Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. This favorable word-of-mouth tells a surprisingly scary story, too. But this has an impact on digital marketers, too. Dig deeper: Video content guide: Why you should start creating videos now (plus examples) 3.

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Follow-up Growth Engineering Technology 120

ClickFunnels

AUGUST 22, 2022

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. It’s something you can package, market, and sell. The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. You’ve got to market your course. Here’s the gist.

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Cold Call Cross-sell Clients Up-sell 242

Hubspot

AUGUST 4, 2016

On Tuesday, Instagram introduced Instagram Stories , a new feature with remarkable similarities to Snapchat. Stories provides Instagram users with a place to share posts at a higher frequency. Instagram is positioning this feature as a solution to overposting. So how do you build a Story? Don't worry.

X-functional 53

X-functional Start-ups Launch Gaming 53

Lead Fuze

JUNE 27, 2023

Venturing into the realm of Instagram marketing, it is essential to be aware of the intricacies and possibilities that social media has for business expansion. This post will guide you through a comprehensive roadmap to establish your own successful social media marketing agency.

Niche 52

Niche Pitch Objectives and Key Results Clients 52

Hubspot

APRIL 23, 2020

On an average day in 2020, roughly 500 million people watch Instagram Stories while 186 million people log into Snapchat. In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform. Last year, we started asking ourselves what Stories might look like in a professional context.

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Launch Networking Entertainment Follow-up 99

Salesforce

FEBRUARY 20, 2024

I downloaded TikTok and Instagram and started making ridiculous videos about living life with a disability, about being a young face of ALS, about the disgusting taste of my medicine — anything I could do to get people googling ALS and learning more.” Download the free guide 1. I did what any millennial would do.

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Pharmaceutical Healthcare Drivers/motivators Appointment 137

Hubspot

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

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Retail X-functional Launch Non-Profits 125

Search Engine Land

JANUARY 31, 2023

As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Here are five recommendations to consider when running Facebook and Instagram advertising campaigns in 2023. Keep your eye on these for 2023.

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Campaign Promote B2C Launch 87

Search Engine Land

NOVEMBER 17, 2023

It shifts from brands telling the story to your audience speaking collectively. The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? Ease of creating content TikTok, Instagram and other social platforms have made it easier for audiences to create content.

Engineering 115

Engineering Trust Click Through Rate Promote 115

Hubspot

JANUARY 30, 2020

In 2019, Instagram Stories hit 500 million daily users. Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. Preferred Instagram Story Formats.

Entertainment 101

Entertainment Launch Gaming Follow-up 101

Search Engine Land

NOVEMBER 29, 2023

Stories on the open web. billion or Instagram’s 2.3 Google Maps I can follow brands and local guides in Google Maps to receive updates on their activities in the maps following tab. Do you talk about ranking in a social network like Instagram or TikTok? Get the daily newsletter search marketers rely on.

Networking 106

Networking Follow-up Sports Engineering 106

Hubspot

JANUARY 23, 2019

With over 800 million active users , Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes. If you're not already using Instagram for your business, you're missing out on a ton of opportunity to grow brand awareness and reach a wide audience. How to Post on Instagram.

Networking 101

Networking 101

Martech

NOVEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and it wasn’t the smoothest launch was it? And then there’s the logo, to which many people have already made unmentionable revisions on Twitter and (ouch) Instagram.

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Launch Campaign Start-ups Customers 90

Lead Fuze

MAY 27, 2023

Gaining the skills to establish an Instagram marketing agency can be a highly profitable venture for those who have mastered the art of social media advertising. In this blog post, we’ll discuss the essential elements to consider when launching an Instagram marketing agency. What Is an Instagram Marketing Agency?

Finance 40

Finance Objectives and Key Results Niche Referrals 40

Hubspot

OCTOBER 16, 2018

Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it's critical you take the time to create well-designed and thoughtful Instagram posts to stand out. However, creating a clean and cohesive Instagram feed takes design skills you might feel you lack. ReciteThis.

Follow-up 101

Follow-up Strategize 101

ConversionXL

FEBRUARY 18, 2019

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. Not all social media market research comes from active participation. But for large organizations, it’s still a critical one. Because it includes your most passionate fans.

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Drivers/motivators Represent Campaign Launch 129

Lead Fuze

MAY 26, 2023

Establishing a social media marketing agency can be an exhilarating and worthwhile pursuit for those aiming to make the most of the continuously growing need for digital marketing services. How Profitable Is a Social Media Marketing Agency? This will help you tailor your services to meet their unique needs.

Niche 98

Niche Referrals Clients Price 98

Hubspot

DECEMBER 14, 2020

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram's 1 billion-plus user base follows a Business page on the platform.

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Launch Promote Sales Sell 101

Search Engine Land

DECEMBER 27, 2023

By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. Although, with how this year has gone, I may be tempting fate – it’s entirely possible that a major Search story will break on Dec. Until at last, here we are, with no more year left to go!

