Search Engine Land

AUGUST 24, 2023

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. How it works.

Campaign 94

Campaign Gambling Territory Promote 94

Martech

OCTOBER 30, 2023

The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Campaign 96

Campaign Entertainment Niche Angle 96

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach.

Retail 100

Retail E-commerce Strategic partnership Click Through Rate 100

Search Engine Land

JANUARY 8, 2024

Including elements like location-based services and personalized recommendations turns searches into dynamic interactions between users and your content. AI’s transformative role in SEO AI is a pivotal force in digital marketing, making it important for content creators to understand the technology.

Objectives and Key Results 126

Objectives and Key Results Click Through Rate User Experience Engineering 126

Search Engine Land

JUNE 28, 2023

TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant U.S.-based based creators, who will then have complete creative freedom to make a video entry for consideration.

Follow-up 85

Follow-up Campaign Engineering Meeting 85

Martech

DECEMBER 13, 2023

Working with expert content creators and influencers is a smart decision. You can boost your content output for more marketing, grow your audience, and increase your credibility more quickly. Brands get $5.78 Naturally, the benefits are cumulative when you work with the same creators over time.

Entertainment 80

Entertainment Campaign Trust B2B 80

Search Engine Land

SEPTEMBER 29, 2023

Creative Assistant can help make content creation easier and faster by acting as your virtual assistant. Creative Assistant can help make content creation easier and faster by acting as your virtual assistant. How it works. ” “Come up with TikTok ideas for my brand named [name], promoting [topic].”

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Launch Process Campaign Promote 119

ConversionXL

OCTOBER 26, 2022

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. Table of contents Why should your brand be on TikTok? TikTok users spent $2.5

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. The number of creators on YouTube is exploding YouTube.com is the second most visited website in the U.S. So, the number of creators on YouTube has exploded and the number of videos is up, too! How long should a social video be?

Follow-up 117

Follow-up Growth Engineering Technology 117

ClickFunnels

OCTOBER 21, 2021

And if the book is about something that your target market desperately wants to learn about, then this offer is a no-brainer purchase for them… especially since they feel like they’re getting the book for free. It just needs to provide some basic value to your target market. Lead generation is a critical part of growing a business.

Lead generation 258

Lead generation Campaign Referrals Niche 258

Search Engine Land

NOVEMBER 17, 2023

One activation that is seeing growing prominence for brands is user-generated content (UGC). This article tackles UGC and its potential as a driving force for our SEO content efforts. Understanding UGC Before we delve into its impact on SEO, let’s start with the basics and define what user-generated content actually is.

Engineering 112

Engineering Trust Click Through Rate Promote 112

Search Engine Land

OCTOBER 24, 2023

Previously, creators could only share videos that were a maximum of 10 minutes. The social platform is currently trialling this experiment with select users in select markets on its app. Brands collaborating with influencers may now have the opportunity to work on longer creatives together. Why we care. Looking ahead.

Consult 101

Consult Engineering Follow-up Start-ups 101

Martech

FEBRUARY 11, 2022

In the coming months, it plans to test BrandConnect for Shorts creators, integration of the Super Chat feature (in which viewers can purchase visually distinct chat messages) as well as the ability to shop directly from a Short. New insights for creators. Get the daily newsletter digital marketers rely on. Image: YouTube.

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Represent Conversion Product Customers 118

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.

Objectives and Key Results 135

Objectives and Key Results Campaign Launch Follow-up 135

Lead Fuze

JUNE 27, 2023

As the digital world keeps changing, this query has become increasingly pertinent for recruiters, salespeople, startups, entrepreneurs and marketers. Influencer marketing agencies are entities that bridge the gap between brands and online influencers – individuals with a significant following on social media platforms.

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Negotiate Contract Campaign Contact 52

Search Engine Land

AUGUST 1, 2023

Additionally, I’ll cover how to assist other non-SEO marketing teams in achieving their website goals without compromising organic KPIs. Additionally, I’ll cover how to assist other non-SEO marketing teams in achieving their website goals without compromising organic KPIs.

Objectives and Key Results 84

Objectives and Key Results Education UX User Experience 84

Martech

FEBRUARY 9, 2024

For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space? For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space?

Niche 108

Niche Drivers/motivators Trust Clients 108

Search Engine Land

JANUARY 20, 2023

Sources stated to Forbes that TikTok has used “heating” to attract influencers and brands by artificially increasing the view count of their videos, indicating that this practice may have benefited some influencers and brands that TikTok has business relationships with at the expense of others it does not have partnerships with.

Promote 82

Promote Campaign Trust Engineering 82

Salesforce

APRIL 21, 2022

If you’re a marketer, you’re probably wondering: How do I sound more human with my voice and tone? How do I step into my audience’s shoes the way the best brands do it? You know, like how your paper towel brand shares a recipe for Halloween cupcakes. 2) How to start a voice and tone program at your company.

