Hubspot

JANUARY 6, 2014

Here is your guide to seven important elements of modern web design that you can include. Element #1: Unique Typography. We discussed the value of typography in our post about web design trends , but let''s review its value again. In recent years the selection of fonts that they can use on their website has grown.

Electricity 78

Electricity B2B Technique User Experience 78

Hubspot

AUGUST 30, 2019

That’s why we created this guide — to cover the basics of brand management and equip you with the tools you need to manage and maintain a fantastic brand. We’ve discussed in other blog posts how important word-of-mouth (WOM) marketing is in retaining and attracting new customers. This is what we call brand management. Shall we dive in?

Territory 77

Territory Clients Service Follow-up 77

Hubspot

APRIL 2, 2019

Better yet, the companies that create and market them know exactly the experience they want you to have when you make (or consider) a purchase. That’s why we built this guide — to equip you to create and manage a strong brand that’ll help your business be admired, remembered, and preferred. Do you deliver on your marketing promises?

Trust 101

Trust Entertainment A/B testing Service 101

ConversionXL

JANUARY 31, 2014

To get the most out of this guide, please use each resource to focus on one area of your landing page experience at a time. Step Zero – Really Understand Your Target Market. Do This: Really get to know your market. Do This: Really get to know your market. How To Identify Your Target Market & Make More Sales.

A/B testing 134

A/B testing E-commerce Conversion Up-sell 134

Hubspot

JANUARY 8, 2013

In the current day and age of marketing, it’s no secret that visual content is an essential part of any successful marketing campaign. Many marketers have learned that not only does visual content catch the attention of our audience, it also happens to spread like wildfire on social networks. Sound good?

Objectives and Key Results 78

Objectives and Key Results Start-ups Technique Represent 78

Hubspot

OCTOBER 30, 2014

Compiled just for marketers, here are the top current graphic design trends you should know about. . Flat design requires less complex coding and images, instead including more white space, larger buttons, and clearer font. The fixed header helps guide visitors wherever they are on the site. 1) Flat Design .

Education 78

Education Product Start-ups Customers 78

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. What promises your brand makes to customers.

Objectives and Key Results 145

Objectives and Key Results Campaign Start-ups Engineering 145

ConversionXL

JUNE 19, 2014

As a follow up to our data driven traffic acquisition article , we’re going to be looking at the roles emotion & data play in “activating” customers and using Dave McClure’s Conversion Metrics as a guide to the larger conversation. Some Might Start With Layout & Color… I Recommend Starting With Typography. image source.

Customers 107

Customers User Experience Lead generation Start-ups 107

Search Engine Land

MARCH 24, 2023

You might even have more than one creator on your content marketing team. This guide will explain how. The point of a brand style guide is to cement your identity in place, so you must figure out each piece before you can document them. They can also guide how you approach creating content. What have you accomplished?

Trust 94

Trust Government Contract Start-ups 94

ConversionXL

JUNE 19, 2014

As a follow up to our data driven traffic acquisition article , we’re going to be looking at the roles emotion & data play in “activating” customers and using Dave McClure’s Conversion Metrics as a guide to the larger conversation. Some Might Start With Layout & Color… I Recommend Starting With Typography. image source.

Customers 98

Customers User Experience Lead generation Start-ups 98

ConversionXL

JUNE 19, 2014

As a follow up to our data driven traffic acquisition article , we’re going to be looking at the roles emotion & data play in “activating” customers and using Dave McClure’s Conversion Metrics as a guide to the larger conversation. Some Might Start With Layout & Color… I Recommend Starting With Typography. image source.

Customers 82

Customers User Experience Lead generation Start-ups 82

Lead Fuze

JULY 24, 2023

Despite a crowded market of startups vying for investor attention, how can you make sure your pitch stands out? In this guide, we’ll delve into proven strategies and tips on crafting compelling pitch decks that captivate potential investors. This impressive statistic underscores the importance of mastering this skill.

Pitch 52

Pitch Construction Presentation Technique 52

ConversionXL

DECEMBER 9, 2013

It’s also long been recognized that Atmospheric Marketing - or ”the effort to design buying environments to produce specific emotional effects in the buyer that enhance purchase probability” – has been an effective way of increase purchases for physical retail locations. The Body Language Of Typography.

Sales 126

Sales B2B E-commerce B2C 126

ConversionXL

JULY 20, 2016

Typography. If someone says that typography is a top 5 most impactful A/B test to run, you probably shouldn’t listen. However, typography clearly (and empirically) has an effect on brand perception as well as recall. One expert even said , “Web design is ninety-five percent typography.”. Image Source ).

User Experience 81

User Experience Manufacturing Price A/B testing 81

Hubspot

OCTOBER 31, 2016

Step #4: Choose a color and typography palette. Now with your snazzy new wireframe, you’re ready to choose colors and fonts. Once you’ve got a nice color palette, it’s time to choose a font combination. The first thing you should do is avoid fancy or intricate fonts. Select an easy-to-read typography combo.

