ClickFunnels

SEPTEMBER 21, 2021

Here’s an example from Email Mastery’s Product Launch page…. Unsurprisingly, LinkedIn is one of the best platforms for generating leads for a B2B business — probably because it’s jam-packed with business-minded users. For example, this…. It just needs to be a book that provides value to your specific target market.

Lead generation 244

Lead generation B2B Launch Referrals 244

Veloxy

NOVEMBER 16, 2022

Depending on your company, cold email writing is commonly shared between sales reps and marketing. Here’s what Kyle tells his clients about cold emails: “ Marketing should only offer advice on length, content, layout. Example of this cold email. Example of this Cold Email. Example of this Cold Email.

Cold Call 246

Cold Call Territory Campaign Clients 246

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. A chance to tour (and maybe even race on?) Austin’s F1 track.

GTM 95

GTM Growth Referrals Cross-sell 95

Search Engine Land

APRIL 23, 2024

My friend Ben Goodey helped illustrate the problem with keyword research in a recent LinkedIn post : “Most keyword research “spreadsheet dumps” people make are NOT useful. For instance, feast your eyes on this awesome “live streaming platform” keyword: Yikes. Get the daily newsletter search marketers rely on.

Angle 111

Angle B2C CRM B2B 111

ClickFunnels

SEPTEMBER 27, 2021

Just be careful with your ad spend because when you don’t know what you’re doing, it’s easy to burn through your entire marketing budget without having anything to show for it. Lead Gen Strategy #2: Run LinkedIn Ads to Your Lead Magnet Landing Page. Another great platform to promote your legal services on is LinkedIn.

Referrals 237

Referrals Legal Lead generation Non-Profits 237

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. Although the COVID-19 pandemic shows signs of subsiding, it’s forever changed how we work, shop and learn, with more people conducting their everyday lives from home. In fact, global digital advertising and marketing are predicted to reach $786.2

Networking 110

Networking Retail Education Consult 110

Salesforce

FEBRUARY 2, 2024

For example, asking “Do you currently use a service like this?” If your prospect is interested, the first thing they’ll likely do is check out your LinkedIn profile or company page to get more information. You can update the below examples with your name and any other relevant information: 1. Call to action (CTA).

Pipeline 105

Pipeline Sales CRM Quota 105

Hubspot

JUNE 8, 2020

While you might have been going live on both Facebook and Instagram since 2016, LinkedIn has recently decided to join the live streaming platforms. In fact, in February 2019, LinkedIn Live was launched to individual users. In this post, we'll look at how seven brands have been doing that with LinkedIn Live.

Strategic partnership 100

Strategic partnership Transportation Education Consult 100

Veloxy

APRIL 12, 2023

If you’re talking to a homeowner, for example, you’ll need to understand their energy usage patterns and what motivates them to consider solar. For example, you might ask a homeowner about their monthly energy bill, or a business owner about their long-term energy goals.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Salesforce

JANUARY 3, 2024

What are some sales pitch examples based on different scenarios? For example, if you pitch someone in person at a trade show, you might follow up with a phone call, then an email, and so forth until you reach a close. Support your pitch with examples of success supported by visualizations. Why are sales pitches important?

Pitch 109

Pitch Sales Prospecting Clients 109

PandaDoc

AUGUST 9, 2023

LinkedIn has become the world’s standard professional network. There are more than 200 million LinkedIn users in the US alone. LinkedIn is a tool for career advancement. Learn to optimize your LinkedIn profile, and it can become an excellent resource for finding both potential employers and potential customers.

Networking 83

Networking Legal Cross-sell Teamwork 83

Sales Hacker

FEBRUARY 9, 2024

They typically have large amounts of their personal wealth in the company, they have investors who have trusted them, sometimes even have personal assets tied up in the mix, they aren’t paying themselves market rate and they are making sacrifices in their personal lives. Optimism is surely a necessity.

GTM 67

GTM Real Estate Launch B2B 67

Search Engine Land

MAY 20, 2024

For example, I am personally terrible with accounting, so I do not keep my own books and I do not do my own taxes. It’s the same for email marketing. Instead, my zone of genius is in site auditing and live training of bloggers on accepted best SEO practices. Get the daily newsletter search marketers rely on.

Niche 119

Niche UX Construction Start-ups 119

Sales Hacker

JANUARY 5, 2024

For example, if customers need to hand over the keys to any of their core systems, this is a high-risk move for them. Upcoming Digital Live Event: The software space is becoming increasingly crowded. On the tactical side, Haris Halkik shares a compilation of helpful list of resources on prospecting in this LinkedIn post.

Product 99

Product GTM Sales CRM 99

ConversionXL

JANUARY 18, 2022

They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search. Gong is an excellent example of a company dedicated to finding the best content marketing fit and delivering insights that resonate in formats that engage. Use data to validate this.

Objectives and Key Results 145

Objectives and Key Results Trust Promote Follow-up 145

Heinz Marketing

OCTOBER 22, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The marketing technology landscape is changing rapidly. Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on. Join a Forum.

Pipeline 122

Pipeline B2B Niche Technology 122

ConversionXL

JANUARY 18, 2022

Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. CXL, for example, leads on the strength of its course instructors and the depth of its course coverage.

