Search Engine Land

FEBRUARY 20, 2024

X reported a significant surge in traffic during the Super Bowl weekend – but the majority of that traffic was allegedly fake. However, 75.85% of the traffic from X to its advertising clients’ websites was identified as fake in a new report by cybersecurity firm CHEQ. Report details.

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ClickFunnels

JANUARY 30, 2022

The post 8 Website Design Tips For Small Business Sites appeared first on ClickFunnels. In today’s world, having a website for your small business is about as important as generating leads, selling products, and making a profit — actually, it’s a fundamental pillar of those three pursuits. Somebody let a website designer runamuck.

Real Estate 227

Real Estate A/B testing Represent Entertainment 227

Search Engine Land

FEBRUARY 9, 2024

I am the first generative AI chatbot for search marketers. The answer is boxed in and accompanied by the websites used to generate it, which can be clicked on for further exploration. SGE includes links to publisher websites and allows users to toggle for deeper dives into additional sources. Here’s something somebody asked me!

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Clients Engineering Consult User Experience 122

Search Engine Land

APRIL 23, 2024

I am the first generative AI chatbot for search marketers. Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Assess the impact: Determine the extent of the decline in your website’s visibility and rankings. I am trained with Search Engine Land content.

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User Experience Clients Consult Engineering 100

Search Engine Land

NOVEMBER 15, 2023

Sadly, marketing success is often measured by quantity rather than the effectiveness of content in building awareness, generating leads, and converting customers. With the rise of ChatGPT and other generative AI tools, marketers will aggravate the issue by pumping out copious amounts of blog content to drive clicks. And you need to.”

Niche 118

Niche Clients Engineering Quota 118

Search Engine Land

DECEMBER 5, 2023

Are you looking to improve your website’s SEO and increase organic traffic? This white paper from Search Pilot presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29% for the companies that ran these tests. Learn more!

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A/B testing Click Through Rate Presentation 116

Search Engine Land

SEPTEMBER 6, 2023

As a website’s content grows, its organization and structure often suffer. Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. You can avoid a messy website by implementing a simple topic cluster structure.

CTR 139

CTR User Experience Engineering Strategize 139

Search Engine Land

APRIL 22, 2024

Consume : Google collects data from the web by crawling websites. Many webmasters injected thousands of keywords per page in the interest of getting more search traffic than was fair. It quickly led to the rise of low-quality websites filled with ads that unfairly converted acquired traffic into advertising income.

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Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. You can’t start optimizing your marketing until you have covered the basics. They want customers to continue buying. How are you positioning your brand/product?

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Search Engine Land

OCTOBER 16, 2023

17 – including the first winner of our all-new category, Best use of AI technology in search marketing. All the winners of the 2023 Search Engine Land Awards will be revealed Monday, Oct. Meet Search Engine Land 2023 award winners at SMX Next We will be inviting some of the winners of this year’s awards to join us on Day 1 of SMX Next (Nov.

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Engineering Non-Profits A/B testing Growth 139

Search Engine Land

NOVEMBER 8, 2023

I am the first generative AI chatbot for search marketers. Answer: Title: The Importance of Local SEO for Small Businesses Introduction: In today’s digital age, local search engine optimization (SEO) has become a crucial aspect of any small business’s online marketing strategy. I am trained with Search Engine Land content.

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Objectives and Key Results Engineering Technique Trust 113

Search Engine Land

SEPTEMBER 5, 2023

Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: If and when Google SGE goes live, how will it impact organic traffic? Will our traffic drop, and if so, by how much? Using this framework, we have: Estimated SGE traffic drops for 23 websites.

CTR 144

CTR Technique Strategize Niche 144

Search Engine Land

DECEMBER 8, 2023

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? Avoid loss of branded traffic to competitors. Increase trust by having a paid and organic presence, also helping you dominate the search results. Choose where customers land on your website.

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Objectives and Key Results Click Through Rate Launch Conversion 120

Search Engine Land

OCTOBER 11, 2023

Up to 80% of website changes driven by SEO have no positive impact on organic traffic. In fact, many changes actually decrease organic traffic. Many marketing teams are operating blindly, making changes without measuring impact. Seemingly insignificant changes waste time and money.

A/B testing 104

A/B testing Engineering 104

Search Engine Land

NOVEMBER 21, 2023

Attracting good traffic to your website and related properties is a great achievement in SEO. to get those traffic numbers up! How much of that traffic is actually converting? Smart brands (or clients, if you work at an agency) will push you to do better in converting your traffic into leads and/or sales.

Real Estate 136

Real Estate UX Drivers/motivators Education 136

Search Engine Land

APRIL 26, 2024

With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. Monitor traffic and rankings Once you’ve assessed visibility changes, take a more in-depth view of rankings and traffic. It’s been a long and turbulent road for some.

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Search Engine Land

NOVEMBER 14, 2023

SEO and PPC professionals are all in the business of driving more traffic to websites. A solid search marketing strategy requires a customer experience plan as its core. Traffic alone is a vanity metric. Traffic alone is a vanity metric. But are you getting the most out of the visitors you already have?

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Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Results: These social media efforts led to a 70% surge in their Amazon sales, with increased brand loyalty and customer engagement.

