Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Instead, look for AI-augmented systems to help make experience and service more efficient for marketers and agents. Every year the bar gets raised.

Customers 142

Customers Retail GTM Trust 142

Veloxy

MARCH 15, 2023

In this article, we’ll explore the importance of revenue enablement, the difference between sales enablement and revenue enablement, revenue enablement best practices, how to build a revenue enablement strategy, and much more. Revenue enablement also helps organizations to stay competitive and adapt to changing market conditions.

Cross-sell 246

Cross-sell Objectives and Key Results Growth Teamwork 246

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 110

Government Campaign Follow-up Conversion 110

Search Engine Land

MARCH 11, 2024

By automating repetitive tasks and providing intelligent insights, AI empowers content teams to focus on strategic initiatives and creative endeavors. AI-powered CMS platforms can automate tedious tasks like image tagging, metadata creation and content categorization. The digital world thrives on content.

Technology 119

Technology Technology Engineering Strategize 119

Martech

APRIL 23, 2024

In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. Modern predictive analytics developed as computing power increased and it became possible to analyze ever-larger quantities of data. Clustering models. Outliers models.

CRM 103

CRM Sports Campaign Conversion 103

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 129

Strategize B2B B2C Trust 129

SaaStr

APRIL 20, 2024

"We all need more hackers on our team. Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast.

Drivers/motivators 107

Drivers/motivators Growth Product Technology 107

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 128

GTM B2B Conversion Objectives and Key Results 128

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Candid, off-the-record conversations — no recordings here.

GTM 94

GTM Growth Cross-sell Referrals 94

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding.

Growth 101

Growth Customers Objectives and Key Results Teamwork 101

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and team structures are based. A world of excess: Is more really better?

A/B testing 124

A/B testing Click Through Rate Campaign Trust 124

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 111

B2B Objectives and Key Results Strategize CRM 111

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

Technology 141

Technology Technology Conversion Price 141

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. Prompt: What do you think about retargeting? Understood?

Campaign 87

Campaign Customers Technique Strategize 87

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. Personalize, personalize, personalize.

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Sales Pop!

FEBRUARY 23, 2022

Productive teams are integral parts of successful companies. The right individuals can start a company, but a team that makes sure each facet of your business performs at its highest level ensures its longevity. Each team and its members must be on the same page about what should be prioritized to grow the business.

Conversion 98

Conversion User Experience Service Follow-up 98

Salesforce

APRIL 9, 2024

In the 1990s, when the term “big data” was first popularized, the hope was that organizations could analyze this data to uncover valuable customer and market insights, deliver hyperpersonalized experiences, forecast demand more accurately, and enhance product development, among other things. It’s a far cry from where we’ve been.

SQL 110

SQL Retail Service Represent 110

Search Engine Land

OCTOBER 4, 2023

The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January. Should the changes prove to be as substantial as claimed, digital marketers may need to reassess their campaign strategies accordingly. A new world. How it works.

E-commerce 124

E-commerce User Experience Retail Engineering 124

Sales Hacker

FEBRUARY 15, 2024

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Data Impacts Deliverability If your team has invested time in a stellar marketing campaign, it can be disheartening for those messages to get flagged as spam or end up in dormant and nonexistent inboxes.

Prospecting 90

Prospecting Contact CRM Campaign 90

Martech

FEBRUARY 12, 2024

It was already the second week of January, signaling that she and her team only had ten weeks to go until the end of their fiscal year. What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters? It was planning time.

Lead generation 106

Lead generation A/B testing Government Customer Relationship Management 106

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. This shift is powered by the authenticity and relatability of influencers, qualities that traditional advertising mediums struggle to match.

Legal 119

Legal Strategic partnership Contract Trust 119

Salesforce

APRIL 3, 2024

The IT team credits this increase to human-centered design. “We We brought users into the conversation instead of having the IT team dictate the requirements,” said Fordham University VP and CIO Anand Padmanabhan. “It To build the new app, the team applied human-centered design.

Appointment 104

Appointment UX User Experience Education 104

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 70

Government Campaign Customers Follow-up 70

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. Today, we have machine learning algorithms, AI and a wealth of behavioral data powering hyper-personalized marketing.

Objectives and Key Results 122

Objectives and Key Results Strategize Legal A/B testing 122

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. That’s the mastery of email personalization — it’s more than a “Hi [First Name],” it’s a suite of experiences, each one a handpicked conversation starter. Here’s how you can leverage the power of each type: Behavioral data. It’s perfect. Firmographic data.

B2B 126

B2B Campaign Click Through Rate Follow-up 126

Salesforce

FEBRUARY 15, 2024

Retailers can use AI with their CRM data to generate recommendations and content for marketing, commerce, and service functions. Use it to determine how effective your marketing strategy is and ask it for guidance on messaging, send times, channels, and promotional offers to help reach business goals. What do shoppers want next?

Retail 92

Retail Promote Strategic planning Price 92

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. The PPC community had a rollercoaster year in 2023. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 124

Retail X-functional Launch Non-Profits 124

Salesforce

FEBRUARY 2, 2024

A collection of sales email templates — each one designed for a different type of outreach — is the backbone of your sales outreach, giving you an outline of a conversation that you can tweak for each prospect. Instead, you want to ask a simple, low-stakes question that starts a conversation based on their interests and needs.

Pipeline 105

Pipeline Sales CRM Quota 105

Highspot

MARCH 26, 2024

Whether you’re launching a new product, implementing new sales strategies, or upskilling your team, sales training and coaching will always be of utmost importance. Oftentimes, sales managers won’t have the bandwidth to set up personalized training and coaching sessions for each rep on their team. That’s where AI comes in.

Sales 52

Sales Technique Objection handling Pitch 52

PandaDoc

MAY 13, 2024

Key takeaways Understanding your customers’ fears, desires, and motivations can help you connect with them and build genuine relationships. Sparkling marketing? Humans aren’t purely rational — psychology influences every decision we make. Humans aren’t purely rational — psychology influences every decision we make. Is it pure luck?

Closing 52

Closing Legal Real Estate Trust 52

Salesforce

SEPTEMBER 11, 2023

How can you increase digital engagement? Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. With a robust digital engagement strategy, you can build customer relationships that last. We can show you how.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. It felt like a high-stakes gamble, and we went all-in. Here’s how to calculate it.

Appointment 123

Appointment UX Objectives and Key Results Gambling 123

Salesforce

JANUARY 29, 2024

If you build it, they will come. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. However, building a strong list takes a smart strategy, the right tools and good execution. It sure can.

CTR 124

CTR CRM Promote Campaign 124

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Technology 126

Technology Technology Government Legal 126

SaaStr

MARCH 20, 2024

They discuss Sam’s learnings at Founders Fund, what the 2024 playbook looks like, hiring and motivating sales teams, and a handful of audience questions. On the marketing side, people got ‘lazy’ under the guise of, “Let’s increase our paid online ad spend and turn that dial up and spend more.”

Quota 106

Quota Finance Drivers/motivators GTM 106

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Search Engine Land

NOVEMBER 22, 2023

This requires coordination across teams and channels while keeping some key local ranking factors in mind. Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Opening a new business location can be an exciting yet chaotic time. Uploading photo.

Niche 121

Niche Promote Campaign Launch 121