Search Engine Land

NOVEMBER 29, 2023

The article explores how Google is expanding into a surface ecosystem, why followership matters for visibility, and some initial ideas for brands looking to increase followers on Google. Think about it: Google already offers every feature of its social media competitors. Comments with the new Notes feature in Search Labs.

Networking 107

Networking Follow-up Sports Engineering 107

Search Engine Land

FEBRUARY 28, 2023

You must keep up with Google’s ever-changing algorithms and rich results, including the People also ask box. Also known as PAA, this Google SERP feature plays a significant role in a brand’s online reputation. Over the last year, my team and I have been studying and testing newer methods of influencing the PAA snippet.

CTR 95

CTR Clients Click Through Rate Education 95

Search Engine Land

JANUARY 30, 2023

Start small, gain traction A long-tail keyword strategy is ideal for gaining traction in a new market. Creating content to satisfy long-tail search queries is an often-overlooked strategy. It’s easy to go after bigger wins, but focusing on the smaller gains can lead to powerful long-term results. Nearly 95% of U.S.

Niche 97

Niche Engineering Start-ups User Experience 97

Search Engine Land

NOVEMBER 28, 2022

Rich snippets (previously rich cards) are now officially called rich results. When Google first released what SEO professionals call rich results today, rich results were called rich snippets, then rich cards. Rich snippets and rich cards are rich results. All four: iconic duos. As of today, Kanye West’s official name is now Ye.

Real Estate 99

Real Estate CTR GTM Engineering 99

Search Engine Land

APRIL 30, 2024

If you had someone at your beck and call every minute of every day, would you ever go to a Google Search box again? True ‘zero click’ is coming Five years ago, Rand Fishkin was one of the first to sound the alarm on the rise of “zero-click searches,” when Google introduced featured snippets and universal search results.

User Experience 113

User Experience Niche Service Closing 113

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Networking 124

Networking Retail Click Through Rate Engineering 124

Search Engine Land

MARCH 17, 2023

Bing partners with US National Park Service for #FindYourPark photo contest 2016: The winning photo would be featured on Bing’s home page during National Park Week and used as Bing’s Facebook and Twitter cover photo in April.

A/B testing 123

A/B testing Engineering Launch Drivers/motivators 123

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. This article explores the SEO-UX paradox and how businesses can achieve visibility and user delight through a holistic approach that aligns with search engine algorithms and human needs.

UX 92

UX Objectives and Key Results User Experience Legal 92

ConversionXL

AUGUST 20, 2019

An alarming digital marketing trend should scare all online publishers: Organic traffic from Google is vanishing: Google’s latest search elements (featured snippets and People Also Ask) steal clicks from organic listings. So how can you still get organic clicks from a Google SERP? Image source ). With more than 3.5

CTR 128

CTR Click Through Rate Strategize Follow-up 128

Search Engine Land

FEBRUARY 25, 2023

Also on this day How to identify your products for Google 2021: Google published a list of best practices to help ensure that its search engine understood the products that were being referenced. Google also announced that apps indexed by Google through App Indexing would begin to rank better in mobile search.

E-commerce 114

E-commerce Launch Engineering Contract 114

Search Engine Land

JULY 14, 2023

A digital strategy is how a brand positions itself across the online ecosystem. How to analyze a brand SERP Type an exact brand name, look at the search results, and follow these steps. In this case, a critical analysis of what, how and with whom they share and engage will generally bring insights that will help that strategy.

Niche 96

Niche Clients Entertainment Engineering 96

Hubspot

APRIL 6, 2018

In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. As a marketer, it’s essential to stay up-to-date with new SERP features. Here’s how you can keep up.

Engineering 76

Engineering Price Territory Strategize 76

Hubspot

DECEMBER 17, 2019

More searchers are finding the information they need from featured snippets, which have increased in prevalence tremendously in recent years. SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. What's a marketer to do?

Real Estate 98

Real Estate Clients Hospitality CTR 98

Search Engine Land

DECEMBER 27, 2023

Although, with how this year has gone, I may be tempting fate – it’s entirely possible that a major Search story will break on Dec. Although, with how this year has gone, I may be tempting fate – it’s entirely possible that a major Search story will break on Dec. Until at last, here we are, with no more year left to go!

Engineering 125

Engineering Follow-up Launch Start-ups 125

Search Engine Land

FEBRUARY 9, 2023

Also on this day YouTube reveals 2022 roadmap for shopping features, Shorts and more 2022: Shoppable videos, Live Shopping and heavier shopping integration was coming to the YouTube app. The Page Layout Algorithm downgraded the ranking of webpages with too many ads at the top or if the ads are deemed too distracting for users.

E-commerce 85

E-commerce Electricity Pharmaceutical Engineering 85

Hubspot

MAY 28, 2018

A lot of marketers want to know: how does HubSpot optimize for search? How to Rank #1 on Google. This has big implications for marketers. In doing so, we signal to search engines exactly how the pieces fit together. This answer box is a featured snippet. Go ahead, try it for yourself!

Engineering 78

Engineering Education Strategize Start-ups 78

Hubspot

APRIL 10, 2019

Have you ever wondered how Google can whip up such accurate, precise answers in so little time … and present them in such an easy-to-read way? Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? It’s Friday afternoon, and your team is jonesing for Happy Hour.

Click Through Rate 78

Click Through Rate Engineering Start-ups Presentation 78

Search Engine Land

FEBRUARY 9, 2024

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. The answer is boxed in and accompanied by the websites used to generate it, which can be clicked on for further exploration. I am trained with Search Engine Land content.

