Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

B2B 128

B2B Manufacturing Technology Technology 128

Search Engine Land

APRIL 2, 2024

This bid strategy, which was previously exclusive to smart shopping campaigns, automatically adjusts your bids in real-time to maximize total conversion value within your budget. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Why we care. ” New language options. Indonesian.

Campaign 98

Campaign Conversion Process Customers 98

Cerebral Selling

JANUARY 23, 2023

Maybe you have one of the more expensive solutions on the market and have to routinely defend your pricing. Note : since many of these objections may involve preemptively addressing competitive threats, check out my post on how to talk about your competition. Here are three powerful ways to use inoculation in your sales motion.

Objection handling 201

Objection handling Cross-sell Price Up-sell 201

Search Engine Land

JANUARY 29, 2024

Tinuiti is the largest independent performance marketing firm specializing in Streaming TV and dominating the triopoly of Google, Facebook, and Amazon. Managing $4 billion in digital media and boasting a workforce of over 1,000 employees, Tinuiti is a significant player in the digital marketing landscape. What is Tinuiti?

Retail 135

Retail Campaign Represent Growth 135

Search Engine Land

MARCH 26, 2024

YouTube issued guidance to creators and marketers on the best times to upload videos for maximum reach. However, he pointed out that over a few weeks or a month, the total views usually even out, regardless of the initial posting time. ” Get the daily newsletter search marketers rely on. Live videos. Why we care.

Strategize 108

Strategize Process Product 108

Martech

APRIL 17, 2024

Here are three steps email marketers can and should take now — even if they’re not “bulk” senders — to stay on Google’s good side and keep their email compliance up to speed, regardless of their ESP. Proactive strategies to address those mistakes before Google does. Email: Business email address Sign up now Processing.

Technique 103

Technique Campaign CRM Gaming 103

Martech

MARCH 6, 2024

I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. Your schedule will be unique to your brand, market, customers and the products or services you offer. For our success metric, we chose revenue and total transactions, as these business metrics match the strategic purpose of the test.

Campaign 108

Campaign Drivers/motivators Start-ups Follow-up 108

Search Engine Land

FEBRUARY 15, 2024

Beginning later this month, when advertisers use the Facebook or Instagram iOS app to boost a post, Apple will handle the billing process, retaining a 30% service charge on the total ad payment (excluding taxes). Impacted markets. ” Get the daily newsletter search marketers rely on. What are boosted posts?

Service 117

Service Promote Launch Campaign 117

Search Engine Land

MARCH 7, 2024

Memo investigated the correlation coefficient between social engagement (total reactions, comments, and shares) and readership (unique visitors to news articles). ” Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. The results. Read the study in full for more information.

Sports 117

Sports Represent Process 117

Martech

DECEMBER 5, 2023

The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. It included 21 marketers and 12 supply chain companies, and tracked $123 million in total ad spend with 35.5 Business email address Subscribe Processing. Why we care.

Price 102

Price Represent Campaign Closing 102

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. Consequently, this knowledge allows marketers to optimize strategies, allocate budgets more wisely and forecast how a change in one element will affect future sales.

Strategic planning 113

Strategic planning Technique Drivers/motivators Territory 113

Search Engine Land

MARCH 8, 2024

TikTok said in a statement: “This legislation has a predetermined outcome: a total ban of TikTok in the United States. The vote is being held to address concerns related to national security surrounding TikTok’s ownership. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Government 115

Government Represent Process 115

Search Engine Land

DECEMBER 20, 2023

billion, marking the highest total in that category in nine quarters. Earlier this year, in January, Google’s CEO Sundar Pichai announced the company would be letting go of 12,000 employees and contractors – approximately 5% of their total workforce – in the company’s first-ever round of mass layoffs. billion in Q3. So why now?

