Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you warming up the Schadenfreude ? How Jagran New Media doubled video ad revenue with a managed AdOps service. The standout metric for Joshi is transparency.

Strategic partnership 117

Strategic partnership Networking Entertainment User Experience 117

Martech

OCTOBER 19, 2021

Good morning, Marketers, and are you walking the walk? Some striking tensions between two of the stories below: We have Ben Tepfer of Adobe talking about how successful customer journey orchestration is a differentiator. This has been a familiar challenge in the marketing technology space for several years now. Vanity metrics?

Entertainment 107

Entertainment Represent Networking Start-ups 107

Martech

JUNE 9, 2022

Basic Ads are so-called because they would report only the simplest metrics such as engagement and video views. Since Meta hasn’t officially announced the new product, little has been said about it in the advertising community. Why we care. Facebook has declined to comment on the new product. The initial response.

Product 106

Product Gaming Lead generation Follow-up 106

Martech

JULY 22, 2021

Good morning, Marketers, and are you getting cold feet? If you’d like to tell us how you feel about in-person right now, there’s no better way to do it than spend a few moments completing the latest edition of our running events participation survey. Why we care. It seemed fine at the time. Editorial Director. Read more here.

Sports 112

Sports Non-Profits Campaign Growth 112

Martech

MARCH 30, 2023

Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement.

Conversion 132

Conversion Entertainment Trust Customers 132

Martech

AUGUST 9, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and let’s continue stitching it all together. That’s something I value about Ryan Alford’s story on data confusion (see below). All part of a pattern. Good luck with it.

Networking 112

Networking Customer Relationship Management Contract Relationship Management 112

Hubspot

NOVEMBER 28, 2023

If you’re thinking about a career in sales, you probably want to hear the cold, hard truths about sales and what it entails. Chad Burmeister , founder and CEO of BDR.ai , supports Wittman’s comment about value-based selling. This leads to the next point about managing misconceptions.

Real Estate 73

Real Estate Negotiate Price Territory 73

SaaStr

JANUARY 29, 2021

valuation, Kyle Porter, CEO @ SalesLoft , sat down with SaaStr CEO and Founder, Jason Lemkin to talk about the twists and turns along the way to building SalesLoft into the Unicorn it is today. As Saleloft starts to think about an IPO, there is more and more focus on gross revenue retention, i.e. before upsells and upgrades.

Niche 115

Niche Inside sales Growth Sales Experience 115

Search Engine Land

JANUARY 25, 2023

Although marketers liked LinkedIn Ads’ extensive ad targeting, they were critical of how expensive it was on a per-click basis. 28, 2022, to migrate their code from the previous media-based video ads. Survey: People becoming less inhibited about using voice search in public 2018: Texting was the most common use case for voice.

Objectives and Key Results 98

Objectives and Key Results Retail Real Estate Engineering 98

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Your prospects are fellow human beings who care about their privacy in the age of digital media.

Strategize 104

Strategize Referrals Contact Pipeline 104

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S. compared with 31.9%

X-functional 68

X-functional Referrals Sales Follow-up 68

ConversionXL

MARCH 6, 2019

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn has the potential to resolve both shortcomings: You know much more about who’s on the other end of an ad. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The growth of B2B video marketing.

Entertainment 129

Entertainment B2B B2C Campaign 129

ConversionXL

MAY 27, 2022

Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. This behavior has marketers pledging to up their demand generation budgets. Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services.

Campaign 95

Campaign Lead generation Pipeline B2B 95

Sales Hacker

AUGUST 30, 2021

The pandemic turned markets and sales expectations upside down, leaving only 27% of CEOs feeling confident they’ll see revenue growth in the next 12 months. Quality sales data tells you about your customers and helps you build effective sales workflows that drive more conversions. How to solve it.

Objectives and Key Results 88

Objectives and Key Results E-commerce Sales Campaign 88

Salesmate

AUGUST 4, 2021

Email marketing is something that’ll never get old. So, marketers are always trying to find ways of how they can make email marketing effective for their company. Now that’s a number that no marketer can ignore. Now that’s a number that no marketer can ignore. CEO, FounderJar. Table of content. Lily Ugbaja.

Campaign 116

Campaign Entertainment Pitch Technique 116

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includes updates from the companies and businesses I care about. Let’s get started.

Promote 101

Promote Follow-up Campaign Objectives and Key Results 101

Hubspot

MARCH 11, 2018

People have a lot of feelings about social media. With so many mixed messages, how are marketers supposed to stay on top of the right way to use social media -- and moreover, what users actually want from it? In fact, said Jacques, "Social media is the one thing that galvanizes a movement. [It]

Networking 78

Networking Follow-up Represent Strategize 78

Hubspot

APRIL 23, 2020

Although sales email engagement has rebounded greatly to new highs in recent days , the large and noticeable dip demonstrates the uncertainty and evolving metrics that brands are seeing right now. Both Sales and Marketing metrics seem to be changing rapidly. Marketers are budgeting immediate or long-term tactics.

