Search Engine Land

MAY 14, 2024

Reddit named Jyoti Vaidee as its first VP of Ads Product, a newly created role overseeing the platform’s monetization engine. Vaidee joins from Google, where she spent over 11 years leading ads products and monetization, most recently as product lead for Google’s Display Ads business. What they’re saying.

Appointment 88

Appointment Product Engineering Conversion 88

SaaStr

FEBRUARY 12, 2024

Dear SaaStr: Does It Make Sense For Your First Marketing Hire Be a Product Marketer? Generally, the CEO or another founder will hack being both the head of product, and head of product marketing, at least until $1m-$2m in ARR, often longer. More here: I Hired My VP of Marketing at $20k MRR.

Product 84

Product Pipeline Growth Customers 84

ClickFunnels

JULY 7, 2021

, as well as from my own experience as an online marketer. It’s the strategy that Russell Brunson used to grow ClickFunnels, become an internet marketing sensation, and promote his books to bestseller status. in your niche who you’d love to turn into advocates for your products or services. Let’s dive in! The Dream 100.

Lead generation 246

Lead generation Niche Sales Pitch 246

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. In this article, you’ll learn what growth hacking in marketing is and what it’s not. What is growth hacking? Growth marketing was born out of necessity.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Sales Hacker

JANUARY 22, 2024

He then took over as VP of Marketing for rapidly growing Outreach. He is the author of three books and multiple Wiley publications, including bestselling books Hacking Sales and Career Hacking for Millennials. The changing landscape of VC and go-to-market. Max has been published by Forbes, Inc.,

GTM 81

GTM CRM Pipeline B2B 81

SaaStr

FEBRUARY 25, 2024

7 Things to Do When You’re Struggling The #1 Hack To Making Sure a VP of Sales or Top AE Will Work Out Dear SaaStr: Is It Normal for a Founder CEO to End Up With Just 10% Equity? SaaStr 725: Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth Partners   2. Tech and Startups Have Changed.

Growth 88

Growth Go To Market Product Customers 88

ClickFunnels

AUGUST 9, 2021

Of course, people aren’t going to give up their email address willy nilly, so the gift you’re offering has to be something that they really want — something that is really appealing to your target market. Notice how the lead magnet, though, only appeals to our target market? Let’s look at some examples of lead magnets. cool, right?

Conversion 236

Conversion Sales Real Estate Follow-up 236

ClickFunnels

AUGUST 20, 2021

To start, let’s talk about what we believe should be the foundation of your lead-gen strategy — regardless of your industry, niche, or target market. It’ll include guest blogging, being a guest on other people’s podcasts, and sending free products to influencers for their review. Funnel Hacking. The Dream 100. Here’s the gist.

Lead generation 237

Lead generation Technique Referrals Niche 237

Veloxy

APRIL 25, 2022

While inside sales and marketing have managed cold email efforts in the past, outside sales have contributed greatly to this form of outreach since the beginning of the Covid pandemic. While relying on inbound marketing is a great way to improve response rates during your first round of emails, nothing beats the ROI of cold email outreach.

A/B testing 214

A/B testing Inside sales Contact Consult 214

SaaStr

AUGUST 17, 2021

Q: Dear SaaStr: How Long Should a CEO Continue Being the Head of Product? In SaaS at least, founders make two mistakes again and again: First, try to hire a full-time “head of product” once the product gets complex. Once your product has 50–100 workflows, dozens of use cases, 100s or 1000s of customers, etc.

Product 144

Product Strategize Start-ups Customers 144

Spiro Technologies

JUNE 2, 2022

Before the internet, sales training was somewhat of a niche market. One of the most interesting bits of advice to emerge from the sales trainer renaissance has been the idea of a sales hack: a “trick” that, when implemented, could practically guarantee that a prospect would agree to buy whatever it is you were selling.

Niche 105

Niche Sales Up-sell Prospecting 105

ClickFunnels

DECEMBER 7, 2022

The post Let’s Funnel Hack Mike Tyson’s Heavy-Hitting, 12-Round Offer appeared first on ClickFunnels. The headline of the page starts with what is probably the biggest objection his target market will have. Mike’s target market includes people who are frustrated with their lives. Initial Offer: 12 Rounds With Tyson + Order Bump.

