Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.

Government 139

Government Pharmaceutical Legal Healthcare 139

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Legal 127

Legal Strategic partnership Contract Trust 127

Martech

MARCH 21, 2023

Consumers buying products and services across various online channels leave a trail of every digital marketer’s most important asset — data. DMPs allow marketers to understand customers and their purchasing behaviors better. This leads to more effective marketing campaigns that drive higher engagement and sales.

Campaign 102

Campaign Pipeline Customers Service 102

Salesforce

MAY 20, 2024

We surveyed thousands of marketing leaders about today’s marketing trends. Marketers ranked artificial intelligence (AI) implementation as both their number one priority and number one headache — highlighting its pivotal role as both a beacon of promise and a daunting challenge. What’s top of mind for marketers?

Territory 126

Territory Follow-up Trust Start-ups 126

Veloxy

APRIL 26, 2023

Salesforce is the leading CRM platform in the market, and it has proven to be the best choice for companies that deploy field sales teams. In this post, we’ll share the 20 key reasons why Salesforce is the best CRM for field sales and how it can benefit you and your field sales team. What is a Field Sales CRM?

CRM 130

CRM Territory Appointment Sales 130

Search Engine Land

JANUARY 16, 2024

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. Prompt: Write a Social media post, focus on “Experience the best Vehicle Recovery, Transport and Outdoor Maintenance Services at your fingertip” Add company name Here to There Transport Ltd.

Transportation 111

Transportation Engineering Service Price 111

Salesforce

SEPTEMBER 11, 2023

How can you increase digital engagement? But how you collect customer data will need to change, too. Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. We can show you how.

Retail 122

Retail Drivers/motivators CRM Click Through Rate 122

Martech

DECEMBER 6, 2023

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. What are the email authentication requirements for bulk senders? It also enables reporting on email authentication results.

B2C 135

B2C Government Represent Account management 135

Salesforce

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Table of contents What is drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Understood?

Promote 121

Promote Campaign B2C Retail 121

Search Engine Land

APRIL 12, 2024

As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence and ensure it thrives. Picture this: a popular tech company (let’s call it Techify) launches a new product, relying on its traditional channels for disseminating information and gathering feedback.

Contact 132

Contact Trust Represent Follow-up 132

Salesforce

JANUARY 29, 2024

Let’s break down the basics of email list building: why you should be doing it and how to get started. How do you maximize the value of your email list? How do you evaluate the success of your email lists? How do you evaluate the success of your email lists? It sure can. Table of contents What is an email list?

CTR 124

CTR CRM Promote Campaign 124

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. After that, how you can improve prompts to get even better answers from me. Prompt How should marketing integrate with technology efforts? Prebuilt integrations with popular CRM programs make this process easier for marketers.

Technology 121

Technology Technology B2C Government 121

Salesforce

NOVEMBER 30, 2023

Mobile commerce is just one part of an omni-channel experience Here’s how to create seamless shopping — wherever you sell. Social commerce: This is the process of buying and selling goods and services through social media platforms like Facebook, Instagram, Snapchat, or TikTok. That’s the power of mobile commerce.

Retail 119

Retail UX Trust Up-sell 119

Search Engine Land

MARCH 21, 2023

As reports circulate that AI research lab OpenAI uses news stories from media outlets like the Wall Street Journal and CNN to train its ChatGPT chatbot, an even greater challenge emerges: How do media outlets retain traffic, revenue and relevancy in the generative AI era? In 2016, for example, the U.K.’s

Sports 107

Sports Gambling Legal Engineering 107

Martech

DECEMBER 15, 2023

Social media publishing supports more tags and mentions Boost social media engagement while reducing your team’s reliance on third-party tools or cumbersome multi-tool social posting work by using the new features to tag Instagram profiles in photos and reels and mention LinkedIn personal profiles, when scheduling posts in HubSpot.

CRM 116

CRM Pipeline Contact Meeting 116

Search Engine Land

SEPTEMBER 6, 2023

Here’s how embracing topic clusters can elevate your SEO efforts and meet your audience’s needs more effectively. Why you need to organize content for Google Part of how Google assesses your content is how they are linked together. But there’s a solution.

CTR 143

CTR User Experience Engineering Strategize 143

Sales Pop!

JANUARY 31, 2024

In the ever-evolving landscape of digital marketing, harnessing the power of AI has become an indispensable strategy for businesses seeking to stay ahead of the curve. One remarkable tool that has captured the attention of social media marketers is Custom GPT. One of its primary use cases is content creation.

Customers 69

Customers Gaming Technology Technology 69

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Understanding the importance of this part of the business 1.

Retail 117

Retail Clients Contract Campaign 117

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Angle 135

Angle Drivers/motivators Niche Gaming 135

Search Engine Land

FEBRUARY 9, 2024

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. It aims to provide users with more informative and interactive search results. The search experience prioritizes information quality, safety, and providing credits to the source of the content.

