Martech

MAY 13, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Under marketing?

Territory 98

Territory Technology Technology Customer Relationship Management 98

Veloxy

SEPTEMBER 22, 2022

In this guide, you’ll learn: Why sales acceleration matters for your sales enablement strategy How to accelerate sales in 24 hours [ ] What sales acceleration platforms there are (and how they pay for themselves!) How to Accelerate Sales in 24 Hours. Using this software further streamlines and accelerates the sales process.

CRM 262

CRM Quota Sales Pipeline 262

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. This helps marketers target their ads very precisely.

Objectives and Key Results 98

Objectives and Key Results Healthcare Campaign Lead generation 98

Veloxy

JANUARY 23, 2024

Wondering how to leave a lasting impression on your customers? Field marketing might be the answer. Through in-person experiences, product demos, and localized events, field marketing capabilities create authentic connections that resonate beyond traditional advertising reach.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Martech

SEPTEMBER 26, 2023

Have you ever noticed how Netflix just gets your binge-watching habits? Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. That’s marketing automation at its finest.

Campaign 117

Campaign Gaming Pitch Follow-up 117

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Customers 94

Customers Cross-sell Campaign Lead generation 94

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Let’s explore how we mastered this and how you can apply our insights to your strategy.

Appointment 122

Appointment UX Objectives and Key Results Gambling 122

Veloxy

AUGUST 10, 2021

It also helps pin point what exactly needs improvement and how tech can help companies work smarter, not harder. AI and machine learning have given wings to digital sales and marketing techniques. Research already shows that over 40% of sales and marketing teams wholly recognize the importance of AI.

Process 328

Process Sales Technique CRM 328

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. However, meeting these heightened expectations is no easy feat.

Customers 109

Customers Represent Promote Start-ups 109

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. How will AI streamline your operations?

Objectives and Key Results 110

Objectives and Key Results Strategize Technology Technology 110

Veloxy

DECEMBER 28, 2021

While sales acceleration spent 2021 as a powerful, yet underutilized solution across the B2B landscape, the software market is expected to enjoy explosive growth in 2022. Best for Digital Content: Relayto ? Best for Call Tracking: CallRail ?. Sales Managers are constantly under pressure to hit BIG numbers.

Non-Profits 200

Non-Profits Sales Inside sales Price 200

Martech

SEPTEMBER 8, 2023

After the event, what happened to all that content? She is working to change that, building a new program to repurpose more than 800 sessions of VMware event content — valuable content that will boost engagement and extend the reach of the company’s events through targeted campaigns. My first in-person event was overwhelming.

Campaign 124

Campaign Relationship building Pipeline Strategize 124

Search Engine Land

MARCH 26, 2024

Here’s how to uncover whether your “pretty good” rankings will likely drive revenue soon, or whether you’ll need to fix some short-term pain to achieve the long-term ROI you deserve. Problem 2: Your ‘good’ content isn’t actually aligned with what searchers actually want. No top five rankings! Everyone else?

Angle 106

Angle Click Through Rate Start-ups Gaming 106

Search Engine Land

MAY 16, 2024

And the tracking upheaval from cookies disappearing is about to make it harder. How to align the offer and the funnel stage. How to align the channel mix and the funnel stage. How to qualify users with content. How it’s different from your competitors. What challenges they need to solve.

B2B 103

B2B Education Campaign Prospecting 103

Martech

NOVEMBER 20, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Strategize 111

Strategize Technology Technology Lead generation 111

Search Engine Land

NOVEMBER 16, 2023

Like any marketing and advertising channel, SEO should be budgeted for. On top of AI changing how we do things and how our users find our content, there are too many moving parts we need to account for, including technical, on-page, and off-page elements. This involves knowing: What your ROI math is.

UX 111

UX Legal Objectives and Key Results Strategic planning 111

Martech

MAY 3, 2023

Make sure that all potential internal users are on the demo call and pay attention to the following: How easy is the platform to use? Does the vendor seem to understand our business and our marketing needs? Does the vendor seem to understand our business and our marketing needs? How do you track and report on SERP features?

