Sales Pop!

NOVEMBER 17, 2022

Low-Cost and High ROI Marketing: Unlike paid advertising, which can be expensive and may not always result in increased website traffic or conversions, SEO is a relatively low-cost way to increase your visibility in SERPs. Bigger Competitive Edge: It’s expected of large firms to invest in traditional marketing tactics.

Engineering 52

Engineering Service Contact Start-ups 52

Search Engine Land

SEPTEMBER 29, 2023

In case you were wondering how the impact differed between desktop and mobile, here’s the same drop in SERP features on mobile and the corresponding total number of keywords in the top 20 (about 10 fewer in August): Get the daily newsletter search marketers rely on. SUBSCRIBE See terms. Content review and update.

UX 118

UX Clients Follow-up Price 118

Search Engine Land

JULY 19, 2023

Then these five handy SEO tools and plugins – which are completely free to use – should help: Competitor research: Wayback Machine Data analysis: Copy Selected Links Design and layout: GoFullPage Research and data formatting: Docs Online Viewer Reformat content from an image: OneNote 1. Copy the linked text, then right-click and paste.

Engineering 97

Engineering Clients Closing Process 97

Cerebral Selling

JANUARY 6, 2023

when the message actually lands in the recipient’s inbox) is on the decline, even for top-rated CRMs and marketing platforms. Avoid sending images, videos, or links in the first 1-3 emails to new prospects (including within your email signature). If you think every email you send to a prospect lands in their inbox, think again!

Prospecting 191

Prospecting Meeting Pitch CRM 191

Search Engine Land

APRIL 20, 2023

Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. Compressing all images I recommend you use Imagify or Shortpixel. Compressing images down to 200KB max or less should be the focus. Get the daily newsletter search marketers rely on.

Real Estate 112

Real Estate Engineering UX Networking 112

Search Engine Land

AUGUST 23, 2023

Are you including original research, data, opinions and images? Image optimization: Are the images on the page optimized so that you have more chances to drive traffic through images in the search results? Alt text: Did you include alt text on images for the vision impaired?

Electricity 98

Electricity Launch Engineering Follow-up 98

Martech

OCTOBER 11, 2023

Yes, ChatGPT is an amazing tool that is changing countless fields right now (especially marketing and sales), which is very exciting. Originality is king Before we get into any tactics, I cannot stress this enough: You need a strong foundation of original, high-quality, expertise-driven content.

Start-ups 127

Start-ups Launch Gaming Promote 127

Hubspot

SEPTEMBER 12, 2019

While we increased our total organic traffic by 25% from last year, we increased our image search traffic by … wait for it … 779%. This refers to traffic that comes from people who conduct a search in Google, or a similar search engine, and click on an image result that leads to the HubSpot Blog. Optimized Alt Text.

Real Estate 75

Real Estate UX Engineering Lead generation 75

Search Engine Land

DECEMBER 5, 2022

Often, optimizing your underperforming content is a cost-effective method to improve your content marketing overall. The competition for “content strategy” is incredibly stiff, with well-known, authoritative names like HubSpot, Content Marketing Institute, and even the U.S. Sprinkled naturally throughout the body text.

Engineering 104

Engineering Entertainment Government Start-ups 104

Search Engine Land

AUGUST 2, 2023

But free product listings can also appear within: Google Images, including Google Lens. They require retailers to upload additional attributes, such as high-quality images, but can also boost traffic and drive more sales than the basic standard listings. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Product 98

Product Retail Click Through Rate Territory 98

Search Engine Land

SEPTEMBER 27, 2023

In this scenario, you might dedicate some text to things to do in the area, the schools, the crime rate, etc. You can also optimize these images so that they have a better chance of showing up in the search results. Get the daily newsletter search marketers rely on. Then, the content strategies will follow. SUBSCRIBE See terms.

Transportation 124

Transportation Engineering Follow-up Contact 124

Martech

DECEMBER 8, 2021

There wasn’t a specific fine,” said Jackson Whelan, principal at Terrier Tenacity Design & Marketing, “They were looking for damages which would have been determined in court.” that search marketers and businesses can reference. Insufficient text/background contrast. Site text was not scaleable.