Clients 131

Clients Engineering Consult User Experience 131

Martech

MAY 26, 2022

The social media firm was fined for allegations it used email addresses and phone numbers it had collected to target advertising, violating an earlier agreement with the FTC. Get the daily newsletter digital marketers rely on. It’s never a good sign for a company when the Federal Trade Commission gets snarky. Maybe, maybe not.

Sell 102

Sell Commission Trust Up-sell 102

Heinz Marketing

MAY 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a CMO, it can be challenging to create an effective go-to-market (GTM) strategy that drives results. This can make it difficult to keep up with the most relevant information to support your strategy and protect your investment.

Go To Market 100

Go To Market GTM Objectives and Key Results Technology 100

Search Engine Land

DECEMBER 15, 2023

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. Your marketing results Generative AI could take your content results instead of copying your work.

Trust 131

Trust Presentation Follow-up Cross-sell 131

Martech

MAY 27, 2022

Advertising is deeply impacted by emerging tech platforms and social media trends, making it susceptible to constant disruptions. As marketers, you have to stay on top of your game by keeping up to date with industry trends. in the overall marketing budget and a 16.2% Changes in the advertising landscape today.

Campaign 121

Campaign Gaming Follow-up User Experience 121

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. As a society, we need to collectively hit the pause button and work out how to harness this technology ethically and responsibly. I’ve been writing about these tools in my monthly XR/AI Marketing Brief.

Entertainment 137

Entertainment Education Launch Presentation 137

Heinz Marketing

JANUARY 24, 2024

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction Customer Relationship Management (CRM) tools have evolved significantly since their inception. In this blog, we dive into how big data is revolutionizing CRM strategies, offering businesses exceptional insights into customer behavior and preferences.

CRM 100

CRM Customer Relationship Management Technique Technology 100

Martech

APRIL 6, 2023

People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are obsessing over the newly discovered power of AI. Need to know how to set up form conversion tracking in Google Tag Manager? Newspapers and magazines were largely replaced by social media.

Technology 145

Technology Technology Conversion Price 145

Martech

MARCH 20, 2024

Don’t default to talking about the products or services your company provides or how it delivers them. Consumers aren’t moved by facts and figures or long lists of features, regardless of how amazing they may be. People are hardwired to take action — such as buying hardware and/or software — based on how they feel. Microsoft).

Strategize 118

Strategize B2B Legal Launch 118

Martech

SEPTEMBER 13, 2023

The last person then announces what they heard to see how similar it is to the original. If that asset is updated how do you update the copies in all those other locations? If that asset is updated how do you update the copies in all those other locations? Spoiler alert: It was almost never the same. If you don’t, you should.

Government 127

Government Customer Relationship Management Promote Relationship Management 127

Martech

JANUARY 26, 2024

As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. For the most part in marketing, there’s starting to be some case studies about efficiency gains from writing teams or impact on SEO, things like that. A: Literacy. A: Absolutely. A: Absolutely.

Technology 110

Technology Technology Trust Start-ups 110

Hubspot

NOVEMBER 13, 2023

Ecommerce packaging protects your product in transit, showcases your brand, and ensures that your product arrives to the consumer in one piece. Additionally, the rising trend of unboxing videos on social media sites can intrigue potential new customers and convert them into buyers. Table of Contents What is ecommerce packaging?

Transportation 75

Transportation Non-Profits Construction Manufacturing 75

Martech

JULY 12, 2023

Threads has become the fastest-growing social media platform in history since it launched on July 5. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. How many people have joined Threads?

Launch 98

Launch Follow-up Retail Networking 98

Search Engine Land

FEBRUARY 20, 2023

How it works. The service allows users to verify their identity using government-issued ID cards, and provides several benefits such as improved protection against impersonation attacks, direct access to customer support, and increased visibility and reach. The monthly subscription cost for Meta Verified is $11.99 Why we care.

Government 98

Government User Experience Launch Service 98

Martech

OCTOBER 15, 2021

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Think about social media, online shopping, content, streaming, banking or even healthcare,” said Debar. “All

Legal 106

Legal Healthcare Trust Retail 106

Salesforce

MAY 12, 2023

While these tools can help from marketing to customer service to data insights, business leaders have posed concerns about AI’s potential impact and dangers on society and some are calling for generative AI regulations. As a business decision maker, you need to understand GAI — and how it impacts your work with other companies and consumers.

Drivers/motivators 52

Drivers/motivators Government Legal Technology 52

Salesforce

APRIL 10, 2024

Unlock trapped data and deliver innovative customer experiences with AI Discover how to unlock your trapped data, deliver personalized customer experiences, and take full advantage of AI with Data Cloud and Salesforce Professional Services. Get the guide 1. They also ensure the quality and reliability of data and processes.

CRM 59

CRM Represent Trust Retail 59