Search Engine Land

APRIL 9, 2024

As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when tapping into machine learning efficiencies. Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails. Brand tone of voice.

CTR 112

CTR Campaign Strategize Gaming 112

Search Engine Land

MAY 6, 2024

For example, let’s say you’re looking at a campaign and notice a high CTR coupled with a low CVR. Or a need to refine your landing page experience. In another example, let’s look at cost-per-conversion. Update landing pages to feature the high-priority action more. What does this indicate?

CTR 90

CTR Objectives and Key Results Click Through Rate Campaign 90

Search Engine Land

APRIL 19, 2024

Have you ever been in a situation where not everyone was on the same page? For example, does your agency have an account or media lead who oversees the client relationship, or do individual practice leads handle the relationship? Agencies can offer a wide variety of advertising and marketing services. Or is it a hybrid?

Contract 107

Contract Clients CRM Meeting 107

ClickFunnels

JANUARY 26, 2022

Lead generation relies on inbound marketing (with the exception of paid advertising), sales prospecting relies on outbound marketing – usually cold outreach. Lead generation is done by marketers, sales prospecting is done by salespeople. Create a landing page for that lead magnet.

Cross-sell 244

Cross-sell Lead generation Pitch Niche 244

Salesforce

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can.

CTR 124

CTR CRM Promote Campaign 124

Search Engine Land

OCTOBER 18, 2023

Customer lists are uploaded but not utilized. Classic example: “Call today” messaging is added to headlines, descriptions, callouts, and sitelinks.) For example, expectations for your national campaign are sky-high, but the budget is so low you only get a handful of clicks a day. Ad messaging has typos or spelling errors.

Launch 114

Launch Campaign B2C Trust 114

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Campaign 122

Campaign Consult Prospecting Technology 122

Search Engine Land

SEPTEMBER 6, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Contact 130

Contact User Experience Engineering Trust 130

ClickFunnels

AUGUST 22, 2022

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. It’s something you can package, market, and sell. The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. You’ve got to market your course.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

ClickFunnels

DECEMBER 14, 2021

An ecommerce sales funnel is a series of web pages crafted to systematically convert visitors to an online store into paying customers. For example: notice how this sales funnel pulls people in with a big discount, and then tries to upsell them with a one-time-offer before triggering the “Order Received” page….

Launch 278

Launch Sales Price Start-ups 278

Search Engine Land

SEPTEMBER 29, 2023

A local SEO practitioner should regularly analyze information about organic user locations, behaviors, and landing pages accessed from search results. For local businesses, individual location pages often receive fewer users since they’re a small piece of the total traffic count.

Objectives and Key Results 129

Objectives and Key Results Territory Campaign Growth 129

Martech

FEBRUARY 8, 2024

For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. This is your go-to strategy.

B2B 115

B2B Gaming Niche Appointment 115

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Build a quality email list: Focus on building a permission-based email list consisting of individuals who have expressed interest in your telecommunications products or services.

Lead generation 105

Lead generation Click Through Rate Contact Follow-up 105

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 132

Product Territory Niche Engineering 132

Martech

JANUARY 22, 2024

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

Lead generation 107

Lead generation Engineering Technology Technology 107

Search Engine Land

NOVEMBER 1, 2023

Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Here is an overview of SEO best practices for managing and optimizing local listings for SEO.

Sports 123

Sports Angle Click Through Rate Engineering 123

Search Engine Land

OCTOBER 17, 2023

You likely know this list: Ahrefs, BuzzSumo and Semrush. I also like to use Ahrefs for a couple of more advanced initiatives: High-level batch analysis This a very fast overview of backlinks for any list of URLs you enter. The result is a good list of questions from actual users in your industry. Paid traffic. Trends over time.

Angle 125

Angle Strategize Strategic planning Territory 125

Search Engine Land

SEPTEMBER 20, 2023

Google Sheets functions make it easy to turn your keyword research and site performance data into a list of content to be created or updated. If you have a list of target keywords for new pages, you can turn them into URLs with some quick functions. This is also handy for searching by page path in Google Analytics.

Start-ups 139

Start-ups Engineering Conversion Meeting 139

Search Engine Land

OCTOBER 20, 2023

In this article, I’ll explore specific programmatic SEO examples and how they rank in search. Types of programmatic SEO If you’ve researched the topic, you’ve likely come across some of the most popular examples of programmatic SEO: Zapier, Nomad List, or travel review sites. that can also trigger these types of pages.

X-functional 117

X-functional Gaming Entertainment B2B 117

Search Engine Land

APRIL 8, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

Finance 102

Finance Manufacturing Referrals Construction 102

Search Engine Land

APRIL 4, 2024

Here’s an easy example of what that might look like for my company, using GSC’s Query filter functionality and RegEx: Are you seeing relatively flat non-brand traffic changes, but a big brand swing? URL : Which page(s) are losing traffic? Google Search Console can tell you fairly quickly. Are they related in terms of topic or focus?

