Hubspot

AUGUST 20, 2015

There are a lot of metrics that you can look at as a publisher to understand how well your content is resonating with audience members — pageviews, returning visitors, keyword performance, referrals, etc. At the top of your site's marketing funnel, a high number of visitors is healthy. Create Great Content.

Referrals 71

Referrals User Experience Trust Closing 71

Hubspot

JUNE 19, 2015

7 Business Podcasts Every Marketer Should Tune In To. It's snackable. Each episode is usually under 20 minutes and accompanied by a longer piece of content on the HBR website. If you’re new to podcasts, here’s a quick primer on how to subscribe to a podcast on your phone so you can listen on the go.). 1) HBR Ideacast.

Growth 76

Growth Education Strategize Start-ups 76

Hubspot

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. For most platforms, zone in on snackable content. Remember that this is just one informal consumer survey.

Networking 101

Networking Territory Entertainment Launch 101

Hubspot

FEBRUARY 13, 2020

Ann Handley is a Wall Street Journal bestselling author, and has been named by IBM as one of the seven people shaping modern marketing. She's also the world's first Chief Content Officer, and is a LinkedIn influencer with almost 400K followers. This next-level empathy opens the door to a new approach to content creation.

A/B testing 98

A/B testing Strategize Construction Campaign 98

Search Engine Land

JUNE 13, 2023

But I don’t think any brand should depend on a single marketing platform. On YouTube, users either watch content they enjoy or learn how to do something. They have high-quality content waiting for people who end up on their channel from an ad. You’ve got folks in theater mode, looking for a solution or catching up on content.

Entertainment 87

Entertainment Campaign Start-ups Engineering 87

Hubspot

AUGUST 3, 2011

So with the shift away from traditional, interruptive marketing, it’s never been more important to grab your demographics’ attention- fast. These days the most effective marketing campaigns can be consumed in the time spent on hold making a reservation for at that new restaurant your friends wont shut up about.

Gaming 63

Gaming Networking Follow-up Campaign 63

Martech

MAY 10, 2023

Is it more “ visual, snackable, personal, and human ?” You’ll also find helpful jumping-off points to web content and a range of perspectives that you can dig into,” Google explained. Ecosystem: Google wants to provide traffic and credits to the source of the content. ” Yes. We now have a better idea.

Follow-up 103

Follow-up Launch Technology Technology 103

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. What promises your brand makes to customers.

Objectives and Key Results 141

Objectives and Key Results Campaign Start-ups Engineering 141

Hubspot

JANUARY 25, 2021

Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Events inspire, teach, intrigue, entertain, and bring people together in a way unlike most other marketing efforts. Event marketing refers to a variety of events. Types of Event Marketing.

Entertainment 101

Entertainment E-commerce Non-Profits Promote 101

Heinz Marketing

APRIL 10, 2018

We marketers get bored of things we do too often, especially when shiny new objects appear on the horizon. I had the pleasure of speaking at On24’s Webinar World last month, and while there spoke with numerous B2B marketers who still actively and regularly use webinars in their mix. Snackable, multimedia content.

B2B 61

B2B Follow-up Presentation Technology 61

Hubspot

MAY 7, 2019

For years, almost every content marketing guru and expert has harped on about how longer articles are our industry’s gold standard. The more words you write, the more comprehensive your posts will be, and the more your audience will take away from your content. about their media and marketing preferences. Facebook.

Follow-up 101

Follow-up Gaming Networking Start-ups 101

Hubspot

JUNE 25, 2013

“But we’re finding the audience is there for all types of content. Possibly there’s a shift taking place from thinking of YouTube as a place for snackable content to thinking of it as a place for more engaging content, and more storytelling.”. What''s your video marketing strategy like? 3) Focus on meta data.

Entertainment 75

Entertainment Networking Launch Gaming 75

Hubspot

MAY 2, 2016

While content is getting more and more snackable these days, there's still a whole lot of power in a great book. But what about the hard skills that are so critical to business knowledge, like finance, accounting, marketing, and operations? 2) Harvard Business School's Reading List. 6) Khan Academy. 7) Investopedia.

