Search Engine Land

MAY 6, 2024

Page content (removal/additions). Unintentional website performance changes ( Core Web Vitals and page speed). A 301 redirect communicates to Google that the destination of your page has changed. There’s nothing worse than clicking on a Google result and landing on a 404. New URLs and missing 301 redirects.

Drivers/motivators 121

Drivers/motivators Meeting Launch Referrals 121

ClickFunnels

JANUARY 30, 2022

I’ll never forget when, as a budding marketer, I repeatedly discovered HubSpot’s blog content through various Google searches related to online marketing. Your target market is searching for stuff in Google. Because it’s the largest search engine in the world (by far) and virtually every target market is using it.

Lead generation 244

Lead generation Real Estate Process Closing 244

Search Engine Land

MAY 3, 2024

Specifically, we have seen a major shift in the pages Google shows for searches they think have a local intent. We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages. How does one combat that?

Service 107

Service Trust Clients Cross-sell 107

ClickFunnels

JANUARY 17, 2023

The post 6 Ways To Create A Killer Landing Page For Your Book appeared first on ClickFunnels. I’m going to show you how to create a high-converting landing page for your book that converts well and helps you grow your online business. Build Your Landing Page With ClickFunnels Now! Which software?

E-commerce 130

E-commerce Niche Up-sell Trust 130

ClickFunnels

DECEMBER 19, 2021

Okay, so before we get into the nitty-gritty of building an effective lead generation sales funnel, let’s make sure that we are all on the same page regarding the terms that we are going to be using throughout this article. Step #2: Create a Landing Page for Your Lead Magnet. Introduction to Sales Funnels.

Lead generation 263

Lead generation Cross-sell Non-Profits A/B testing 263

Search Engine Land

APRIL 9, 2024

As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when tapping into machine learning efficiencies. Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails. Brand tone of voice.

CTR 107

CTR Campaign Strategize Gaming 107

ClickFunnels

NOVEMBER 28, 2022

The post 15 Benefits Of Having An Awesome Landing Page appeared first on ClickFunnels. There are many benefits to having an awesome landing page. We’ll cover all of the benefits of landing pages in this article. What is a landing page? The total spend on the landing page is $800 less.

A/B testing 130

A/B testing Objectives and Key Results Conversion Lead generation 130

ClickFunnels

JANUARY 30, 2022

There’s no “easy way out” when it comes to Internet marketing; however, establishing a sales funnel is a prime example of how a floundering business can transform themselves. Sometimes the best way to succeed in marketing is to understand what not to do. This holds especially true in the world of Internet marketing.

A/B testing 246

A/B testing Follow-up Price Conversion 246

ClickFunnels

JANUARY 26, 2022

Lead generation relies on inbound marketing (with the exception of paid advertising), sales prospecting relies on outbound marketing – usually cold outreach. Lead generation is done by marketers, sales prospecting is done by salespeople. Create a landing page for that lead magnet.

Cross-sell 244

Cross-sell Lead generation Pitch Niche 244

Search Engine Land

MAY 6, 2024

For example, let’s say you’re looking at a campaign and notice a high CTR coupled with a low CVR. Or a need to refine your landing page experience. In another example, let’s look at cost-per-conversion. Update landing pages to feature the high-priority action more. What does this indicate?

CTR 85

CTR Objectives and Key Results Click Through Rate Campaign 85

Search Engine Land

APRIL 19, 2024

Have you ever been in a situation where not everyone was on the same page? For example, does your agency have an account or media lead who oversees the client relationship, or do individual practice leads handle the relationship? Agencies can offer a wide variety of advertising and marketing services. Or is it a hybrid?

Contract 102

Contract Clients CRM Meeting 102

Salesforce

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can.

CTR 124

CTR CRM Promote Campaign 124

ClickFunnels

AUGUST 2, 2021

That is as true for market stalls in Marrakesh as it is for billion-dollar startups in Silicon Valley. Here’s how Russell explains it: Example: “DotCom Secrets” Value Ladder. Example: Matthew Hussey’s “9 Texts” Lead Magnet + “How to Talk to Men” Product. 3 Create a Landing Page For Your Lead Magnet.

Cross-sell 246

Cross-sell Sales Up-sell Presentation 246

ClickFunnels

DECEMBER 14, 2021

An ecommerce sales funnel is a series of web pages crafted to systematically convert visitors to an online store into paying customers. For example: notice how this sales funnel pulls people in with a big discount, and then tries to upsell them with a one-time-offer before triggering the “Order Received” page….

Launch 278

Launch Sales Price Start-ups 278

ClickFunnels

AUGUST 22, 2022

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. It’s something you can package, market, and sell. The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. You’ve got to market your course.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

ClickFunnels

JANUARY 27, 2022

According to Tech Jury , The US e-learning market is set to grow by $12.81 The online course market is booming. We’ll show you how to build a successful sales funnel for your online course, from understanding your target market to building your email list and getting conversions. Understanding Your Target Market.

