Martech

DECEMBER 20, 2023

Data storytelling helps marketers present complex information in a relatable and compelling format – which plays a heavy hand in engaging consumers, influencing decisions and creating brand loyalty. Register and attend “Data Storytelling Masterclass,” presented by Marigold. Click here to view more MarTech webinars.

Presentation 82

Presentation Conversion 82

Veloxy

JUNE 22, 2023

Short Summary Craft an effective sales messaging strategy for 2023 by understanding target audience, establishing value propositions and aligning sales & marketing efforts. Implement a customer-centric approach with storytelling, emotional connection and data insights to engage prospects.

Objectives and Key Results 130

Objectives and Key Results Drivers/motivators Sales Technique 130

Heinz Marketing

SEPTEMBER 26, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. Storytelling as a Cold Open Technique Storytelling is a tried-and-true method for engaging B2B audiences.

B2B 129

B2B A/B testing Pitch Technique 129

Search Engine Land

NOVEMBER 28, 2023

Storytelling. Creator Tools : From storytelling and green screen concepts to incorporating music and captions, the creator tools category explores various ways for creators to boost views and enhance likability. Get the daily newsletter search marketers rely on. These cards are divided into five categories: Community.

Launch 104

Launch Product Process Customers 104

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term. Pinpoint your most valuable and easily captured customers.

Relationship building 105

Relationship building Repeat business Campaign Strategize 105

Search Engine Land

OCTOBER 10, 2023

Here, I will take you through my top five tips on bringing a behavioral marketing approach to your content, thus making it more engaging. Storytelling is integral to how we communicate. Storytelling is a skill, and one of the key parts of that skill is the ability to use language. SUBSCRIBE See terms.

Angle 121

Angle Entertainment Engineering Technique 121

Partners in Excellence

APRIL 5, 2024

With ChatGPT’s help, I identified and prioritized the top 10 most dominant themes: Passion for Problem-Solving : Many storytellers express a deep-seated passion for solving complex problems — both for themselves and for their clients. But I wanted to do an interim analysis of the stories.

Sell 114

Sell Cross-sell Drivers/motivators Education 114

Search Engine Land

NOVEMBER 21, 2023

Aligning PR content with your SEO strategy enables you to craft compelling narratives, leading to effective digital storytelling and favorable search rankings. PR and marketing teams prioritize the brand’s appearance on a search engine results page (SERP), emphasizing page titles, meta descriptions and hero images.

Objectives and Key Results 121

Objectives and Key Results Strategize Non-Profits User Experience 121

Martech

JULY 5, 2022

Volumetric storytelling is what we are talking about. This technology is still in the “proof of concept” stage, with some tentative efforts at marketing. I would define volumetric storytelling as deployed in AR or VR and leveraging 360-degree photography to produce a 3D model made through volumetric capture or motion capture.”

Angle 114

Angle Transportation Construction Technique 114

Heinz Marketing

JULY 23, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Power of Storytelling in B2B Marketing. They offset R&D costs, add expertise and flexibility, and help create new markets.

B2B 97

B2B Pipeline Sales Education 97

Salesforce

AUGUST 29, 2023

We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what’s up her sleeve. Creating this experience extends beyond traditional marketing tactics. from Taylor.

Strategic partnership 98

Strategic partnership Campaign Trust Start-ups 98

Heinz Marketing

MAY 7, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. With today’s economic market, it’s important to understand your brand and keep it consistent. Storytelling in Business: How to Tell Engaging Stories.

B2B 98

B2B Closing Networking Drivers/motivators 98

Heinz Marketing

MAY 1, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Pandemic’s Impact on Marketers’ Email Strategies. For about 50% of marketers, the pandemic has led to changes in their email strategies over the past year.

B2B 111

B2B Campaign Customers Conversion 111

Heinz Marketing

JULY 10, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Netflix Had Changed Storytelling. We live in the golden age of storytelling. Hire a Marketing Agency or Hire In-House Marketers: Which Is Right for You?

B2B 101

B2B Product Meeting Process 101

Lead Fuze

JANUARY 6, 2022

Compelling storytelling is an incredibly powerful way to boost your B2B sales and leads. The Importance of B2B Storytelling. Successful B2B marketing strategies are about connecting with people on an emotional/psychological level. Why B2B Enterprises Need Storytelling. So, What Role Does Storytelling Play in Marketing?

Technique 105

Technique B2B B2C Contract 105

Martech

NOVEMBER 28, 2023

This shift is anticipated to fine-tune marketing approaches, resulting in higher levels of engagement and improved conversions. Dig deeper: AI in marketing: How to balance automation and the human touch 3. Cross-platform advertising In an increasingly saturated market, cross-platform advertising is essential.

Retail 89

Retail Campaign Technology Technology 89

SaaStr

NOVEMBER 12, 2023

Last week we had a great one with Krithika Muthukumar, VP Marketing at OpenAI, check it out here. Sarah Kiefer is the Chief Marketing Officer at Pitch. Previously, Sarah worked at Spotify, where she led a team responsible for marketing Spotify’s advertising business globally. This week we have Sarah Kiefer, CMO at Pitch! #1.

