Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. 38% have heard of the metaverse, but aren’t sure what it means. Metaverses and other virtual experiences.

Real Estate 138

Real Estate Retail Gaming Trust 138

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

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B2B Gaming Education Technology 111

Martech

APRIL 7, 2022

Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. The New York event showed marketers a crash course about the metaverse and how games are part of that. The New York event showed marketers a crash course about the metaverse and how games are part of that.

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Gaming Territory Campaign Launch 116

Martech

JUNE 2, 2022

The Chicago Cubs, once renowned as the leading-edge in futility, today announced they are moving into the leading-edge of marketing as the first client of new Web3 marketing platform Valence. The platform will be the basis for metaverse and NFT experiences for Cub fans, bridging the gap between digital and physical. Why we care.

Gaming 95

Gaming Technology Technology Clients 95

Heinz Marketing

MARCH 8, 2022

By Clarissa Gunadharma , Marketing Intern at Heinz Marketing. Don’t know what the Metaverse really is? To give a quick rundown, let me try to explain to you what the Metaverse means. In summary, the Metaverse is a combination of virtual worlds and augmented reality that combines aspects of the digital and physical worlds.

B2B 59

B2B B2C Retail Clients 59

Martech

SEPTEMBER 24, 2022

Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox. Dig deeper: How brands are joining the metaverse. Get MarTech!

Gaming 119

Gaming Launch Meeting Product 119

Martech

SEPTEMBER 23, 2022

Samsung’s #RecycleUp fashion show livestreamed from New York in the metaverse. This week, Samsung honors Climate Week NYC with metaverse, as well as in-person, community-building activations. Earlier this month, Samsung launched a metaverse scavenger hunt and NFT drop during a weeklong sales event. Image: Samsung.

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E-commerce Launch Sell B2C 120

Martech

MARCH 24, 2022

Will the metaverse go big or go home? Get the daily newsletter digital marketers rely on. So, here’s some stats about the metaverse to consider as you come to your own conclusions. Global metaverse market size was $47.69 Why we care: The metaverse is white hot in marketing circles. billion in 2028.

Gaming 126

Gaming Up-sell Sell Product 126

Martech

JULY 29, 2022

Under Armour’s Curry Brand sneakers are moving as fast in the metaverse as they do on the court. While NBA three-point king Stephen Curry extended his legacy with a fourth league title (and fourth Finals MVP) this spring, hoops fans took to the metaverse to score special Curry Brand NFTs, called “NF3s.”. Curry Brand NF3 basketball.

Transportation 115

Transportation Gaming Promote Sports 115

Martech

NOVEMBER 10, 2022

For brand marketers scratching their heads at all the possibilities, and seeking to find real opportunities within all the buzz, the perspective from a top agency is welcome guidance. They are sometimes referred to as the “metaverse,” and often they are linked to gaming and virtual worlds. NFTs and virtual goods.

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Martech

OCTOBER 18, 2022

Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech partners and creators and also rolling out their own NFT. Build a metaverse-ready team. Image: DPAA. Create a roadmap.

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Government Gaming Pitch Technology 135

Martech

AUGUST 25, 2022

The metaverse destination was built using Fortnite’s Creative toolset with the help of Atlas Creative’s team of game developers. Read next: How the gaming universe is preparing marketers for the metaverse. Metaverse live events. As they say in the metaverse, it’s still early stages. State Farm Park in iHeartLand.

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Launch Gaming Entertainment Promote 121

Martech

APRIL 4, 2023

Can marketers or consumers trust CARU’s seal of approval? Now both marketers and consumers must wonder if CARU is providing meaningful oversight or just a fig leaf? Universe of Play was one of two Walmart marketing efforts launched in Roblox, a metaverse platform , last September. The Unit had previously OK’d it.

Retail 106

Retail Gaming Launch Trust 106

Martech

APRIL 15, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketers, and if you’re searching for signs of the metaverse, try dollar signs. Are they metaverse plays? Get the daily newsletter digital marketers rely on.

Gaming 109

Gaming Closing 109

Martech

JUNE 6, 2023

Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. Apple has held off on getting into the AR/VR space while Meta struggled over the last two years to get headsets and the “metaverse” to seem cool and get widely adopted. AR and VR in marketing. Image: Apple.

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Price Start-ups B2B Meeting 131

Martech

JANUARY 10, 2023

How data will change marketing in the new year. The metaverse talk over the last year unlocked the creativity of marketers to imagine how they will engage customers in the digital, virtual future. Metaverse-related activations are in about half of marketers’ immediate plans, or they’re being considered.

Gaming 103

Gaming Retail Technology Technology 103

Martech

APRIL 19, 2022

Younger Gen Z gamers have a particular emotional connection with the online world, and are looking for metaverse experiences in their virtual worlds, according to a study by agency Razorfish and VICE Media Group. Gen Z users are also more open to companies making use of their data than older metaverse denizens.

Trust 111

Trust Gaming Campaign Up-sell 111

Martech

JANUARY 6, 2022

Marketers are always in search of new strategies and technologies to gain a competitive advantage, so it’s not surprising that in outlooks for the upcoming year, there’s been a lot of talk about how NFTs and blockchain technology can give brands a lift. NFTs in the metaverse. Marketers in the metaverse.

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Technology Technology E-commerce Legal 118

Martech

JUNE 7, 2022

This is by no means Samsung’s first foray into the metaverse. Read next: Acura shows us how to use the metaverse and NFTs. Get the daily newsletter digital marketers rely on. The metaverse and web3 call up images of 3D virtual environments – and there are those, too. What do fans get? Processing.Please wait. Why we care.