Promote 77

Promote Presentation Start-ups Engineering 77

Hubspot

NOVEMBER 5, 2014

The new world of marketing is increasingly visual. So, how can marketers adapt to and leverage an increasingly visual social atmosphere? The good news is that the four key ingredients of social media success -- consistent colors, fonts, imagery, and layouts -- are within your reach. Cute or elegant?

Represent 78

Represent Networking Trust Start-ups 78

Hubspot

FEBRUARY 1, 2016

It's an exciting time to be a content marketer. As more companies continue to jump on the inbound marketing bandwagon, the influx of content seems to be turning into a bit of a traffic jam. Marketers are using data storytelling to support every part of the buyer’s journey, from attraction and consideration to conversion and delight.

Government 52

Government Transportation A/B testing Finance 52

Hubspot

APRIL 18, 2017

Back in 2014, Peg Fitzpatrick and Guy Kawasaki penned a post for the HubSpot Marketing Blog that approached the topic of visual marketing as the “next big thing.” That's why we put together this walkthrough of how visual marketers -- at any knowledge level -- can use Canva. 1) Begin with a content marketing strategy.

Promote 78

Promote Retail Follow-up Presentation 78

Hubspot

MARCH 13, 2017

And you can use it in your font selection.". Mood lines don't have to be visible in your final composition -- they can simply act as a guide to provide structure and direction as you work. Imgae via: Creative Market. The title typography is aligned around a geometric shape. Take, for example, the 'STABLE' mood line.

Construction 78

Construction Represent Follow-up Promote 78

ConversionXL

MAY 4, 2016

But when you’re clever for the sake of being clever, you risk confusing your users more than guiding them. That radial-navigation idea […] that you’re thinking of using on that marketing website? An understanding of the core principles of UX will help guide your analysis and optimization efforts. Conclusion.

UX 90

UX User Experience Objectives and Key Results Conversion 90

Hubspot

JUNE 14, 2012

Take a look at how Little Pickle Press helps visitors pass that blink test, for example: First, notice how they keep their colors and typography easy to read. Small font sizes or lack of contrast between fonts and background colors can make your copy difficult to absorb. Other shameless marketing tactics ? Free puppies?

Manufacturing 75

Manufacturing Angle Cross-sell Up-sell 75

ConversionXL

AUGUST 21, 2015

To counter this, marketers and web publishers are developing innovative ad formats like TheNextWeb’s full page canvas ads : Users can select between the content page or the full screen ad with just a click. Typography can build trust. So you’ve got an opportunity to build trust among your visitors with typography.

Objectives and Key Results 122

Objectives and Key Results Click Through Rate CTR Trust 122

Hubspot

FEBRUARY 8, 2016

Just like an awesome photo or graphic can really make your design stand out, so can the right font. But the wrong font can also make your design stand out. If you've ever seen a design with really out-of-date typography, you know what I mean. But what makes a font or typography design out-of-date? in a bad way.

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Hubspot

FEBRUARY 12, 2019

As ambiguous as it seems, design can be defined … particularly when it comes to how it applies to marketing. That’s why we compiled this guide — to help you better understand design and it’s principles and types. Bookmark this guide for future reference, and use the chapter links to jump ahead to any section that interests you.

UX 75

UX Represent User Experience Follow-up 75

Hubspot

NOVEMBER 4, 2014

Typography is an incredibly important part of the design process -- it''s just as important as the colors you choose, the images you include, and how you lay everything out. But most marketers get tripped up by typography, assuming that defaults like Arial or Times New Roman will do the trick. Content Creation Design'

Follow-up 78

Follow-up Process 78

ConversionXL

FEBRUARY 2, 2017

In the context of digital marketing, visual cues are elements used to direct attention or subtly portray a message using visual methods of communication. Unbounce defines directional cues as “a visual element that guides visitors toward strategic areas of your landing page, most often your call to action.”. Implicit (or Suggestive).

UX 90

UX Objectives and Key Results User Experience Follow-up 90

ConversionXL

NOVEMBER 13, 2015

Ancient philosophers like Plato, Aristotle, and Cicero studied and practiced rhetoric… essentially boiling it down to a do-it-yourself guide. That guide has been lost (ok, just forgotten). Typography on an image? Speaking of typography, what message is your font sending your audience? Speed / Readability.

Presentation 134

Presentation A/B testing CTR High impact 134

Hubspot

DECEMBER 16, 2013

In fact, plenty of tools and apps exist that can turn you from a mere mortal marketer into a virtual cyborg of content creation excellence (with your human heart in the middle -- after all, content needs some soul to it!) Writing and Fonts. 2 and 3) Google Fonts and DaFont. Does that need to be this hard? 5) Skitch.

Angle 78

Angle Launch Presentation Start-ups 78