Search Engine Land

MARCH 19, 2024

Get the daily newsletter search marketers rely on. Additionally, data from Kalicube Pro indicates that getting a place in entity-driven SERP features such as People Also Ask, entity boxes or “best of” entity lists are heavily influenced by notability – generally speaking, a few notable entities will dominate a market.

Niche 139

Niche Trust Gaming Negotiate 139

Martech

NOVEMBER 29, 2021

This service option is much more suitable for an in-house marketing professional who manages link building in-house. The fact is the vast majority of local businesses only have links from directories. This tells us that citation links (also known as directory links) are an extremely natural type of link for local businesses.

Service 103

Service Price Engineering Niche 103

Heinz Marketing

AUGUST 29, 2021

By Brittany Lieu , Marketing Consultant at Heinz Marketing. Although I am no longer in the business of media monitoring as a PR specialist, part of me will always be keen to consume news that is most relevant to me. As many B2B marketers may already know, personalization creates value. How To Curate Your Feed.

B2B 115

B2B Follow-up Consult 115

Search Engine Land

MARCH 24, 2023

Google Launches Major Push To Get Local Businesses Online, Improve Data 2015: New site offered tools, content and solicited business owners to update information. Was Android Tablet OS (Honeycomb) Rushed to Market? Google Bug & Slow PR Leads To Chinese Hack Rumors 2010: Google executives page was showing up in Chinese language.

Engineering 125

Engineering Non-Profits Transportation Networking 125

SaaStr

SEPTEMBER 12, 2023

Believe It Or Not, It’s Time for Your First User Conference One thing that always works in marketing is bringing your customers and prospects together IRL. A SaaS Founder’s Guide to PR Why PR works, when it doesn’t, and what to expect. TL;DR: mediocre PR doesn’t work. And you can start very small.

Price 93

Price Contract Territory Growth 93

Search Engine Land

FEBRUARY 16, 2023

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. Is there an actual market for it? The business eventually suffers.

UX 100

UX Objectives and Key Results Consult Start-ups 100

Search Engine Land

AUGUST 23, 2023

Last year, to promote more user-centric content, Google added “experience” to their foundational criteria of expertise, authority, and trust, urging marketers to hone in on what matters to end users and consumers. Get the daily newsletter search marketers rely on. Bring a data-driven approach to decision-making.

Objectives and Key Results 98

Objectives and Key Results Strategize Strategic planning Launch 98

Martech

JULY 27, 2023

Q: Your starting point was some distance from marketing technology, correct? I really loved learning about business and marketing, because that was a whole new world for me, coming from an arts background. Q: An MBA with a specialization in marketing. I really liked marketing, especially content creation.

Referrals 88

Referrals CRM Clients Start-ups 88

Martech

JUNE 26, 2023

We live in a digital marketing world. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Objectives and Key Results 103

Objectives and Key Results Represent Technology Technology 103

Search Engine Land

MARCH 10, 2023

Content SEO usually gets labeled as content marketing or simply publishing and assigned (wrongly) to other teams completely while social SEO is not (just) about social media really but rather about social relations with people who will likely link to you: Website owners. Get the daily newsletter search marketers rely on.

Real Estate 103

Real Estate Government Engineering User Experience 103

Search Engine Land

JANUARY 22, 2024

However, when marketers start using such a methodology, they often start geeking out and hear about the “Holy Grail” of valid results: reaching statistical significance (or stat sig). Sharing relevant results from relevant articles titled “Top 50 tests every marketer should know about” (e.g., A/B Tasty , Kamaleoon ).

A/B testing 119

A/B testing CTR Conversion Campaign 119

Search Engine Land

JUNE 8, 2023

Adding the media company’s logos to your brand’s PR bar helps increase shopper trust and conversions. You can be the hero to the PR team because their lives are easier with you keeping an affiliate program alive. Get the daily newsletter search marketers rely on. Major media adds credibility to your brand.

Niche 99

Niche Trust Referrals Engineering 99

Hubspot

MARCH 10, 2020

When searching for a local business, this approach and process isn't unique. In fact, 90% of consumers used the internet to find a local business in the last year. That's why, as marketers, our businesses have to show up when people are searching for local companies online. Advertise with local audience targeting.

Promote 96

Promote Territory Start-ups Engineering 96

Search Engine Land

OCTOBER 11, 2023

Example of a greenwashing ad from Coca-Cola Why brands should watch out for greenwashing in marketing Ensure your organization isn’t found to be greenwashing in any of its marketing materials – including making claims on your website or other forms of marketing such as Google Ads. Meanwhile, in the U.S., SUBSCRIBE See terms.

Campaign 124

Campaign Commission Government Service 124

Search Engine Land

APRIL 4, 2024

Using the Search Type filter) Geography : Do regional changes in your rankings show that user interest is dwindling or that the SERP is now showing localized search results? Dig deeper: 16 reasons why your page isn’t ranking on Google Get the daily newsletter search marketers rely on. Do we care about this traffic? See terms.

Referrals 133

Referrals CTR Territory Sports 133

Hubspot

JULY 8, 2020

Like a perfect sandwich, every marketing structure calls for good strategies, or "ingredients," that make it great. Those "ingredients" are generally referred to as a marketing mix, and can be summed up in four categories: Product, pricing, placement, and promotion. That's where the extended marketing mix comes into play.

Promote 101

Promote Price Up-sell Follow-up 101

Heinz Marketing

OCTOBER 22, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The marketing technology landscape is changing rapidly. Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on. Join a Forum.

Pipeline 120

Pipeline B2B Niche Technology 120

Hubspot

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release. Don't panic.