Finance 53

Finance Networking Teamwork Follow-up 53

Hubspot

FEBRUARY 21, 2018

Today, it’s fairly easy to compose and post beautiful images, but unfortunately, aesthetic beauty is not enough to be successfully marketable on Instagram. Trending: post the type of content that is currently hot and trending on Instagram. Original: post unique and imaginative content to set yourself apart.

Sell 78

Sell Transportation Angle Entertainment 78

Hubspot

JULY 16, 2018

Unfortunately, this is something I see time and time again as a content strategist. The product video—arguably the most impactful piece of content a brand can create—ends up a total afterthought. Content investment has been on the rise for years. The End of Content Marketing as We Know It. Silo Syndrome.

Sports 60

Sports Trust Start-ups Engineering 60

Hubspot

OCTOBER 5, 2015

This is a definition that should be agreed upon by both marketing and sales, and it will probably require a little trial and error. What's a marketer to do? This will help ensure that your lead has had a chance to engage with some of your content and is beginning to establish a sense of trust. The best part?

Territory 76

Territory Negotiate Up-sell Service 76

Hubspot

AUGUST 12, 2016

And thank goodness, otherwise many of us marketers would be out of a job.). Although it's called a "sales" funnel, it's been at the heart of marketing for ages. It's a marketer's job to give them the fuel to move them along the funnel toward a purchase. In most cases, that's not how purchases are made.

Education 78

Education B2C Entertainment B2B 78

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. For most videos, the more simple and raw it is, the more authentic the content seems … and that’s what really matters to your audience. Why You Need to Focus on Video Marketing in 2018.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

MAY 4, 2015

In the marketing space, we also have our own set of pet buzzwords: Multichannel. Snackable content. Bespoke content. Conversation marketing. Content studio. Sticky content. Brands and individuals are publishing way more content than ever before in the history of mankind. Collaborative.

UX 78

UX Follow-up Strategize Start-ups 78

Hubspot

OCTOBER 11, 2016

Nearly every smart marketer wants to create content that puts their company on the map and attract more customers. According to HubSpot's research, inbound marketing and content marketing have been the most effective method of doing business online. What are The Benefits of Shared Content Optimization?

Promote 77

Promote Entertainment Drivers/motivators Follow-up 77

Hubspot

JUNE 1, 2020

What we do know is that we want to create some content to get our marketing efforts off the ground. But our staff isn't great with long-form articles, and Lightning on Fire's target audience is looking for content they can consume quickly and share consistently. Memes perfectly encapsulate snackable content as a concept.

Entertainment 101

Entertainment Up-sell Gaming Promote 101

Hubspot

MAY 18, 2016

Thanks to these changes, marketers can use the Instagram app to relate with their fans and customers, to communicate their business' personalities and brand stories, and to express artistic creativity. Oreo is known for its simple, creative social media content -- and its Instagram videos don't disappoint. Check out the examples below.

Real Estate 67

Real Estate Angle Start-ups Follow-up 67

Hubspot

APRIL 14, 2014

The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. We started with a set of notecards, each with a marketing topic, such as "getting the most out of a website redesign" or "repurposing content.". First, the Difference Between Revamping and Repurposing Content.

Angle 76

Angle Start-ups Presentation Promote 76

Hubspot

FEBRUARY 2, 2015

Most marketers know the importance of creating unique content for different social mediums. And yet, many marketers aren''t fully prepared for what comes next: when a visitor actually clicks on a link and lands on their website. The companies that do use personalized content are benefitting. For Facebook Users.

Referrals 75

Referrals User Experience Campaign Drivers/motivators 75

Hubspot

APRIL 6, 2016

Many marketers have caught wind that it's a powerful social network they need to have some sort of presence on. The platform's heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message. the list goes on. the list goes on.

Promote 53

Promote Follow-up Networking Start-ups 53

Martech

OCTOBER 25, 2023

(This is the third article in a series about how generative AI is impacting marketing. The digital era and the proliferation of visual content platforms like websites, social media platforms and even the metaverse have increased the need for marketers to become visual content publishers.

Legal 124

Legal Networking Government Presentation 124