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Threads now has its own version of hashtags

Search Engine Land

While ads are not currently available on Threads (though they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic. How topic tags work. This is just one step on a much longer path to building a space that really fosters healthy conversation.”

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4 under-utilized SEO research approaches to tackle in 2024

Search Engine Land

Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward. How your in-focus keywords might have changed since you originally optimized for them. Be explicit about how the data will be used. See terms.

CTR 108
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Boost Your Revenue: How to Convert Leads into Sales

Lead Fuze

Whether you’re a small business owner, an online retailer, or a marketing professional, understanding how to convert leads into sales is crucial for your success. According to industry data, the average conversion rate across all industries hovers around 2-3%. Do you know how to generate leads and convert them into sales?

Sales 52
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The Best Free Call Tracking Software (+Tips for Picking the Right One)

Hubspot

and “How can I meet them where they are?” While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on.

CRM 62
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8 Ways to Effectively Present Your Brand’s Service Product to Website Visitors

Sales Pop!

No matter if you’re a yoga instructor, a marketing guru, or a legal consultant, the way you present your services on your site can make or break your business. Here’s how to get this tactic right: Focus on simplicity and relevance. Use a mix of media, text, case studies, testimonials, and FAQs to cover every angle of your service.

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Effective Methods: How to Measure Account-Based Marketing

Lead Fuze

Whether you’re a seasoned marketing executive or an emerging startup founder, understanding how to measure account-based marketing is crucial for your business growth. According to industry reports, companies using ABM generate 200% more revenue for their marketing efforts. How is ABM measured?

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How Conversion Funnels Create a Better Customer Journey + How to Optimize Yours

Hubspot

Conversion funnels are a fundamental concept in sales. You watched how much fun they were having, doing your research. Customers take a similar journey through your company's conversion funnel when evaluating whether or not to buy from you. That's why every funnel should be designed for how your customers buy, not how you sell.