Engineering 119

Engineering Meeting Process Customers 119

Search Engine Land

MARCH 11, 2024

The vote is being held to address concerns related to national security surrounding TikTok’s ownership. The platform said in a statement: “This legislation has a predetermined outcome: a total ban of TikTok in the United States. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Government 110

Government Represent Promote Campaign 110

ClickFunnels

OCTOBER 18, 2021

Once a potential customer provides an email address in order to get access to your lead magnet, they enter your sales funnel and become a lead. Funnel building software + email marketing software. A lead magnet is a freebie that you offer to the potential customer in exchange for their email address. DIY solution. Lead Magnet.

Lead generation 219

Lead generation Cross-sell Start-ups Campaign 219

Search Engine Land

APRIL 29, 2024

Many SEOs tend to advise using ccTLDs in each market if you have the resources. The prevalence of ccTLDs and gTLDs in SERP positions are inversely correlated gTLDs with no market subdomains or subdirectories are inversely correlated with ccTLDs as you go from position 1 to 100. Get the daily newsletter search marketers rely on.

E-commerce 112

E-commerce Territory Represent Up-sell 112

Search Engine Land

JANUARY 17, 2024

Google is toughening its data privacy policies for targeted ads in Europe to comply with the Digital Markets Act (DMA). To address new requirements for transferring data to third-party apps or services, Google will soon be testing a Data Portability API for developers. What is the Digital Markets Act (DMA)? Why we care.

Commission 111

Commission Legal Follow-up Service 111

Search Engine Land

FEBRUARY 13, 2024

Total revenue of $3,042 million, up 19% year-over-year, representing 10.0% of GTV and 75% of total revenue. ” Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Additional key findings from the report include: GTV of $30,322 million, up 5% year-over-year. Orders of 269.2

Retail 107

Retail Represent Campaign Growth 107

Martech

OCTOBER 13, 2023

Marketing departments have near-term and long-term responsibilities to the corporation. Near term is entirely driven by the needs and maturity of marketing operations. Long term, marketing is responsible for developing the intelligence, systems, and processes to drive continuing viability and profitability. Market introduction.

B2B 124

B2B Prospecting Gaming Campaign 124

Martech

APRIL 16, 2024

total growth. With significant industry transformation unfolding right before our eyes, we believe that those channels with a portfolio of privacy-by-design solutions will continue to outpace the market,” said Cohen. Fuel for your marketing strategy. Business email address Sign up now Processing. Social rebound.

Retail 110

Retail Commission Networking Growth 110

Search Engine Land

MARCH 29, 2024

The advertisers suing Meta allege that the Potential Reach metric used by the company to determine advertising costs relies on the total number of social media accounts rather than individual users. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Potential Reach metric.

Legal 106

Legal Represent Price Follow-up 106

Search Engine Land

JANUARY 31, 2024

This article will cover how to view and analyze your organic traffic data in GA4, the key dimensions to look at, such as source and medium, and the main metrics to assess, like total users and sessions. email : Users who clicked a link in an email marketing campaign referral: Users who clicked a link from another website.

Referrals 136

Referrals Cross-sell Engineering Conversion 136

Partners in Excellence

JANUARY 31, 2024

My friend, Matt Heinz, posted a fascinating article which reminded me of some market analysis I’d forgotten. We’re already selling to them, but we aren’t addressing their biggest concerns. Let’s say the total revenue we and our competitors are getting totals $1B.

Growth 119

Growth Pipeline Represent Closing 119

ClickFunnels

NOVEMBER 18, 2021

93% of marketers agreed that interactive content is effective in educating its buyers. One that will appeal to your target market, compel them to take action, and drive them seamlessly toward becoming a customer. Prospect is prompted to enter their email address to get their results. You’re a marketer. For example….

