Product feeds for a shoppable YouTube experience. Performance Max upgrades.

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Search Engine Land

JUNE 27, 2023

While the idea of robots stealing marketing jobs plagues worriers and late-embracers, automation frees up time for advertising teams to focus more on branding, strategy, data and, in turn, creative. Google’s new ad type announcements at Google Marketing Live (i.e., This means less text, more visuals and more motion.

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ClickFunnels

SEPTEMBER 23, 2021

The post 5 Ways To Generate More Leads For Mortgage Brokers appeared first on ClickFunnels. Want to make more money as a mortgage broker? Then you need to figure out how to generate more leads. And when it comes to online marketing, this means persuading them to give you their email addresses. Continue reading….

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ConversionXL

NOVEMBER 25, 2020

YouTube continues to be one of the best places to see organic growth, and the barrier to entry can be an advantage for companies and brands willing to put in the work. In this article, I’ll show you how to turn YouTube into a core part of your marketing efforts. YouTube fundamental content types you need to know.

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Martech

MAY 2, 2023

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. Marketers have to follow this space in order to meet many of their customers where they are.

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Search Engine Land

OCTOBER 9, 2023

Get the daily newsletter search marketers rely on. In 1998, the Department of Justice lawsuit accused Microsoft of dominating the personal computer market and unlawfully blocking a rival browser, Netscape Navigator. And Google Chrome would eventually dominate the browser market. SUBSCRIBE See terms.

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Martech

JUNE 7, 2023

You’re more than likely consuming a ton of video content every day, whether you realize it or not. Meanwhile, the typical TikTok user spends 95 minutes daily scrolling through a feed of algorithmically suggested videos they didn’t choose to view. Every marketer must incorporate this channel into their strategy.

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Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. million monthly views. She also co-hosts the popular YouTube series “HubSpot Hacks.” He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder.

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Search Engine Land

JULY 28, 2023

Despite what some business leaders still (shockingly) think, YouTube isn’t just cat videos and fail compilations; it’s a mighty tool in your marketing arsenal. Regularly performing a thorough audit is one way to ensure you’re squeezing all the value from your brand’s YouTube channel. Here’s how it’s done.

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CTR Click Through Rate Promote Entertainment 71