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Launch Gaming Promote Start-ups 112

Martech

SEPTEMBER 13, 2022

By connecting multiple metaverse touchpoints to other legacy digital channels like Samsung.com, the brand shows how these emerging experiences can bring younger consumers into traditional fall sales events. Metaverse commerce events. It’s not just about planting a flag in the metaverse. Get MarTech! In your inbox. Why we care.

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Launch Gaming Campaign Product 108

Salesforce

MARCH 21, 2022

Brace yourselves: the metaverse is here. What started out as a term from a 1990s science fiction novel is now a market expected to be worth $800 billion by 2024. What will commerce in the metaverse look like and how can brands prepare for this potentially revolutionary change? What, exactly, is the metaverse?

Real Estate 98

Real Estate Retail Transportation Healthcare 98

Martech

JANUARY 10, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and here are some cheerful thoughts about the metaverse. You have your metaverse marketing strategy in place, right? It seems such an inviting place.

Retail 113

Retail Gaming 113

Martech

MARCH 22, 2022

Half of marketers in a new MarTech flash survey say they are considering a metaverse activation either this year or some time in the next five years. This survey was conducted in March and included 209 respondents, primarily marketers in the U.S. Responses from marketers were divided evenly into four main quadrants.

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Follow-up Service Customers 92

Martech

APRIL 21, 2022

DX meets the metaverse. “We With oddity’s digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys’ prowess in technological transformation.”. A metaverse pop-up shop has to have the same superior DX because its visitors are digital natives and will expect it.

E-commerce 112

E-commerce Retail Consult Networking 112

Martech

MARCH 10, 2022

Big clients, from a list that includes Pizza Hut, Duracell and Bombay Sapphire, are asking Mehta how to get their brands involved in VR experiences and launch activations on what’s been recently referred to as the metaverse. The Metaverse Foundry. Get the daily newsletter digital marketers rely on. Mehta said. Decentraland.

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Launch Gaming Clients Consult 99

Martech

MARCH 29, 2022

Metaverse job openings have nearly quadrupled since last fall, according to job search engine Adzuna. Last October, when the marketing world was still speculating about why Facebook’s parent company rebranded as Meta , the number of job openings on Adzuna for “metaverse” was 697. In February, 2022, that number soared to 3,339.

Engineering 94

Engineering Follow-up Customers 94

Search Engine Land

JUNE 22, 2023

To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. Marketing without cookies Financial upheaval is one of many challenges the marketing world has to face. How to deal with it?

Promote 70

Promote Trust Gaming Clients 70

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. So, without further ado, here’s your countdown of the “Top 10 reasons marketers can be optimistic in 2023” à la David Letterman. (If Better B2B marketing in the metaverse.

Entertainment 115

Entertainment B2B Education Campaign 115

Martech

MAY 18, 2022

The oldest and arguably most successful virtual world or metaverse Second Life (SL) had been our first meeting place. Get the daily newsletter digital marketers rely on. He was a regular content contributor to the publication I founded almost 15 years ago, SLentrepreneur, dedicated to “making money in the metaverse.”

Networking 98

Networking Strategize Technology Technology 98

Martech

OCTOBER 6, 2022

It’s the first metaverse activation for the company, which operates 800 Hot Topic and BoxLunch stores, as well as related e-commerce platforms. Dig deeper: What’s hot in the metaverse for consumers? Dig Deeper: What does the metaverse mean to consumers and marketers? Image: Hot Topic. Virtual collection. and Speed Run 4.

Launch 97

Launch E-commerce Retail Gaming 97

Martech

MARCH 11, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and who put your brand in the metaverse? As more virtual environments crop up, it will be up to marketers to assess where their brand fits in. And it’s okay to just be.”

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E-commerce Follow-up Up-sell Product 103

Martech

MAY 12, 2023

Zuckerberg seems determined to put his foray into the metaverse behind him and is spending billions to catch up with AI. If it makes life easier for marketers, we’re all in favor of it. We need to invest heavily here,” wrote new head of infrastructure Santosh Janardhan, an attendee. Get MarTech! In your inbox. See terms.

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Campaign Meeting Service Process 114

Martech

SEPTEMBER 26, 2022

Today, Walmart opened new immersive experiences on metaverse platform Roblox. Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. Dig Deeper: How brands are joining the metaverse with virtual experiences.

Launch 105

Launch Electricity Strategic partnership Retail 105

Martech

FEBRUARY 24, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and the Metaverse already has a dark side. In his new story about what the Metaverse means , Chris Wood alluded to some news broken by the BBC. Editorial Director.

Consult 92

Consult 92

Martech

SEPTEMBER 27, 2021

Fishburne’s take: Mark Zuckerberg recently framed Facebook’s future strategy as helping “bring the metaverse to life.”…Early But marketers often go into new experiences with brand myopia, over-inflating how much people actually want to engage with their brands.

Customers 103

Customers 103

Martech

JANUARY 19, 2022

Read more: Marketers look to upgrade their 3D digital experiences as the metaverse approaches. Marketers want to use technology that is widely adopted and adaptable, which is what Emodo promises with this new partnership. 8th Wall’s WebAR experiences work in-browser, without requiring an app to download. Why we care.

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Technique Technology Technology Campaign 135

Martech

FEBRUARY 3, 2023

You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals. So, without further ado, below are my top picks for marketing professionals looking to boost their metaverse marketing muscle.

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Transportation Gambling Networking Technology 82