ConversionXL

JANUARY 8, 2021

We put together a (non-comprehensive) list of some of the best marketing books, both new and old, to help you become a better marketer—and a better person. One of the first books to explore the challenges of an increasingly fast-paced media and marketing landscape, you’ll learn how to position yourself to remain top of mind.

Non-Profits 134

Non-Profits Product Strategize Drivers/motivators 134

Hubspot

MARCH 28, 2019

No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Ask, “what’s in it for me?”.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

Hubspot

MARCH 10, 2020

That's why, as marketers, our businesses have to show up when people are searching for local companies online. And with marketing tools like HubSpot , you can use local audience targeting directly in your software. Plus, with HubSpot's marketing tool , you can get instant SEO suggestions for your blogs as you write them.

Promote 96

Promote Territory Start-ups Engineering 96

Gong.io

SEPTEMBER 26, 2022

However, sales tactics that work for in-person meetings don’t always translate well to virtual settings. Monitoring market shifts. It also becomes harder to separate anecdotal evidence from a few reps from a larger shift in the market. Active listening is a highly underrated sales skill. The challenges of remote selling.

Objectives and Key Results 108

Objectives and Key Results Pitch Pipeline Sales 108

CloserIQ

NOVEMBER 16, 2018

Silence is an incredibly underrated and underused tactic in sales.” “According to research and every recruiter and HR professional everyday work experience, the current job market is 90% candidate driven.” HRX – Employer Branding & Recruitment Marketing (NYC). .” Selling Strategies.

Healthcare 58

Healthcare CRM Growth Lead generation 58

Hubspot

NOVEMBER 12, 2020

Featured Resource: Market Research Focus Group Template. For a free template for notetaking during focus groups, a guide on conducting market research, and several other templates, download our Market Research Kit. What's one strategy or tactic you think is underrated in our industry? Download the Template.

Follow-up 101

Follow-up Service Trust Product 101

Lead Fuze

SEPTEMBER 2, 2023

Whether you’re a digital marketing specialist, an eCommerce business owner, or simply someone looking to grow their online presence, the debate between Google Ads leads vs website traffic is likely on your radar. The question remains: should you focus more on generating leads through Google Ads or driving organic website traffic?

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

ConversionXL

MAY 19, 2020

Every marketing team needs fresh content ideas. It will also ensure you align your content creation efforts with your marketing and business goals. Content planning for sales and marketing goals. Each stage ties roughly to different marketing or business goals. Take Mailshake, an email marketing automation program.

Education 129

Education Follow-up Prospecting Service 129

Hubspot

MARCH 7, 2014

As a group, we marketers can be a bit. Particularly when we add in experts and analysts who talk about marketing for a living. Hence, the birth of Marketing Mad Libs: Expert Edition, in which we gave some of our favorite analysts, authors, and all-around awesome marketers the task of finishing a sentence with a prediction or insight.

B2C 67

B2C Entertainment B2B Education 67

Hubspot

AUGUST 14, 2015

The other day, I found myself in yet another discussion about how content marketing is a "trendy idea" rather than a viable long-term strategy. In the real world, “content marketing” may be a trendy term, but it’s far from a trendy strategy. Is it content marketing? Or are you kidding yourself? 2) You're ignoring keywords.

Niche 77

Niche Contact Start-ups Trust 77

Heinz Marketing

OCTOBER 16, 2018

By Joshua Baez , Marketing Consultant for Heinz Marketing. Heinz Marketing. Messaging should be more focused around ROI and less on tactics. Heinz Marketing. Emails to C-suite – Heinz Marketing updated and sent for review. Emails to C-suite – Heinz Marketing updated and sent for review.

Clients 72

Clients Campaign Meeting Follow-up 72

SaaStr

JANUARY 26, 2023

Achieving sustainable growth in SaaS marketing is about balancing channels from a high-level strategy and a tactical point of view. Approach marketing as a whole, where all efforts can create something more significant than the sum of its parts. It works long after implementation, decreasing spending on leads and other tactics.