Non-Profits 109

Non-Profits Follow-up Education Trust 109

Sales Hacker

FEBRUARY 23, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Changs, and First Watch. But the path to success wasn’t linear.

GTM 91

GTM Sell Finance Launch 91

Hubspot

JUNE 7, 2021

Now, tech giants like Twitter, Instagram, Facebook, and LinkedIn are unsurprisingly building similar features to get in on the chat-streaming action. And, each time this happens, marketers wonder, "Which of these social media channels should I use in my strategy? Takeaways for Marketers. What we Know About Instagram Live Rooms.

UX 98

UX Launch Follow-up Start-ups 98

Search Engine Land

APRIL 5, 2024

Recently, I came across a LinkedIn post that lamented on SEO audits. Here’s a practical example from my SEO consulting: A client lost several times due to Google algorithm updates. You have to fix both in the long term, but the indexing part is holding everything else back in this example. “ SEO audits are a waste of time.”

Hospitality 100

Hospitality Consult Clients Construction 100

ConversionXL

JULY 6, 2021

LinkedIn can help you tap into a specialized and high-quality professional audience. Brands that advertise on LinkedIn are perceived to be 92% more professional than competitors, too. . In this guide, you’ll learn how to make your ads budget go further, whether your products are right for LinkedIn, and how to measure your success.

CTR 129

CTR X-functional Campaign Price 129

ConversionXL

AUGUST 11, 2021

Take This Week in Startups , for example. Among their sponsors, you’ll see names like LinkedIn, Fiverr, and Notion. All companies that This Week in Startups’ audience of entrepreneurs, company founders, and marketers would be interested in. This will help sponsors quickly identify if your audience matches their target market.

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

Search Engine Land

MARCH 5, 2024

LinkedIn has gone so far as to institutionalize this through Collaborative articles. LinkedIn selectively invites experts to contribute to their articles based on their professional background, skill proficiency and engagement on the platform. Either he lives in your heart or he doesn’t.” AI video creation tools Steve.AI

Technique 100

Technique Price Process Engineering 100

Martech

JANUARY 19, 2023

In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. For example, I asked ChatGPT to tell me the three most important elements in marketing but to give me the answer in the form of a haiku.

Follow-up 135

Follow-up Gaming B2B Contact 135

Search Engine Land

MAY 30, 2024

I’ve encountered a wealth of useless content produced without a real end goal and no connection to a brand’s larger marketing objectives. A blog topic that’s relevant to your audience, products and services and that has proper promotion behind it can expose your business to new market sectors. See terms.

Product 96

Product User Experience Clients Technology 96

Martech

JUNE 26, 2023

We live in a digital marketing world. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Objectives and Key Results 107

Objectives and Key Results Represent Technology Technology 107

Hubspot

JUNE 15, 2020

Every week, I use LinkedIn to talk about current events and connect with other content creators. In fact, LinkedIn has had nearly 700 million active users in 2020 and has become one of the top social media platforms. In the last year, companies have started to use the social network's new live-streaming technology.

Launch 69

Launch Represent Education Technology 69

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. And, of course, I love looking at the new and exciting marketing campaigns brands roll out. Traditionally, LinkedIn is a place for B2B marketing.

B2C 99

B2C Networking Entertainment Campaign 99

Sales Hacker

DECEMBER 9, 2021

These programs are cost-effective when compared to traditional drip or nurture marketing programs. Magnet marketing. Magnet marketing is the use of peer-centric best practices studies to engage buyers in moderated prospect meetings. Three-dimensional mail, gifting, and integrated digital marketing. Hackathons.

Referrals 102

Referrals Networking Healthcare Commission 102

Search Engine Land

SEPTEMBER 14, 2023

On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them. Most businesses don’t really think about their customers (let alone their superfans) as a marketing channel.

Niche 137

Niche Intrinsic Campaign B2B 137

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. It’s best to illustrate the difference between the two with a simple example from the SEO industry.

Objectives and Key Results 133

Objectives and Key Results Follow-up Start-ups Engineering 133

Hubspot

APRIL 23, 2020

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform.

Launch 99

Launch Networking Entertainment Follow-up 99

Heinz Marketing

AUGUST 30, 2021

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Jamie’s stuck in Canada for forever.

Pipeline 117

Pipeline Sales Up-sell Cross-sell 117

Search Engine Land

FEBRUARY 21, 2023

Below are a few items that SEO professionals dislike about job descriptions based on my Linkedin and Twitter polls that received more than 500 responses. Lack of salary transparency We get it, not every company can pay the top of the market. Get the daily newsletter search marketers rely on. Remote working opportunity.

Education 96

Education Legal Engineering Meeting 96

Heinz Marketing

FEBRUARY 13, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. So thank you so much for joining us live.

Pipeline 101

Pipeline Sales Pitch B2B 101

Search Engine Land

MARCH 10, 2023

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? That means, yes – personas really do matter in content marketing. What is a persona in content marketing? Why do personas matter in content marketing? But that value is undeniable to your content marketing.

B2C 98

B2C Represent Angle Click Through Rate 98