Search Engine Land

DECEMBER 14, 2023

These six words should be plastered on the desks of every SEO in the world. In this article, I’ll explain why brand mentions are the new backlinks. But the link economy is large, and SEOs are stubborn. LLMs and SEO in an AI era We all know it’s coming. Get the daily newsletter search marketers rely on.

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Search Engine Land

OCTOBER 12, 2023

In the era of E-E-A-T , it’s not just websites that need top-notch standards for visibility and conversions. SEO professionals also need to step up. To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). This analogy mirrors the SEO landscape.

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Search Engine Land

MAY 9, 2024

The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. When SEOs talk about information gain, they mainly refer to the Google patent. With regards to SEO, the Google patent is mainly easy to understand – just make your content unique.

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Search Engine Land

MARCH 29, 2024

Being deindexed is a nightmare for website owners and SEO professionals. Get the daily newsletter search marketers rely on. This has led many SEOs to connect to knowledge bases like Wikidata, Google’s Knowledge Graph and many more. In the era of generative AI, trust is built on verifiable information.

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Search Engine Land

OCTOBER 12, 2023

SEO is about to be taken seriously. Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. Now, as SEOs, we’re taught largely to ignore brand search because it’s “free traffic.” Let’s find out why.

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Search Engine Land

SEPTEMBER 14, 2023

E-E-A-T is the buzzword on the streets of SEO. But it should serve as a reality check that you need to do more brand marketing to be searched for by a large enough volume to show up on trends. This isn’t really an SEO job. It comes down to a mix of internal budget and marketing activity. Let’s find out.

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Search Engine Land

MAY 3, 2024

There seems to be this new “thing” emerging online. Passion vs. obligation I spoke to a technical SEO professional, let’s call her Jo, as she wanted to remain anonymous. She works for a fairly well-known SEO agency in the UK. “I Critics of this new “shaming” trend argue that it may discourage people from pursuing excellence.

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Search Engine Land

FEBRUARY 21, 2023

Interest in ChatGPT has exploded since it was released to the public at the end of November: For SEOs contemplating a future that combines chatbot results with Google (and Bing’s) fundamental focus on “ helpful content ,” the path forward is a complicated one. The skills and philosophies SEOs need to maintain to get results.

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Search Engine Land

SEPTEMBER 1, 2023

We often hear that SEO takes several months to a year to have an impact. In the marketing era of “do more with less,” SEOs have more pressure than ever before to generate impact from the work they do. So that means content go-live and regular technical SEO updates happening efficiently is an absolute must.

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Search Engine Land

JUNE 27, 2023

If you looked over the agenda at SMX Advanced , held June 13-14, you probably spotted this trend: “AI” appears in the titles of 11 sessions, including “How generative AI will change SEO as a profession.” Marketers and executives attended their industry’s most important events to: Keep up to date with industry trends. Hey, I get it.

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Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It should never be skipped or overlooked.

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B2B Networking Campaign Technology 125

Search Engine Land

SEPTEMBER 7, 2023

In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. What role does schema markup play in entity SEO? ” In SEO’s semantic framework, entities are unique, identifiable concepts consistent across various texts or contexts.

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Objectives and Key Results Niche Angle Networking 137

Search Engine Land

MAY 2, 2023

Most SEOs are familiar with the monumental challenge of achieving visibility for competitive keywords. Google’s Page 1 is often dominated by content from major publishers in the form of bylines and listicles about the best offerings on the {keyword} market. You can’t expect to beat Conde Nast, Wirecutter, CNET, et al.

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Search Engine Land

FEBRUARY 9, 2023

It’s 2023, and no matter how many “SEO is dead” articles get published, SEO isn’t going anywhere. Reports suggest that the global SEO market size is expected to reach $122.11 But, with that kind of growth, SEO will have to change along with it – as will the skill set of SEO practitioners.

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Search Engine Land

JULY 24, 2023

Here is one of the animated previews which Google has shared: The preview sparked panic among SEOs, as it indicated limited space for organic search links. Search marketers feared that SEO (and potentially paid search) would become obsolete without clickable elements. Even then, there were many SEOs forecasting doom and gloom.

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ClickFunnels

JANUARY 30, 2022

Podcasts represent the jack-of-all-trades when it comes to marketing your business or product. Thankfully, Facebook ads provide a straightforward, cost effective means of acquiring new listeners for your next podcast. To the surprise of many marketers, podcasts are exploding in popularity. But If You Build It, Will They Come?

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Entertainment Represent Click Through Rate Education 234

Martech

APRIL 26, 2023

As part of the MarTech Salary and Career Survey , we interviewed people about their experiences in marketing. We’ve had marketing directors quit within 90 days, marketing business partners quit within three to six months. You don’t see results in marketing in a month. Q: What attracted you to marketing?

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Gaming Contract B2B Pitch 84

The 5% Institute

MARCH 12, 2024

In this comprehensive guide, we delve into the intricacies of basic sales strategies, providing you with actionable insights to elevate your business to new heights. Social Media Marketing: Utilize the power of social media to expand your reach and engage with potential customers.

