Hubspot

MAY 29, 2020

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know. The reason? Focus on storytelling.

Campaign 101

Campaign Represent Niche Start-ups 101

Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

A/B testing 124

A/B testing Engineering Launch Drivers/motivators 124

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B 107

B2B Launch Campaign Entertainment 107

Search Engine Land

FEBRUARY 2, 2024

Ethical concerns in using generative AI By now, you’re likely familiar with generative AI and its various use cases, particularly in digital marketing. In a recent viral story , a website went from 1 million organic visitors to 0 in 3 months. Human touch is still important to the success of your SEO campaigns. Probably not.

Legal 117

Legal Engineering Finance Represent 117

Martech

FEBRUARY 6, 2024

Brands will use their big media ad spends as the basis for campaigns in the months ahead. Nothing symbolizes Super Bowl tradition like Budweiser’s iconic Clydesdales, especially when you throw a dog in the frame and call it ‘Old-School Delivery,’” Gartner marketing analyst Andrew Frank told MarTech. The game is only the start.

Gaming 106

Gaming Sports Follow-up Campaign 106

Sales Hacker

AUGUST 3, 2022

Never fear — I’ll navigate you through the rise of social e-commerce and divulge the best-kept social selling tactics for a campaign that targets a new active audience. Image Source: Marketing Charts ). Create experience-driven campaigns. Research your target platforms before releasing new campaigns.

E-commerce 80

E-commerce Sell Cross-sell Campaign 80

Partners in Excellence

JANUARY 2, 2023

I seldom respond to “viral videos.” In 2005, Staples ran a marketing campaign featuring the “Easy Button.” ” The concept went viral–the thought that if we just did one thing, things after that would be easy. It is human nature to want things to be easier.

Technique 68

Technique Pitch Pipeline Consult 68

Hubspot

JULY 24, 2020

As a marketer, it's something I can't really help. When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots. But what else can creative agencies offer? Value-based.

Contract 97

Contract Price Referrals Campaign 97

ClickFunnels

DECEMBER 13, 2021

going viral). It comes from paid advertising campaigns and influencer promotions. We recommend you start by learning to run Facebook Ads campaigns. Once you figure out how to create a profitable campaign, you can consistently generate leads day in and day out. Paid traffic is the traffic for which you do pay directly.

Lead generation 263

Lead generation Promote Contact Campaign 263

Search Engine Land

FEBRUARY 7, 2024

Dig deeper: How to deploy advanced schema at scale (Search Engine Land) Google image SEO best practices (Google Search Central) Get the daily newsletter search marketers rely on. The Velvet Powder Puff became a viral sensation at the beginning of 2023. Business email address Subscribe Processing. See terms. Is it paypal?

Product 132

Product Territory Niche Engineering 132

Hubspot

APRIL 20, 2020

As marketers, we probably all have that one campaign that we can note as a favorite. Stunning campaigns are striking and evoke emotion: Joy, inspiration, liberation, excitement … the list goes on and on. For me, when I think of incredible content marketing campaigns, I turn to fast food. October 28, 2019.

Campaign 98

Campaign Commission Entertainment Drivers/motivators 98

ConversionXL

NOVEMBER 5, 2015

Email marketing is one of the fastest ways to drive sales of any online channel. It’s hard to build an email database of 10,000 people or more (which is how big it needs to be to really start seeing the power of email marketing). Launch a viral competition. Here are some of the best approaches being used today… 1.

Launch 134

Launch Campaign Referrals Promote 134

ConversionXL

JULY 7, 2020

The added benefit is that Pins are 100x more “viral” than tweets , so you continue to gain traffic months after someone pins your content. . It’s a similar pattern to other content marketing plays. Even after you’ve run campaigns, keep an eye on what your direct and indirect competition does. . how to wash a classic car”).

CTR 114

CTR Niche Objectives and Key Results Finance 114

Salesforce

JULY 13, 2022

Through the turmoil of the past few years, brands have increasingly started showcasing their values through their marketing. That’s why I was so encouraged by what I saw in June at Cannes Lions , the annual creativity festival, where a number of winning campaigns embraced this ethos. The campaign is helping to change lives.

Campaign 98

Campaign Sports Trust Networking 98

Martech

JANUARY 19, 2023

In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. This is a timely article, especially since ChatGPT went viral. Cleaning data Marketers have a love-hate relationship with Google Sheets.

Follow-up 124

Follow-up Gaming B2B Contact 124

Search Engine Land

JANUARY 27, 2023

Search campaigns should focus on overall search presence rather than only giving importance to search engine results. But this generally refers to creating and sharing content on social media with the goal of making it viral. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

Engineering 127

Engineering Networking Entertainment Follow-up 127

Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

A/B testing 74

A/B testing Engineering Launch Drivers/motivators 74

Search Engine Land

OCTOBER 25, 2022

People search a lot about “marketing skills.” This increase leads to the conclusion that more people are looking to enhance their marketing skills. But, one skill remains underrated, despite being included in most online articles and books related to digital marketing skills. Why is curiosity important in marketing?

Campaign 94

Campaign Clients Consult Angle 94

SaaStr

JANUARY 17, 2023

What is the right Go-To-Market strategy for a startup getting out of the gate? At Harness, Eubanks leads go-to-market. To stay relevant in today’s landscape, startups need to make it easy for people to find them, have a frictionless self-service, product-oriented experience, and participate in viral community adoption. .