Non-Profits 101

Non-Profits Education Clients Growth 101

Hubspot

JUNE 6, 2019

You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media -- 45 percent of it, at least -- so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.

Price 78

Price Follow-up Start-ups Growth 78

Hubspot

JUNE 4, 2020

Marketing, as a concept, is devoted entirely to propping up, promoting, and facilitating another facet of a company's business operations — sales. The object of any marketing effort is to drive demand and generate revenue. How do you know if a specific marketing campaign was effective? That much is obvious.

Cross-sell 55

Cross-sell Campaign Niche Promote 55

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Hubspot

SEPTEMBER 21, 2015

When I first got started blogging, I would get really hyped up when people shared my posts on social media. One of my blog posts totally blew up on social compared to my average post. I'm talking over 20X the number of social shares I normally got on a post. they were just blindly sharing it on social.

Contact 77

Contact Follow-up Start-ups Networking 77

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.

Campaign 128

Campaign Trust Hospitality Growth 128

Lead Fuze

AUGUST 12, 2021

Predictable Prospecting brings in some of the top minds in lead gen, social selling, and sales process. Internet marketers, inbound fanatics, individual sales reps, team leads, founders and just about anyone else who is “sales facing” will enjoy so many of the episodes. 2 Predictable Prospecting. The Gist: .

Drivers/motivators 98

Drivers/motivators Sales Inside sales Up-sell 98

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Your prospects are fellow human beings who care about their privacy in the age of digital media.

Strategize 52

Strategize Referrals Contact Pipeline 52

Heinz Marketing

SEPTEMBER 28, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 131

Pipeline Outside Sales Sales Up-sell 131

Hubspot

MARCH 23, 2018

Make it About You Too. In both fields, trainers adopt two key scientific elements — metrics and method — to drive practitioners into breaking records and setting new milestones in their game. Never start your sales calls or meetings by talking about bad weather, traffic, or being busy. Remember, There's a Time for Everything.

Sports 101

Sports Sales Prospecting Up-sell 101

Hubspot

DECEMBER 16, 2019

After reaching roughly 800 million active users within a year and a half of its 2018 launch, TikTok has become one of the fastest-growing social media apps of the last decade. Like any trendy social platform with a huge global audience, influencers and brands are flocking to TikTok. office's diverse employees and leadership.

Entertainment 101

Entertainment Follow-up Promote Gaming 101

Hubspot

JUNE 5, 2014

My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. It seems that of the applicants that can boast any goal or metric from their job, the one thing they point to doing is "driving engagement." Years after the first "Can we measure the ROI of social media?"

A/B testing 78

A/B testing Networking Lead generation Follow-up 78

Pointclear

JUNE 10, 2016

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time. Both are working toward different, conflicting metrics. It’s not easy, but it’s absolutely doable.

Objectives and Key Results 64

Objectives and Key Results Follow-up Strategic planning Sales 64

Hubspot

MAY 15, 2013

If you''re curious about the basics of NPS, check out, " How the Net Promoter Score Helps You Benchmark Customer Loyalty.". I asked him a few questions that I thought would be of interest to marketing professionals (because these are the questions I personally had about NPS). Should NPS be a metric Marketing cares about?

Promote 73

Promote B2C B2B Finance 73

Sales Hacker

NOVEMBER 26, 2019

We don’t know and we don’t care. Ganesh Tayi – Author, Speaker & CEO of Never Lose the Deal. Luckily, having closed deals worth over $12 billion, Ganesh knows a thing or two about closing big deals. In fact, it’s the ONLY metric that matters. Barbara Giamanco – CEO, Social Centered Selling.

Gaming 103

Gaming Objectives and Key Results Sales Up-sell 103

Hubspot

DECEMBER 15, 2014

The point is, as an onlooker it can be easy to make snap judgments about professions or industries simply because we don''t know enough about them. Marketing is no exception and in fact it can be one of the most easily misunderstood areas of business. 1) Inbound marketing is basically just putting white papers on your website.

Sports 77

Sports Manufacturing Referrals Prospecting 77

ConversionXL

MARCH 19, 2020

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. Tim Stewart, trsdigital. But nothing gets better if we stand still.

Growth 121

Growth Non-Profits Price Promote 121

SaaStr

JUNE 10, 2020

The true test of marketers. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. A little bit more about my background. And as a business, TripActions, we about five weeks ago had to focus immediately on the core.

Launch 73

Launch Start-ups Drivers/motivators Pipeline 73

Hubspot

JUNE 19, 2015

As marketers, we strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.”

Promote 78

Promote Entertainment Trust Niche 78

Hubspot

OCTOBER 23, 2019

I'm on the floor in this tiny office above a bar in Mountain View, fiddling with the wifi router and thinking to myself -- "Wow, so this is what it's like to be a CEO!". Combine multiple markets. Reboot an old market. If you're thinking about category creation, you've already thought of it, too -- there are no customers.

Product 63

Product Finance Growth Meeting 63