Search Engine Land

OCTOBER 2, 2023

The platform has added three new features to the platform, as well as two new administration tools, designed to enhance campaign efficiency and performance, benefitting small business advertisers all the way through to enterprise clients. New administration tools. Get the daily newsletter search marketers rely on. Why we care.

Campaign 110

Campaign Engineering Launch Clients 110

Search Engine Land

APRIL 15, 2024

Any savvy marketer knows you build trust with your prospects by being helpful and sharing. As a side note, while Google is at war with low-quality generic content, don’t feel like you can’t use AI tools to help. Just ensure you use these generative AI tools as an SEO assistant rather than create the whole article for you.

Process 118

Process Objectives and Key Results Angle Follow-up 118

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Content Assistance has been available for social media since May.

Contact 84

Contact Meeting CRM Conversion 84

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Tradeshows 113

Tradeshows B2B Meeting Follow-up 113

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. Available resources. Target users.

Strategize 124

Strategize Education Price Service 124

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. For the most part, generative AI tools fall into two broad categories: Text-based tools like ChatGPT. Visual tools like Midjourney or DALL-E.

Campaign 87

Campaign Construction Launch Education 87

Martech

MAY 19, 2023

Payments: Edit subscriptions (beta). Edit the next payment date for subscriptions. Manage your marketing emails from mobile. Saved views for website pages and blog posts. Here are the updates relevant for managers: Book meetings on behalf of other users (beta). New HubSpot embed for Salesforce (beta).

Contact 84

Contact Meeting Represent Price 84

Martech

APRIL 26, 2023

HubSpot’s new AI content assistant (beta) can help your team quickly create ideas, outlines and drafts for blogs, landing pages, emails and other content without leaving HubSpot or learning a new tool. You can now see these new CTAs inside the campaigns tool as “CTAs (Beta).”

A/B testing 82

A/B testing X-functional Campaign Contact 82

Search Engine Land

MARCH 11, 2024

They can also analyze content performance, suggesting edits or optimizations for better reach and engagement. AI translation tools are becoming increasingly sophisticated, able to translate content quickly and accurately, ensuring your message resonates across borders.

Technology 120

Technology Technology Engineering Strategize 120

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

B2B 83

B2B Teamwork Referrals Cross-sell 83

Martech

JUNE 23, 2023

This tool uses the same technology as ChatGPT for creating or editing content in HubSpot and will be especially useful for teams working with a recently-reduced staff. HubSpot has released many approval features in the past year, including marketing email approvals. Learn how it works in this video.

Contact 91

Contact Campaign Meeting Prospecting 91

Search Engine Land

FEBRUARY 20, 2024

Get the daily newsletter search marketers rely on. The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Surprisingly, video search optimization, a method to dominate real estate, remains underutilized.

Real Estate 123

Real Estate Campaign Technique Clients 123

Search Engine Land

MARCH 14, 2023

But the rapid rise of AI tools has also encouraged some to generate content just for the sake of it, without regard for quality. The ability to generate and publish content quickly at scale raises questions about how Google will adapt to such shifts and how SEOs can ensure their content will not be used by AI tools to outrank them.

Niche 98

Niche Trust Follow-up Engineering 98

Martech

NOVEMBER 27, 2023

Stretch your resources with generative AI blog posts, subject lines and more (beta) If your team and budget have shrunk, these generative AI capabilities enable you to do more with less and make sure you spend your time on the tasks that matter most. Edit marketing emails. Here are the updates relevant to managers.

Contact 80

Contact Campaign Service Conversion 80

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Methodology To test the models’ performance, I’ve put them against one another on the same data (i.e.,

Objectives and Key Results 133

Objectives and Key Results Follow-up Start-ups Engineering 133

Martech

FEBRUARY 22, 2024

Using a business URL, it can generate a month’s worth of editable branded video content using Getty Images and iStock images. I want Hunter-Thompson-on-illicit-substances visions and what I get are mumbles from an incompetent, prejudiced CPA with too little sleep. Is it an assertion of humanity? Now, on to this week’s releases.

Territory 82

Territory Government Launch Networking 82

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT.

Objectives and Key Results 113

Objectives and Key Results Campaign Referrals Gaming 113

Martech

APRIL 4, 2023

“I think we’re entering a very disruptive phase for creativity for designers, illustrators, video producers and writers,” said Paul Roetzer, CEO of Marketing AI Institute, at the recent MarTech Conference. “I Advances in generative AI will likely affect content creation across the marketing profession, at brands and agencies alike.

Pitch 104

Pitch Clients Strategize Technology 104

Heinz Marketing

OCTOBER 27, 2022

“By” W1n S4ly4rds , Senior Marketing Consultant at Heinz Marketing. Note: AI tools have completely written, edited, and designed this blog post. With its rapid developments, it was inevitable for AI to make its way into marketing. There are many potential benefits of using AI in marketing.