Objectives and Key Results 106

Objectives and Key Results Engineering User Experience CRM 106

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Here is why and how to do it. In today’s digital-first era, marketing technologies form the backbone of nearly all marketing operations.

Strategic planning 102

Strategic planning Technology Technology Strategize 102

PandaDoc

MAY 13, 2024

Sales and marketing are two terms that are often used interchangeably. In this guide, we’ll cover the basics of sales vs marketing and how you can better align and use them in your business. Key takeaways Sales and marketing are separate domains that work together to grow revenue.

Contract 52

Contract Legal A/B testing Teamwork 52

Search Engine Land

OCTOBER 10, 2023

This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. It prioritizes continuous tactic review for potential corrections and strategy evaluation to adapt to market or competitive changes. Digital video platforms (e.g.,

Objectives and Key Results 109

Objectives and Key Results X-functional Intrinsic Construction 109

Martech

MARCH 14, 2024

The CX announcements included new support for marketing, sales and service. Katrina Gosek, VP of Oracle CX product strategy and marketing gave us some background on the news. “The one thing they’re all rallying around is the idea that marketing and sales activities, although not meaningless, are hard to get ROI from.

Service 97

Service Campaign Up-sell Customers 97

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Lead generation 107

Lead generation Click Through Rate Contact Follow-up 107

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

E-commerce 138

E-commerce Campaign Launch Advertising/ Marketing 138

Search Engine Land

DECEMBER 1, 2023

Let’s take a look at how this all works together. One popular variation of a display ad looks like this: How does retargeting relate to the buyer journey? Drive awareness and consideration among new audiences, expanding the ROI potential of your campaigns. Get the daily newsletter search marketers rely on. See terms.

Campaign 117

Campaign User Experience Conversion Strategize 117

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies.

Go To Market 103

Go To Market Growth GTM Product 103

Martech

DECEMBER 4, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Campaign 103

Campaign Follow-up Market share Technology 103

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. A bunch of generative AI content tools were on the vendor floor and featured in presentations, but nothing that was game changing.

Entertainment 96

Entertainment Presentation Contract Pitch 96

Search Engine Land

JULY 17, 2023

How does SEO content help increase sales? We’ll examine the challenges of attributing sales to SEO, how SEO content helps you increase sales and much more. And this is why many brands fail to see how SEO can help them increase sales. Get the daily newsletter search marketers rely on.

Drivers/motivators 96

Drivers/motivators Sales Growth Engineering 96

Martech

APRIL 22, 2022

Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. In this piece, we will dive deep into the value of AI technologies in marketing. Why AI marketing matters.

Campaign 145

Campaign B2B Technology Technology 145

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Lead Fuze

JUNE 27, 2023

Is a digital marketing agency a good business? This is a common query among those beginning their own company, marketing experts, and small business proprietors who are investigating the opportunities of entering this field. So if you’re still wondering “is a digital marketing agency a good business?”,

Growth 97

Growth Gaming Lead generation Engineering 97

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

E-commerce 133

E-commerce Cross-sell Drivers/motivators Prospecting 133

Martech

MAY 15, 2024

She tells us that the attention given to AI start-ups drove Silicon Foundry to start looking closely at marketing use cases. We track early-stage startups too. Marketing was not really part of this scope until this AI lifecycle. How do you identify the ones of interest? That’s what Echo AI is able to do.

Retail 99

Retail Cross-sell Technology Technology 99

Highspot

MAY 30, 2024

Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. When all revenue teams–from sales and marketing to product and customer success–are in sync, they can better understand customer preferences, quickly adapt to trends, and rapidly close deals.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. So how can the Healthcare industry leverage digital ad spend?

Healthcare 91

Healthcare Campaign Conversion Service 91

Search Engine Land

APRIL 1, 2024

User-generated content (UGC) has emerged as a powerful tool for enhancing search marketing. As Google prioritizes authentic, engaging content, brands can leverage UGC to foster genuine connections with their audiences, gather valuable insights and boost visibility across multiple platforms.

Campaign 101

Campaign Strategize Launch Promote 101