Trust 98

Trust Start-ups Education Follow-up 98

Search Engine Land

MARCH 20, 2024

Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. This hardware device with a QWERTY keyboard and intuitive editing functions completely changed how I approached writing longer pieces. What makes content helpful? As he explained on Aug.

Angle 103

Angle Launch Meeting Technology 103

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 122

Retail X-functional Launch Non-Profits 122

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. It should never be skipped or overlooked.

B2B 126

B2B Networking Campaign Technology 126

Martech

DECEMBER 29, 2022

But how will marketers ride this wave? Users stream different kinds of content on mobile devices than when they’re streaming longform programming. Users stream different kinds of content on mobile devices than when they’re streaming longform programming. What factors will motivate viewers to watch ads on streaming?

Sports 116

Sports Cross-sell Price Entertainment 116

Capterra Sales & Marketing Software

DECEMBER 27, 2021

As a marketer, if Twitch isn’t on your radar, it really, really should be right now. We’ll do a deep dive into what Twitch is (and isn’t), talk more about why you should care about Twitch as an ecommerce business, and end by giving you some concrete advice about how best to advertise on Twitch to maximize your marketing budget.

Gaming 72

Gaming Entertainment Technique Follow-up 72

Search Engine Land

MARCH 5, 2024

Google has been slowly changing how it talks about ranking algorithms. Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has been subtly said, formalize it and apply it to digital marketing. It is not new and has been hiding in plain sight for a long time.

Engineering 95

Engineering Clients Follow-up User Experience 95

Hubspot

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Here's how: Talent. Marketing Department Structure. Structuring your marketing team(s) is a huge task. That could be a book!).

UX 96

UX User Experience Engineering Account management 96

Hubspot

MAY 17, 2021

Back then, using YouTube for business and marketing was a new concept. Brands and businesses use Youtube to engage and connect with their audience. Brands and businesses use Youtube to engage and connect with their audience. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help.

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Cross-sell Entertainment Promote Education 100

Martech

JULY 9, 2021

The immersive driving experience launched June 14, with an additional walk through by Pinterest’s influential creators rolling out in July. Marketing agency 3P built the microsite for the experience that ran within the Pinterest platform. 4 for a virtual spin. Discovery on social.

Electricity 93

Electricity Drivers/motivators Campaign Education 93

ConversionXL

JULY 16, 2021

It should be informed by your market, competitor, and user research, and optimized through feedback and testing. This will help you gauge who your audience is and how to speak to them at every customer touchpoint. Strategies are meant to help simplify a process, and this is no different with your brand messaging strategy.

Niche 127

Niche User Experience Launch Transportation 127

Search Engine Land

MARCH 14, 2023

Lingering recession worries mean budgets remain under close scrutiny, and digital marketers must show ROI for every move they make. For the search marketer, that demands a laser focus on consumer intent. Brands must lean heavily into the performance channels with the highest intent. Everybody’s feeling the pinch.

Real Estate 94

Real Estate UX Campaign Engineering 94

Salesforce

NOVEMBER 30, 2022

Curious about Marketing Cloud? Where and how we work and what and how we need to learn to be successful are evolving. Discover how to navigate Salesforce, including how a user locates and accesses necessary information and where Salesforce customization takes place. Meet our newest Trailblazer Virtual Bootcamps.

Growth 98

Growth User Experience Start-ups Lead generation 98

Search Engine Land

JULY 14, 2023

A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online ecosystem. I have been talking about brand SERPs since 2013. I’ve learned that a brand SERP isn’t just a “pretty Google Business Card.”

Niche 95

Niche Clients Entertainment Engineering 95

ConversionXL

MARCH 31, 2021

The most successful agencies are beginning to invest more time and money in content marketing to establish expertise in their industry and, more importantly, generate inbound appointments. Many agencies invest as little time and energy as possible into their content efforts. It involves putting in the work.

Appointment 127

Appointment Clients Launch Follow-up 127

ConversionXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. Account-based marketing is a team sport. A higher ROI than any other type of marketing.

Lead generation 94

Lead generation Strategize Campaign Profit margin 94

Search Engine Land

APRIL 12, 2023

In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients. In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients.

Real Estate 117

Real Estate Clients Networking Follow-up 117

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? It's a conundrum facing countless creators across the globe. They're wondering how to be empathetic without being disingenuous. Essential, in fact. On the contrary.

Trust 101

Trust Promote Education Entertainment 101

Lead Fuze

JUNE 27, 2023

Is a marketing agency worth it? Many organisations grapple with the issue of whether to enlist the services of a marketing agency as they strive for greater digital reach. With the increasing complexity of the digital landscape, leveraging the expertise of a digital marketing agency can provide significant advantages.

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Objectives and Key Results CTR Campaign Promote 52