Price 244

Price Up-sell Finance Start-ups 244

SaaStr

SEPTEMBER 23, 2021

A "VP of Product Marketing" rarely knows anything about demand gen, ABM, etc. What’s the hack? The hack is that certain titles aren’t what you think when you screening candidates. These folks rarely have any idea how to do demand gen, ABM, growth hacking, etc. Marketing is adjacent to sales.

Inside sales 110

Inside sales Trust Growth Presentation 110

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

GTM 118

GTM Market share Growth Technology 118

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today.

Growth 110

Growth Customers Objectives and Key Results Teamwork 110

SaaStr

FEBRUARY 9, 2024

You’ll figure out how to sell your product in the early days — after all, you know it better than anyone else. You’ll figure out how to do initial content marketing. You will learn the rest, how to hack it, and then when you are big enough, you can hire great VPs to take you to the next level.

Engineering 103

Engineering Up-sell Sell Product 103

Martech

MARCH 15, 2024

Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. These teams cross over various functions, including marketing, IT, data analytics, customer service, legal, compliance and product development.

Legal 110

Legal Teamwork User Experience Represent 110

Spiro Technologies

MAY 2, 2024

Their business model involves inventing products that they sell locally while also licensing out the technology to other manufacturers across different regions. Expanding to the licensing and distribution model provided Aster Brands substantial growth while also presenting new obstacles in sales, marketing, and customer communication.

Manufacturing 59

Manufacturing Customers Territory CRM 59

SaaStr

MARCH 4, 2021

But, I know many of you have never hired a head of marketing before. There are basically 3 types of SaaS and business web marketers. Well, for SaaS companies, marketing broadly speaking breaks into three species — Corporate Marketing, Product Marketing and Demand Generation. Why’s that?

Start-ups 142

Start-ups Follow-up Product Customers 142

Lead Fuze

JULY 22, 2021

Learn From the Experts: Noah Kagan and Gael Breton Shares 18 Growth Hacking Techniques for Your New Product Launch Marketing Plan. You can catch up on current events, listen to some awesome tips, or (my favorite) learn some growth hacking techniques you can apply in your business. This one is great for local marketing.

Technique 98

Technique Growth Launch Pitch 98

ClickFunnels

SEPTEMBER 12, 2022

Day 1 – Funnel Hacking. Even if you already know a lot about sales funnels, you’ll still learn something new from this information (because, as you know, the marketing world is constantly changing). On Day 1, you’ll hit the ground running — we’ve got no time to waste. Day 2 – Your First Funnel.

E-commerce 244

E-commerce Niche Real Estate Launch 244

ClickFunnels

SEPTEMBER 9, 2022

Day 1 – Funnel Hacking. We’ll then help you determine which of these killer funnels is best for your specific business idea (whether it’s in finance, eComm, coaching, info products, biz opp, or some other niche) — and you’ll “ethically steal” the perfect funnel for your own purposes. Bonus #2: No Product? The Gameplan.

Niche 234

Niche Cross-sell E-commerce Real Estate 234

ClickFunnels

AUGUST 19, 2021

Buying a product. Once you have someone’s email address, you need to convert that lead into a paying customer by persuading them to buy your product. This is typically done via email marketing: You send the lead a sales email. They buy your product. What percentage of the people that visited it bought your product?

Conversion 244

Conversion Sales Lead generation X-functional 244

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. It’s fundamentally about clearly articulating your unique value and standing out in the crowded market. Let us help you get from 0 – IPO.

GTM 88

GTM Niche CRM Account management 88

Sales Hacker

JANUARY 30, 2024

Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). In a prior life, Amit also led product and UX teams at Yahoo and Oracle. Building a successful marketing strategy with limited funding.