GTM 97

GTM Product Education Growth 97

Sales Hacker

AUGUST 19, 2020

Pre-quarantine pitches and campaigns won’t appeal to prospects who are cost-sensitive and hesitant to buy. We took a strict look at the marketing budget, and we cut anything that wasn’t directly impacting revenue. You don’t have to upend your entire marketing strategy as you prepare for the return of normalcy.

Pipeline 128

Pipeline Lead generation Sales Follow-up 128

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

Referrals 129

Referrals Retail Growth Cross-sell 129

Hubspot

MARCH 9, 2021

First, they use a viral sound in their video, which can help them reach more users. Given that the company offers digital marketing and PR services, it's a great way to connect with their target audience. In this example, luxury purse brand Anima Iris gives followers a peek into the product shots for an upcoming campaign.

Launch 101

Launch Commission Promote Follow-up 101

Gong.io

AUGUST 31, 2021

Our ads mix humor with category education and resemble something closer to a YouTube viral video than a B2B enterprise software marketing campaign. Polarizing Marketing. Marketing is a conversation with current and prospective customers. Sales technology is a saturated market. You have to be “professional.”.

Product 118

Product Technology Technology Education 118

SaaStr

APRIL 28, 2019

Again, having a viral app helps a lot here. All the great SaaS companies IPO’ing now have strong revenue retention, whether SMB or enterprise focused. Not burning that much cash. Yes, Slack has not been as efficient as Zoom. But at $600m+ in ARR it’s only burning $97m a year. Hence, the direct listing).

Contract 111

Contract Lead generation Growth Service 111

Heinz Marketing

SEPTEMBER 10, 2020

By Lauren Dichter , Marketing Consultant at Heinz Marketing. Gamification in B2B Marketing. 54% of B2B marketers say they get more value from events than any other form of marketing. what’s a marketer to do? As a marketer, it’s hard to create and maintain a thriving B2B brand community.

B2B 99

B2B B2C Gaming Campaign 99

Hubspot

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. See what HubSpot marketing experts are saying, below. In this instance, Chipotle collaborated with these content producers to create a fun, viral-worthy video.

Real Estate 101

Real Estate Education Launch Entertainment 101

Lead Fuze

JUNE 26, 2023

Entering the world of social media marketing is an enticing opportunity in today’s digital environment. Aspiring to become a social media marketing agency means tapping into an ever-growing market, where businesses and brands seek professional assistance to leverage their online presence. Who are you targeting?

Referrals 94

Referrals Objectives and Key Results Price Networking 94

Search Engine Land

AUGUST 16, 2023

And sometimes, another team will come to you when they see something going viral. They may ask you to crank out a couple of campaigns or ads to dominate the SERPs if something is getting traction online or in the news. Get the daily newsletter search marketers rely on. Murphy’s Law: It’s usually at 5 p.m. on a Friday.)

Legal 94

Legal Consult Clients Campaign 94

Martech

JUNE 13, 2022

Is marketing attribution a mythical unicorn? Or is it possible to measure the performance of your marketing, including the parts you can’t see? The fog of marketing. Marketing attribution is the “fog of marketing” that all marketers wrestle with in attempt to square the circle and make sense of the customer’s decision journey.

Customers 108

Customers Campaign Clients Growth 108

SaaStr

OCTOBER 22, 2020

Imagine entering the most crowded software market in the world. We defied all market odds and became one of the fastest growing software companies ever, bootstrapping our way to $20M ARR. Natural Product-Market Fit creates faster and more sustainable growth than artificial. The first is what I call Natural Product-Market Fit.

Engineering 97

Engineering Growth Niche Start-ups 97

Hubspot

NOVEMBER 8, 2019

This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. That's what a successful social media campaign looks like. As a marketer, paying attention to these social media campaigns is important, especially since 45% of the world population is active on social media. Build social proof.

Campaign 53

Campaign Promote Entertainment Launch 53

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Promote 101

Promote Retail Launch Education 101

Hubspot

JUNE 30, 2014

In a medium inundated with digital noise, creating a few blasé content marketing campaigns just isn’t going to cut it. Sure, a merely informative or interesting piece can get a couple hundred social engagements, but viral isn’t just informative: It’s an emotional experience. 1) Synaptic Play.

Angle 78

Angle Campaign Territory Presentation 78

Hubspot

MAY 18, 2021

Did you know that roughly 80% of marketers have reported an increase in email engagement in 2020? Additionally, email marketing has the highest return on investment for small businesses and is the second most effective medium for building brand awareness. You might have a possible viral piece of content on your hands.

A/B testing 101

A/B testing Click Through Rate Price Promote 101

Hubspot

NOVEMBER 17, 2016

Content marketing continues to dominate as a key component of a successful marketing strategy , but to see strong results, you need to regularly produce content -- specifically content with a high-viral potential. Consider UN Women’s “ Auto-Complete Truth ” campaign from 2013. The problem? 3) Offer a unique perspective.

Campaign 76

Campaign Promote Presentation Education 76

Hubspot

JANUARY 15, 2015

If marketing were easy, every business would be successful. Over the years, we have been impressed by many successful marketing campaigns, some of which we wish would make a comeback. The following are some of our favorite marketing campaigns in recent years and why we miss them. 1) CareerBuilder Monkeys Around.

Campaign 77

Campaign Product Customers 77

Hubspot

JUNE 4, 2020

Marketing, as a concept, is devoted entirely to propping up, promoting, and facilitating another facet of a company's business operations — sales. The object of any marketing effort is to drive demand and generate revenue. How do you know if a specific marketing campaign was effective? That much is obvious.

Cross-sell 54

Cross-sell Campaign Niche Promote 54