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Top 5 XR and AI marketing trends in 2023

Martech

My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. Here are my top five extended reality (XR) and artificial intelligence (AI) takeaways from AWE for 2023 and beyond. Think social media management, marketing briefs, email campaigns and, of course, content.

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Why we care about AR and VR: A guide for marketers

Martech

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. We’ll cover: What is augmented reality (AR)?

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How Will Brands Show Up in the Metaverse? Our Predictions

Salesforce

What started out as a term from a 1990s science fiction novel is now a market expected to be worth $800 billion by 2024. The metaverse — even in its early stages — is already booming with digital real estate, virtual goods, and digital currency. In effect, these virtual spaces are becoming a “work metaverse.”

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5 key themes shaping the future of marketing

Martech

Marketers and business leaders came together at Zeta Live ‘21 to discuss the evolution to a digital-first world and trending topics on the future of marketing. From NFTs to first-party data to the Metaverse and everything in between, here are some of the conference’s most engaging themes that marketers can’t afford to ignore.

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Here's What's Stopping Virtual Reality From Going Mainstream [New Data]

Hubspot

In case you missed it: People really, really want virtual reality (VR) to become a mainstream technology. Since then, the company has made efforts to make virtual reality more mainstream, like introducing its "affordable" ($199) wireless, standalone headset, the Oculus Go. September 26, 2018.

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What is an NFT — And How Can it Help You Build Deeper Customer Relationships?

Salesforce

But in the last year cryptocurrencies , such as Bitcoin and Ethereum, continued to attract investors and more people embraced the decentralized ecosystem of Web3 , the blockchain , and the metaverse — pushing this whole virtual world more into the mainstream. You may still wonder: What is an NFT and how can it help my business ?

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The State of Virtual Reality: Where We Are, and What's to Come in 2019

Hubspot

Throughout 2018, I've spent a considerable amount of time thinking and writing about virtual reality (VR). Now, with VRX -- an annual VR industry conference and expo -- in session this week, I've gotten a glimpse at where things stand with this still-somewhat-emerging technology, and where it could go in the year to come.