GTM 79

GTM UX Finance Growth 79

ClickFunnels

AUGUST 21, 2022

Also, we don’t recommend promoting your products or services on Instagram, as social media is a terrible place for that. When it comes to social media marketing, there’s no need to limit yourself to your own audience – you can tap into other people’s audiences as well. That’s what influencer marketing is all about!

Niche 148

Niche Promote Follow-up Up-sell 148

Martech

AUGUST 27, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how are your customers trying to “hack” your products and services? Here’s my hack. Not the same, but not terrible. Chris Wood, Editor. Why we care.

E-commerce 112

E-commerce Start-ups Engineering Product 112

ClickFunnels

DECEMBER 18, 2022

You may have the best product or service in the world, but if your landing page doesn’t convert well, you’re not going to make any money. Conversion rate (along with other marketing metrics like ROI, CPA, and LTV) has become very popular over the last decade. This is something that not enough marketers talk openly about.

A/B testing 246

A/B testing Angle Conversion Cross-sell 246

SaaStr

JUNE 23, 2020

In SaaS, it is recruiting your VPs and management team : SaaS products mostly don’t sell themselves. You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. SaaS products get too complex to hack a product roadmap too long. You can’t hack it forever.

Cold Call 92

Cold Call Engineering Growth Up-sell 92

SaaStr

APRIL 24, 2022

SaaStr 547: The Secrets to Going Big, Going Multi-Product and Going Public with Amplitude CEO Spenser Skates, Part 2. SaaStr 546: The Secrets to Going Big, Going Multi-Product and Going Public with Amplitude CEO Spenser Skates, Part 1. Revenue Marketing: Build for Scale with Podium’s SVP, Revenue Marketing Jess Weimer.

Product 108

Product Process Customers Sales 108

ClickFunnels

JANUARY 31, 2022

In the world of the Internet, everyone is running a channel posing to be the “marketing guru.” While sometimes these tips and advice work, you should always look for a system that is not the product of a trend and is not short-lived. The marketing industry is lucky to have a library of books that are masterpieces.

Trust 246

Trust Follow-up Presentation Service 246

SaaStr

MARCH 30, 2024

This week we have Rik Haandrikman, VP of Marketing at RevenueCat! #1. It’s very much built for product and engineering teams, but because we interact with both regularly (both internally as well as as an audience), it makes sense for us. I always learn a lot from these — they are in essence a best practices list from each leader.

CRM 82

CRM Launch Growth Contact 82

Heinz Marketing

APRIL 29, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. I’m not a productivity expert. But productivity is something I’ve been thinking about a lot lately. But that doesn’t mean I’m at peak productivity. But I was clued into this little life hack that I didn’t realize before. I wish that I was.

Product 124

Product Gaming Meeting Closing 124

SaaStr

JUNE 22, 2023

My list: Not committing to 24 months upfront to getting to Real Revenues and a Minimum Sellable Product. This can save you 6–9 months of product development time in the early days. The customers may not give you super-actionable feedback if your product doesn’t exist yet ? But they can challenge how you think about the market.

B2C 93

B2C B2B Up-sell Start-ups 93

SaaStr

JANUARY 3, 2021

“There are two types of companies, those that have been hacked and those that have been hacked but don’t know it.” Hacking is a lucrative industry and hackers – good and bad – are constantly looking at creative ways to hack into anything accessible on the Internet. million by 2022.”

Legal 103

Legal Networking Service Product 103

Salesforce

OCTOBER 27, 2021

The more I use Slack, the more I’m learning the value of simple hacks that help me fine-tune the app to work best for me. But as a product marketer with a large distributed team, it’s not just increased productivity that I’m after with Slack. And, as the research shows, employee well-being is good for productivity.

Promote 96

Promote Finance Meeting Conversion 96

Lead Fuze

AUGUST 13, 2021

Predictable Revenue, sales hacking, and now account-based everything has massively impacted the sales profession over the last 10 years. We hope these sales training courses will help you improve your skills as a sales hacking, systems designing, revenue-producing machine. Stay Ahead With These Sales Training Courses this 2021!

Objectives and Key Results 98

Objectives and Key Results A/B testing Sales Launch 98