Social media platforms see sales boost as pandemic shopping habits take root
Martech
MAY 12, 2022
Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting the steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors are working. Read next: Tapping into social commerce.
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