Martech

MAY 17, 2024

You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. Add earned media — a specific type of PR — to the mix, and things get even murkier. The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media.

Legal 72

Legal Launch Campaign Trust 72

SaaStr

MAY 16, 2024

They dive into the nuances of topics like: Evolving dynamics of remote work The most effective marketing channels of 2024 Owned assets vs. “walled gardens” The practical realities vs. the hype around AI As everyone here at SaaStr knows, Jason sold his first company, Echosign, for $400M. Zapier was last valued at over $5B.

B2B 79

B2B Angle X-functional Trust 79

Martech

MARCH 18, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? I am trained with MarTech content.

A/B testing 100

A/B testing Click Through Rate Objectives and Key Results Campaign 100

Search Engine Land

MAY 10, 2024

However, the rise of social search platforms presents an opportunity to accelerate this process. Social search allows users to discover content through social interactions rather than just keyword searches. Understanding social search Social search continues to be a key driving force behind the evolution of search marketing.

User Experience 102

User Experience UX Technique Engineering 102

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Autonomy and independence as they live longer and spend more time bonding with family and like-minded friends and neighbors. Outspend on Temu.

Trust 111

Trust Represent Legal Niche 111

Search Engine Land

JANUARY 17, 2024

Ways to communicate your unique value clearly to users and engines alike, cementing your place as the best solution for searchers’ needs. Why brand matters when communicating with your audience If you’re still treating SEO as a siloed or primary strategy, it’s time for a paradigm shift. Positions itself in the market.

Entertainment 120

Entertainment Engineering Presentation Education 120

Search Engine Land

NOVEMBER 22, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. Don’t wait, this sale is only available for a limited time! Here’s something somebody asked me!

Promote 112

Promote Retail Engineering Price 112

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Also, don’t forget about the post-holiday season and where shoppers discuss their #hauls. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love.

Retail 108

Retail Promote Customers Start-ups 108

Martech

MARCH 26, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: How often should a new business post on social media?

Retail 57

Retail Follow-up Campaign Conversion 57

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B 119

B2B Drivers/motivators Campaign B2C 119

Martech

MAY 13, 2024

There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way. We drove an awareness campaign both through traditional channels like email and social media, as well as via in-app messaging. They are critical to scalable return on investment.

Growth 96

Growth B2B Launch Follow-up 96

Martech

APRIL 15, 2022

The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing can change from year to year. Read next: 3 social media trends impacting marketing in 2022. Times are changing.

B2B 141

B2B Product Customers 141

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing.

B2B 78

B2B Strategize Networking Promote 78

Search Engine Land

SEPTEMBER 7, 2023

However, for online businesses, it is very important to prepare for these days by using digital marketing services. How to prepare for Black Friday and Cyber Monday Black Friday and Cyber Monday are two of the biggest shopping days of the year, and businesses can use digital marketing services to prepare for them. Track your results.

Campaign 134

Campaign Retail Engineering Start-ups 134

Search Engine Land

JANUARY 16, 2024

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. Create two social media posts for Facebook using a maximum of 65 words to advertise your services.

Transportation 87

Transportation Engineering Service Price 87

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Objectives and Key Results 135

Objectives and Key Results Campaign Launch Follow-up 135

Search Engine Land

AUGUST 29, 2023

Optimizing your social media pages can help boost your visibility in search engine results and attract more organic traffic to your website. Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible.

Engineering 96

Engineering Strategize User Experience Technique 96

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. For example, if you’re targeting a more professional audience, LinkedIn may be the best choice.

Entertainment 99

Entertainment Consult Gaming Promote 99

Martech

JANUARY 9, 2024

And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. External data sources like social media also help to build a complete picture. “It The post 3 kinds of data to optimize digital events appeared first on MarTech. Look at the data.

Construction 105

Construction Networking CRM Consult 105

Search Engine Land

APRIL 8, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. Social Media Engagement: Actively engage with your target audience on social media platforms.

