Search Engine Land

FEBRUARY 13, 2024

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care.

Launch 96

Launch Campaign Represent Education 96

Search Engine Land

FEBRUARY 15, 2024

Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next. For this reason, Waddington described LinkedIn as a “great platform for B2B marketers.”

Lead generation 113

Lead generation Campaign SQL CRM 113

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. and Canada found on LinkedIn.

Campaign 70

Campaign B2B Objectives and Key Results Represent 70

Search Engine Land

MARCH 1, 2024

From March 11, ads groups created at least 13 months ago and have not had impressions in the past 13 months will be paused to improve budget efficiency for advertisers. Navah Hopkins, Optmyzr Brand Evangelist and President of Navah Hopkins LLC , explained this move would improve budget efficiency and campaign quality for advertisers.

Campaign 132

Campaign Process Product 132

Search Engine Land

JANUARY 24, 2024

LinkedIn will discontinue lookalike audiences on February 29. Before March, advertisers must modify their audience targeting strategy, as they will no longer be able to create new lookalike audiences or edit existing ones. Audience expansion: For Matched Audiences and LinkedIn attribute targeting, such as by skill or interest.

Campaign 106

Campaign Contact Conversion Process 106

Search Engine Land

AUGUST 30, 2023

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re puzzled by your LinkedIn Ads setup going awry, you’re not alone.

B2B 128

B2B Campaign Lead generation Represent 128

Search Engine Land

FEBRUARY 6, 2024

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Leveraging these latest updates has the potential to enhance campaign performance significantly. and Canada, you can now utilize in-market audiences based on company size and job titles. Why we care. In the U.S.

Conversion 114

Conversion Campaign Follow-up Launch 114

Search Engine Land

FEBRUARY 1, 2024

LinkedIn is simplifying action tracking with a new tool called Website Actions. This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking codes on your website. Why we care.

Launch 94

Launch Campaign B2B Engineering 94

Martech

MAY 2, 2024

Marketing to buying teams is not the same as marketing to accounts. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Influencers Make my job easier.

B2B 119

B2B Drivers/motivators CRM GTM 119

Search Engine Land

NOVEMBER 27, 2023

YouTube Shorts ads are being rolled out to more advertisers as the solution moves from beta to general availability. For the first time, Marketers are reporting the ability to choose Short ads as a video format, integrate them with in-stream ads and combine them with in-feed ads. Get the daily newsletter search marketers rely on.

Campaign 115

Campaign Engineering Consult Start-ups 115

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. AI and automation was named as the biggest priorities for search marketers this year. PPC specialists from around the globe. Top priorities. ” Top goals.

Trust 82

Trust Campaign Drivers/motivators Growth 82

Search Engine Land

FEBRUARY 6, 2024

Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

SQL 107

SQL Angle Campaign B2C 107

Search Engine Land

JANUARY 18, 2024

The beginning of a new year is always great for refreshing your outlook and resolving to find new ways to drive results in your PPC campaigns. As we dive into 2024, a few themes are shaping the way I’m approaching my clients’ campaigns: Remember to ask the bigger questions. There could be major (e.g., It might take a fresh set of eyes.

Campaign 111

Campaign Clients Growth Networking 111

ClickFunnels

JULY 22, 2021

The post How To Create A Winning Display Advertising Strategy appeared first on ClickFunnels. Organic — that is, non-paid — marketing can grow a business over the long haul. But display advertising can help a business grow more quickly — you can launch display ads this morning and make sales tonight. But we’ve got to be honest.

Launch 264

Launch B2C Gaming Campaign 264

Search Engine Land

SEPTEMBER 25, 2023

Moving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages. I could have written about this topic years ago, but it’s especially important as engagement costs on major advertising channels continue to increase, and an unpredictable economy puts a premium on efficiency.

Campaign 120

Campaign CRM B2C B2B 120

Search Engine Land

SEPTEMBER 20, 2023

When most of us think of online advertising, we think of Google Ads. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. There’s another type of advertising that’s often overlooked: programmatic advertising. Why do many advertisers tend to forget about programmatic advertising?

Real Estate 124

Real Estate Networking B2B Campaign 124

Salesforce

DECEMBER 14, 2023

It’s been a wonderful experience for our community to come together and learn about the latest marketing innovations, with a particular focus on what’s next in first-party advertising. Companies are now prioritizing first-party customer data in their marketing campaigns.

SQL 72

SQL Cross-sell Campaign Trust 72

Search Engine Land

JANUARY 23, 2024

However, enterprises and small to medium-sized businesses (SMBs) face very different challenges when it comes to developing and optimizing campaigns. This significantly impacts marketing strategy. You can then test expanding your footprint more intentionally once those campaigns run efficiently or if more budget opens up.

Territory 101

Territory Campaign Networking Construction 101

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing.

B2B 107

B2B X-functional UX Campaign 107

Search Engine Land

OCTOBER 3, 2023

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? Why it matters for lead gen campaigns. SUBSCRIBE See terms.