Pitch 101

Pitch Angle Contact Follow-up 101

Search Engine Land

JUNE 15, 2023

That’s one thing we learned yesterday from the keynote, which explored how conversational AI might radically change search marketing. But she did reveal that increased CTR applies to both search results and ads, which is promising news for search marketers. ” Get the daily newsletter search marketers rely on.

Conversion 108

Conversion Real Estate CTR Click Through Rate 108

Hubspot

MAY 11, 2018

On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs. Here are some roles you can pursue on the promotional side of PR: Content Creation.

Pitch 76

Pitch Promote Appointment Clients 76

SaaStr

APRIL 25, 2021

But if you can get out ahead of the market here, you can get brought into, and win, a lot of deals just because you are the only decent vendor at the table. Press and PR. For example, we were 2+ years ahead of the competition on localization, because this turned out to be critical in our market. Customer marketing.

Growth 103

Growth Closing Engineering Presentation 103

Hubspot

SEPTEMBER 18, 2019

While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. For example, you might conduct an audit to identify gaps in your marketing plan.

Gambling 98

Gambling Government Represent Clients 98

Hubspot

MAY 10, 2016

Squeezing every bit of value out of a PR campaign is something very few of us actually do. It’s very easy to call a close on proceedings once the press grab hold of your campaign, but there are a still a few things you can do to turn your PR campaign from 90% to 100% effective. 7 Ways to Get More Value From Your PR Campaigns.

Campaign 67

Campaign Angle Follow-up Contact 67

Hubspot

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? However, one of the often overlooked ways to strengthen your gross sales is a purposeful, well-researched, and expertly executed market development strategy. What is market development? How to Create a Market Development Strategy. Review Your Buyer Personas.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

Hubspot

MAY 12, 2015

This advice will help you whether you are trying to find a guest for your podcast, write better sales emails for your business, or even pitch a local reporter to get some press. You can only get so many subject lines like, “The leading cloud-based software in hyper-local social media marketing.". Perfect Your Subject Line.

Pitch 77

Pitch Start-ups Launch Consult 77

Hubspot

JUNE 1, 2023

Riva Jeane May Caburog , a PR/media coordinator at Nadrich & Cohen Accident Injury Lawyers , used to work as a sales specialist for an ecommerce brand. That was the best decision I made because my newly-acquired expertise in PR helped me land a job in a law firm.

Negotiate 66

Negotiate Networking Follow-up Start-ups 66

criteria for success

JANUARY 14, 2020

Within financial organizations, marketing is regulated – they can’t promise future results. Some have head trash about any marketing because of these regulations and are afraid to try anything. Regardless, consider attending conferences that appeal to your target market. You may even consider working with a PR agency.

Service 52

Service Process Referrals Sales 52

Heinz Marketing

SEPTEMBER 12, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 102

Pipeline Sales Process Product 102

Hubspot

JUNE 7, 2018

Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. Event Marketing Timeline. It knows what you need, and offers it without any manual input. Project Timeline.

Finance 100

Finance CRM Clients Follow-up 100

Search Engine Land

MAY 17, 2023

Some important terms you’ll want to familiarize yourself with if you’re interested in entities and semantic search: Topic coverage Responsiveness Query processing Semantic distance Contextual flow Contextual bridge Get the daily newsletter search marketers rely on. This section is a great support for digital PR.

Sports 102

Sports Objectives and Key Results GTM Angle 102

Hubspot

OCTOBER 1, 2012

Marketers are sometimes associated with some pretty negative terms: annoying, interruptive, manipulative. Well sometimes, whether we like it or not, it's our job to market the actions of our company. So bearing that in mind, does it then fall on marketers' shoulders to also be thinking about long term business strategy?

Government 78

Government Campaign Pitch Lead generation 78

Hubspot

MARCH 25, 2020

Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. Featured Resource: Product Marketing Email Templates [Download Now]. Who It's For.

Launch 89

Launch Product Contact Follow-up 89

Hubspot

JULY 15, 2016

We marketers help our clients generate awareness and new sales every day, so when it comes to driving new b usiness for ourselves, no wonder we apply what we know best. As a rule, us agency folks place a lot of importance on outbound sales and inbound marketing. Or seek out a local PR firm to barter with. 4) Webinars.

Non-Profits 45

Non-Profits Referrals Clients Growth 45

Hubspot

APRIL 5, 2018

How to Market on Google. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. 17 Helpful Google Marketing Tools for Business. HubSpot customers can easily add the Google +1 button to their blog within the HubSpot Marketing Platform.

Engineering 78

Engineering Campaign Territory Follow-up 78

Hubspot

APRIL 4, 2017

Drum up a PR plan for how to get the word out to nonprofits about your adoption initiative. Press releases work well -- it's a feel-good story, so the local media will usually be more than happy to spread the information. Consider calling up your local United Way and asking it to notify the nonprofits it serves.

Non-Profits 73

Non-Profits Clients Drivers/motivators Networking 73

Hubspot

SEPTEMBER 11, 2016

Do you know how your content marketing efforts stack up compared to other companies in Asia, Australia and New Zealand? To make content marketing work for your company, it’s useful to have some idea of how other businesses are succeeding. 21 Revealing Statistics About Content Marketing in Asia Pacific in 2016. Tweet this stat.

Territory 44

Territory Promote Conversion 44

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. While studies vary on just how much cheaper it is to retain a customer, it’s widely agreed that retention is anywhere from five to 25 times more cost-effective than marketing to a new audience. Email marketing performance.

Trust 111

Trust Price Service UX 111