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E-commerce Niche Launch Education 52

Search Engine Land

FEBRUARY 2, 2024

While the main goal is typically increased leads and revenue, tracking incremental progress through rankings, traffic, and conversions also matters. This article provides tips on how to set up and use data from rank tracking tools, website analytics and call tracking to uncover opportunities and accurately quantify local SEO wins.

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Search Engine Land

OCTOBER 20, 2023

The real purpose and benefit of SEO isn’t just increasing pageviews or optimizing keywords – it’s about aligning with the true north of business goals and helping to achieve them through search. The outcomes are the effects of those outputs as they relate to a business goal, such as increasing new customers.

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User Experience Growth Conversion Engineering 127

Search Engine Land

SEPTEMBER 29, 2023

Through these key reports in GA4, we can review organic data that reflects key local behaviors: Demographic details Traffic acquisition and user acquisition Landing page Library (custom reports) Explore However, none of these reports are perfect. Traffic acquisition : Multiple sessions of traffic from the same user.

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Objectives and Key Results Territory Campaign Growth 129

Search Engine Land

SEPTEMBER 5, 2023

SEO for adult sites is a fiercely competitive space – yet pervasive and unwanted adult-intent traffic remains a big challenge for enterprises, ecommerce sites and marketplaces. When non-adult sites rank for adult searches It’s important to understand that “adult-intent traffic” and “adult content” differ.

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Represent Start-ups Conversion Education 138

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. B2B SEO is a marketing strategy used to improve the organic search visibility of B2B companies. What is B2B SEO?

B2B 118

B2B B2C Non-Profits Education 118

Search Engine Land

JULY 14, 2023

One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Thus, strategies for managing digital marketing campaigns must also evolve. Here are a few potential changes that search marketers should prepare for. SUBSCRIBE See terms.

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Healthcare Legal Engineering Campaign 97

Search Engine Land

MAY 3, 2024

How to optimize local pages to win more local traffic All of your service area pages should target your most important keyword patterns, along with any long-tail supporting keywords you want to rank for in those areas (i.e., “[service] in [city]”). The one con to this tactic is that it will likely not work well in competitive markets.

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Service Trust Clients Cross-sell 105

Search Engine Land

APRIL 15, 2024

Any savvy marketer knows you build trust with your prospects by being helpful and sharing. First analysis: I want to improve our website’s ranking on Google. Because a higher ranking will lead to more organic traffic to our site. Second analysis: I want more organic traffic. To do this, you can employ “reframing.”

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Search Engine Land

AUGUST 3, 2023

Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in website traffic, Trivago reported. It’s also important that marketers ensure they are constantly monitoring the performance of their websites and campaigns. Why we care. Drop in ad spend. million. .”

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Product Promote Engineering Campaign 98

Martech

JUNE 15, 2023

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Here are some strategies where marketers can use these data insights. You can use location data and traffic patterns to identify these strategic locations.

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E-commerce Sports Campaign Launch 119

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time? New websites can take at least three to six months to rank on Google. Then SEO may not be your best course of action.

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Niche Engineering Promote Territory 144

Search Engine Land

SEPTEMBER 11, 2023

Media companies and publishers play a pivotal role in affiliate marketing. However, recent shifts in the industry have seen traditional publications lose their traffic, with smaller, newer players dominating Google’s top positions. Below are some snapshots of the websites’ performance.

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Search Engine Land

JULY 26, 2023

However, for the purpose of this article, there is only one important metric to measure SEO success: Organic traffic. So when I refer to the timeframe to see SEO results, I am referring to a significant uptick in organic traffic because that is how I have always measured SEO success. Get the daily newsletter search marketers rely on.

User Experience 98

User Experience B2C Drivers/motivators Clients 98

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. To find these uncategorized products: Crawl your website using Screaming Frog. Optimizing image file names, alt text, and schema. Click Export.

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Product Territory Niche Engineering 134

Search Engine Land

OCTOBER 12, 2023

Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. Now, as SEOs, we’re taught largely to ignore brand search because it’s “free traffic.” This is where the last 10 years have thrown “brand” marketing under the bus.

Niche 123

Niche Growth Engineering Pitch 123

Martech

APRIL 16, 2024

Fees vary widely depending on factors like the number of pages on your site, the number of domains (including subdomains) and the traffic volume. For example, if the user opts out of marketing cookies, you cannot execute any tracking pixel code scripts provided by your ad platform (Google Ads, Meta, etc.).

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Territory Consult Price Start-ups 124

Search Engine Land

SEPTEMBER 1, 2023

Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Learning to do strategic keyword research for SEO allows you to navigate the clutter and noise of search marketing, leading you to the treasure trove of targeted traffic, higher rankings, and increased conversions.

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Objectives and Key Results UX Niche Engineering 140

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. Consistent messaging, language and perspective in all marketing initiatives help achieve goals the larger team is working towards accomplishing (assuming those teams are on the same page). See terms.

Objectives and Key Results 116

Objectives and Key Results Cold Call Cross-sell Engineering 116

Heinz Marketing

AUGUST 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In today’s fast-changing digital landscape, a strong online presence has become more important than ever. With the rise of AI and intensified competition across industries, your website serves as the first impression of your brand and a launchpad for success.

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Objectives and Key Results Launch User Experience Referrals 93