SaaStr

MAY 16, 2024

They dive into the nuances of topics like: Evolving dynamics of remote work The most effective marketing channels of 2024 Owned assets vs. “walled gardens” The practical realities vs. the hype around AI As everyone here at SaaStr knows, Jason sold his first company, Echosign, for $400M. As a manager, you have to do things differently.

B2B 86

B2B Angle X-functional Trust 86

Heinz Marketing

SEPTEMBER 25, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. When Quiet Quitting Is Worse Than the Real Thing. Bolino offer insights into “quiet quitting,” a term that’s taken professional circles by storm. .”

B2B 73

B2B Finance Strategize Follow-up 73

Search Engine Land

MAY 3, 2024

I love what I do and I prefer to do certain types of tasks when it’s quiet,” she said. I think burnout is a term that’s become quite trendy to use now. Get the daily newsletter search marketers rely on. Dig deeper: Understanding quiet quitting in SEO – the silent exodus I just don’t mention it anymore.

Contract 101

Contract Start-ups Drivers/motivators Meeting 101

SaaStr

JUNE 28, 2023

So there was a quiet SaaS IPO you may have missed in the craziness of 2021 — SEMRush, a tool your marketing department quite likely uses to keep track of the performance of your SEO and marketing site. It’s tough out there in the public markets, folks. It’s tough out there in the public markets, folks.

Non-Profits 74

Non-Profits Growth Price Start-ups 74

Heinz Marketing

OCTOBER 15, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. As more leaders experience the results of quiet quitting , now is the time to show up for your people! B2B Marketers Go for a Win with Customer Retention by Ardath Albee.

B2B 96

B2B Trust Follow-up Start-ups 96

SaaStr

NOVEMBER 22, 2023

It’s doing well, especially in today’s markets. Billion market cap, even with lower than standard gross margins. So AppFolio is a quiet member of the 10x ARR club – SaaS for property management – $660m run-rate, $7.2B AppFolio is what the markets want in a software+ company, at least in 2023.

Non-Profits 90

Non-Profits Growth Price Up-sell 90

Heinz Marketing

OCTOBER 13, 2022

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. How to maintain productivity – Employees either feel micromanaged or that they’re not given enough direction from management, leading to trends like quiet quitting that create an even larger divide. Now, it seems there’s no going back.

Construction 120

Construction Promote Follow-up Meeting 120

Martech

MARCH 21, 2024

Department of Justice announced today that it is suing Apple for illegally monopolizing the smartphone market to the detriment of consumers, competitors, developers and others. ’s Digital Markets Act. There is a quiet war being fought between the walled gardens and the open internet. Why we care. In the U.S., Get MarTech!

Price 45

Price Market share Service Process 45

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years. And the scare tactics they use are quite ludicrous.” This happens regularly. Is AI the solution?

Service 113

Service Customers Represent Networking 113

Martech

FEBRUARY 22, 2024

As a marketer, you are an orchestrator of people, processes, and technology. And it all works together seamlessly to drive organizational efficiency within a marketing team, as well as revenue. Not just as a marketer, but as a family member? You could easily lie down and enjoy a rest or quiet daydream. As a friend?

Engineering 91

Engineering Product Electricity Start-ups 91

SaaStr

APRIL 3, 2021

There’s a metric the very top founders track quitely, but ruthlessly, that I find other founders either don’t track, or sort of hide from. Well, your growth or lack thereof of market share is the #1 sign of potential decay in your product. You can’t blame it on market changes. That’s % of marketshare.

Growth 81

Growth Education Meeting Market share 81

Search Engine Land

JANUARY 12, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. A ‘brutal’ process Mike Kelley, Chief Marketing Officer at Sylvan Learning, has been working in marketing for almost 20 years. And the scare tactics they use are quite ludicrous.”

Engineering 138

Engineering Clients Networking Represent 138

SaaStr

AUGUST 23, 2021

But they never quit. Selling mid-market and enterprise software to manage strategic accounting and financial close and account reconciliation in particular is a sizeable market, but one with real work and sales cycles to sell and close, and with more competition than you might think. Solo, solo, and bootstrapped to $400m ARR.

