Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. Use visualizing work for transparency and quick communication.

Customers 101

Customers Represent Promote Start-ups 101

Search Engine Land

MAY 9, 2024

We get to leverage both sides of our brains: The right brain when it comes to on-page, content and even link building campaigns. Can we use more creative thinking to pursue better optimization strategies? Get the daily newsletter search marketers rely on. Dig deeper: An SEO guide to audience research and content analysis 2.

A/B testing 96

A/B testing Entertainment Engineering Campaign 96

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. This article explores the dos and don’ts of SEO localization , guiding you through creating visible, culturally appropriate content that engages diverse audiences. SEOs must ensure that content is linguistically accurate and culturally congruent.

Territory 117

Territory Legal UX User Experience 117

Search Engine Land

FEBRUARY 28, 2024

While SEO is key for visibility and accessibility, companies must be careful not to prioritize it over user experience or broader marketing strategy. Be careful not to prioritize SEO metrics over user experience or other aspects of your marketing strategy. Get the daily newsletter search marketers rely on.

User Experience 113

User Experience UX Strategize Engineering 113

Search Engine Land

NOVEMBER 13, 2023

Fortunately, there are strategies available for SEOs to bridge this gap by employing their keyword research more strategically and effectively. This article explores a visual approach for effectively communicating keyword research insights with stakeholders outside the search industry.

Represent 115

Represent Strategize Construction Education 115

Search Engine Land

DECEMBER 7, 2023

As Google evolves with new AI capabilities, SEO strategies must also adapt. This trend is expected to increase with further integration of Search Generative Experience (SGE) in main SERPs as it pulls content from diverse sources. Topical entity-rich content is becoming a competitive advantage for any brand.

Niche 129

Niche User Experience Real Estate CTR 129

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. Get the daily newsletter search marketers rely on. See terms.

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Search Engine Land

FEBRUARY 19, 2024

Based on the searcher’s intent, search engines strive to surface results that will meet the searcher’s need – in other words, content that will engage them and provide a great experience. Publishing relevant, timely and engaging content such as local events, rates, menus, hours, and maps. Having proper schema structure on your website.

Objectives and Key Results 112

Objectives and Key Results Territory Real Estate Hospitality 112

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness campaigns are meant to do exactly what they say: to make customers aware of your brand so that when they finally enter the market, you have a leg up due to brand recognition.

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A/B testing Campaign Click Through Rate Promote 108

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. You’ll learn: Why establishing brand credibility and awareness should be the priority, with Google rankings being a byproduct of providing remarkable content.

Entertainment 120

Entertainment Engineering Presentation Education 120

Search Engine Land

FEBRUARY 9, 2024

So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities. It should signify an innovation in executing search marketing strategies and thinking about platforms. Dig deeper.

Engineering 122

Engineering Meeting Presentation User Experience 122

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Strategize 124

Strategize B2B B2C Trust 124

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. Why LinkedIn?

Objectives and Key Results 96

Objectives and Key Results Healthcare Campaign Lead generation 96

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals.

Objectives and Key Results 115

Objectives and Key Results Promote Campaign Drivers/motivators 115

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Understood?

Campaign 81

Campaign Customers Technique Strategize 81

Search Engine Land

APRIL 11, 2024

Some were thrilled about the opportunity to access greater visual inventory without carving out a separate budget, while others bemoaned the loss of control and reporting. Some believe Performance Max is a top-of-funnel campaign type because it heavily promotes visual content (YouTube, display, etc.).

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Campaign Represent Networking Conversion 112

Martech

APRIL 26, 2024

Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision of a new frontier in entertainment and content creation. This will have a profound impact.

Entertainment 101

Entertainment Gaming Education Technology 101

Search Engine Land

OCTOBER 27, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

Engineering 122

Engineering Promote User Experience Drivers/motivators 122

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Niche 99

Niche Territory Education Referrals 99

Search Engine Land

DECEMBER 18, 2023

For the savvy marketer, that number represents a market they can tap into to drive business growth. With numerous social media platforms and new ones emerging constantly, marketers face the challenge of deciding where to concentrate their efforts. That’s the number of social media users worldwide. With a staggering 2.9

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Networking Trust Represent Entertainment 124

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content.

Objectives and Key Results 111

Objectives and Key Results Cross-sell Strategize Retail 111

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Product 100

Product Objectives and Key Results Strategize Technology 100

Search Engine Land

SEPTEMBER 21, 2023

This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO. Neuromarketing uses brain imaging, eye tracking and biometric measurement to understand how consumers respond to marketing messages. What is neuromarketing?

Drivers/motivators 106

Drivers/motivators Strategize UX User Experience 106

Sales Pop!

MAY 2, 2024

One effective way to achieve these goals is digital marketing. This number presents the vast audience you could connect with through online marketing channels. This post explores the benefits of digital marketing and some suggestions for new businesses. In 2023, there were around 5.4 billion internet users worldwide.

Campaign 52

Campaign Legal Presentation Price 52

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Is YouTube a good way to advertise?

Objectives and Key Results 109

Objectives and Key Results Campaign Finance Real Estate 109

Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. Google, in particular, tends to favor content that embodies the principles of experience, expertise, authoritativeness and trustworthiness ( E-E-A-T ).

Customers 128

Customers User Experience B2C Engineering 128

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. Here’s a detailed look at their strategies and the results they achieved.

E-commerce 52

E-commerce Niche Launch Education 52

Martech

OCTOBER 4, 2023

The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with MarTech content.

Campaign 136

Campaign Technology Technology Growth 136

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Lead generation 100

Lead generation Click Through Rate Contact Follow-up 100

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. If an entity appears prominently, include it in your content map. the price).

Objectives and Key Results 130

Objectives and Key Results Follow-up Start-ups Engineering 130

Heinz Marketing

DECEMBER 21, 2023

A content taxonomy is a system that helps with categorizing and organizing content. It makes it easier to prioritize content, connect the right content to the right audience, and seamlessly deliver content across multiple channels. We have an example to illustrate later in the blog.

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Campaign Clients Strategize Contract 111

Martech

DECEMBER 11, 2023

In the second part of this two-part feature, Jade Bunke discusses triggering the right customer behaviors, the differences between emotions and feelings and how to future-proof your brand strategy. Have you mapped the behaviors you want your customers to take across your marketing channels? The first part is here. You need action.

Represent 115

Represent Territory Campaign Strategize 115

Search Engine Land

FEBRUARY 29, 2024

With this in mind, any platform with a “search” bar could yield potential as part of a search advertising strategy. The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop. Personalized content experience. User-generated content (UGC), making the content more relatable.

Engineering 121

Engineering Campaign Education Service 121

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. When a martech professional thinks his job is to install and keep running the components of your marketing stack, he doesn’t get it.

Manufacturing 105

Manufacturing Promote Pipeline Technique 105

Search Engine Land

APRIL 17, 2024

This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they want to search for. Google Discover is a personalized feed of content that appears on mobile devices. What is Google Discover?

Entertainment 116

Entertainment CTR Click Through Rate User Experience 116

Search Engine Land

MARCH 6, 2024

As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience. This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels.

A/B testing 121

A/B testing Campaign Networking Engineering 121

Search Engine Land

OCTOBER 31, 2023

The surge in visual search tools – such as Google’s “Search by image” feature, Google Lens, and more – has shifted visual optimization from a mere recommendation into an essential requirement. This article explores the critical need for a well-prepared strategy to maximize the benefits of visual search.

User Experience 108

User Experience Government Engineering Technique 108