Launch 215

Launch Sales Up-sell Pitch 215

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Campaign 119

Campaign Consult Prospecting Technology 119

Search Engine Land

OCTOBER 18, 2023

Customer lists are uploaded but not utilized. Classic example: “Call today” messaging is added to headlines, descriptions, callouts, and sitelinks.) For example, expectations for your national campaign are sky-high, but the budget is so low you only get a handful of clicks a day. Ad messaging has typos or spelling errors.

Launch 109

Launch Campaign B2C Trust 109

ClickFunnels

NOVEMBER 8, 2021

Sales funnel copywriting is all about writing compelling sales copy for the conversion-oriented marketing experiences known as sales funnels. Copy: The words on the page. they’re talking about the page-by-page experiences that guide visitors toward a single conversion event. That’s just one example.

Sales 241

Sales Follow-up Conversion Up-sell 241

ClickFunnels

DECEMBER 25, 2022

The post 10 Tips For A High Converting Affiliate Marketing Landing Page appeared first on ClickFunnels. Affiliate marketing can be a great way to make money online without having to create your own product. But how can you create high converting affiliate marketing landing pages? Webinar funnel.

A/B testing 130

A/B testing Lead generation Cross-sell Pitch 130

Search Engine Land

SEPTEMBER 6, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Contact 125

Contact User Experience Engineering Trust 125

Search Engine Land

SEPTEMBER 29, 2023

A local SEO practitioner should regularly analyze information about organic user locations, behaviors, and landing pages accessed from search results. For local businesses, individual location pages often receive fewer users since they’re a small piece of the total traffic count.

Objectives and Key Results 127

Objectives and Key Results Territory Campaign Growth 127

Martech

FEBRUARY 8, 2024

For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. This is your go-to strategy.

B2B 110

B2B Gaming Niche Appointment 110

Search Engine Land

FEBRUARY 19, 2024

Local has evolved from listings management to real experience and engagement. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. Creating unique, optimized pages for each location is futile if the content isn’t genuinely useful.

Objectives and Key Results 111

Objectives and Key Results Territory Real Estate Hospitality 111

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Build a quality email list: Focus on building a permission-based email list consisting of individuals who have expressed interest in your telecommunications products or services.

Lead generation 100

Lead generation Click Through Rate Contact Follow-up 100

Martech

JANUARY 22, 2024

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

Lead generation 103

Lead generation Engineering Technology Technology 103

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 129

Product Territory Niche Engineering 129

Search Engine Land

NOVEMBER 1, 2023

Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Here is an overview of SEO best practices for managing and optimizing local listings for SEO.

Sports 119

Sports Angle Click Through Rate Engineering 119

Search Engine Land

MARCH 18, 2024

The plan is concise and fits onto a single page. The steps we will follow here are: Step 1: Create a list of related keywords Step 2: Identify search intent Step 3: Strategize Step 4: Create Step 5: Optimize Step 6: Promote You will detail this in our simple One-Page SEO Plan template. (It

Promote 108

Promote Strategize Engineering Niche 108

Search Engine Land

SEPTEMBER 20, 2023

Google Sheets functions make it easy to turn your keyword research and site performance data into a list of content to be created or updated. If you have a list of target keywords for new pages, you can turn them into URLs with some quick functions. This is also handy for searching by page path in Google Analytics.

Start-ups 137

Start-ups Engineering Conversion Meeting 137

Search Engine Land

OCTOBER 17, 2023

You likely know this list: Ahrefs, BuzzSumo and Semrush. I also like to use Ahrefs for a couple of more advanced initiatives: High-level batch analysis This a very fast overview of backlinks for any list of URLs you enter. The result is a good list of questions from actual users in your industry. Paid traffic. Trends over time.

Angle 121

Angle Strategize Strategic planning Territory 121

Search Engine Land

OCTOBER 27, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Engineering 122

Engineering Promote User Experience Drivers/motivators 122

Search Engine Land

FEBRUARY 26, 2024

Why technical SEO matters for video content Creating captivating videos is crucial for engagement, but mastering video SEO basics helps search engines index your pages effectively, especially as SERPs expand to include diverse media formats beyond text. Take an example sourced from the jewelry segment. In contrast, Tiffany’s loads 8.4

UX 125

UX Engineering Follow-up User Experience 125

Search Engine Land

OCTOBER 20, 2023

In this article, I’ll explore specific programmatic SEO examples and how they rank in search. Types of programmatic SEO If you’ve researched the topic, you’ve likely come across some of the most popular examples of programmatic SEO: Zapier, Nomad List, or travel review sites. that can also trigger these types of pages.

X-functional 115

X-functional Gaming Entertainment B2B 115

ConversionXL

JULY 25, 2022

Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Landing page platform Unbounce boosted conversion rates by 90% by changing their CTA copy from “Start your 30-day trial” to “Start my free 30-day trial.”. CTAs are a critical component of marketing material.

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

Search Engine Land

JULY 11, 2023

Automation has had a game-changing impact on PPC marketing over the last six months, according to Frederick Vallaeys, co-founder & CEO of digital marketing agency Optmyzr, who spoke at SMX Advanced. Marketers simply need to have a conversation with the Google system to build it out using prompts. GPT does it for you.”

Gaming 98

Gaming Campaign Territory Technique 98

Search Engine Land

APRIL 8, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

Finance 96

Finance Manufacturing Referrals Construction 96