Growth 16

Growth Entertainment Construction Campaign 16

Hubspot

SEPTEMBER 1, 2017

Despite what you might think about VR, it's not a completely inaccessible marketing tactic. Creating a content marketing strategy for virtual reality isn’t that different from a normal content marketing strategy, but it requires an understanding of engagement through interactivity. Keep Your Existing Audience in Mind.

E-commerce 78

E-commerce Real Estate Transportation A/B testing 78

Sales Hacker

DECEMBER 11, 2020

And while neither of them ever studied sales or marketing, they both taught me immense amounts about life. In business, but especially in the world of B2B sales & marketing, it often feels like folks are putting on an act (or trying to be something they’re not) — I often share videos of me playing the guitar on LinkedIn.

Education 116

Education Objectives and Key Results Sales Drivers/motivators 116

Gong.io

JUNE 25, 2021

This tactic works because it’s unexpected. Here’s an (underrated) key to super-effective sales demos: Exactness. We provide your organization data and insights on your team, your deals, and your market so you can win more and win more often. Cold calls that led with this question resulted in a greater than 10% success rate.

Cold Call 93

Cold Call Sell Objectives and Key Results Negotiate 93

Hubspot

APRIL 27, 2020

Here's a fun little challenge for you: name three marketing strategies you'd recommend to someone who's getting their start in the field. This is what I'd suggest — social media marketing, email newsletters, and content offers. As marketers, we can pretty much list useful, tried-and-true marketing tactics like clockwork.

Gaming 101

Gaming Campaign Follow-up Networking 101

SaaStr

DECEMBER 16, 2022

Rippling entered a mature, highly competitive market, found a need gap, and worked to address it. Outbound is another successful growth tactic when combined with effective messaging. Outbound marketing to investors and potential users is an essential growth driver, especially in the early stages of business growth.

Niche 88

Niche Price Drivers/motivators Finance 88

ConversionXL

JANUARY 16, 2019

Inbound marketing. Conversational marketing. In retrospect, brand-owned terms feel inevitable: What could modern marketing be other than inbound marketing? What is clear is the close tie between the rise of term usage and brand awareness: Brand Brand-Owned Term Correlation in Search Interest HubSpot “inbound marketing” 0.82

Process 119

Process E-commerce Growth Technique 119

SaaStr

OCTOBER 8, 2019

After all it’s likely they know the product the best, and they can use customer feedback to measure market fit. Here are a couple of the stages of denial that I think I went through as founder CEO from doing sales completely on my own, to building out a sales team and finding actual leaders for the go-to market team.

Sales 50

Sales Intrinsic Growth Product 50

Hubspot

FEBRUARY 21, 2018

Heinz Marketing. Heinz Marketing. Best for: Inbound sales professionals and marketers. If you’re looking for a daily source of B2B sales and marketing insights, look no further: Heinz Marketing releases a new post every day. His posts are digestible, relevant, and tactical. Best Sales Blogs: Sales Hacker.

Drivers/motivators 101

Drivers/motivators Cold Call Inside sales Sales 101

Gong.io

MARCH 26, 2021

Sales training is the most underrated growth driver. Self-coaching — no surprise — is every sales manager’s favorite of the three coaching tactics. Listen to recently closed-won or closed-lost deals, and deals in specific vertical markets. I mean, how else are you making sure strategic decisions make it to the front lines?

Drivers/motivators 62

Drivers/motivators Sales CRM Pipeline 62

ConversionXL

AUGUST 13, 2015

Companies are using live chat to solve some of the things marketers worry about most, like: Cart abandonment. One of the best and most underrated uses of live chat is for qualitative research. It’s definitely not a ‘hack’ or an easy tactic to pull off. Image Source. High traffic, high bounce rate. Gather data.

Lead generation 116

Lead generation Follow-up Conversion Prospecting 116

Sales Hacker

JULY 16, 2020

In a recent conversation, Gainsight CEO Nick Mehta told us he’s turning his attention to his partner ecosystem as the market tightens, “ Partnerships have the lowest customer acquisition costs out there,” he said. RELATED: Moving to Enterprise Sales (Part 2): 5 Go-to-Market Prerequisites You Need to Succeed.

Pipeline 95

Pipeline E-commerce Cross-sell Referrals 95

Heinz Marketing

DECEMBER 14, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 129

Pipeline Sales B2B Education 129