Pitch 89

Pitch Technology Technology Growth 89

Sales Hacker

MARCH 19, 2024

Katrina Wong is the Divisional CMO / VP Marketing at Twilio Segment. She has a proven track record for launching products in new markets and helping companies move up to the Enterprise. She has also created award-winning integrated campaigns with data storytelling. 32:35) The power of integrated marketing and team dynamics. (35:26)

GTM 83

GTM Management Consulting Growth Pipeline 83

Heinz Marketing

SEPTEMBER 18, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. B2B Enterprise Marketing Strategy in a Pandemic World: Chris Brogan on Marketing Smarts [Podcast]. A Good Branding Strategy is Critical To Your Overall B2B Marketing Plans.

B2B 110

B2B Presentation Engineering Growth 110

Martech

OCTOBER 14, 2022

Marketing is a requirement for growing organizations. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. What is a chief marketing officer (CMO)? Like D2C marketing.)

Non-Profits 115

Non-Profits E-commerce Strategize Consult 115

Hubspot

FEBRUARY 11, 2014

If you work in marketing, you''ve no doubt heard of David Meerman Scott. He''s the author of a best-selling book about "the new rules of marketing and PR," which has been translated into 25 languages. He wrote the foreword to the best book on inbound marketing. Marketing the Moon is published in coffee-table format (11 x 9.5

Launch 67

Launch Up-sell Promote Campaign 67

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. In 2022 they expanded the initiative by tying ESG goals to the performance score for all employees, including those in marketing.

Transportation 99

Transportation Finance Strategize Promote 99

Sales Pop!

DECEMBER 21, 2023

In the fast-paced world of digital marketing the emergence of Artificial Intelligence (AI) script generator tools. This is revolutionizing the way marketing videos are crafted. These are also enhancing the creativity and efficiency of marketing campaigns. Are providing marketers with an innovative approach to scriptwriting.

Campaign 52

Campaign Technology Technology Represent 52

Martech

OCTOBER 1, 2021

The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. MERGE offers a range of agency services, including strategy, performance marketing, creative and comms, to clients in healthcare, financial services and commerce.

Healthcare 99

Healthcare Consult Promote Clients 99

Heinz Marketing

MARCH 19, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. If you read any B2B Marketing Trends for 2021 article, you’ll likely find marketing with empathy is a hot topic. But marketing and selling with empathy shouldn’t be a new practice. Marketing to Humans. Marketing and Selling with Empathy.

B2B 135

B2B Drivers/motivators Up-sell Prospecting 135

Heinz Marketing

DECEMBER 26, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Seven Ways to Show Up Human in Your PR and Marketing Efforts. 9 Video Storytelling Tips to Engage Your Audience. 9 Video Storytelling Tips to Engage Your Audience.

B2B 96

B2B Entertainment Meeting Education 96

Search Engine Land

DECEMBER 14, 2023

Dig deeper: How to set your Facebook and Instagram advertising budgets for maximum results Get the daily newsletter search marketers rely on. With the right visuals, sounds and storytelling, a compelling video ad can make all the difference in your advertising plan. Business email address Subscribe Processing.

Promote 102

Promote Campaign Lead generation Follow-up 102

Heinz Marketing

FEBRUARY 12, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Positives—and Perils—of Storytelling. How To Communicate On Social Media For Business And Marketing. 19 Time-Saving Strategies and Tools for Sales Teams.

B2B 98

B2B Cold Call Technique Presentation 98

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. With the combination of storytelling and AI, they were able to create this visually pleasing campaign to tap into the consumers’ senses. Get the daily newsletter search marketers rely on. Take Coca-Cola, for example. See terms.

Campaign 118

Campaign A/B testing Objectives and Key Results Appointment 118

Heinz Marketing

JANUARY 2, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. MarketingProfs’ Top 10 B2B Marketing Trends and Predictions for 2021. A look at some 2021 marketing predictions from the experts to kick off this new year.

B2B 122

B2B Sell Customers Product 122

Martech

JUNE 26, 2023

We live in a digital marketing world. But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. Why even consider event marketing?

Objectives and Key Results 102

Objectives and Key Results Represent Technology Technology 102

Sales Hacker

JULY 14, 2022

By speaking to an audience, the founder is able to accomplish two different things: building the company’s brand and becoming a “CSO,” aka a Chief Storytelling Officer. A master storyteller that through their words is able to connect with the audience on a deep emotional level. Build a consistent brand. Hiring too soon.

Start-ups 84

Start-ups GTM Pitch Up-sell 84

Sales Pop!

SEPTEMBER 10, 2023

Ruben emphasizes the indispensable role of video in restoring the human touch to the realm of sales and marketing. Authenticity and Storytelling: Pillars of Sales Anchoring the discourse in authenticity, Ruben and John, in the episode, expound on the art of storytelling as an innate and powerful instrument.

Growth 69

Growth CRM Pipeline Trust 69

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.

Campaign 128

Campaign Trust Hospitality Growth 128

Search Engine Land

APRIL 12, 2024

This shift transforms storytelling from the long-form 60 and 120-second segments that captivated a seated, undistracted audience to a dynamic, distraction-filled present where engagement within the first three seconds is critical, requiring content that feels organic. Get the daily newsletter search marketers rely on.

Launch 104

Launch Presentation Growth Campaign 104

Martech

FEBRUARY 15, 2023

The challenge for the digital marketer is to appreciate what the baby can do, when it grows up. Shlomi Ron, founder and CEO of the Visual Storytelling Institute, first explained NFTs and crypto to MarTech almost two years ago. See “A Guide to Visual Storytelling” Part I and Part II.) This baby is growing up to be a doctor!

Launch 117

Launch Technology Technology Follow-up 117

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives.

Intrinsic 114

Intrinsic CTR Strategize Presentation 114