Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

B2B 123

B2B Manufacturing Technology Technology 123

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 110

Government Campaign Follow-up Conversion 110

Martech

APRIL 29, 2024

The age-old marketing question: Should we prioritize activity or results? They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first. It’s all about looking at each activity and how it contributes to overall performance.

Strategize 102

Strategize Negotiate Follow-up Growth 102

Search Engine Land

APRIL 8, 2024

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. If they find value in your content, they may link to it or share it with their audience. If they find value in your content, they may link to it or share it with their audience.

Finance 100

Finance Manufacturing Referrals Construction 100

Search Engine Land

MARCH 4, 2024

Cookies, the tool used to collect and share data on user behavior as they move across the open web, are the foundation of the adtech ecosystem and provide the data that powers the majority of all behavior and audience targeting. Google’s decision to kill the cookie effectively put a ticking clock on the current state of digital advertising.

Territory 116

Territory Market share Legal Strategize 116

Force Management

AUGUST 31, 2023

Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. In this article, we will focus on capacity, but stay tuned for part two in this series for the other side of the equation: How to Increase Channel Partner Productivity.

B2B 152

B2B Market share Growth Product 152

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 127

Strategize B2B B2C Trust 127

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. However, meeting these heightened expectations is no easy feat.

Customers 100

Customers Represent Promote Start-ups 100

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. This helps marketers target their ads very precisely.

Objectives and Key Results 98

Objectives and Key Results Healthcare Campaign Lead generation 98

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. Let’s explore how to craft content that grabs attention and brings in the dollars. What is content marketing ROI? More traffic?

Objectives and Key Results 118

Objectives and Key Results Promote Campaign Drivers/motivators 118

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. Users have become increasingly aware of what data is collected and how it is used online. Over the last several decades, our industry has grown and flourished on an overabundance of data.

A/B testing 124

A/B testing Click Through Rate Campaign Trust 124

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. The most effective and efficient way is account-based marketing or ABM. Plenty of three-letter acronyms are related to this marketing approach.

Customers 95

Customers Drivers/motivators Construction Legal 95

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Let’s take a look at how these innovations will help your advertising efforts.

SQL 99

SQL Cross-sell Campaign Trust 99

Search Engine Land

OCTOBER 12, 2023

And share of search is how we’ll make it happen. Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. This is where the last 10 years have thrown “brand” marketing under the bus. But it has its issues.

Niche 118

Niche Growth Engineering Pitch 118

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customers 99

Customers B2C Healthcare Retail 99

Martech

APRIL 19, 2024

In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. How do you make sure your loyalty program keeps up with the growing sustainability needs?

Retail 89

Retail Consult Technology Technology 89

Search Engine Land

MARCH 13, 2024

This increased demand also enhances the likelihood of engagement with your content. How it works. This means that producing content related to popular search topics will enhance the search value of creators’ content, potentially leading to increased rewards and recognition. Why we care. ” Update.

Launch 111

Launch Sports Market share Meeting 111

Search Engine Land

APRIL 15, 2024

In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Any savvy marketer knows you build trust with your prospects by being helpful and sharing. How does this fit into your overall SEO strategy and SEO planning ?

Process 118

Process Objectives and Key Results Angle Follow-up 118

SalesLoft

MARCH 28, 2024

As the Director of Marketing Operations and Analytics at Advanced , Rob is no stranger to the give-and-take that happens in healthy customer supplier relationships. And that’s really important,” Rob shared. So there was no kind of, oh, we’ll check our diaries for a meeting in a couple of weeks,” Rob shared.

Technology 90

Technology Technology Gaming Trust 90

Search Engine Land

MARCH 18, 2024

How often have you heard, “Use broad match along with smart bidding to get the best results?” Impression share Impression share is a useful metric that looks at how often your ads were shown compared to how often they were eligible to be displayed. Their conversions did increase.

Conversion 108

Conversion Government Campaign Finance 108

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding.

Growth 111

Growth Customers Objectives and Key Results Teamwork 111

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Product 103

Product Objectives and Key Results Strategize Technology 103

Search Engine Land

APRIL 12, 2024

This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts. The 100% Share of Voice (SOV) was crucial, as it minimized distractions compared to traditional TV, news feeds, display ads and YouTube placements.

Launch 102

Launch Presentation Growth Campaign 102

Martech

MARCH 15, 2024

The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow.

Legal 109

Legal Teamwork User Experience Represent 109

Search Engine Land

FEBRUARY 15, 2024

Barry Hott , Growth and Performance Marketing Consultant, urged advertisers to report the issue to their Meta reps and/or support to “increase the likelihood of a refund for you and for everyone.” ” Hott then shared a step-by-step guide to show advertisers how to raise a complaint. .”

Campaign 126

Campaign Follow-up Consult Engineering 126

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Here’s how. A slowdown doesn’t necessarily mean pulling the plug. The result?

Finance 122

Finance Trust Market share Strategize 122

Search Engine Land

JANUARY 30, 2024

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. update clients with latest industry-related news/trends (sharing links to reliable sources) 2. The language model is based on content from Search Engine Land layered on top of ChatGPT.

Clients 101

Clients Trust Education Engineering 101

Martech

JANUARY 23, 2024

Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. This share of the budget is expected to grow. We’d like to know how it’s been for you. B2C budgets.

B2C 96

B2C Drivers/motivators Technology Technology 96

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 108

B2B Objectives and Key Results Strategize CRM 108

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. For digital marketing agencies, driving campaigns is only half the battle. Here’s why this partnership matters and how you can develop it.

Clients 106

Clients Closing Objectives and Key Results SQL 106

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Technology 124

Technology Technology Government Legal 124

Search Engine Land

MARCH 26, 2024

YouTube issued guidance to creators and marketers on the best times to upload videos for maximum reach. However, if you’re sharing evergreen content, the platform suggests posting at whatever time suits you prefer. This guidance provides valuable insight into easily increasing reach by posting more strategically.

Strategize 107

Strategize Process Product 107

Martech

DECEMBER 8, 2023

Do you want to be the market leader in your category? If you’re goal is to capture the largest market share for your product, for example, you need to identify objectives that help establish your company as the industry leader. We need to generate $12 million in new revenue to become the market leader.”

Electricity 133

Electricity Represent Niche Campaign 133

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e.

Meeting 114

Meeting Campaign Lead generation Strategize 114

Salesforce

JANUARY 29, 2024

A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. Let’s break down the basics of email list building: why you should be doing it and how to get started. How do you maximize the value of your email list?

CTR 124

CTR CRM Promote Campaign 124

Search Engine Land

FEBRUARY 13, 2024

Ads are now available in four markets; the U.S., Get the daily newsletter search marketers rely on. This collaboration provides brands with more opportunities to reach larger audiences in these markets, increasing the chances of conversion and a higher return on investment. the UK, Canada, and Australia. Why we care.

Networking 98

Networking Campaign Territory Start-ups 98

Heinz Marketing

NOVEMBER 14, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing It’s no secret marketing and sales are equally critical to your go-to-market success. But sometimes, things go off track, and marketing and sales operate in their own silos causing them to be misaligned in the way they attract and acquire new customers.

Go To Market 121

Go To Market Lead generation Sales Meeting 121