Search Engine Land

DECEMBER 18, 2023

That’s the number of social media users worldwide. For the savvy marketer, that number represents a market they can tap into to drive business growth. However, that number represents people who use social media in general. Each social media platform has its own monthly average users (MAU).

Networking 125

Networking Trust Represent Entertainment 125

Search Engine Land

MARCH 11, 2024

The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content.

Technology 119

Technology Technology Engineering Strategize 119

Search Engine Land

NOVEMBER 20, 2023

After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it would be. Here’s how marketers should prepare for Google’s SGE. Here’s how marketers should prepare for Google’s SGE.

Engineering 127

Engineering Niche Presentation Follow-up 127

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty.

Customers 113

Customers A/B testing Strategize User Experience 113

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. You’re in the right place! Why LinkedIn?

Objectives and Key Results 99

Objectives and Key Results Healthcare Campaign Lead generation 99

Search Engine Land

FEBRUARY 9, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. Here’s something somebody asked me!

Clients 116

Clients Engineering Consult User Experience 116

Search Engine Land

APRIL 9, 2024

Voiceover script generation. PPC experts have consistently emphasized the importance of leveraging AI to stay ahead in marketing. How it will work. Google Cloud’s advanced gen AI tools will be integrated with WPP’s proprietary marketing and advertising data. Product image creation. Why we care.

Campaign 135

Campaign Clients Technology Technology 135

Search Engine Land

NOVEMBER 17, 2023

One activation that is seeing growing prominence for brands is user-generated content (UGC). This article tackles UGC and its potential as a driving force for our SEO content efforts. At its core, UGC includes content created by users or customers, ranging from product reviews to comments and discussions.

Engineering 114

Engineering Trust Click Through Rate Promote 114

Search Engine Land

JANUARY 8, 2024

As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Search evolution: Prioritizing intent over keywords The era of keyword stuffing is over, replaced by a focus on user intent.

Objectives and Key Results 127

Objectives and Key Results Click Through Rate User Experience Engineering 127

Search Engine Land

MARCH 11, 2024

The company confirmed to Search Engine Land that it is giving more advertises access to Copilot as it continues to collect data, test, optimize, and work towards a general availability. The expansion of the program was first flagged by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel. How it works.

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X-functional Retail Represent Campaign 120

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem.

Strategize 126

Strategize Education Price Service 126

Search Engine Land

APRIL 17, 2024

This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they want to search for. Google Discover is a personalized feed of content that appears on mobile devices.

Entertainment 118

Entertainment CTR Click Through Rate User Experience 118

Search Engine Land

MAY 1, 2024

Some paid search specialists are no longer content with the status quo. There are tools in the market to help you: Analyze datasets: AI can identify new and valuable keywords that might have been overlooked. Grouping keywords by theme ensures your ads resonate with user search terms. Here’s where AI can assist. See terms.

Campaign 116

Campaign Strategize Conversion B2B 116

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. This data can come from external sources or be uploaded by users.

Technology 140

Technology Technology Campaign Technique 140

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Lead generation 98

Lead generation Click Through Rate Contact Follow-up 98

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. However, meeting these heightened expectations is no easy feat.

Customers 99

Customers Represent Promote Start-ups 99

Search Engine Land

FEBRUARY 12, 2024

Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. This article will explain key NLP concepts shaping modern SEO so you can better optimize your content. How do machines understand language?

Technique 122

Technique Engineering Electricity Niche 122

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals.

Objectives and Key Results 117

Objectives and Key Results Promote Campaign Drivers/motivators 117

Search Engine Land

FEBRUARY 21, 2024

As Google has indicated an increased willingness to allow AI-generated content to rank and OpenAI has released new versions of GPT for enterprise use, the use cases have only expanded exponentially. ChatGPT Plus users and those with access to Team and Enterprise plans can explore custom GPTs developed by almost anyone.

Customers 128

Customers UX Gaming Launch 128

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. billion in 2023.

Profit margin 125

Profit margin Promote Campaign Price 125

Search Engine Land

JANUARY 29, 2024

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. They forge meaningful connections with target users and capture more share of search. What is a search universe analysis?

Objectives and Key Results 113

Objectives and Key Results Cross-sell Strategize Retail 113

Search Engine Land

APRIL 12, 2024

This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. Users searching for reviews about Techify’s new product on Google may encounter threads from these Reddit communities prominently displayed in search results.

Contact 115

Contact Trust Represent Follow-up 115

Search Engine Land

MARCH 13, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. Here’s something somebody asked me!

Real Estate 106

Real Estate Click Through Rate CTR Angle 106

Martech

MARCH 8, 2024

How confident are you with your team’s readiness for change? Preparing your organization for successful generative AI adoption How do you approach preparing your company for generative AI integration? A common mistake is stating the problem as something you’ll solve with generative AI.

Objectives and Key Results 114

Objectives and Key Results Strategize Government Technology 114

Search Engine Land

SEPTEMBER 18, 2023

For example, the query “How do I promote my gigs on Fiverr” has a search volume of 20 in the U.S. This information allows you to refine your content strategies and tailor your offerings to a targeted audience. Another benefit in addition to the previous ones is the formal market research methods. Probably not.

Promote 143

Promote Trust Strategize Niche 143

Martech

APRIL 15, 2024

Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. Q: You did a bachelor’s in economics and then — fashion marketing? Dig deeper: MarTech Spotlight interviews Q: How did you come to join Stanley Black & Decker?

CRM 92

CRM Retail Technology Technology 92

Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. One colleague forwarded a LinkedIn post from Eric Partaker with a graphic (created by generative AI!)

Territory 122

Territory Government Technology Technology 122

Search Engine Land

DECEMBER 7, 2023

This trend is expected to increase with further integration of Search Generative Experience (SGE) in main SERPs as it pulls content from diverse sources. This trend is expected to increase with further integration of Search Generative Experience (SGE) in main SERPs as it pulls content from diverse sources.

Niche 130

Niche User Experience Real Estate CTR 130

Search Engine Land

APRIL 12, 2024

However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising. This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts.

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Launch Presentation Growth Campaign 101

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. How will these opportunities shake out in the upcoming year?

Entertainment 135

Entertainment Sports Niche Retail 135

Search Engine Land

MARCH 6, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. Now, we’re learning how to create winning ads in an AI world.

A/B testing 121

A/B testing Campaign Networking Engineering 121

Search Engine Land

FEBRUARY 29, 2024

These alternative platforms come packed with engaged users actively searching for products, inspiration and information. This article explores how to leverage these additional search platforms to complement your existing PPC efforts and connect with customers throughout more touchpoints in their journey.

Engineering 121

Engineering Campaign Education Service 121

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

Technology 97

Technology Technology Launch Represent 97

Martech

JANUARY 5, 2024

It forces us to think about the potential in terms of actual processes right across the marketing function. Digital content should be viewed as the connection between people, process and technology. AI will increasingly play a critical role in how we manage, modify and optimize digital assets. Its potential is unlimited.

Government 104

Government Technology Technology Trust 104

Martech

FEBRUARY 22, 2024

One of my problems with AI isn’t the hallucinations, but how boring those hallucinations are. On the OpenAI community forum, a user got a response written in either Spanish and Ilocano (the Philippines’ third most spoken language) or in Spanish and English. Is it an assertion of humanity? Now, on to this week’s releases.

Territory 85

Territory Government Launch Networking 85

Search Engine Land

MARCH 20, 2024

30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. What makes content helpful? As he explained on Aug.

Angle 105

Angle Launch Meeting Technology 105

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Understood?

A/B testing 98

A/B testing Click Through Rate Objectives and Key Results Campaign 98