Veloxy

JUNE 22, 2023

In this blog post, you’ll discover the essential elements of a sales messaging framework, learn how to develop impactful sales messages, and explore real-life examples of successful sales messaging strategies in action. Implement a customer-centric approach with storytelling, emotional connection and data insights to engage prospects.

Objectives and Key Results 130

Objectives and Key Results Drivers/motivators Sales Technique 130

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. For example, colors, symbols and numbers can have varying connotations across cultures. While not inherently SEO-related, Pepsi’s late 20th-century slogan is a notable example. Beyond SEO, it includes UX and UI for a comprehensive search experience.

Territory 118

Territory Legal UX User Experience 118

Search Engine Land

APRIL 24, 2024

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? Unlike other social platforms, LinkedIn’s user base is predominantly professionals who engage with business content, making it perfect for B2B marketing. This helps marketers target their ads very precisely.

Objectives and Key Results 98

Objectives and Key Results Healthcare Campaign Lead generation 98

Lead Fuze

JANUARY 6, 2022

Compelling storytelling is an incredibly powerful way to boost your B2B sales and leads. The Importance of B2B Storytelling. Successful B2B marketing strategies are about connecting with people on an emotional/psychological level. Why B2B Enterprises Need Storytelling. So, What Role Does Storytelling Play in Marketing?

Technique 105

Technique B2B B2C Sales 105

Search Engine Land

DECEMBER 6, 2023

For example, when used to extract a taxonomy for an online antique bookshop using unstructured book description data, AI can easily produce logical, granular categories and attribute taxonomies based on genres, subgenres, authors, editions, themes, moods, publishing houses, eras, etc. Get the daily newsletter search marketers rely on.

Niche 129

Niche User Experience CTR Click Through Rate 129

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. Business email address Subscribe Processing.

Objectives and Key Results 111

Objectives and Key Results Campaign Finance Real Estate 111

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. What is content marketing ROI? Content marketing ROI is the return on investment from your content marketing efforts. Staff salaries.

Objectives and Key Results 117

Objectives and Key Results Promote Campaign Drivers/motivators 117

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Product 110

Product GTM Construction Launch 110

Lead Fuze

JULY 24, 2023

Despite a crowded market of startups vying for investor attention, how can you make sure your pitch stands out? Generic statements like “If we get one percent of the total market we will be successful”, without any substantial data backing them up also tend to miss their mark with savvy investors.

Pitch 52

Pitch Construction Presentation Technique 52

Search Engine Land

MAY 13, 2024

Top B2B content distribution strategies that work Content marketing is crucial for B2B. So, how do you reach your target audience and achieve content marketing success? Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content. Use visually appealing elements.

B2B 117

B2B X-functional Pitch Click Through Rate 117

ConversionXL

NOVEMBER 9, 2022

Marketers have access to more data than they need. Bar graphs, pie charts, and matrices are data visualization tools that reveal trends and key findings in an understandable and engaging format. Bubble charts and maps Best tools for data visualization 1. For creative visualizations: Tableau 2. The magic quadrant 2.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

Search Engine Land

SEPTEMBER 5, 2023

Amid this technological maelstrom stands Google’s latest creation, Google Bard, a name reminiscent of the ancient bards renowned for their poetry and storytelling. Whether it’s suggesting a unique marketing concept or coming up with a poetic metaphor, Bard offers a degree of creativity previously unattainable in AI-driven tools.

Represent 137

Represent Territory Technology Technology 137

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. For example, at global employment platform Indeed , one of their values is “Job seeker first.”

Campaign 128

Campaign Trust Hospitality Growth 128

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing. Campaign ROI.

Campaign 144

Campaign B2B Technology Technology 144

Hubspot

MAY 29, 2020

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know. As a marketer, that might seem like a daunting task.

Campaign 101

Campaign Represent Niche Start-ups 101

Heinz Marketing

APRIL 9, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 9 Visual Content Tips and Examples From Creative Brands and Experts. Five Ways To Prepare For Hybrid Customer Engagement.

Price 107

Price B2B Gambling Trust 107

Salesforce

DECEMBER 7, 2022

Get into storytelling. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. Also, we can share values and marketing messages through personas. Personas are crucial to just about any role—sales, marketing, product, design, and more. Sign up now.

Customers 98

Customers UX Represent Cross-sell 98

Heinz Marketing

NOVEMBER 11, 2020

By Payal Parikh , Director of Client Engagement at Heinz Marketing. With technological advances we’ve seen over the last two decades on data visualization and integrating data from various sources, there are still gaps in how we process that data, how we present it, and how we tell the story behind it. I never tied my data to a story!

Presentation 139

Presentation Start-ups Clients Technology 139

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B 107

B2B B2C Entertainment Education 107

ConversionXL

JUNE 16, 2022

Meanwhile, ecommerce marketing software Privy is generating 10% higher average order value for Shopify users with their related product recommendations add-on. Include this in your reminder email marketing , offering a call-to-action to subscribe early. This finding explains why three tends to be such a favorable number in marketing.

Cross-sell 155

Cross-sell Sell Up-sell Technique 155

The 5% Institute

MAY 22, 2023

Introduction In the world of sales and marketing, psychological selling refers to the practice of using consumer psychology principles to influence buying decisions. Effective storytelling, appealing visuals, and personalized messaging are powerful tools to evoke emotional responses and drive sales.