Lead generation 252

Lead generation Consult Conversion Gaming 252

Martech

FEBRUARY 20, 2024

I call this the Jack Welch strategy, named for the former General Electric CEO who laid off more than 100,000 employees to increase short-term stock value and created a company that long-term saw its market cap go from $450 billion to $200 billion. Less diversity in marketing The ANA seems to see the connection. in 2022 to 9.5%

Electricity 98

Electricity Advertising/ Marketing Gaming Follow-up 98

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. In 2022 they expanded the initiative by tying ESG goals to the performance score for all employees, including those in marketing.

Transportation 109

Transportation Finance Strategize Promote 109

Search Engine Land

DECEMBER 4, 2023

Impression share is the percentage of times your ad shows up compared to the total number of times it could potentially appear. Impression share is a key metric for assessing the visibility and effectiveness of an ad campaign, enabling marketers to better understand performance and optimize more efficiently. Why we care.

Service 109

Service Campaign Process Product 109

Search Engine Land

FEBRUARY 1, 2024

This success helped drive total Meta revenue to grow 25% year-on-year from $32.2 ” Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Meta’s ad revenue increased by 23.8% in the final quarter of 2023 compared to the year-earlier period, surpassing expectations. Earnings report.

Growth 107

Growth Price Product Process 107

Search Engine Land

DECEMBER 20, 2023

Advertisers, particularly those with smaller budgets, rely on support from their Google Ads rep to address campaign issues. During a live PPC Chat Q&A, Google Ads liaison officer Ginny Marvin addressed concerns about support being phased out. Get the daily newsletter search marketers rely on. What Google is saying.

Campaign 112

Campaign Service Engineering Clients 112

Martech

NOVEMBER 28, 2023

Over the five days from Thanksgiving to Cyber Monday online shoppers spent $38 billion total, up 7.8% online sales on Black Friday totaled $16.4 Business email address Subscribe Processing. Questions about consumer reluctance and lackluster discounts were answered by strong Cyber Week numbers this year. year-over-year.

Sports 110

Sports Price Retail Sales 110

Martech

MARCH 12, 2024

You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. The most effective and efficient way is account-based marketing or ABM. Plenty of three-letter acronyms are related to this marketing approach.

Customers 101

Customers Drivers/motivators Construction Legal 101

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Sometimes, the same word from two different executives means a totally different thing. Ensure you know the brand and marketing objectives and how the integration will be measured. What current and near-future marketing campaigns do you need to support?

Objectives and Key Results 96

Objectives and Key Results Cross-sell Campaign Strategize 96

Martech

JANUARY 11, 2024

If approved, the combined company, which will be called TechTarget, will offer B2B marketers in the technology sector a broad range of products and capabilities. Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers. The deal, announced Wednesday, is subject to approval by TechTarget shareholders.

B2B 90

B2B Lead generation Technology Technology 90

Martech

SEPTEMBER 6, 2023

Consumers are spending a total of 131 billion hours on CTV and another 125 billion on online video. Marketers who value CTV’s targeting capabilities should take note of where audiences are dividing their time. Total households that stream content via Smart TVs have increased 23% since 2021. Top streaming services. households.

Service 107

Service Process B2C 107

Search Engine Land

FEBRUARY 20, 2024

Experience forecasting aims to match SEO efforts with user intent , entities , and the concept of E-E-A-T , creating more targeted and effective content to address a user’s problems and possible objections to buying. Retention can mean two things when we talk about it in the context of SEO and marketing.

Construction 100

Construction Growth Engineering Service 100

Search Engine Land

FEBRUARY 1, 2024

Pull search impression share Search impression share indicates the percentage of total impressions an ad receives compared to the total number it could receive. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. See terms.

Campaign 126

Campaign CTR User Experience Conversion 126

Search Engine Land

SEPTEMBER 19, 2023

Google’s admission has sent shock waves through the digital marketing community, with some now questioning whether the search engine manipulates Smart Bidding for profit. Digital marketing expert Anthony Higman shared on X: “So I always knew this was the case, but to see it actually stated by the VP of ads is astounding!

Price 144

Price Meeting Quota Engineering 144