Referrals 123

Referrals CTR Territory Sports 123

Search Engine Land

DECEMBER 4, 2023

For PPC marketers, ChatGPT also unlocked game-changing potential. Our industry is among those impacted as generative AI has streamlined the process of producing various content, from blog posts and social media updates to landing pages, keywords, and ad copy. Classifying long keyword lists into coherent ad groups.

Objectives and Key Results 117

Objectives and Key Results Campaign Launch Strategize 117

ConversionXL

JULY 25, 2022

Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Landing page platform Unbounce boosted conversion rates by 90% by changing their CTA copy from “Start your 30-day trial” to “Start my free 30-day trial.”. CTAs are a critical component of marketing material.

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

Search Engine Land

JULY 11, 2023

Automation has had a game-changing impact on PPC marketing over the last six months, according to Frederick Vallaeys, co-founder & CEO of digital marketing agency Optmyzr, who spoke at SMX Advanced. Marketers simply need to have a conversation with the Google system to build it out using prompts. GPT does it for you.”

Gaming 99

Gaming Campaign Territory Technique 99

Search Engine Land

FEBRUARY 2, 2024

While curating your keyword list, ensure local keywords have a map pack on the SERPs. For instance, if you’re a real estate agent operating within a 100-mile radius, don’t set the grid for the entire distance, as your listing may not rank that far. Get the daily newsletter search marketers rely on.

Conversion 134

Conversion Real Estate UX Service 134

Salesforce

NOVEMBER 15, 2023

As a search engine optimization (SEO) marketing manager at Salesforce, I know what works, and how to get eyeballs on your content. Let’s say you’ve been tasked with writing a page around “customer service.” Is the audience large enough to justify creating the page? Google search “People also ask” example: 4.

Service 105

Service Presentation Follow-up Contact 105

Salesforce

MAY 3, 2024

An ecommerce conversion rate is the percentage of your website visitors who take a desired action on a given page, such as completing a form, signing up for a service, or making a purchase. For example, when a shopper visits a product listing page , you want them to add items to their cart. These are low-risk purchases.

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

Search Engine Land

AUGUST 24, 2023

Google Business Profile and other types of Google-related phone scams are on the rise in 2023, according to data shared with Search Engine Land by voice security service Hiya. Robocall examples. We’re calling from Online Listing Group because your Google Business listing needs attention. Why we care.

Engineering 91

Engineering Contact Up-sell Service 91

Search Engine Land

APRIL 5, 2024

An SEO audit helps you get up to speed and acts as a diagnosis Working with a new client or landing a new in-house role means you are completely new to a domain. Here’s a practical example from my SEO consulting: A client lost several times due to Google algorithm updates. There were solely assumptions on why the traffic dropped.

Hospitality 101

Hospitality Consult Clients Construction 101

Search Engine Land

JANUARY 20, 2023

For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. What are SEO metrics?

Objectives and Key Results 120

Objectives and Key Results Conversion Campaign Drivers/motivators 120

Search Engine Land

DECEMBER 8, 2023

For example, if we put that into an actual situation, it might look like: Space NK: Your own business brand Sephora: The competitor business brand Aveda, Cowshed, and Elemis: Third-party brands that are stocked bareMinerals, Chanel, Bobbi Brown: Third-party brands that are not stocked This article will focus on bidding on the business brands.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Launch Conversion 113

Search Engine Land

NOVEMBER 13, 2023

Leveraging unique visuals Non-SEO-savvy stakeholders may not know much about search keywords but likely understand general marketing concepts like the marketing funnel and audience segments. You can use this understanding to explore keywords more deeply and create strategies that align with these broader marketing terms.

Represent 120

Represent Strategize Construction Education 120

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. Even then, 95% of pages don’t enter the top 10 positions within a year, per an Ahrefs study. For example, if you are hosting a one-time event or concert, or it’s the first time you are organizing it, you are limited in time.

Niche 143

Niche Engineering Promote Territory 143

Search Engine Land

SEPTEMBER 5, 2023

Adult-intent traffic, on the other hand, describes the intent behind the search query, regardless of the content of the page it lands on. For instance, a search for an adult film star might return a Wikipedia page or a news article about them rather than their explicit content. The bigger the site, the higher the risk.

Represent 134

Represent Start-ups Conversion Education 134

Search Engine Land

JULY 21, 2023

This article will show you how to use ChatGPT to uncover keyword variations people use when searching or describing a page topic. Adding variations of your page’s main keywords I like using ChatGPT to generate variations of a page’s primary keyword phrase or targeted query. Get the daily newsletter search marketers rely on.

Construction 98

Construction Engineering Process Start-ups 98

Martech

FEBRUARY 5, 2024

Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. 8 reasons why brands send surveys and review requests Marketers are probably more curious to learn what other people are thinking than anybody else in your company.

Profit margin 125

Profit margin Contact Campaign Service 125

Search Engine Land

MAY 19, 2023

Get the daily newsletter search marketers rely on. Example: “The dog ran after the ball.” Example: “The ball was run after by the dog.” For example, let’s say I wanted to tell you about a car robbery I experienced. Use lists Lists are a skimming reader’s best friend. If you do, you might be a marketer.

Objectives and Key Results 113

Objectives and Key Results Niche Technique Engineering 113