Sell 52

Sell E-commerce Technique Trust 52

Salesforce

NOVEMBER 4, 2021

One example: data storytelling, where writers dig into data to produce compelling visualizations. Think of mainstream news organizations that produced COVID-19 infection and vaccination rate visualizations , or detailed analyses around national elections. . Mike Jacobs, VP Performance Marketing, Etsy.

SQL 98

SQL Education Finance Trust 98

Hubspot

JANUARY 30, 2020

In this post, I'll highlight what consumers said about their favorite Instagram Story formats and show you examples along the way. While some brands and users post Stories focused purely on interactive features, others might post visual storytelling content such as short narratives or longer video stories that feel more like documentaries.

Entertainment 101

Entertainment Launch Gaming Follow-up 101

The 5% Institute

JUNE 8, 2023

By sharing comparable property prices and recent market trends, you can demonstrate that the price is reasonable. If appropriate, share market insights or economic indicators that suggest favourable conditions for buying or selling. Visual aids, such as graphs or charts, can further enhance their understanding.

Real Estate 52

Real Estate Objection handling Transportation Finance 52

PandaDoc

MAY 13, 2024

Sparkling marketing? Whatever the case, understanding the aspects of psychology in selling and buying allows businesses to use these hidden triggers to craft more compelling marketing messages and successfully close deals. For example, a master of empathy can more easily anticipate objections. Is it pure luck? Peer pressure?

Closing 52

Closing Legal Real Estate Trust 52

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. Click on the links below each example to immerse yourself in the experience. It was a great question. Why I like it.

Campaign 104

Campaign Gaming Education Technology 104

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. It’s also the heart of inbound marketing.

Entertainment 101

Entertainment Education Up-sell Follow-up 101

Search Engine Land

FEBRUARY 17, 2023

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. Examples: Short blog posts, social media posts, and short emails. When it’s visual , as in short videos, this type of content is usually under three minutes long. SUBSCRIBE See terms.

Entertainment 95

Entertainment Education Strategize Follow-up 95

Search Engine Land

FEBRUARY 6, 2023

Ultimately, writing long-form content that gets results is a skill, and once you learn, you can leverage it to meet your content marketing goals. Get the daily newsletter search marketers rely on. How to write long-form content in 7 steps and examples Writing long-form content doesn't have to be an onerous chore.

UX 97

UX Transportation Trust Engineering 97

Salesforce

MARCH 22, 2022

There’s power in storytelling. This Women’s History Month , we’re telling the stories of two of Salesforce’s most dynamic storytellers, Leah McGowen-Hare , SVP Trailblazer Community, and Vatora Godwin , Social & Video Associate Manager. Through trials and triumphs. Leah McGowen-Hare , SVP Trailblazer Community.

Represent 98

Represent Technology Technology Consult 98

SaaStr

MAY 17, 2024

If you bring in a really senior person too early, they may want to take the reigns before you have enough product market fit, and they may try to take on the CEO role. If you’re pre-product market fit, you may want to be at the reigns driving product. Noam gives an example from Grammarly. Do you have strong product market fit?

Product 89

Product GTM Trust Growth 89

ConversionXL

MARCH 11, 2020

Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. That potential continues to attract more B2B marketers, with 66% active on Instagram in 2019, up from 57% in 2018. Your product makes sense for a visual platform (e.g., That’s not a shock.

B2B 113

B2B Education Promote Referrals 113

Search Engine Land

NOVEMBER 21, 2022

With just a few strategic pieces in place, content marketing can work outrageously well. Content marketing strategy is notoriously complex for the uninitiated. That’s what a content marketing agency is for. What is a content marketing agency? What does a content marketing agency do? Consider these criteria.

Niche 97

Niche Healthcare Clients Engineering 97

ConversionXL

NOVEMBER 10, 2020

Content marketers need a new model that reflects how humans actually work. It’s still a marketer forcing someone to go on a journey that ends in a purchase. Instead of focusing on content for each phase of the traditional funnel, marketers need to create content at three depths: conceptual, strategic, and tactical.

Strategize 139

Strategize Teamwork Education Follow-up 139

Lead Fuze

OCTOBER 20, 2023

This guide will help unravel this complex process by revealing key insights on crafting effective problem statements, integrating social media marketing strategies within proposals and personalizing each one according to client needs. What is a business proposal and examples? Stick around as we navigate through these steps together!

Objectives and Key Results 52

Objectives and Key Results Clients Pitch Trust 52

Search Engine Land

DECEMBER 12, 2022

Here are resources to help complete a thorough opportunity analysis: Keyword research: A key element of SEO and content marketing 13 uses for keyword research to help you win in the search engines. For example, “trucks” is a main head term and a broad topic. Identify main topics. Start broadly. Reddit and UGC).

Niche 102

Niche Engineering Growth Price 102

Salesforce

AUGUST 17, 2021

It’s a year-round affair, and holiday marketing strategies are shifting to adapt. This means marketers need to help customers prepare for key dates throughout the year – think Memorial Day, back-to-school, or Valentine’s Day. Consider, for example, diversifying your payment, delivery, or shipping options, as many retailers did in 2020.

E-commerce 98

E-commerce Retail User Experience Growth 98