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Did martech break B2B marketing?

Martech

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

B2B 118
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Boost Your SEO: Effective Keyword Research Using AI Tools

Lead Fuze

Can SEO be done by AI? A knight needs a sword; a writer needs a pen; and now, every digital marketer’s arsenal should include an AI keyword generator. They provide insights on metrics such as search volume or CPC (cost-per-click), making them indispensable tools in any SEO strategy. Ready for takeoff?

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Harnessing Power: Using AI for Effective Digital Marketing

Lead Fuze

Are you curious about how to progress in the digital marketing sphere? Look no further than using AI for digital marketing. This is the new face of effective marketing! Can I use AI for marketing? Will AI take over digital marketing? What is the best AI tool for digital marketing?

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B2B Marketing Trends for 2021

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Sales and marketing teams were forced to get creative in terms of how to engage with prospects.

B2B 142
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The top five digital marketing courses in the U.S.

Martech

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 percent share of the world market. Fees: $3249.

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How to improve your SaaS onboarding experience to retain more customers

Search Engine Land

Customer health score: Customer health score predicts how likely a customer is to churn, renew, or expand their subscription based on user behavior and frequency of use. Dig deeper: 10 SEO challenges faced by fast-growing SaaS companies Narrow your onboarding focus Information overload is one of the biggest SaaS onboarding pitfalls.

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The Science of Content Success: Analyzing Metrics in B2B Marketing

Heinz Marketing

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. SEO Metrics : Keyword rankings and backlinks.

B2B 63