Finance 97

Finance Manufacturing Referrals Construction 97

Martech

JANUARY 29, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. I am the first generative AI chatbot for marketing technology professionals. Personalized Marketing: Startups can use generative AI to analyze customer data and create personalized marketing campaigns.

Objectives and Key Results 91

Objectives and Key Results Lead generation Growth Campaign 91

Search Engine Land

SEPTEMBER 11, 2023

SEO might not be the immediate answer to your digital marketing needs. Here’s why SEO may not be the best fit for a business, with alternatives and insights into when it may be a more valuable investment. Then SEO may not be your best course of action. Then SEO may not be your best course of action.

Niche 142

Niche Engineering Promote Territory 142

Search Engine Land

MARCH 1, 2024

Content pillars establish the overarching topics and messaging that shape a brand’s identity and voice across its online platforms and social media presence. It’s all about being consistent and creative at the same time, making sure your content teaches, inspires and entertains. See terms.

Entertainment 116

Entertainment Technique Follow-up Education 116

Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Understanding its functionality is vital to social SEO success.

Entertainment 107

Entertainment Objectives and Key Results Follow-up Engineering 107

Search Engine Land

MARCH 13, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. I am the first generative AI chatbot for search marketers. I am the first generative AI chatbot for search marketers. Prompt: How to choose suitable topics for blog posts? Here’s something somebody asked me!

Real Estate 104

Real Estate Click Through Rate CTR Angle 104

Martech

APRIL 19, 2024

We must always serve the best interests of consumers. Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data. These challenges have profoundly impacted media planning and buying.

Strategize 105

Strategize Trust Legal Retail 105

Search Engine Land

NOVEMBER 22, 2023

Opening a new business location can be an exciting yet chaotic time. Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Creating a post calendar that can be used to announce promotions or events leading up to the grand opening.

Niche 118

Niche Promote Campaign Launch 118

Sales Pop!

JANUARY 31, 2024

In the ever-evolving landscape of digital marketing, harnessing the power of AI has become an indispensable strategy for businesses seeking to stay ahead of the curve. One remarkable tool that has captured the attention of social media marketers is Custom GPT. One of its primary use cases is content creation.

Customers 69

Customers Gaming Technology Technology 69

Search Engine Land

JANUARY 27, 2023

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. I believe it’s time for SEO professionals to think beyond Google and search engines and start looking at search holistically. Nowadays, a substantial share of web searches happens on social media platforms.

Engineering 127

Engineering Networking Entertainment Follow-up 127

Sales Pop!

MAY 2, 2024

One effective way to achieve these goals is digital marketing. This number presents the vast audience you could connect with through online marketing channels. This post explores the benefits of digital marketing and some suggestions for new businesses. In 2023, there were around 5.4 billion internet users worldwide.

Campaign 52

Campaign Legal Presentation Price 52

Salesforce

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Table of contents What is drip marketing?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. With the many platforms and apps, it can take time to understand where your audience spends time online. With the many platforms and apps, it can take time to understand where your audience spends time online.

B2B 138

B2B Campaign Technology Technology 138

SaaStr

APRIL 8, 2024

So as growth decelerated rapidly for many in SaaS in 2022-2023, one of the first things cut was marketing. Cut marketing, you’re often cutting future growth. If you cut your marketing budget too far, and now pipeline looks, well … light … that’s on you. And second, why is PLG a marketing strategy?

Pipeline 104

Pipeline Growth Campaign Prospecting 104

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Strategize 91

Strategize Campaign User Experience Start-ups 91

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. So if you’ve ever wondered about how a social media marketing agency works or how it could help your business grow online – stay tuned!

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Use social media posts and public relations for brand and product awareness, linking to the website for SEO link building.

B2B 113

B2B Customers Objectives and Key Results Price 113

Search Engine Land

SEPTEMBER 14, 2023

But it should serve as a reality check that you need to do more brand marketing to be searched for by a large enough volume to show up on trends. It comes down to a mix of internal budget and marketing activity. Good marketing creates a solid link and mentions network around your business website. Media mentions.

Process 133

Process Clients Contact Presentation 133