PandaDoc

MARCH 6, 2024

With that being said, we’re also seeing a boom in AI tools in the market these days — so the questions that remain are: Which AI tools are actually a necessity vs. which ones are a fad? Undeniably, it’s one of the more popular productivity tools in the market. or another prompt can be “add the following keywords for SEO”).

Price 97

Price Legal Contract Government 97

Search Engine Land

APRIL 1, 2024

This means you’ll likely need to optimize it further. Often, SEOs will use various methods to prevent search bots from accessing pages they don’t want them to crawl. It can also happen for technical reasons, such as a tag system on a blog or products only differing by color or size, creating almost identical pages. This is key.

Technique 121

Technique Legal User Experience Represent 121

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Lead Fuze

NOVEMBER 17, 2023

Ever felt like you’re playing a high-stakes game of chess with your marketing strategy, but without all the right pieces? Many marketers grapple with crafting strategies that hit the mark every time. This is no fantasy tale; it’s real, it’s here, and it can revolutionize how we approach marketing.

Objectives and Key Results 52

Objectives and Key Results Campaign E-commerce Technology 52

Lead Fuze

SEPTEMBER 30, 2023

Have you ever wondered how artificial intelligence could be your secret weapon in the competitive world of affiliate marketing? With countless pieces to manage, from creating engaging content to understanding complex data analytics, it’s easy for marketers to get overwhelmed. Can I use AI for affiliate marketing?

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or a digital marketing specialist, SaaS marketing likely plays an integral role in your business strategy. According to recent data from Gartner’s 2023 Technology Marketing Benchmarks Survey, the SaaS industry is growing at an unprecedented rate.

Campaign 52

Campaign Trust Promote Presentation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

ConversionXL

APRIL 3, 2019

Add to that 400 old and new faces, plenty of conversations, live music, and more than a few beers. When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. USAA, CIGNA); Forrester Research; Customer experience blogs.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source. Image source.

Customers 140

Customers Referrals Campaign B2C 140

Hubspot

JULY 18, 2019

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). What is SEO? Just as you turn to your favorite search engine to look up a new marketing acronym or where to get good pizza, so do your consumers. SEO vs PPC Statistics.

CTR 78

CTR Engineering Drivers/motivators Conversion 78

Hubspot

MAY 21, 2019

If you work in content marketing, you probably know that its booming growth and ever-evolving ecosystem forces us to constantly be on the lookout for the next big thing. Read on to learn about the marketing trends that could move from hype to reality in 2019. Multicultural Marketing. Word of Mouth Marketing.

Angle 78

Angle Entertainment Retail Technology 78

PandaDoc

FEBRUARY 16, 2023

You’ve probably turned on CNBC long enough to hear about big companies hitting or missing their “sales forecasts,” and you’ve probably seen company stocks going up or down based on how analytics compare historical sales data to those forecasts. For a great example of that, consider the COVID-19 pandemic in 2020.

Sales 52

Sales Technique Clients Growth 52

ConversionXL

JANUARY 13, 2021

If your top five blog posts—which were published years ago—account for 30% of new users, then those posts are your brand for one in every three people. The most important topics and high-traffic posts may be buried deep in your blog roll. This conversation with Kyndall, who sent out the newsletter, happened…often.

Hospitality 127

Hospitality A/B testing Angle Start-ups 127

ConversionXL

SEPTEMBER 4, 2019

Often, marketing creativity encounters technical limitations. Mobile sites get more visitors, but apps fare better for engagement and conversion rates: comScore Mobile Metrix, U.S, But few marketers know what they’re getting into when they go down that path—or decide against it. A web page can load only so fast. What are PWAs?

UX 103

UX User Experience Engineering Launch 103

ConversionXL

JULY 3, 2020

But, historically, they’ve undermined monetization—requiring crawler access that savvy users exploit and demanding free clicks for searchers. Publishers are free to experiment, as, historically, WSJ aggressively has. Metering does allow sites to segment users who hit your paywall—a key audience for conversion optimization.

Non-Profits 122

Non-Profits User Experience Niche Engineering 122

Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. There are millions of blog posts being published every day , and many of those posts will never see a lick of traffic. Download this ebook for an in-depth explanation of Vaughan's research. ).

CTR 78

CTR Promote Entertainment Follow-up 78

Hubspot

SEPTEMBER 22, 2014

You can analyze your blog leads any time you want to. Last month, I wrote a blog post about why we all need to stop neglecting our old content. The impetus for the post came from some recent analysis I did about our blog leads. Results of Our Blog Lead Generation Analysis. Results of Our Blog Lead Generation Analysis.

Lead generation 68

Lead generation Contact Referrals Conversion 68

Sales Hacker

NOVEMBER 28, 2018

Your data is the key to optimizing your revenue engine and kicking your sales process into high gear. Perform an in-depth analysis of your historical CRM data rather than only focusing on high-level key performance indicators (KPIs). The three major KPIs to look into are volume, conversion and time. Sales region / territory.

Process 81

Process CRM Sales Territory 81

Hubspot

JANUARY 21, 2016

When it comes to marketing, the most successful companies view it as an investment, not an expense. Because when marketing is implemented efficiently (with a plan, driven by goals and with quantifiable metrics established), profound ROI isn’t just possible, it’s almost a given. A marketing plan prevents both. It’s that simple.

