Search Engine Land

AUGUST 17, 2023

Instagram is piloting a new ad layout that crams four sponsored posts into one screen. The new layout is being displayed between Reels. The new layout is being displayed between Reels. Bombarding Instagram users with so many ads at once may keep CPMs low. I cannot wait to see the ugly reel!” Why we care.

CTR 93

CTR UX Consult User Experience 93

Martech

JULY 22, 2022

Instagram pushes short videos to Reels. Instagram has announced that any videos posted to public accounts will now be moved to Reels. The platform had recently extended the maximum length of reels from 60 to 90 seconds. Now any new video less than 15 minutes in length will be shared as a Reel. Why we care.

Launch 116

Launch Networking Follow-up Engineering 116

Martech

MAY 2, 2024

The “Instagram header … features a side-scrolling list of prompts for interacting with the AI: ‘Imagine rooftop gardens,’ ‘advice for the modern stoic,’ ‘anime reels,’ writes Fast Company’s Scott Nover. It also automates marketing campaigns based on guest data. AdGPT can automate digital ad creation for SMBs.

X-functional 92

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Search Engine Land

NOVEMBER 3, 2022

Creators will soon have the ability to make and sell their own digital collectibles on and off Instagram. People can easily support their favorite creators by buying their digital collectibles directly within Instagram. Subscriptions on Instagram. From the Meta help guide: Bringing Stars Party to Reels. Why we care.

Education 92

Education Launch Engineering Sell 92

Martech

OCTOBER 12, 2023

Optimizely ’s Optimizely One is a new operating system for marketing practitioners built on its digital experience platform. It embeds both native and external AI capabilities into the entire marketing lifecycle. Zeta Global ’s Zeta Marketing Platform (ZMP) now has AI-enabled capabilities.

User Experience 119

User Experience Launch Networking Campaign 119

Martech

NOVEMBER 12, 2021

Social platform Instagram added new text-to-speech features for IG users yesterday. The new capabilities, living within the text tool in the Reels camera, allow users to have an auto-generated voice read text from the post to provide an audio narration to the post. In addition to text-to-speech, the platform also added Voice Effects.

Government 119

Government Launch Networking Campaign 119

Search Engine Land

APRIL 12, 2024

This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts. The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014.

Launch 104

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Martech

FEBRUARY 11, 2022

YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels. Get the daily newsletter digital marketers rely on. Don’t underestimate the growing impact on marketing of the short-form video format represented by YouTube Shorts, Instagram Reels and, of course, Tik Tok.

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Heinz Marketing

FEBRUARY 22, 2022

By Rachel Degginger , Marketing Consultant at Heinz Marketing. I graduated with my degree in digital marketing several years ago, but with the ever-changing technology and evolving digital strategies , I always find something new to get excited about. Right now, these are 3 digital marketing trends that I am excited about!

Consult 131

Consult Technology Technology 131

Martech

MAY 12, 2023

Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. Crop images to adjust visuals for different formats, such as social posts, stories, or short videos like Reels. If it makes life easier for marketers, we’re all in favor of it.

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Campaign Meeting Service Process 115

Search Engine Land

AUGUST 10, 2023

Historically, PPC marketers are accustomed to spending hours behind a spreadsheet crunching numbers, analyzing bid models, finding statistical significance for test results, and carefully plotting the next move. So, how can you prepare your performance marketing team for this change? Get the daily newsletter search marketers rely on.

Price 95

Price Promote Networking Engineering 95

Search Engine Land

FEBRUARY 17, 2023

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. Particularly, platforms like Instagram and Facebook are focused on serving short-form videos to users, so these types of posts get more views and shares. Why create short-form content?

Entertainment 96

Entertainment Education Strategize Follow-up 96

Martech

MARCH 22, 2023

Instagram unveiled two new advertising channels this week. Consumers who opt in will get three reminders about a marketing event: One day before, 15 minutes before and at the time it happens. Reminder Ads image via Instagram Now in search. Meta is floundering fiscally, but more ads on Instagram may be counterproductive.

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Launch Networking Process Product 89

Search Engine Land

AUGUST 24, 2023

Get the daily newsletter search marketers rely on. Commenting on the new Branded Content search feature, Meta said: "Ads are just one way for businesses to promote a product or service on Facebook and Instagram. They can also work together with a content creator to promote something in a post, story, video or reel.

Campaign 95

Campaign Gambling Territory Promote 95

Hubspot

MARCH 9, 2021

When Instagram Reels first launched, many users treated it like TikTok 2.0. They posted their videos on TikTok first, then reuploaded that same content to Reels. Now, Instagram is saying, " Hey, stop that. ". So, now that you're tasked with making Instagram Reels, get inspired by these examples below.

Launch 101

Launch Commission Promote Follow-up 101

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Here are some ways that marketers will leverage social media in 2024. He added: “Ad fatigue remains a persistent issue for marketers on social. How will these opportunities shake out in the upcoming year?

Entertainment 140

Entertainment Sports Niche Retail 140

Search Engine Land

NOVEMBER 27, 2023

For the first time, Marketers are reporting the ability to choose Short ads as a video format, integrate them with in-stream ads and combine them with in-feed ads. However I think the demand from consumers is changing, which we have seen with ads on platforms like TikTok and Instagram Reels.” ” Getting started.

Campaign 121

Campaign Engineering Consult Start-ups 121

Search Engine Land

FEBRUARY 14, 2023

Meta’s “year of efficiency” is kicking off with killing the livestream shopping business on Instagram. The move reflects the challenges of making livestream shopping successful in the US market, in contrast to its popularity and profitability in Asian markets. No live commerce.

