Search Engine Land

FEBRUARY 23, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. Here’s something somebody asked me!

Construction 114

Construction Engineering Presentation User Experience 114

Martech

AUGUST 8, 2023

ChatGPT and its AI-driven cousins have created a ton of discussion about the future of content. What’s gone relatively undiscussed is how this technology could be used beyond content generation to expand the growth potential of email and CRM-based marketing. That’s not for lack of technology. Sounds good, right?

CRM 93

CRM Technology Technology Start-ups 93

Hubspot

APRIL 5, 2023

You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you. Explore different salary stats (as of 2023) that different sales positions provide and what skills these roles require.

Cold Call 83

Cold Call Commission Inside sales Territory 83

Martech

APRIL 4, 2023

Every content provider wants more engagement with their online content. Effective content recommendations are one way to achieve this. Here’s how to develop the best recommendation strategy for your site, content and audience. What is content recommendation? but there’s no one-size-fits-all approach.

B2C 115

B2C Referrals Engineering Promote 115

Martech

MAY 12, 2022

Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting the steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors are working. Buy here now. Why we care.

Sales 92

Sales Follow-up Product 92

Search Engine Land

MARCH 24, 2023

Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python.

Engineering 117

Engineering Non-Profits Transportation Networking 117

Hubspot

JUNE 15, 2020

At this point, email has proven to be a major communication tool for both consumers and marketers. And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized. General Email Marketing Stats to Know in 2020.

Click Through Rate 101

Click Through Rate Campaign Lead generation Launch 101

Martech

MAY 8, 2023

That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds. Is AI in marketing something new? Well…is generative AI something new? Generative AI.

Government 104

Government Engineering Up-sell Networking 104

ClickFunnels

NOVEMBER 28, 2022

A landing page is a standalone web page created specifically for the purpose of generating leads or starting the sales process. It’s generally used in online marketing campaigns, such as pay-per-click (PPC) ads or email broadcasts, to drive visitors where they can take action and convert into customers.

A/B testing 130

A/B testing Objectives and Key Results Conversion Lead generation 130

Hubspot

MAY 28, 2020

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. By now, most of us have used LinkedIn to market our brands , post industry thought leadership , or look for our dream jobs. LinkedIn Stats to Know in 2020. General LinkedIn Stats.

Networking 101

Networking Launch Growth B2B 101

Hubspot

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. 11 Stats That Make a Case for Landing Pages. 11 Stats That Make a Case for Landing Pages. 30% of top landing pages use video content.

Contact 101

Contact Conversion Trust Up-sell 101

Search Engine Land

JANUARY 6, 2023

Google tests user comments for live TV shows. 2020: The user comments appeared in the search results for queries related to live TV shows. Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. in the past month (10.4%

Sports 123

Sports Gambling Manufacturing Launch 123

Search Engine Land

SEPTEMBER 29, 2023

Why you should care This update looks like it affected not only websites using structured data but also those that were very good at making easily identifiable HTML content and weren’t using structured data. Could this demotion of rich results be because of Search Generative Experience? Content review and update.

UX 116

UX Clients Follow-up Price 116

ClickFunnels

AUGUST 16, 2021

Here’s a shocking stat. A lead nurturing campaign is a marketing effort to teach leads (i.e. P.S. If you want help with generating leads , then check out this lead-gen guide we put together for you. Get the Bare-Bones Funnel That Generated 185,372 Leads for our Business (Free). They’re browsing. First, a definition.

Campaign 242

Campaign A/B testing Trust Click Through Rate 242

ClickFunnels

JANUARY 30, 2022

In today’s world, having a website for your small business is about as important as generating leads, selling products, and making a profit — actually, it’s a fundamental pillar of those three pursuits. So how can you create a website that’s representative of your brand as well as effective at generating leads and making sales?

Real Estate 227

Real Estate A/B testing Represent Entertainment 227

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform. Let’s get to it! Time decay.

E-commerce 127

E-commerce Launch Campaign Retail 127

Search Engine Land

JANUARY 1, 2023

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google?

E-commerce 114

E-commerce Gambling Engineering Campaign 114

Hubspot

DECEMBER 5, 2019

Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats.

Launch 100

Launch Niche Engineering Networking 100

ClickFunnels

DECEMBER 20, 2022

The post 10 Ways To Use Email Marketing To Increase Customer Retention appeared first on ClickFunnels. Here are 10 ways to use email marketing to do all of that (with examples). The marketers at Grammarly and Headspace seem to be well aware that churn naturally reduces when customers are actually using the product to its full effect.

Customers 148

Customers Real Estate Education Service 148

Martech

JULY 18, 2023

I’ve been working in the digital marketing world for just shy of 25 years now, and one thing has not changed: Too many web build projects start with design. We were designing websites without any content (we did ask), no SEO strategy (we asked here, too) and very little discussion about realistic KPIs tied to revenue growth (yup, we asked).