Clients 116

Clients Engineering Consult User Experience 116

ConversionXL

MARCH 25, 2020

This post details our process to start the transition from a “traditional” blog into a modern resource center for marketers. The traditional blog format—regular, sequential publishing of diary-style entries—no longer makes sense for most businesses. To be honest, it never did. It doesn’t toss out unsubstantiated opinions. Where do you start?

Process 68

Process Start-ups Engineering Follow-up 68

Search Engine Land

MARCH 17, 2023

Bing partners with US National Park Service for #FindYourPark photo contest 2016: The winning photo would be featured on Bing’s home page during National Park Week and used as Bing’s Facebook and Twitter cover photo in April.

A/B testing 75

A/B testing Engineering Launch Drivers/motivators 75

Martech

JUNE 14, 2023

If you don’t consider the emotional reaction to a product, service or feature, you’ll turn clients away in a flash. Absorb the following pointers to learn why UX is critical to your content and how to execute its principles. Too many businesses seem to forget or ignore the importance of the user experience (UX).

UX 78

UX User Experience Construction Entertainment 78

Search Engine Land

MARCH 23, 2023

Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. Google told us so in 2015. As for the other two? Lipattsev revealed them during a Q&A and said: “I can tell you what they are. It is content.

Engineering 86

Engineering Promote Angle Healthcare 86

Search Engine Land

NOVEMBER 15, 2023

Sadly, marketing success is often measured by quantity rather than the effectiveness of content in building awareness, generating leads, and converting customers. With the rise of ChatGPT and other generative AI tools, marketers will aggravate the issue by pumping out copious amounts of blog content to drive clicks. And you need to.”

Niche 111

Niche Clients Engineering Quota 111

Search Engine Land

FEBRUARY 13, 2023

Google AdSense launches related search for content pages 2022: The feature was designed to drive incremental ad revenue while encouraging more engagement from visitors. Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers.

CTR 90

CTR Engineering Sports Launch 90

ConversionXL

APRIL 18, 2019

Still, to translate the “make users happy” bromide into something executable, you need to know a few things: How Google (and others) define search intent; How to evaluate your target keywords for intent; What to do with search intent data. How Google (and others) define search intent. how to train for a marathon).

UX 126

UX Engineering Click Through Rate Follow-up 126

Hubspot

DECEMBER 22, 2020

These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

DECEMBER 6, 2019

One feature that Google has been working on in its algorithm updates is the use of semantic search, which is how Google contextually understands a user's question. As a marketer, understanding these updates is important in order to rank higher on search engines. So, how does it work? How Does Semantic Search Impact SEO?

User Experience 98

User Experience Engineering Presentation Conversion 98

SalesHandy

NOVEMBER 24, 2021

You will find pricing, key features, and customer reviews of each tool that will help you to form a wise decision. It can be considered a better alternative for Mailshake because of its robust features, pricing & plans, integration, and much more. The platform doesn’t limit you but gives you access to more features.

A/B testing 52

A/B testing CRM Price Campaign 52

SalesHandy

NOVEMBER 24, 2021

You will find pricing, key features, and customer reviews of each tool that will help you to form a wise decision. It can be considered a better alternative for Mailshake because of its robust features, pricing & plans, integration, and much more. The platform doesn’t limit you but gives you access to more features.

A/B testing 52

A/B testing CRM Price Campaign 52

Search Engine Land

APRIL 20, 2023

Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. It’s SEO-friendly out of the box, and comes with clean code, semantic markup, and a structure that search engines can easily crawl and understand.

Real Estate 111

Real Estate Engineering UX Networking 111

Hubspot

MARCH 9, 2021

Given that the company offers digital marketing and PR services, it's a great way to connect with their target audience. Given that the company offers digital marketing and PR services, it's a great way to connect with their target audience. Who said you need fancy lighting and equipment for product marketing ? People's Revolt.

Launch 101

Launch Commission Promote Follow-up 101

Hubspot

APRIL 7, 2019

A crucial aspect of being a great marketer is being able to measure your success. You deserve your budget -- and maybe need more of it -- and you deserve to dedicate time to the marketing activities that work. Download our free marketing reporting template here to help you keep track of all your marketing metrics.

Campaign 101

Campaign Promote Referrals Follow-up 101

ConversionXL

JULY 8, 2020

It’s worth a look, and this article shows you how to get started. How to set up your Microsoft Ads account. How to set up a Microsoft Ads campaign. This feature is equivalent to Google Shopping. But Microsoft Advertising has potential advantages, including lower CPCs and less competition on Bing. Conversions. Phone calls.

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GTM X-functional Appointment Campaign 100

Search Engine Land

MARCH 31, 2023

Here’s a closer look at how paid search will remain relevant, but advertisers must adjust their strategies to reach their targets in this new era. Here’s a closer look at how paid search will remain relevant, but advertisers must adjust their strategies to reach their targets in this new era.

Campaign 91

Campaign Commission Presentation Conversion 91

Search Engine Land

DECEMBER 12, 2022

In this guide, I will walk you through exactly how to get started with programmatic SEO. It’s time to rethink SEO growth. Not every strategy needs to start with a blog post regurgitating the same information across the top Google results and end with an agency begging for links. This sounds impossible, but it’s not. What is programmatic SEO?

Niche 102

Niche Engineering Growth Price 102

Hubspot

NOVEMBER 24, 2017

Either way -- if you're a marketer that plays any role in managing your brand's blog -- read on. Then, once we've covered all those bases, we'll get into how to proactively stay on top of your rankings, to get into good habits that can help you maintain your blog's SEO health. How recently have you updated the post?

CTR 78

CTR Angle Engineering Promote 78

Hubspot

JUNE 16, 2020

The way I write changes from time to time, but two things never change: who I'm writing for, and how to deliver the best experience. For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Many marketers agree — blogging is an important part of their content strategy.

Customers 95

Customers Promote Engineering Drivers/motivators 95