UX 52

UX B2C Engineering Prospecting 52

PandaDoc

APRIL 25, 2023

Acting as an essential tool for businesses of all sizes and in all industries, a robust sales plan helps to identify sales goals, target markets, and sales tactics to achieve those goals. Start free trial New product This type of plan is specifically designed to introduce a new product into the market and achieve specific sales goals.

Territory 52

Territory Objectives and Key Results Teamwork Customer Relationship Management 52

PandaDoc

APRIL 12, 2023

Examples include: Brick-and-mortar stores eCommerce websites Online marketplaces Social media Email marketing Affiliate partnerships Display advertising Businesses should choose their sales channels—and sales channel marketing strategies—according to the type of products sold, their target audience, competitor activity, and resources.

B2C 52

B2C Cross-sell Retail Sales 52

Hubspot

JULY 14, 2017

Marketers are realizing this and dedicating more time, resources, and staff headcount to social media. In the 2017 State of Inbound report , more marketers said they planned to add social channels like Facebook, Instagram, and YouTube to their marketing efforts than in the previous year's survey.

Promote 0

Promote Start-ups Entertainment A/B testing 0

Hubspot

JULY 7, 2020

This retrospective takes a deep dive into buyer interest, marketing and sales outreach, and sales outcomes (spoiler alert: there's a lot of engaged prospects out there, but sales teams have work to do in capturing that interest). Marketing teams have been able to connect, but sales teams haven't. Email Marketing. Buyer Interest.

Construction 101

Construction Territory Manufacturing Entertainment 101

Hubspot

SEPTEMBER 25, 2014

Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social media, lead generation, analytics. It''s important to have a good idea of the number of leads generated by each marketing channel. Email marketing?

Lead generation 73

Lead generation A/B testing Contact Referrals 73

Hubspot

APRIL 4, 2016

Ever feel like your business is too "niche" to benefit from blogging? The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. Take Conversant Bio , for example. What does that mean for Conversant Bio?

Pharmaceutical 52

Pharmaceutical Niche Campaign Education 52

Search Engine Land

NOVEMBER 21, 2023

In these instances, an ever-expanding legacy of historical data supports a high probability of what users consider more meaningful results, albeit temporarily. There is the age-old SEO debate around whether rankings change immediately before further evaluation from implicit click data. Get the daily newsletter search marketers rely on.

Engineering 139

Engineering Follow-up Presentation Process 139

Hubspot

MAY 27, 2015

Before I became an inbound marketer, I once made $50,000 a month spamming Google. This blog post will tell you exactly why. Most black hat SEOs think this way. Black Hat SEOs: Masters of Ethical Rationalization. I had built a spam machine, and the thing was brilliant enough to give my clients huge SEO ranking boosts.

Networking 75

Networking Profit margin Clients Start-ups 75

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. The Content Marketing Deluge.

Technology 76

Technology Technology Engineering Start-ups 76

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. If you''re a regular blogger, these are probably the topics that you blog about the most. What is marketing automation?

Up-sell 78

Up-sell Start-ups Service Process 78

Sales Hacker

DECEMBER 8, 2017

The evolution of Sales & Marketing into Revenue Ops & Customer Ops. The Continued Emphasis on Alignment of Sales & Marketing. In 2018 we will experience that modern sales leaders who embrace a systematic approach will pull ahead in a highly competitive market! Below are the key elements of a System.

Sales 97

Sales Cross-sell Up-sell Pipeline 97

Hubspot

AUGUST 5, 2016

Let's face it: 2016 (so far) has brought about a number of shocks, surprises, and setbacks for businesses -- from stock market instability to events like Brexit. Thankfully there’s an existing playbook marketers can follow to help navigate uncertainty. 5 Smart Ways Marketers Can Prepare for Unexpected Changes.

A/B testing 51

A/B testing Lead generation Pipeline Growth 51

Hubspot

AUGUST 22, 2012

While your website is definitely no one-trick pony, when it comes to its role as an inbound marketing tool, its ability to drive conversions -- both in terms of net new lead generation and reconversions -- is definitely one of its bragging rights. 9 Tips to Improve Your Website Conversions. Absolutely! Absolutely! The solution?

Conversion 65

Conversion A/B testing Click Through Rate Promote 65

Hubspot

FEBRUARY 22, 2012

There's one thing that absolutely all excellent inbound marketers have in common. That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis. More site traffic, better SEO, constant social sharing? Can you guess what it is?

Education 54

Education Lead generation Contact Service 54

ConversionXL

MAY 24, 2013

A/B testing produces concrete evidence of what actually works in your marketing. In it’s core, A/B testing belongs to a category of Scientific Optimization techniques, where statistics is used to increase the odds that what your visitors see on your site is the best-performing version. Step 1) Measure your website’s performance.

A/B testing 131

A/B testing Objectives and Key Results E-commerce Real Estate 131

Hubspot

JULY 1, 2010

The following is a guest post by Teicko Huber is the founder of Focus To Grow , a SMarketing consulting and services company that specializes in inbound marketing and salesforce development for companies that sell business to business. Here are 10 ways to use inbound marketing methods to support your sales team.

Sell 57

Sell Lead generation Outside Sales Up-sell 57

Hubspot

MAY 3, 2024

Aside from ChatGPT and my specific use for it, plenty of other AI tools on the market can help your small business. Marketing and Sales Nearly 90% of marketing professionals find that AI improves content quality. Meanwhile, 80% of bloggers say AI enhances user experience and can help improve their SEO efforts.

E-commerce 68

E-commerce Niche Start-ups Service 68