Presentation 105

Presentation Growth Up-sell Strategize 105

Salesforce

SEPTEMBER 23, 2022

The internal conflicts some employees feel about work have spurred a viral trend called “ quiet quitting.” Market to your employees. Marketers know the importance of consistent feedback from customers. It’s yet another signal that employees need change. Improve communication and productivity by adopting a digital HQ.

Customers 98

Customers Strategize Growth Technology 98

SaaStr

OCTOBER 19, 2022

So Paycom is a quiet SaaS leader you probably don’t know that much about unless you are in payroll or HR services. ARR, growing 30%, and worth a stunning $20B in today's market. This is why the market loves them today. They stepped up marketing including webinars and more to drive more demos for sales.

Engineering 103

Engineering Growth Start-ups Clients 103

SaaStr

MARCH 12, 2021

We’ve through a quiet revolution in sales processes now, where a combination of specialization, technology, and segmentation are making the next generation of SaaS founders far better at figuring out and scaling sales than I or my peers ever were a generation ago in SaaS. Call this Account Based Marketing, if you want.

Referrals 112

Referrals Sales Closing Contact 112

SaaStr

FEBRUARY 11, 2022

But its growth was very strong, up 67% at $120m, and it’s been rewarded with a strong market cap — $2.25 Billion even with the market correction. Every country’s laws and legal processes are quite different. Sales & marketing expense remains > 50% of revenue to fuel growth. from 37% to 67%.

Legal 97

Legal Contract Growth Price 97

SaaStr

DECEMBER 1, 2023

We’re still learning what world we’re in — some people interview over Zoom, some are focused on how to build teams in the current age, and many are dealing with a weird overhang from the SaaS explosion of 2021, quiet quitting, layoffs, and team turnover. That just won’t work in Enterprise or mid-market.

Quota 59

Quota Gaming Sales Up-sell 59

Partners in Excellence

SEPTEMBER 15, 2022

Low engagement, the great resignation, quiet quitting are now business constants that leaders have to manage around. Or they may want to look at moving into other roles, perhaps sales enablement, sales op, channel/partner development, or even marketing or business strategy.

Represent 97

Represent Account management Up-sell Pipeline 97

Martech

SEPTEMBER 13, 2022

Switzerland gives marketing executives a few lessons on how to handle difficult situations. CMOs and marketing leaders need to make sense of their stances. Marketing leaders constantly tell me how difficult it can be to tackle these decisions. The fundamentals of good marketing haven’t changed much in recent times.

Government 93

Government Campaign Conversion Promote 93

Search Engine Land

FEBRUARY 1, 2023

Google & Bing’s ‘Super Bowl ad’ search results are quite different 2018: People turning to Google and Bing for information about the official Super Bowl Lii commercials found very different treatments of the results. Google Demanded North Carolina Stay Quiet 2007: About Google’s tax break demands.

Engineering 127

Engineering Campaign Click Through Rate Launch 127

Partners in Excellence

JANUARY 28, 2023

Terms like the great resignation, quiet quitting, work-life balance, while always important seem to dominate our thinking as business leaders. When we look within our organizations, our industries and markets, VUCA has become a by word. Technology companies, previously growing crazily, are laying off 10’s of thousands.

Manufacturing 62

Manufacturing Hospitality Retail Technology 62

SaaStr

MARCH 31, 2019

Since then, revenue has grown 5x and market cap 10x to an impressive $8.8 No vendor here has anything close to a majority market share, and yet RingCentral remains on fire at almost $1b in ARR. Their churn is lower in the channel, as are total sales and marketing costs. We’ll check in with a bunch.

Growth 80

Growth Closing Market share Start-ups 80

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

B2B 108

B2B Gaming Education Technology 108

SaaStr

NOVEMBER 25, 2020

A few thoughts on maybe why the grass isn’t quite as green on the other side as you might think: You likely will never be the boss — of anything. Probably the most rewarding part of a startup is really being part of a team that is united in bringing a vision to market and scaling it. And heli-ski and sleep soundly at night.

Teamwork 126

Teamwork Niche Start-ups Closing 126

Salesforce

AUGUST 30, 2023

I go from meeting to meeting and often get to do my “real work” only late at night when I have some quiet time. It wasn’t quite the 48 seconds we were hoping for – at least not yet. My team members have reported similar experiences. The work can pile up and there’s only so much time in the day.