Legal 105

Legal UX Clients Consult 105

Salesforce

AUGUST 31, 2022

Marketers play a special role in building trusted relationships because we are in many ways the face and voice of the brand. Everything we say – and do – as marketers is an opportunity to build or destroy trust. That’s why values-based marketing is important. With that, here are five ways we lead with values in our marketing.

Trust 98

Trust Customers Technology Technology 98

Search Engine Land

MARCH 1, 2023

Optimize URLs and images Be sure to use SEO best practices with your URLs. Also ensure that your images are SEO-friendly. Rename each one to meaningfully describe what’s in the image and include the city name (if appropriate.) ” Remember to add alt tags to your photos when you upload them to your landing page, too.

Real Estate 103

Real Estate Sports Entertainment Service 103

Heinz Marketing

MAY 21, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing For this week’s app of the week post, I wanted to highlight a cool tool I recently learned about – mail-tester. I’m shocked that I’ve spent the majority of my marketing operations career without this tool.

Campaign 55

Campaign Engineering Service 55

Search Engine Land

AUGUST 10, 2023

Consider compressing your images, reducing the number of plugins, using browser caching, and hosting your site on a dedicated server. For example, if your site is an ecommerce store, ensure that the product images are visible, the text is readable, and the checkout process is seamless on mobile devices. SUBSCRIBE See terms.

User Experience 97

User Experience Engineering Follow-up Up-sell 97

Heinz Marketing

NOVEMBER 18, 2021

However, I recently pushed myself to move past that barrier and take an SEO course— MarketingProf’s (Non-Techie) Marketer’s Guide to SEO to be specific, and it was an eye-opener. SEO is an equalizer—you don’t need a big budget to win—just an effective content marketing strategy, but that’s a topic for another post.

Engineering 133

Engineering Start-ups Meeting Prospecting 133

Search Engine Land

JANUARY 8, 2024

AI’s transformative role in SEO AI is a pivotal force in digital marketing, making it important for content creators to understand the technology. With search engines like Google and Bing employing AI to enhance result accuracy, marketers must understand AI’s impact to remain competitive.

Objectives and Key Results 129

Objectives and Key Results Click Through Rate User Experience Engineering 129

Hubspot

JUNE 18, 2020

Well, when it comes to email marketing campaigns, that might not always be the case. Sometimes images are blocked, alt text is missing, or fonts won't render. With HubSpot's free email marketing software, you can preview your HubSpot emails in more than 30 different email clients. Inbox Analyzer. Get Response.

Clients 101

Clients Campaign Service Trust 101

Hubspot

FEBRUARY 4, 2020

Article Rich Pins provide tools to add a larger logo image and headline to promote your post with, as well as a link to your website. Pins should have 1-2 sentences about your post in the description, like a quote from the blog that really stands out, a featured image, and a link back to your website (Pinterest Business does this for you).

Follow-up 100

Follow-up Engineering Promote Education 100

Sales Pop!

JANUARY 25, 2024

Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Below, we’ll dive into eight transformative ways content marketing can boost your brand’s reputation and revolutionize its image.

Education 59

Education Real Estate Trust Engineering 59

Hubspot

JANUARY 11, 2023

The process often includes selecting criteria to trigger a follow-up email, programming text into a workflow, and setting personalization options. Sign in to your account and go to the “Marketing” tab in the navigation menu. With HubSpot, you can start with a completely blank email, or you can choose a template to include images.

Follow-up 61

Follow-up Start-ups Inside sales Promote 61

Hubspot

JULY 25, 2019

Plus, text content and images should remain available to ensure crawlers have enough context to understand what your website is about. Using legible font sizes : Text sizes should scale to ensure legibility on each device. Add descriptive alt text. User Research and Testing. Understand what your website is about.

Engineering 71

Engineering User Experience Follow-up Trust 71

Search Engine Land

JANUARY 24, 2024

Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is a step-by-step guide for using AI to generate alt text automatically at scale.

Follow-up 140

Follow-up Niche Technology Technology 140

Martech

JUNE 14, 2023

Findable” should be of particular note to marketers trying to master search engine optimization. Pay attention to your formatting and images in articles and the quality of your video editing. Adding alt texts to images is a great start, especially as you update old articles.