Process 94

Process Clients Campaign Start-ups 94

Search Engine Land

APRIL 11, 2024

Some believe Performance Max is a top-of-funnel campaign type because it heavily promotes visual content (YouTube, display, etc.). If you don’t want branded traffic or existing users included in the spend, exclude them through the form or UI campaign settings. Brands with one major market or offering are a good fit for this.

Campaign 115

Campaign Represent Networking Conversion 115

Lead Fuze

JANUARY 2, 2024

Table of Contents: The Role of AI in Modern Keyword Research What Is an AI Keyword Generator? That’s where artificial intelligence steps in with its high-tech pan—AI keyword generators—to make your search for golden phrases less back-breaking and more rewarding. What Is an AI Keyword Generator?

Niche 52

Niche Engineering Technique Contact 52

Search Engine Land

JANUARY 17, 2023

2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2008: Why FeedBurner stats went wonky. It’s a Google bug.

Engineering 111

Engineering Promote Campaign Meeting 111

ClickFunnels

NOVEMBER 27, 2022

The post Email Marketing For Real Estate Agents – 8 Effective Strategies appeared first on ClickFunnels. For many agents, that’s at least partly because of a lack of marketing expertise. In particular, email marketing. Should Real Estate Agents Use Email Marketing? The short answer is yes!

Real Estate 130

Real Estate Referrals Click Through Rate Clients 130

Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. Due to the sheer amount of users ( 3.81 of TikTok’s user base is between 10 and 19 , whereas 33.1% Learn About Your Personas.

Meeting 101

Meeting Promote Follow-up Represent 101

Sales Hacker

JULY 19, 2022

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. Conversation intelligence vendors were putting out a ton of “Labs” content at the time, so I spent a year running the most popular one — Gong Labs — on our discovery and sales calls.

Education 91

Education Pipeline Follow-up Clients 91

Search Engine Land

FEBRUARY 19, 2023

Using the news meta keywords tag no longer helped Google understand your news content. Also on this day Google: Spam less than 1% of Maps content 2020: Spam represented less than 1% of the 20 million daily contributions Google received on Maps. Google ignored it the same way they ignore the normal meta keywords tag.

E-commerce 93

E-commerce Engineering B2B Campaign 93

Search Engine Land

JANUARY 8, 2023

Conductor launches SEO services marketplace for Searchlight users. Google lets users see their related search history with new card. 2019: Google started rolling out a new feature in search named “your related activity” that let signed in Google users pick up on previous searches related to the query they just added.

Referrals 92

Referrals CTR Launch Engineering 92

Search Engine Land

FEBRUARY 13, 2023

Google also revealed that Webmaster Central had more than a million users. Also on this day Google crawl stats report is missing a chunk of data 2022: This seemed to be a widespread reporting issue. Also on this day Google crawl stats report is missing a chunk of data 2022: This seemed to be a widespread reporting issue.

CTR 89

CTR Engineering Sports Launch 89

ClickFunnels

JULY 20, 2022

The key thing to remember is that squeeze pages are designed to get visitors to take one specific action, and usually, that action is giving you their contact information so you can market to them in the future. Check out these stats ( source )…. Squeeze pages are also sometimes known as lead capture pages or landing pages.

Conversion 130

Conversion Follow-up Contact Start-ups 130

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Heinz Marketing

SEPTEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing Automation Platforms.

B2B 124

B2B Objectives and Key Results CRM Campaign 124

Martech

JULY 21, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what do you see as the “center” of your workflow? Do marketers think their work gets done primarily in a Salesforce CRM or on Zoom? Firing up authentic content at Weber.

CRM 105

CRM Technology Technology Trust 105

SaaStr

JANUARY 15, 2021

86% of marketers consider demand generation a core part of marketing. However, demand generation is much harder today than it was 5 or 10 years ago. In this blog, we will be focusing on common demand generation mistakes and how different types of interactive content can help. LEAD ROUTING.

Lead generation 76

Lead generation Trust Prospecting Campaign 76

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content. billion “core” searches.

Objectives and Key Results 91

Objectives and Key Results Launch Engineering Commission 91

Lead Fuze

NOVEMBER 7, 2023

Like an invisible puppet master, it pulls strings behind your screen—deciding which products pop into your feed and what content catches your eye. Table of Contents: Understanding AI Advertising How Does AI Advertising Work? This post is like a backstage pass to this digital spectacle. Exciting times lie ahead!

Objectives and Key Results 52

Objectives and Key Results Campaign Technology Technology 52

Martech

MARCH 13, 2023

ChatGPT’s launch in November 2022 spurred a debate among marketers. Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. Generate three outputs.

Objectives and Key Results 81

Objectives and Key Results Price Follow-up Start-ups 81