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E-commerce Objectives and Key Results Territory Technique 52

Heinz Marketing

JANUARY 15, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How Algorithm Updates Impact Your SEO. In the Hybrid Era, On-Sites Are the New Off-Sites. Thank you for the great read, Eric Yu.

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B2B Customers Drivers/motivators Gaming 110

Search Engine Land

JANUARY 27, 2023

Incoming links, or backlinks, still matter for SEO. ” However, I don’t think spending 100% of your SEO budget on UX and content alone is enough to drive organic search results. Just going after links won’t cut it in most markets either. What you need is a balanced SEO budget. You either break or fix things.)

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Search Engine Land

MARCH 21, 2023

As reports circulate that AI research lab OpenAI uses news stories from media outlets like the Wall Street Journal and CNN to train its ChatGPT chatbot, an even greater challenge emerges: How do media outlets retain traffic, revenue and relevancy in the generative AI era? AI-generated news has long inspired fear among journalists.

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Search Engine Land

AUGUST 30, 2023

This plugin is a big deal for SEO professionals. Step 3 : Start a new chat and hover over the option for GPT-4, and you’ll see a menu appear with the option to select Advanced Data Analysis. Get the daily newsletter search marketers rely on. Below are some ways I’ve gotten immediate value from this new feature.

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Search Engine Land

OCTOBER 6, 2023

Dig deeper: How to future-proof your digital presence in the era of AI-powered search Strategies for future-proofing your digital experience To remain competitive in this AI-first semantic search landscape, businesses must proactively adapt their digital strategies. Technical SEO and structured data. UI/UX and workflows.

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UX User Experience Engineering Government 120

Lead Fuze

JANUARY 2, 2024

Can SEO be done by AI? A knight needs a sword; a writer needs a pen; and now, every digital marketer’s arsenal should include an AI keyword generator. They provide insights on metrics such as search volume or CPC (cost-per-click), making them indispensable tools in any SEO strategy. Ready for takeoff?

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Niche Engineering Technique Contact 52

Search Engine Land

AUGUST 4, 2023

This is the question everyone in SEO and digital marketing has been asking for a couple of months now. As SEOs, we should think about features in terms of the search experience itself and ask: What is the search page displaying? ” Many have already praised Google’s new UI as a significant improvement.

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Objectives and Key Results CTR Engineering UX 91

Search Engine Land

AUGUST 11, 2023

Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? New user growth grew 22 percentage points. Of the 10, we restricted the list to show only those regularly communicating information to the SEO community. times per day.

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Engineering Follow-up Start-ups Niche 98

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

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Technology Technology Conversion Price 142

Martech

AUGUST 27, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how are your customers trying to “hack” your products and services? Google changes for titles test power dynamics for marketers. Not the same, but not terrible.

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E-commerce Start-ups Engineering Product 110

Search Engine Land

DECEMBER 12, 2022

It’s time to rethink SEO growth. In the era of Google Ads becoming more expensive and organic discoverability becoming less effective, companies need to differentiate themselves in SEO. With creativity, thoughtfulness, and CSV magic, programmatic SEO can do this, resulting in millions of new customers per year.

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Niche Engineering Growth Price 103

Lead Fuze

DECEMBER 15, 2023

The history of content marketing , much like a riveting novel filled with twists and turns, begins centuries ago. This isn’t merely weather predictions and wise sayings; it is one of the earliest forms of content marketing designed to boost printing sales! How has content marketing evolved?

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Electricity Promote Engineering Entertainment 52

Heinz Marketing

JANUARY 14, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Sales and marketing teams were forced to get creative in terms of how to engage with prospects.

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B2B Drivers/motivators Prospecting Engineering 142

Martech

AUGUST 14, 2023

In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. “Marketing is a constantly changing industry that creates space for generalists to really thrive. .

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Construction Promote Technology Technology 96

Heinz Marketing

MAY 7, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. With today’s economic market, it’s important to understand your brand and keep it consistent. Thank you, David Robson , for breaking down some key insights from your new book. .

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B2B Closing Networking Drivers/motivators 95

Lead Fuze

NOVEMBER 14, 2023

Visualize a landscape in which you, as a content marketer, wield the capability to produce an abundance of captivating blog articles and social media posts that speak to your viewers. A place where every piece of marketing copy strikes gold in attracting readership and fostering brand loyalty. How can content marketers use AI? ,

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Technology Technology Strategize Campaign 52

ConversionXL

DECEMBER 16, 2020

Despite everything going on, we still published, and you still read—and got better at data-driven marketing. Machine Learning for Paid Ads: Best Practices in a New Era. While “machine learning” has been talked about by marketers and advertisers for years, it’s no longer something you can ignore.

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A/B testing Lead generation Launch Gaming 93

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. An overview of disruptive marketing. Why is disruptive marketing so important?

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Search Engine Land

MARCH 31, 2023

Here’s a closer look at how paid search will remain relevant, but advertisers must adjust their strategies to reach their targets in this new era. ” In other words, there’s a new UI on the horizon for search. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

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