Appointment 117

Appointment Campaign Lead generation Consult 117

Heinz Marketing

FEBRUARY 18, 2023

By Sheena McKinney , Business Operations and Marketing Assistant at Heinz Marketing In any category of apps, there are just so darn many to choose from. I heard about Descript from a marketer who has his pulse on the latest and greatest. Descript is the simple, powerful, and fun way to edit. A good way. Check it out here.

Service 52

Service Technology Technology 52

Martech

SEPTEMBER 11, 2023

During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew. These AI “Aha!”’ What is genAI exactly?

Campaign 120

Campaign Launch Represent Strategize 120

Veloxy

OCTOBER 17, 2022

There was also talk of changes that’ll take advantage of the over 10% growth last year in the sales platform markets! The Dreamforce agenda 2022 edition has brought with it some unbelievable new developments. We saw fantastic new tools revolving around enabling sales teams to collaborate better.

Technique 130

Technique Lead generation Pipeline Gaming 130

Search Engine Land

FEBRUARY 23, 2023

AI generates broad global keywords – but not specific keywords AI has helped accelerate the process of identifying global keywords, according to Michael Bonfils , global managing director of digital marketing agency SEM International. Get the daily newsletter search marketers rely on. ” 2. SUBSCRIBE See terms.

Electricity 111

Electricity Angle Clients Campaign 111

ClickFunnels

JANUARY 30, 2022

The post 4 Proven Marketing Strategies For Selling A Product appeared first on ClickFunnels. Today we are going to discuss four proven marketing strategies that will help you do exactly that…. It’s not enough to have a great product. What failed startups don’t have are enough customers.”. 1 Cold Email. Manually recruit users.

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Product Sell Promote Launch 222

Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Dig deeper: Is TikTok a search engine?

Entertainment 111

Entertainment Objectives and Key Results Follow-up Engineering 111

Martech

JULY 27, 2023

This interview has been edited for clarity and length. Q: Your starting point was some distance from marketing technology, correct? I really loved learning about business and marketing, because that was a whole new world for me, coming from an arts background. Q: An MBA with a specialization in marketing.

Referrals 81

Referrals CRM Clients Start-ups 81

Search Engine Land

SEPTEMBER 14, 2023

This is why perfecting prompts is essential for ensuring generative AI tools like ChatGPT deliver the best output, she said. Tools for automating AI analysis and processes Due to limited resources , Fagin wanted to automate content generation as much as possible, so she and her team explored different tools. ” Fagin said.

Follow-up 138

Follow-up Start-ups Presentation Process 138

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. But there is a middle ground.

Objectives and Key Results 71

Objectives and Key Results Price Follow-up Start-ups 71

Search Engine Land

MARCH 22, 2024

Incorporating video marketing. With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This article covers strategies for creating localized business content that converts, such as: Providing transparent pricing details.

Real Estate 112

Real Estate Trust Healthcare Click Through Rate 112

Search Engine Land

NOVEMBER 20, 2023

They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. They also launched LinkedIn Pulse many years ago, similar to a news and blogging platform for the community. Bankrate Monthly visits : 20 million Model : AI-written content with human editing and fact-checking.

A/B testing 129

A/B testing Click Through Rate Real Estate Niche 129

Search Engine Land

JANUARY 24, 2023

Bush as its top organic result since December 2003 when searching for [miserable failure]. Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.” Because these pranks are normally for phrases that are well off the beaten path, they haven’t been a very high priority for us.

A/B testing 126

A/B testing Engineering Price Territory 126

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? You can tap into giant data pools and extract valuable insights by leveraging AI-powered tools.

B2B 84

B2B Click Through Rate Lead generation Engineering 84

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy.

Customers 94

Customers Promote Engineering Drivers/motivators 94

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. Get the daily newsletter digital marketers rely on. YouTube is also exploring monetization options for this format. Why we care.

Represent 112

Represent Conversion Product Customers 112

Martech

FEBRUARY 21, 2023

So, what can it do for marketers right now? We asked Paul Roetzer, founder and CEO of the Marketing AI Institute, about that and about what revolutionary capabilities we can expect to see in the very near future. Q: So how should I as a marketer be thinking about AI and how it can help me? But AI is a lot more than those two.

Start-ups 109

Start-ups Follow-up Presentation Process 109

Hubspot

MAY 7, 2020

trillion in value will be unlocked by AI in marketing and sales alone. As a good marketer, you should be skeptical about high-priced emerging technologies. After all, we hear a lot of hype about AI from all sorts of blogs, news outlets, and vendors. Determine where AI tools could help you eliminate costs.

Price 93

Price Technology Technology CRM 93

Hubspot

JUNE 6, 2019

A milestone for a blog launch might be, “ Blog post draft due on 5/30. ”. In our blog post example, a task might be, “Edit blog post. ”. PowerPoint doesn’t have a built-in Gantt feature, but you can build and edit a chart inside of the platform using their “Stacked Bar” feature.

Launch 98

Launch Construction Campaign Start-ups 98