Conversion 113

Conversion SQL Campaign CRM 113

Search Engine Land

OCTOBER 13, 2023

While some digital marketers agreed with Google that the practice provides a better user experience, others sided with the Department of Justice (DOJ), arguing that it makes ad auctions unfair and purely helps line Google’s extremely deep pockets. A campaign’s long-term value (LTV) is instead given more weight.

Price 116

Price CTR Click Through Rate Campaign 116

Search Engine Land

APRIL 19, 2023

Microsoft has just announced that as of April 25, 2023, Multi-platform Smart Campaigns will no longer support Twitter. Microsoft Advertising users have started receiving emails notifying them that the Digital Marketing Center (DMC) will also cease its support for Twitter on the same date. The announcement. Dig deeper.

Campaign 90

Campaign Engineering Service 90

Search Engine Land

DECEMBER 28, 2023

The DOJ is hoping that the case will force Google to divest parts of its online advertising business, which could have a major impact on advertisers. This revelation not only angered advertisers but also directly contradicted Dischler’s statement during a keynote speech at SMX Advanced in 2015. Judge Amit P.

Retail 121

Retail X-functional Launch Non-Profits 121

SaaStr

APRIL 8, 2024

So as growth decelerated rapidly for many in SaaS in 2022-2023, one of the first things cut was marketing. Cut marketing, you’re often cutting future growth. If you cut your marketing budget too far, and now pipeline looks, well … light … that’s on you. And second, why is PLG a marketing strategy?

Pipeline 106

Pipeline Growth Campaign Prospecting 106

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. PPC advertising can be hugely impactful for attracting and recruiting talent across any industry. Get the daily newsletter search marketers rely on.

Healthcare 129

Healthcare Strategize Promote Campaign 129

Search Engine Land

NOVEMBER 7, 2023

Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. When Amazon ads cannibalize organic sales, it means less revenue for the same advertising cost. Efficient ad spend is essential for maximizing profitability and ensuring that the marketing budget is used effectively.

Trust 108

Trust Campaign Engineering Closing 108

ClickFunnels

JANUARY 31, 2022

It’s important to keep up with marketing trends. 1 Marketers Say That Lead Generation Is Their Top Marketing Priority. When Hubspot asked marketers: “What are your top marketing priorities in the next 12 months?”. 2 Marketers Don’t Consider Lead Generation To Be The Primary Goal Of Their Marketing Campaigns. #2

Lead generation 275

Lead generation Niche Campaign B2B 275

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

E-commerce 138

E-commerce Campaign Launch Advertising/ Marketing 138

Search Engine Land

APRIL 1, 2024

If you are a business or marketer trying to sell vehicles in the UK, Denmark or Frances, VLA can help you reach high-value consumers actively looking for vehicles, increasing your chances of generating high quality leads. However, to utilize VLA, you must first create Performance Max campaigns with vehicle feeds on Google Ads.

Original Equipment Manufacturer 83

Original Equipment Manufacturer Manufacturing Retail Price 83

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B 115

B2B Launch Campaign Entertainment 115

Search Engine Land

SEPTEMBER 5, 2023

For example ‘/shop’ Or if I run the PMax campaign for just one product category, let’s say Nike shoes, I can just include ‘/shoes’, for instance.” ” “Now, with this new URL rule, I can tell PMax to only redirect users to pages that include them. .” ” Why we care.

Engineering 139

Engineering Campaign Launch Service 139

Search Engine Land

DECEMBER 12, 2023

The solution is to make sure everything is dialed in, so let’s cover: What campaigns are at your disposal. Advice on campaign structure. Best practices for every campaign at your disposal Lead gen advertisers have access to nearly everything an ecommerce advertiser does, except for shopping inventory, which requires a product feed.

Non-Profits 126

Non-Profits Campaign Networking Entertainment 126

Martech

NOVEMBER 1, 2022

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and operational support to premium independent and non-profit podcast networks.

Non-Profits 120

Non-Profits Networking Campaign Growth 120

Martech

FEBRUARY 24, 2022

Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences.

Campaign 131

Campaign Technology Technology Commission 131

Martech

NOVEMBER 27, 2023

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. This is essentially a way for data-driven marketers to: Understand how data is created in their CRM (people, information, etc.). Go grab a celebratory cup of coffee!

CRM 107

CRM Contact Technology Technology 107

Search Engine Land

APRIL 10, 2023

Vidmob has just released its comprehensive report on global LinkedIn advertising trends, providing invaluable insights into the most effective visual elements, text, and creative strategies for capturing audience engagement on this prominent B2B social platform. The survey offers the following takeaways in five different categories.

Click Through Rate 88

Click Through Rate Territory Technique Represent 88

Martech

APRIL 24, 2023

As of tomorrow, Microsoft Advertising and “ Smart Campaigns with Multi-platform will no longer support Twitter. ” This is a further indication of Twitter’s declining relevance to marketers. Dig deeper: Twitter’s demise would cost marketers an important, useful channel What is happening. Why we care. When it happened.

Campaign 97

Campaign Process Sales 97