Search Engine Land

OCTOBER 27, 2023

Different audiences require you to focus on different metrics, and who receives your report should dictate the type of analysis you put together. For accounts with a high volume of data (which may also coincide with higher budgets), it’s fairly common to see trends appear week over week. 10/1–10/12 vs. 9/1–9/12).

CTR 122

CTR Click Through Rate Niche Conversion 122

Search Engine Land

MARCH 11, 2024

By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages. Entity competitor analysis is the key to unlocking higher rankings and staying ahead of competitors. The result?

Niche 124

Niche Strategize Engineering Represent 124

Search Engine Land

AUGUST 11, 2023

Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? I even double-checked this graph several times to ensure it was correct. If you’re interested in how I analyzed the data and which tools I used, you can check out the methodology below.)

Engineering 98

Engineering Follow-up Start-ups Niche 98

Salesforce

AUGUST 24, 2023

I’ve seen countless businesses (including enterprise companies) compile — and try to analyze — sales data in spreadsheets like this. Sure, spreadsheets are useful for small projects, but they can be cumbersome when dealing with complex sales data. Sales dashboards to the rescue. See how it works What is a sales dashboard?

Pipeline 98

Pipeline Quota Lead generation CRM 98

Search Engine Land

OCTOBER 6, 2023

Page experience and Core Web Vitals for site speed, responsiveness and visual stability. Technical SEO and structured data. The rise of artificial intelligence (AI) and its integration into search engines is reshaping how businesses and consumers interact with digital platforms. Performance optimization: CDN, caching and lazy loading.

UX 121

UX User Experience Engineering Government 121

Search Engine Land

AUGUST 25, 2023

Most digital agencies today are willing to hire beginner marketers. Unfortunately, many do not provide meaningful training on pay-per-click ( PPC ) marketing. Strategy is one of those buzzwords, along with cloud computing, innovation, big data and blockchain. Build trust Trust comes with time. But you should.

A/B testing 93

A/B testing Strategize CTR Clients 93

Smarter With Gartner

AUGUST 3, 2021

Despite a state-of-the-art business insights platform, Dow Chemical had a data problem. Download eBook: How Can People, Machines, Data and Analytics Impact Effective Decision Making? It’s not enough to simply have data. Use data to optimize the business. Use data to address business challenges.

Represent 111

Represent Up-sell Growth Technology 111

Sales Pop!

DECEMBER 10, 2022

Target Type. In creating a target , you start with specifying a target type—created leads, qualified leads, or revenue. You can filter exactly what type of sales you want to target—for example new, recurring or upselling. Historical Data. You can then include data types of leads, opportunities, or both.

CRM 52

CRM Pipeline Sales Quota 52

Highspot

AUGUST 15, 2023

Sales analytics is the process of collecting, analyzing, and interpreting sales data to gain valuable insights into various aspects of sales activities. This approach helps organizations make more effective data-driven decisions, identify opportunities for sales growth, and enhance overall performance. What Is Sales Analytics?

Objectives and Key Results 52

Objectives and Key Results Sales Pipeline Technique 52

Hubspot

OCTOBER 30, 2018

As a marketer, data is your lifeblood. To gain support for your new idea or prove the value of your most recent campaign, you need data backing it up. But, for many people working in a primarily creative role, pulling and analyzing data can be a challenging task. What is Google Data Studio?

Campaign 101

Campaign Presentation Customers Process 101

Search Engine Land

MAY 17, 2023

An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities. Three data structures exist on the web: unstructured (blogs), semi-structured (Wikipedia), and structured data (Wikidata and JSON schema). I used this definition in my entity SEO article.

Sports 102

Sports Objectives and Key Results GTM Angle 102

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI? Price: Marketing Hub Professional: $800/mo. Below is a screenshot of an analytics report HubSpot provides.

Campaign 101

Campaign Price Contact CRM 101

Sales Pop!

MARCH 5, 2023

If you’re in the market for a robust, powerful, and efficient CRM program, look no further. Contact Management, in its ideal form, needs to be dynamic and visual. A competent CRM solution should enable all of these, and visually enable leads to be assigned, routed and converted to opportunities.

CRM 52

CRM Contact Sales Pipeline 52

Lead Fuze

OCTOBER 20, 2023

This guide will help unravel this complex process by revealing key insights on crafting effective problem statements, integrating social media marketing strategies within proposals and personalizing each one according to client needs. Stick around as we navigate through these steps together! What makes a successful business proposal?

Objectives and Key Results 52

Objectives and Key Results Clients Pitch Trust 52

Search Engine Land

MARCH 6, 2023

Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services. ” Read all about it in Load Time Confirmed As AdWords Quality Score & New Category Exclusion Feature.

CTR 87

CTR E-commerce Territory Networking 87

Hubspot

DECEMBER 27, 2018

And while there are a lot of them, marketers who spend the time aligning the topic, content, and style of their infographics with the needs and preferences of their target audiences are still finding success among their audience. That's right -- PowerPoint can be your best friend when it comes to visual content creation. Don't be shy.

Commission 101

Commission Follow-up Start-ups Represent 101

Search Engine Land

DECEMBER 27, 2023

By May, we heard the new Google would be “visual, snackable, personal and human” in a bid to win over younger searchers (who Google knows from internal data were using TikTok and Instagram for Search — see: Survey: 51% of Gen Z women prefer TikTok, not Google, for search ). Until at last, here we are, with no more year left to go!

Engineering 127

Engineering Follow-up Launch Start-ups 127

Search Engine Land

APRIL 18, 2023

SEOs typically have had to exercise patience and a lot of manual building to get actionable performance data. The Looker Studio report’s biggest insights Essentially, the report provides a clear live view of SEO traffic over time, with the ability to segment data (for instance, brand vs. non-brand). vs. international), etc.