Legal 105

Legal Strategize Technology Technology 105

Gong.io

JUNE 22, 2020

People don’t quit leaders who love them. People quit bad bosses and corrupt cultures. I know lots of leaders that are a little more retiring, quiet, deliberative, and contemplative. People don’t quit leaders who love them. People quit bad bosses and corrupt cultures. Self-awareness flows from feedback.

Promote 62

Promote Meeting Closing Pipeline 62

Heinz Marketing

OCTOBER 25, 2019

By Matt Heinz , President of Heinz Marketing. It’s one thing to talk about a revenue-responsible marketing department at the sales kick-off. It’s fairly common these days to have sales and marketing leaders agree to common objectives. If sales and marketing alignment isn’t an executive priority, it simply won’t stick.

Sports 55

Sports Sales Campaign Growth 55

SaaStr

JUNE 22, 2021

At his first board meeting, he kept talking over the VP of Marketing. So I thought it might be helpful to brush off the topic of alignment between Sales and Marketing by updating a classic post on the topic. The original version here on Lattice Engines’ Sales and Marketing Hub. It was just such a missed opportunity.

Cross-sell 119

Cross-sell Sales Start-ups Up-sell 119

Hubspot

FEBRUARY 7, 2023

While this isn’t unusual in highly physical jobs that include large amounts of manual labor, sales shouldn’t be quite so draining. Maybe yours is to travel the world after you retire, or settle down somewhere nice and quiet. Perhaps, a marketing role could be a good lateral move. You daydream about doing anything else.

Cold Call 77

Cold Call Sell Pitch Sales 77

A Sales Guy

JUNE 2, 2013

The Middle Finger Project (TMFP) is an edgy, personality packed, PR, Branding, Marketing, Writing Company. There’s nothing subtle or quiet about it. TMFP comes at you like a freight train, saying go big or go home, be different or quit, be real or don’t even try. What I love most about this blog is it challenges you.

B2B 101

B2B Trust Sales 101

Search Engine Land

DECEMBER 22, 2022

Get the daily newsletter search marketers rely on. Take note that #seohorrorstories are quite often anonymous. I have been looking for SEO hero (as in superhero) stories for two months and have been quite aggressive about it. You never really know what goes too far, so you play it safe by keeping quiet.

Clients 99

Clients Real Estate Follow-up Growth 99

Search Engine Land

JANUARY 21, 2023

Yahoo Search Goes Secure, Taking Referrer Data — An Indicator Of Yahoo’s Popularity — With It 2014: That meant more protection for searchers but what did the loss of referrer data mean for search marketers? This would be visible to those who had a Facebook account connected to Bing. Are Search Engines Driving Libraries To Extinction?

Cross-sell 91

Cross-sell Engineering Referrals Gaming 91

Hubspot

MAY 18, 2020

In our 2020 State of Marketing report , video beat out common tactics like blogging and SEO as the most heavily prioritized marketing strategy for businesses this year. The growth in video marketing isn't all that shocking. The truth is, marketing videos can cost you some time and money. Demos or Tutorials.

Product 100

Product Service Up-sell Trust 100

SaaStr

NOVEMBER 11, 2022

They were aware of it, but startups that I work with closely or invested in, if they got all the way to 25 million with 75% NRR, I would tell them to quit today. Your core models for sales, for marketing spend, for hiring and engineering and product. And then all the sales, a whole team quits when it’s 10%.

Start-ups 70

Start-ups Up-sell Growth Product 70

Lead Fuze

JANUARY 1, 2022

Who currently have job openings for marketing help. Option 1: Quit Your Sales Job. If you want to quit, just do it. If you are quitting, do it in a way that doesnt damage your personal brand. Quitting a sales job is hard, but when you and your team are in a good place then it’s time to move on.

Commission 52

Commission Cold Call Sales Drivers/motivators 52

Salesforce

MARCH 7, 2022

Jodi Cachey, vice president of content strategy and growth marketing at Mediafly. She leads content marketing initiatives to drive traffic and demand for this growing technology company. Jodi Cachey , vice president of content strategy and growth marketing at Mediafly. Lydia Flocchini, CMO at Surepoint.

Trust 98

Trust Legal Networking Promote 98