UX 73

UX User Experience Construction Entertainment 73

Martech

JULY 24, 2023

It’s valuable real estate, and many marketing departments don’t want to give that prominent spot to email. Allows for images both enabled and blocked. Mail users don’t enable images from brands they’ve never seen before. They just want to get the email address and go. Looks good on mobile.

Cross-sell 87

Cross-sell Real Estate Retail Represent 87

Hubspot

MARCH 11, 2020

Craft a brand image to stick out among the crowd. Essentially, a brand image is your identifier — how you stick in the heads of the public. You can use marketing tools like HubSpot's branding resources to help you along the way. If you're confused about how to do that, visit our crash course on social media marketing.

Promote 94

Promote B2C Construction Networking 94

Search Engine Land

JANUARY 20, 2023

For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. What are SEO metrics?

Objectives and Key Results 119

Objectives and Key Results Conversion Campaign Drivers/motivators 119

Search Engine Land

APRIL 21, 2023

Get the daily newsletter search marketers rely on. For example, many social media marketing articles from a certain period of time referenced now-obsolete tech like Google+ or Vine – and once those apps/services died, those mentions had to be edited to keep the content evergreen. SUBSCRIBE See terms. Forget about using the keyword.

Real Estate 99

Real Estate Angle Engineering Territory 99

Hubspot

MARCH 26, 2018

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. In this post, we'll walk through 10 such tools that all help you run a site analysis like a marketer. The Wikipedia page for the term "marketing" contains a whopping 711 links. Image via Moz.

Cold Call 101

Cold Call Contact Follow-up Start-ups 101

Search Engine Land

MAY 6, 2024

Elements like title tags , meta descriptions and alt text influence Google’s ability to understand the meaning of your page’s content. Web performance and Core Web Vitals Many factors play into website performance, including your CMS or builder of choice and even design elements like image carousels and video embeds.

Drivers/motivators 58

Drivers/motivators Meeting Launch Referrals 58

Hubspot

MARCH 6, 2019

And marketers need to adapt. How do inbound marketers leverage the power of the mobile device to provide a personalized experience for the user while not intruding in their day-to-day lives? Here's a comprehensive list of tips and tricks every marketer should know to master mobile marketing. What is mobile marketing?

Campaign 78

Campaign User Experience CRM Launch 78

Hubspot

JULY 17, 2014

We all misinterpret some of the techy terms floating around web and product design nowadays -- but now more than ever, marketers need to be familiar with this vocabulary so we can communicate better with our IT, web design, or product development departments. Alternative text," or "alt text." 301 Redirect. Browser Cache.

Networking 76

Networking User Experience UX Construction 76

Hubspot

JUNE 9, 2023

In 2018, Apple made history by becoming the world's first publicly traded company to achieve a market capitalization of $1 trillion. Whether the metrics are from efforts in marketing, operations, or any other role, they show your drive and motivation for moving the needle.” Find companies with great products and training programs.

Objectives and Key Results 73

Objectives and Key Results Networking Represent Sales 73

Hubspot

OCTOBER 20, 2015

As a marketer, this got me thinking about what other tools we might be underutilizing. If you've ever pasted text into a Google Doc from another location, you've probably encountered formatting issues. Boom: It'll format the foreign text to fit with the rest of your document. Image Credit: Google Support. 6) Comments.

Presentation 78

Presentation Education Start-ups Contact 78

Hubspot

APRIL 12, 2021

A few years ago, I got hired as a content marketer at a small web design company. I was a proud English graduate who had no idea how to make it successfully as a content marketer. Fortunately, I've picked up some critical skills over the years that've enabled me to grow as a content marketer. Content Marketing Skills.

E-commerce 101

E-commerce Strategize Start-ups Prospecting 101

Hubspot

MAY 24, 2019

Image Source. Additionally, from 2013 to 2017 there was a 900% increase in "near me" searches: Image Source. Near me" searches are critical for marketers, since it allows you to reach your intended customers during micro-moments when they most desire your service or product. Image Source.

Entertainment 78

Entertainment Growth Follow-up Niche 78