Engineering 126

Engineering Follow-up Launch Start-ups 126

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

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Objectives and Key Results Campaign Launch Follow-up 138

Heinz Marketing

NOVEMBER 30, 2018

By Lauren Dichter , Marketing Coordinator at Heinz Marketing. He said, “You know what, I actually have been really curious about Instagram. I quickly realized that my boss, who is the head of a B2B sales and marketing firm, must be suggesting I research and write some sort of ‘How-To’ for B2B Instagrams.

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B2B Objectives and Key Results Represent B2C 80

Hubspot

JANUARY 22, 2020

If you're a marketing team of one or a marketing manager with various responsibilities ranging from social media to blogging, you know how daunting and time-consuming some tasks can be. Post your new blog on your Instagram Stories. Take this story from WordPress 's Instagram account. Image Source.

Customers 90

Customers CTR Follow-up Promote 90

Search Engine Land

AUGUST 29, 2023

Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible. Let the SEO keyword strategy be your guide. Get the daily newsletter search marketers rely on. Link to your website. Interlink profiles.

Engineering 96

Engineering Strategize User Experience Technique 96

ClickFunnels

JANUARY 30, 2022

In this guide, we’re going to give you some pointers. Story — Once the visitor is curious, it’s time to tell a story, one that shows them that you understand where they’re coming from. At the top is a headline that hooks our target market by offering a free book with business growth secrets. And then, there’s the offer….

Real Estate 227

Real Estate A/B testing Represent Entertainment 227

Hubspot

OCTOBER 3, 2019

In part, to Instagram Shopping. Because of this, Glossier CEO Emily Weiss brought Glossier to where her target audience was: Instagram. High fashion brands are releasing entire clothing collections on Instagram and businesses are offering online tutorials on the platform. So, who wouldn’t want in on Instagram shopping?

E-commerce 72

E-commerce Price Follow-up Up-sell 72

Search Engine Land

DECEMBER 11, 2023

I am the first generative AI chatbot for search marketers. As a marketing expert, I can provide guidance and expertise in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots, and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI.

Promote 105

Promote Campaign B2C Retail 105

Hubspot

SEPTEMBER 18, 2019

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. By now, many of us have used or viewed a Story on a social media platform. Stories also allow us to tap into our creative or highly visual side.

Entertainment 78

Entertainment Launch Networking Follow-up 78

Hubspot

MARCH 5, 2021

Now, following a five-month beta test -- as well as the success of TikTok , Instagram Reels , and other viral video platforms -- YouTube will soon roll out a global short-form video feature of its own. YouTube Shorts -- a YouTube app feature that rivals TikTok and Instagram Reels -- began its first round of testing in India last September.

Launch 101

Launch Niche Entertainment Government 101

ClickFunnels

NOVEMBER 24, 2022

The post 20 Awesome Digital Marketing Strategies To Grow Your Business appeared first on ClickFunnels. That’s where this guide comes in. We will outline some of the best digital marketing strategies for growing your business. We’ll cover everything from SEO to social media marketing, and everything in between.

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A/B testing Campaign Objectives and Key Results CRM 130

ConversionXL

NOVEMBER 10, 2021

Next, look at the current state of your market: Who’s interested in your product or services? This is most likely covering old ground, but it helps to know that your audience and market position remain relevant before investing in something that may fall flat. How many of them are likely to buy? Who are your competitors? Image source.

Customers 131

Customers Promote Campaign Objectives and Key Results 131

Hubspot

NOVEMBER 8, 2018

Over the past few years, Instagram has seen exponential growth -- from one million users in December 2010, to over one billion in 2018. It's hard to remember a time before Instagram. "Do Do it for the 'gram" has become a common saying, which means, essentially, "Do something so we can take a picture and post it to Instagram."

Follow-up 101

Follow-up Launch Gaming Start-ups 101

Salesforce

JANUARY 29, 2024

Most marketers use email lists, so you need to have a good one to compete. Get articles about marketing selected just for you, in your inbox Sign up now How do you maximize the value of your email list? When your marketing platform features real-time personalization, it’s basically a personal assistant.

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CTR CRM Promote Campaign 124

Hubspot

SEPTEMBER 2, 2019

When opening Instagram, how often do you "swipe left to see more?" Whether you double-tapped on a "Throwback Thursday" post or commented on how helpful that newsletter on managing spreadsheets was, these engagements are an excellent use of Instagram’s Carousel feature , an expansive tool that fits into countless marketing campaigns.

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Gaming Promote Drivers/motivators Launch 77

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. But, you definitely shouldn't count out other platforms -- like Instagram or Pinterest -- just yet.

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Product Promote A/B testing Networking 98

Hubspot

SEPTEMBER 27, 2019

Working in marketing can feel like you’re constantly playing catch up. But between uploading a blog and composing a drip campaign to nurture new leads, getting started with your Instagram ad campaign can seem daunting. However, Instagram ad campaigns are still a powerful way to reach your audience. Image source: Mailchimp.

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Campaign Promote Start-ups Follow-up 76

Lead Fuze

JUNE 26, 2023

Understanding how to market a travel agency business is crucial in today’s competitive travel industry. As the landscape evolves, traditional marketing strategies may no longer suffice. All these components together form an effective travel agency marketing plan that can help you stand out from the crowd.

Niche 52

Niche Referrals User Experience Promote 52