CTR 98

CTR Construction Clients Contract 98

Hubspot

JANUARY 9, 2023

If you’re an established business, you will likely find it easier to create accurate forecasts based on your past sales data. Newly founded companies, however, will have to rely on other methods, such as market research or competitive analysis, to predict their future sales. This can be challenging for small and new businesses.

Profit margin 62

Profit margin Finance Sales Retail 62

Search Engine Land

JUNE 2, 2023

you may have had a large guide to restaurant marketing that ranked for the query, but now many of the results are “restaurant marketing ideas” list-style responses), and your page is no longer a good match for that intent. If you’ve ever analyzed traffic patterns for a website, you know that organic traffic ebbs and flows over time.

B2B 98

B2B Click Through Rate X-functional Real Estate 98

ConversionXL

JULY 28, 2021

For the first time ever, Google has rebuilt it’s platform from the ground up, transforming how data is collected to deliver holistic measurement across websites and mobile apps. It promises to be the future of analytics, with cross-platform tracking, AI-driven data, and privacy-centric design. . Here’s how: 1.

GTM 146

GTM Follow-up Technique Campaign 146

Search Engine Land

MARCH 24, 2023

Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug.

Engineering 118

Engineering Non-Profits Transportation Networking 118

Search Engine Land

DECEMBER 12, 2022

Limited by data resources. Great programmatic content enhances content production through data depth and production efficiency. It’s time to rethink SEO growth. Not every strategy needs to start with a blog post regurgitating the same information across the top Google results and end with an agency begging for links.

Niche 103

Niche Engineering Growth Price 103

Search Engine Land

JANUARY 27, 2023

All Google would say at the time was: “we’re always experimenting with different types of answers, but we don’t have more details to share at this point.” A visual history of Google ad labeling in search results 2020: A look back at how Google had treated ads in search results, from blue shading to the latest version of today.

Government 120

Government Launch Real Estate Negotiate 120

Hubspot

MARCH 21, 2019

This quote, from marketing guru Seth Godin, sums up the importance of good data in making better decisions. Did you use data to inform that decision? And as more organizations rely on their data for strategic decision-making, their ability to derive actionable insights will be fundamental to their success.

Territory 77

Territory CRM Sales Quota 77

Hubspot

FEBRUARY 19, 2018

Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let's face it -- skill -- than the written word. But considering the popularity and effectiveness of visual content in marketing today, you can't just afford to throw in the towel.

Campaign 101

Campaign Presentation Represent Promote 101

Hubspot

JANUARY 13, 2015

Building charts and graphs is part of most people''s jobs -- it''s one of the best ways to visualize data in a clear, easily digestible manner. I actually adore Excel, but I work in Marketing Operations, so it''s pretty much a requirement. Here are the simple steps you need to build a chart or graph in Excel.

X-functional 78

X-functional Follow-up Prospecting Service 78

Hubspot

JANUARY 21, 2020

They're comfy canvas shoes that come in an array of fun styles, types, and colors that appeal to a wide range of consumers. This approach shows the company's deep understanding of marketing to multiple target audiences. When talking about a target audience , it's a useful distinction not to confuse the term with a target market.

Campaign 100

Campaign Follow-up Represent Entertainment 100

Search Engine Land

MAY 30, 2023

A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. How can it help my business? Shouldn’t I be on TikTok instead?

Niche 100

Niche Entertainment Education Promote 100

Gong.io

JULY 20, 2022

To get super narrow on the types of prospects you need to speak to, you need well-developed sales ICPs (ideal customer profiles). Sales ICPs use quantitative data to determine the firmographic signals (such as company size, industry, and revenue) that indicate an ideal company to target. It’s the company version of a buyer persona.

Real Estate 62

Real Estate Objectives and Key Results Contract Sales 62

Hubspot

MAY 10, 2015

You and I sift through a lot of data for our jobs. Data about website performance, sales performance, product adoption, customer service, marketing campaign results. When you manage multiple clients with multiple sources of data, it can get overwhelming. Charts and graphs should clarify information. Circular Area.

Represent 78

Represent Clients Consult Campaign 78

Hubspot

NOVEMBER 7, 2019

These social media dashboards are optimized for every type of SMB; whether you're a social media team or a party of one, these apps will help you accomplish your goals in a streamlined, efficient way. This is because of its image-based content calendar scheduling, so you can see a bird's eye view of your brand in a monthly, visual format.

Price 100

Price Promote Clients Start-ups 100

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. Knowledge Graph data.

Engineering 76

Engineering Price Territory Strategize 76

Search Engine Land

JANUARY 21, 2023

Google’s mobile-first indexing guide update emphasizes the same content across site versions 2020: New guidelines were added in several areas, including crawling, structured data, visual content, and best practices. Google said there would be no change to its overall set of web search results. Google even tested this back in 2017.

Cross-sell 92

Cross-sell Engineering Referrals Gaming 92

Search Engine Land

OCTOBER 12, 2022

As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers. (If If you are new to attribution, read the Google Analytics help article on attribution first.).

Referrals 112

Referrals Conversion Campaign Start-ups 112

Search Engine Land

JULY 28, 2023

Despite what some business leaders still (shockingly) think, YouTube isn’t just cat videos and fail compilations; it’s a mighty tool in your marketing arsenal. It tells you everything from watch time and traffic sources to audience demographics, with data for individual videos and the channel overall.

CTR 72

CTR Click Through Rate Promote Entertainment 72

Hubspot

AUGUST 21, 2023

Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same. You've started a new business, and your customer base is starting to expand.

Objectives and Key Results 69

Objectives and Key Results Price Clients Legal 69