E-commerce 91

E-commerce Retail Follow-up Campaign 91

Martech

OCTOBER 6, 2023

Automates the adjustment of image assets to aspect ratios suitable for specific channels like Feed or Reels. Inserting generative AI into the Facebook (and Instagram) ad workflow is likely to appeal to the smaller businesses that constitute the bedrock of Meta’s advertising business. Image expansion. Text variations.

Launch 139

Launch Conversion Process Customers 139

Sales Pop!

OCTOBER 19, 2023

Without a doubt, consumer social media usage on Instagram is at an all-time high. Instagram marketing is effective for B2B brands because it’s where the customers are. Understanding Instagram As A B2B Marketing Platform Instagram’s primary allure is its emphasis on visual content.

B2B 52

B2B Niche Click Through Rate Growth 52

Heinz Marketing

JULY 13, 2022

By Rachel Degginger , Marketing Consultant at Heinz Marketing. Just as social media is becoming more prominent in our day-to-day life, it too is more and more an integral part of an integrated marketing plan. Instagram QR codes. The rise of the Reel. TikTok as a marketing channel.

Consult 106

Consult Networking Promote Product 106

Sales Pop!

APRIL 17, 2024

Introduction: Maximizing Your Airbnb’s Appeal Through Strategic Marketing In the competitive world of short-term rentals, standing out on platforms like Airbnb is crucial for attracting more guests and maximizing profits. Your Airbnb can thrive in this bustling market with a well-rounded approach.

Hospitality 52

Hospitality Strategize Price Promote 52

Martech

MAY 27, 2022

As marketers, you have to stay on top of your game by keeping up to date with industry trends. As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2% in the overall marketing budget and a 16.2%

Campaign 115

Campaign Gaming Follow-up User Experience 115

Martech

FEBRUARY 4, 2022

update made it possible for users to opt out of being tracked by Facebook, WhatsApp and Instagram across other apps, presenting a significant threat to Meta’s ad revenue. Despite the introduction of Instagram Reels, users — especially younger users — continued to flock to the newer and trendier platform. The iOS 14.5

Campaign 114

Campaign Presentation 114

Search Engine Land

JULY 28, 2023

An increase in ad spend is fantastic news for marketers as it shows that stability and trust in the digital ad space is finally returning following the economic downturn. ” Get the daily newsletter search marketers rely on. ” Get the daily newsletter search marketers rely on. Why we care. What has Tinuiti said ?

Price 96

Price Follow-up Campaign Trust 96

Search Engine Land

DECEMBER 12, 2023

Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram. Advertisers have three main methods of generating leads via Instagram: organic, boosts and ads.

Lead generation 96

Lead generation Campaign Contact Follow-up 96

Martech

JANUARY 25, 2022

“Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” ” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. Instagram versus TikTok. versus 6.2%).

Campaign 97

Campaign Niche Education Launch 97

Hubspot

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. See what HubSpot marketing experts are saying, below. On Instagram Reels, it’s even shorter: 30 seconds. View this post on Instagram. Not sure what I mean?

Real Estate 101

Real Estate Education Launch Entertainment 101

ConversionXL

AUGUST 10, 2021

90% of Instagram users follow at least one business account and 83% of people discover new products through their Instagram feed. Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions.

Niche 152

Niche Follow-up Intrinsic Cross-sell 152

Martech

OCTOBER 11, 2023

Dig deeper: 8 companies that use social media marketing effectively Key social media platforms for B2B In terms of channels, not surprisingly, the 800-pound gorilla for B2B companies is LinkedIn. Instagram (IG) is now one of the four essential platforms for B2B (YouTube, LinkedIn and Facebook, to a lesser extent).

B2B 130

B2B X-functional Pharmaceutical B2C 130

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Here are five recommendations to consider when running Facebook and Instagram advertising campaigns in 2023. Otherwise, Meta will not approve your ads.

Campaign 90

Campaign Promote B2C Launch 90

Hubspot

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. Below, I'll walk through the basics ofYouTube Shorts, and what opportunities it could provide for marketers upon its official launch.

Launch 101

Launch Niche Entertainment Government 101

Search Engine Land

JANUARY 27, 2023

Brands must take their presence on social media search seriously – and as search marketers, our strategies should help set them up for long-term success. Get the daily newsletter search marketers rely on. spend ~5 hours per week on Instagram. Instagram In 2021, there were 1.21 SUBSCRIBE See terms. Gen Z users in the U.S.

Engineering 129

Engineering Networking Entertainment Follow-up 129

Search Engine Land

MARCH 30, 2023

Meta has just unveiled new inventory filters for Facebook and Instagram Feeds, now accessible to advertisers in English- and Spanish-speaking markets. The AI system classifies content, including text, video, and images, within Facebook and Instagram Feeds to determine if it complies with monetization policies. Why we care.

Click Through Rate 78

Click Through Rate Technology Technology Trust 78

Search Engine Land

OCTOBER 7, 2022

Instagram’s plans to double down on Reels had some creators and influencers pretty upset that the Meta platform was trying to be too much like TikTok. Marketers and brands should take advantage of the new tools and features, utilizing both platforms to reach their target markets. Dig deeper. Why we care.

Territory 97

Territory Engineering Start-ups 97

Hubspot

JUNE 30, 2021

As a millennial, it's no surprise that Instagram is one of my favorite social media platforms. As a marketer, you've probably wondered what type of Instagram content would perform the best for your audience. Best Video Format for Instagram. This is the proper video quality for a post on the Instagram feed.

Networking 101

Networking 101

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

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Objectives and Key Results Trust Follow-up Promote 142